When it comes to environmental treaties, nothing grabs news headlines these days like those addressing climate change, but there are other multilateral treaties that also demand our attention, not least the Convention on Biological Diversity. Since entering into force in 1993, the CBD's Parties (now numbering 196) have striven to develop strategies for the conservation and sustainable use of biodiversity, and today the treaty is seen by many as the key document regarding sustainable development.

So it is heartening for Canada's trappers and sealers that the recently concluded 15th Conference of the Parties (COP15) ratified a strategic plan that emphasizes its commitment to  the sustainable use of wildlife as a means of arresting biodiversity loss, while stressing the important role to be played by Indigenous and local communities. Indeed, important parts of the Kunming-Montreal Global Biodiversity Framework align closely with the core values advocated by the Fur Institute of Canada and its members.

The Framework is named in part after the Chinese city of Kunming, where COP15 was scheduled to be held in 2020. But the meeting was postponed repeatedly due to Covid-19, and was finally split into two sessions. The first, mostly an online event, took place in October 2021, and saw delegates agree provisionally to draft Global Targets in line with the theme "Ecological Civilization: Building a Shared Future for All Life on Earth". These Targets, to be met by 2030, are intended as stepping stones on the way to achieving Global Goals by 2050.

The second session, held last December 7-19 in Montreal, saw further discussion of the Targets, and finally the adoption – after more than four years of negotiations – of the Framework.

SEE ALSO: Official CBD press release, December 19, 2022.

Positive Language

On behalf of the FIC, I attended the meeting in Montreal as a Non-Governmental Organization observer to advocate for the important role of sustainable use of wildlife in biodiversity conservation. Of the 23 Targets identified for urgent action, we should be particularly pleased with the language of three, numbered 5, 9 and 16 (see below).

Targets 5 and 9 are particularly noteworthy for Canada's sealers and trappers because they explicitly endorse the sustainable use of wildlife as an essential component in conserving biodiversity.

"Ensure that the use, harvesting and trade of wild species is sustainable, safe and legal," begins Target 5. It also makes specific reference to "respecting and protecting customary sustainable use by indigenous peoples and local communities."

Target 9 then underscores the importance of "providing social, economic and environmental benefits for people, especially those in vulnerable situations and those most dependent on biodiversity," and "protecting and encouraging customary sustainable use by indigenous peoples and local communities."

Both Targets 5 and 9, therefore, are in perfect alignment with the conservation ethic of Canada’s fur harvesters.

Sustainable Consumption

Canada’s trappers, sealers and furriers can also play a key role in helping to achieve Target 16, which calls on Parties to "Ensure that people are encouraged and enabled to make sustainable consumption choices including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, ..."

Everyone in the fur trade must help consumers to make these sustainable consumption choices, in particular by educating them about the environmental benefits of natural fur over fast fashion that relies on synthetics.

Canadian and international consumers should be made to feel confident that by wearing natural fur products, they are contributing to essential wildlife management and supporting biodiversity conservation. We also need to work to ensure that government decision-makers understand the role for fur harvesters in achieving these goals, instead of allowing them to focus on the hobby horses of anti-use environmental groups. The fur trade has long taken this position, and as its latest strategic plan spells out, the CBD agrees.

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Key Biodiversity Targets for Trappers, Sealers

Target 5: “Ensure that the use, harvesting and trade of wild species is sustainable, safe and legal, preventing overexploitation, minimizing impacts on non-target species and ecosystems, and reducing the risk of pathogen spill-over, applying the ecosystem approach, while respecting and protecting customary sustainable use by indigenous peoples and local communities.”

Target 9: “Ensure that the management and use of wild species are sustainable, thereby providing social, economic and environmental benefits for people, especially those in vulnerable situations and those most dependent on biodiversity, including through sustainable biodiversity-based activities, products and services that enhance biodiversity, and protecting and encouraging customary sustainable use by indigenous peoples and local communities.”

Target 16: “Ensure that people are encouraged and enabled to make sustainable consumption choices including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, and by 2030, reduce the global footprint of consumption in an equitable manner, including through halving global food waste, significantly reducing overconsumption and substantially reducing waste generation, in order for all people to live well in harmony with Mother Earth.”

SEE ALSO: Doug Chiasson: What does the Fur Institute's new ED bring to the table? Truth About Fur.

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A major new public opinion poll shows that, despite decades of aggressive and misleading activist campaigning, most Canadians are still fine with wearing fur and other natural clothing materials -- but are increasingly worried about the environmental costs of petroleum-based synthetics that activists love to promote as “vegan”.

The survey of 1,500 Canadians was commissioned by the Natural Fibers Alliance, and conducted in August 2022 by Abacus Data, a leading public affairs and market research consultancy.

SEE: Canadian Public Opinion on Mink Farming and Fur Use, and Public Opinion on Fur & Mink in Canada. By Abacus Data, August 2022.

The research completely contradicts animal activist claims that fur is no longer socially acceptable. In fact, two-thirds (65%) of Canadians believe that wearing fur is acceptable so long as the industry is well regulated and animals are treated humanely. Only one in five (21%) of Canadians do not agree – with just 10% saying they “strongly disagree”.

More than three-quarters (77%) of Canadians also believe that wearing fur is a matter of personal choice – putting the lie to activist claims that the public supports their call for fur bans. (Politicians take note!)

Seven in ten (71%) Canadians also agree that warm clothing is a necessity in many countries, and that natural fur is a sustainable warm clothing choice.

It is fascinating to see that, despite years of activist propaganda against mink farming, 35% of Canadians have a positive view of the sector while 25% are “neutral”, and only 21% have a negative view – of which only 10% are “very negative” – about mink farming. (18% feel they don't know enough to form an opinion.)

Encouraging for Mink Farmers

Mink farmers will also be encouraged to learn that younger people tend to have a more positive view of their sector: 41% of 18-29-year-olds have a positive view of mink farming, compared with 35% of 30-60-year-olds, and 25% of those over 60. Again, these findings completely contradict activist claims that the future is theirs.

Strong pluralities of Canadians also believe that the mink farming sector supports rural communities (41%; versus 8% who disagree); that it is environmentally sustainable (38%; versus 12% who disagree); and that it takes care to maintain animal health and welfare (37%; versus 16% who disagree.) About one in five Canadians are “neutral” about these questions, while the balance don’t feel they know enough to state an opinion.

More broadly, this study completely debunks activist claims that the public is buying into their no-animal-use, vegan agenda. Despite all the hype we see these days about vegan products and vegan menu choices, 96% of Canadians are still open to eating animal products like eggs and dairy, while 90% think it’s OK to eat meat. So much for the vegan wave!

SEE ALSO: What Is "Vegan Fashion" and How True Is the Hype? Truth About Fur.

Consumers Worried by Synthetics

Three-quarters (74%) of Canadians also say they are comfortable with people wearing clothing or accessories made from leather, fur, wool, down, or other animal-derived natural fibres. (15% are “not too comfortable” with such choices, while only 7% of Canadians say they are “not at all comfortable” with animal-derived clothing materials.)

In fact, it is not fur or other animal-derived natural clothing materials that have consumers worried, but petroleum-based synthetics. 83% of Canadians are concerned that such synthetics – now in more than 60% of all our clothing – don’t biodegrade. 86% worry that synthetic fibres pollute our waterways and poison aquatic life. 83% are concerned about microplastics in our food and water.

SEE ALSO: The Great Fur Burial. Truth About Fur.

Because of such concerns, most Canadians (87%) now feel we should strive to use fewer synthetic fibres in our clothing (58%), or phase them out completely (29%).

Two-thirds of Canadians, in fact, now believe that “fast fashion” is contributing to an ecological crisis – and 60% of consumers feel that an environmental fee should be applied to all non-renewable clothing materials, because of their impact on the environment!

Again, completely contradicting activist claims, most consumers (77%) believe that natural fur is a more environmentally sustainable clothing choice than synthetics. Nearly two-thirds (64%) also believe that fur is a more socially responsible choice, while 59% consider fur to be a more ethical choice than synthetics.

SEE ALSO: Is It Ethical to Wear Fur? Truth About Fur.

Important Lessons

Bottom line, this new research provides some important lessons for the fur trade, the fashion industry, consumers, politicians, and the media:

1. The Fashion Industry: Designers, manufacturers, and retailers should listen to their consumers. Contrary to activist claims, most Canadian consumers do want to buy and wear fur, leather, wool, and other animal-derived products, so long as they are produced responsibly and sustainably. In fact, consumers today are more comfortable with responsibly produced animal-based clothing products than they are with petroleum-based synthetics.

2. Politicians: This research puts the lie to activist claims that Canadians want mink farming banned. In fact, more Canadians have a positive impression of mink farming than a negative impression, and more believe that the sector respects animal welfare and environmental sustainability. The research also completely debunks activist claims that the public want the sale of fur products banned. Quite the contrary, an absolute majority of Canadians believe that it is morally acceptable to use fur, and more than three-quarters believe that wearing fur should be a matter of personal choice. (The father of the current Canadian prime minister, Pierre Elliot Trudeau, once famously said that “the government has no place in the bedrooms of the nation”.  It’s time to remind politicians that they shouldn’t be in our clothes closets either!)

3. Consumers: Those who appreciate its warmth, comfort, and beauty can wear fur with confidence, knowing that most Canadians agree that wearing fur is morally acceptable, environmentally sustainable, and a matter of personal choice.

4. Media: With this research at hand, journalists should stop giving a free ride to fraudulent activist claims that “consumers no longer accept that wearing fur is ethical”, or that “80% of Canadians want fur farming banned.” This research shows clearly that it is petroleum-based synthetics that have Canadians worried, and that most think that fur and other responsibly-produced animal-based clothing materials are a better environmental choice.

5. People of the Fur Trade: This research provides a powerful and timely response to anti-fur propaganda — but it is only useful if it is seen by others. It is up to people in every sector of the fur trade – trappers, farmers, designers, manufacturers, and retailers – to make sure this important information is widely circulated. Share this summary with your local and regional politicians. Use these statistics to respond whenever you see activist lies reported in the media — and to reassure customers, friends and neighbours.

Charles Dickens’ classic novel A Tale of Two Cities begins with the wonderful sentence: “It was the best of times, it was the worst of times.” This describes very well the situation of the fur trade today. Clearly the industry has been seriously damaged by decades of activist bullying and lies. At the same time, the growing public concern for protecting the environment provides a golden opportunity for the fur trade: when it comes to responsibly and sustainably produced clothing, fur checks all the boxes. We have long known this, and now we have the statistics to prove that many Canadians understand it too.

It’s now up to everyone in the trade to share and promote this important news!

SEE ALSO: A Behind-the-Scenes Look at the First Round of Negotiations for a Global Plastics Treaty. By Olivia Rosane for EcoWatch, Dec. 9, 2022.

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Like any advocacy group, People for the Ethical Treatment of Animals (PETA) thrives on media attention, and when a campaign generates that attention year after year, you keep it going. That's how it has been with PETA UK's 20-year campaign to have bearskins removed from the heads of the King's Foot Guards.

As long as PETA fails to achieve its goal – something it's "successfully" failed to do since 2002 – this gift just keeps on giving. Indeed, so successful has PETA been at failing, that cynics now wonder whether it wants to win at all, since winning would kill the goose that lays the golden eggs.

Bearskin caps are actually worn by the military and marching bands of no fewer than 10 countries, including Canada. But above all they are associated with British pomp and circumstance, and are a must-see for any tourist visiting London. It's hard to imagine the Changing of the Guard without them.

For the last two decades though, PETA has been badgering the UK's Ministry of Defence (MOD) to drop bearskins and go fake instead. True, the synthetic replacements would be made from polluting petroleum, but PETA calls them a "vegan upgrade", so they must be good for the planet, right?

To no one's surprise, the MOD has resisted – in deeds if not always in words. And all the while, PETA has milked the to-and-fro for its endless supply of free publicity.

Life of Its Own

When PETA started this campaign, it probably never dreamed it would take on a life of its own.

Its humble beginnings came straight out of the standard PETA playbook. Pick a target (the Guards), trot out the usual stories about how terribly animals (black bears) suffer, then see if the media would take the bait.

Not interested, said the MOD. The Guards took "great pride" in wearing an "iconic image of Britain", and wearing plastic just wouldn't be the same.

But unlike the MOD, the media were very interested, because the story provided a perfect mix of what readers craved. The visuals came easily: a spectacular photo (or five, for the tabloids) of Guards on parade (just as we have done), with the Queen or other prominent royals for good measure. Then the text need only mention the royal family and suffering animals to provoke a range of strong emotions, and a PETA spokesperson would happily provide the mandatory quote while blowing their own horn. Perfect for selling papers, and perfect for PETA.

Indeed, the free publicity came so easily that PETA just had to keep it going, but how? Then it had a brainwave: offer the MOD a fake alternative specially developed to meet its requirements, and hope the MOD played along. Crucially (some say naively), the MOD did just that, agreeing to test whatever PETA came up with. PETA's foot was firmly in the door.

And so began PETA's partnership with fake fur maker Ecopel, knowing that if they could keep supplying prototypes, headlines would be guaranteed at least until the MOD capitulated, and that could take years.

Since 2015, the MOD has conducted tests on four iterations of fake bearskin, and each time determined that they don't meet requirements. PETA, meanwhile, says its latest offering meets, or even exceeds, those requirements, and is now threatening legal action, accusing the MOD of failing to fulfill its "promise" to carry out a proper evaluation.

All the while, fresh publicity is generated for PETA every time photos of glamorous Guards and royals adorn the media. And this will continue for as long as PETA keeps feeding the media fresh hooks to hang their stories on. Next, presumably, will be the lawsuit itself, but whether it is thrown out or not, PETA will be there, lapping up the attention.

Trans-Atlantic Cooperation

Of course, the MOD realises now that it's painted itself into a corner, especially when it has to answer questions in Parliament, as happened this July. So all the fur trade can do is ensure the MOD has the best information available.

Particularly concerned is the Fur Institute of Canada (FIC), since the bear pelts used in the MOD's bearskins are sourced exclusively from Canada.

"The good news is that the MOD are completely on-side," says FIC executive director Doug Chiasson. "They understand that Canada's black bear harvest is strictly regulated and informed by both the best available science and Indigenous knowledge. They know that black bears are abundant here, and that they must be managed to ensure the health of the overall population while limiting human-wildlife conflict. And particularly important in the battle against PETA, they know that we don't kill bears to order. The same number of bears will be hunted whether the MOD buys them or not."

SEE ALSO: Doug Chiasson: What does the Fur Institute's New ED Bring to the Table? Truth About Fur.

The FIC and MOD have also discussed all the benefits of natural fur compared to the petroleum-based variety. It's a renewable natural resource, fur garments last for decades, and they biodegrade at the end of their long lives.

"They get all this," says Chiasson. "They get that synthetics are polluting, that microfibres are piling up in our oceans and even in the food chain, and that they don't biodegrade. They get the importance of wildlife management, and of adherence to the Convention on International Trade in Endangered Species."

But that doesn't mean it's time to relax, he cautions.

"Just because the MOD has all the arguments on its side, doesn't mean we've won. Under the current Conservative government, bearskins are probably safe, but with the UK's departure from the EU, pressure is mounting to ban all fur imports. If Labour wins the next general election [to be held no later than January 2025], the future of bearskins will be up in the air. So we must remain vigilant, and continue to ensure that the MOD and other parts of the UK government have the most accurate information at their fingertips to fight the disinformation from PETA."

Meanwhile PETA UK just keeps counting all the golden eggs this goose has laid, and wondering how long it will live. Obviously the MOD doesn't want PETA to win, but maybe PETA is in no hurry to win either!

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Animal activists want to drive all animal users out of business, so it pays for the fur trade to keep abreast of their latest tactics. One now being pushed hard is "vegan fashion", but what exactly is it? And how true is the hype? Does it really save animal lives, as proponents claim? And is it really more sustainable than alternatives?

First up, what qualifies as vegan fashion?

There is no strict definition, but the general idea is that no animals can be killed or harmed in any stage of its production. So it's much like a vegan diet, except that you keep it in your closet.

But there is one important difference. Vegans only eat plants, but if you think they only wear plants, think again. Vegan fashion also contains lots of synthetics made from oil.

The most popular plant fibre with vegan fashionistas (and everyone else, for that matter) is cotton, but there are a lot of other choices. Some are familiar, like linen, hemp, cork and rubber, while others are obscure, like ramie, banana leaves, mushrooms and even coffee grounds!

Then there are semi-synthetics derived from plants, like bamboo rayon, viscose from wood pulp, and modal (made from the pulp of beech trees).

And then there are all the petrochemical synthetics vegans can wear with a (supposedly) clear conscience, like polyester, spandex, nylon, PVC and acrylic. Vegans say they prefer if their synthetics are recycled, not virgin (new), but since most recycled synthetics contain some virgin product for added strength, it's hard to know if they're getting what they want.

As for materials that are off-limits, some are obvious, like leather, fur, wool and silk. But others require vigilance if they are to be avoided.

For example, the glue used in shoes and handbags normally contains collagen derived from animals. So vegans must seek out synthetic alternatives, even if there are health risks associated with making and using them.

They must also avoid screenprinting inks containing gelatin from cows and pigs. A popular synthetic alternative is plastisol, but again, vegans must look past the health risks of the phthalates usually found in plastisols.

And a minefield for vegans is buying cosmetics and personal hygiene products. Anything with honey, lanolin or keratin is out, as are soaps, shampoos, shaving cream and lotions containing stearic acid from animal fat. If your skin moisturiser contains glycerol, beware that the most common source is tallow, a rendered form of beef or mutton fat.

So Does Vegan Fashion Really Save Animals?

The main claim made for vegan fashion is that no animals are killed or harmed in its production. At first glance this sounds logical, but the claim does not stand up to scrutiny. It would be accurate to say that no animals are bred and killed to produce vegan fashion, but plenty of animals still die.

But before we start pointing fingers at who kills most animals, we need to recognise that there are different ways of counting animal lives, depending on our biasses.

In theory, we should give equal weight to all lifeforms, such that swatting a fly is equal to slaughtering a cow. In practice, though, we never do this. We prioritise, valuing some species over others.

Most of us are class-biassed (mammals trump reptiles, for example, and insects always come last). We prefer benign herbivores to carnivores that might eat us. Beautiful animals come before ugly ones. Or if you're a conservationist, an endangered native species always beats a plentiful invasive one.'

And all these biasses give rise to paradoxes that can be hard to reconcile, like self-proclaimed "animal lovers" who feed their pet dogs the meat of other animals, bathe them to kill ticks and fleas, deworm them, and give them vaccines tested on other dogs in labs.

Vegans, of course, have their biasses too, so when they say vegan fashion saves animal lives, which animals do they actually mean? All animals? No. Above all, they mean barnyard animals that are purposely bred to provide food and clothing.

If their calculations were to include all animals, would switching to vegan fashion really save lives? It's highly unlikely, and in fact the death toll would probably rise.

Killer Cotton

Now let's take a closer look at what are probably the two most common materials in vegan fashion, cotton and polyester, and ask how animal- and environment-friendly they really are.

Everybody loves wearing cotton, but we also know that growing it – especially by traditional methods – is punishing on the environment.

The trouble starts the moment natural habitat is destroyed and replaced by a monocultural plantation. Then the crop is notoriously thirsty, often requiring far more water than can be supplied by rain alone. And then there's the heavy use of pesticides. All of these factors exact a toll on animal life, as well as damaging the environment in other ways.

Much of the killing is intentional, as farmers wage war on the myriad insects that cotton attracts. Bollworms, boll weevils, mirids, aphids, stink bugs, thrips, spider mites – the list is long.

And once the insecticides have fulfilled their purpose, they don't stop killing, or even stay within the confines of the plantation. They drift on the wind, and wash into waterways. Birds, lizards and amphibians die when they eat insects or seeds that have been sprayed, or mistake insecticide granules for food. Fish die when insecticides enter rivers. Pollinators like bees die too, often resulting in lower crop yields.

Genetic modification of cotton is helping reduce the need for insecticides, but there's still a long way to go. Meanwhile, so-called organic cotton, which uses far less in the way of synthetic fertilisers and pesticides, still only accounts for 1-2% of global cotton production.

Other unintentional deaths occur when water supplies are mismanaged, harming or even destroying surrounding habitat. To appreciate just how badly things can go wrong, look at Central Asia's Aral Sea – or what's left of it. Once the world's fourth-largest lake, tributaries were diverted to irrigate crops, mainly cotton, and most of the sea just vanished. Billions of animals surely died, and populations may never recover, including 20 local species of fish now thought to be extinct.

In short, if we all ditched leather, wool and fur tomorrow, and increased cotton production to fill the shortfall in clothing materials, the total number of animal lives lost would certainly rise.

Plastics Are No Better

So how about the other staple material of vegan fashion, polyester? Its credentials as a clothing material are impressive. It's cheap, durable, wrinkle-resistant, stretchy, lightweight, quick-drying, it breathes and it wicks moisture. No wonder it accounts for at least half the world's clothing, and dominates fast fashion and sportswear.

But like cotton, it's also terrible for the planet. It's made from non-renewable oil which must be extracted from the ground. The manufacturing process leaves a big carbon footprint – up to 40% of the fashion industry’s total CO₂ emissions. When washed, polyester garments release microfibres that pollute the oceans and are now turning up in the food chain, even in drinking water. Polyester is also part of the bigger problem of plastic pollution in general. A widely cited estimate is that plastic pollution kills 100,000 marine mammals and turtles, and a million seabirds, every year. And of course, these plastics don't biodegrade.

In their defense, vegan fashionistas say that a lot of the polyester they wear is recycled, which means it's actually good for the environment, "sustainable" even. But this is essentially an exercise in denial.

Recycling polyester is indeed less harmful to the environment than creating virgin polyester. It consumes a lot less energy and water, and CO₂ emissions are far lower. But that doesn't make it good – just less bad.

Furthermore, recycling polyester cannot possibly be sustainable since it is inherently dependent on a nonrenewable resource. All it does is extend the life of polyester already in circulation. Plus, limitations in current recycling technology mean that recycling polyester actually perpetuates demand for virgin polyester. Each time polyester is recycled, it loses strength, and this problem is rectified by mixing in virgin material. And when polyester is blended with other fibres (typically cotton), recycling is all but impossible. Last but by no means least, just like virgin polyester, recycled polyester still sheds microfibres and does not biodegrade.

SEE ALSO: The Great Fur Burial, Part 1: Burial. Truth About Fur.

Accusations of Greenwashing

Just to confuse consumers even more, companies producing and using petrochemical-based synthetics now routinely face accusations of greenwashing – making false claims about the environmental friendliness of their products.

It comes as no surprise when animal activists engage in greenwashing, since they have never let the truth get in the way of a good story. So if they tell you wearing recycled soda bottles will reduce global warming, you can believe it or not.

More troubling are apparent efforts by the fast-fashion industry to improve its public image. Having faced a storm of criticism in recent years for various practices, the industry is now desperate for a makeover, which includes casting petrochemical synthetics in a better light.

But now the media, consumer protection groups, and others are asking tough questions.

Matters came to a head last June, when the New York Times ran an in-depth article entitled "How fashion giants recast plastic as good for the planet". Renaming products is just one way, the article says. For example, fake leather used to be called "pleather", a clear indicator of its plastic origins, typically polyurethane. But now it's called "vegan leather", a change the NYT calls "a marketing masterstroke meant to suggest environmental value."

In critics' crosshairs is the controversial Higg Index, launched in 2012 by the Sustainable Apparel Coalition (SAC), a nonprofit group that includes major fashion brands and retailers, and the US Environmental Protection Agency. Intended to rate the environmental impact of various fabrics used in clothing, the Index "is on its way to becoming a de facto global standard," says the NYT.

But hold on, the article continues. The Index "strongly favors synthetic materials made from fossil fuels over natural ones such as cotton, wool and leather. Now, those ratings are coming under fire from independent experts as well as representatives from natural-fiber industries who say the Higg Index is being used to portray the increasing use of synthetics as environmentally desirable despite questions over synthetics’ environmental toll."

In particular, critics say the Index doesn't accurately reflect the full life-cycles of synthetics, including harmful emissions during production, how much ends up in landfills or incinerators, and microfibres polluting the oceans.

Shortly after, the SAC announced that it was pausing the use of consumer-facing Higgs labels globally, following a conclusion by the Norwegian Consumer Authority that the Higg Index was misleading consumers.

Bottom Line

While the debate will continue to rage about how best to clothe 8 billion humans, the simple truth is that all currently available alternatives have their downsides. They all result, directly or indirectly, in the deaths of animals, and leave environmental footprints of varying size.

But since the two major claims being made for vegan fashion are simple, let's try to answer them in simple terms:

Does vegan fashion save animal lives? If enough people were to wear vegan fashion, and especially if they were to adopt a vegan diet too, fewer barnyard animals would be bred. So in that sense, yes, vegan fashion has the potential to save the lives of domesticated species like cows, pigs and sheep. But if all animal lives are given equal weight (i.e., a snake or boll weevil is equal to a cow), this saving would be more than offset by the loss of animal life caused by converting more land to plant agriculture.

As for petrochemical synthetics like polyester, it is now universally recognised that their usage is harmful to the environment, including wildlife. So even if your polyester blouse is made from recycled soda bottles, it may slow the production of virgin polyester, but in the long term it offers nothing in the way of a solution.

Is vegan fashion more sustainable than alternative choices? There is almost no basis for this claim, as vegan fashion currently exists.

Noble efforts make the headlines regularly as innovative companies strive to develop more sustainable materials and methods of producing them. But we're not there yet. Which means that vegan fashion will continue to rely on crops like cotton, which are harmful to the environment, and petrochemical plastics like polyester, which are not only harmful but also the antithesis of sustainable.

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A billboard campaign by Ontario trappers to raise public appreciation of their role in wildlife management has so far been well received. Now the organisation behind the campaign, the Ontario Fur Managers Federation (OFMF), is optimistic a national campaign can follow.

From September 5 to October 14, the OFMF has six billboards on show near high-traffic border crossings to the US. The message on the billboards is simple, but thought-provoking: “In Ontario, trappers work to maintain healthy wildlife populations for today and the future.”

The idea, explains Robin Horwath, who retired this August after 12 years as OFMF’s general manager, is that discussion of this key message will lead to discussion of other important aspects of trapping. These include protecting habitat, property and infrastructure, controlling the spread of diseases, and of course, supplying consumers with beautiful, sustainable and natural furs.

SEE ALSO: Robin Horwath – Trappers are “great stewards of the land”. Truth About Fur.

“Wildlife managers and conservationists have always appreciated the important work trappers do, and call on us to help all the time,” explains Horwath, a third-generation trapper from Blind River. “But among the general public, there are many misunderstandings about what we do. In the first stage of this campaign, we hope to generate interest in local media, and use that as a platform to explain ourselves better.”

The response so far has been encouraging. As of this writing, the campaign has been covered by SooToday of Sault Ste. Marie, Windsor News Today, TBnewswatch of Thunder Bay, Timmins Today, the program Superior Morning on CBC Radio, and CTV News (click on the image below to view).

“If this campaign succeeds in raising the understanding and acceptance of trapping among Ontarians, we hope other trapping associations will be inspired to follow suit, and we’ll have a national campaign going,” says Horwath.

Modern Traps Are Humane

So in what ways are trappers currently misunderstood?

“Over the years, many misconceptions and outdated information have been spread when it comes to trapping,” explains Lauren Tonelli, also a third-generation trapper and Horwath’s replacement as general manager of the OFMF. “A lot of this comes from a place of ignorance about trapping, which is what we are trying to correct. However, there are groups that are anti-trapping that spread this misinformation in an attempt to sway people’s opinions against trappers. One of the major pieces of misinformation being spread around is that trappers still use inhumane steel-jawed leghold traps, and that animals lose feet in them trying to escape. This is simply not true.”

“Steel-jawed legholds have been banned for decades,” she continues. “In fact, the modern equivalents are foothold traps, with padded offset jaws and swivels that can also be used for relocating live animals.”

In support of her claim, she points to the website of the Fur Institute of Canada, which has been at the forefront of developing humane traps since it was established in 1983. Here can be found illustrated lists of all the trap types currently certified under the Agreement on International Humane Trapping Standards (AIHTS).

“Canadian trappers are bound by AIHTS on what types of traps they can use,” says Tonelli, “which are certified and specifically designed to restrain an animal humanely, until the trapper arrives, or designed to kill the animal instantly. What you will not find are the steel-jawed leghold traps described by anti-trapping groups.”

Reducing Disease, Starvation

Another misconception that the OFMF wants to dispel is that all wildlife populations are just fine on their own and don’t need any sort of management.

Wildlife populations fluctuate in response to several factors, including changes in food supply, how many predators there are, habitat and climate, and without human intervention, these fluctuations can be extreme.

“The way that populations regulate themselves without intervention consists of starvation, predation, and disease,” says Tonelli. “When wildlife populations become overabundant, they are much more prone to disease outbreaks. We all understand how crowded groups of people lead to spread of disease, and it is no different in animals. This can lead to massive die-offs and significant population declines. Additionally, animal populations can grow to a point where there is not enough available food to go around, which also leads to crashes in the population. Trappers help to maintain consistent, sustainable populations that are not reaching levels where disease spread is rampant, and starvation occurs.”

SEE ALSO: Does wildlife need to be managed? Ontario Fur Managers Federation.

Other key points the OFMF is keen to discuss are:

• Sustainability: Fur is a renewable natural resource, unlike synthetic materials like polyester. Fur garments can be restyled and repaired, and after decades of use, biodegrade rather than clogging landfills.
• Property and infrastructure damage: Beavers are believed to be more numerous in Ontario today than ever before, but they must be managed. Beavers can destroy woodlands, and their dams can flood homes, roads and fields.
• Saving taxpayers’ money: By helping wildlife managers, trappers also reduce the cost of management to taxpayers.
• Controlling livestock predation: Trappers are often asked by livestock farmers to control predation by coyotes. Particularly vulnerable are calves and lambs.

For further information, or to arrange an interview with an OFMF representative, please contact general manager Lauren Tonelli at 705-542-4017 or [email protected].

SEE ALSO: Fur fights back. Ontario trappers launch new public education campaign. Truth About Fur.

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Hoping that trapping associations across Canada will be inspired to follow suit, the Ontario Fur Managers Federation (OFMF) is launching a billboard campaign to raise public awareness of the roles trappers play in wildlife management and pest control. It also hopes to correct misunderstandings about trapping created intentionally by animal activists.

Animal rights groups have long been spreading falsehoods about the trapping of furbearers, in particular that it is unnecessary and cruel. Trappers have defended themselves, with support from wildlife managers, conservationists, and consumers who appreciate the unique qualities of fur. However, some people – in particular those living in cities with limited access to nature – continue to be misled by activist misinformation. It is against this backdrop that the billboard campaign kicks off this September.

In the first wave of the campaign, the OFMF will erect six billboards at border crossings between Ontario and the US, strategically selected for their heavy traffic. (Slow-moving drivers have more time to look!)

The OFMF hopes to generate media interest in telling stories that reflect the truth about trapping, and that this will inspire other trapping associations across Canada to follow suit, turning it into a national campaign. If all goes well, the Fur Institute of Canada – a leader in research on humane traps and an authority on furbearer conservation – will be standing by to provide coordination as needed.

Key Message

There are many positive stories to tell about trapping, but the opening salvo in this campaign will focus on one in particular. The message on the billboards is simple, but hopefully thought-provoking: “In Ontario, trappers work to maintain healthy wildlife populations for today and the future.” The OFMF hopes discussion of this key message will then lead to discussion of related topics like protecting property, habitat, and public health.

Ontario trappers assist in the management of many furbearing species, among them the large populations of beavers and raccoons, and the far scarcer wolverines.

Beavers: There are now believed to be more beavers in Ontario than ever before, but this success story has a downside: the dams of over-populated beavers can flood homes, roads, fields, and forest habitat. Managing beavers is complex, and involves the co-operation of trappers, private landowners and government agencies.

Raccoons: Raccoons are found in most parts of Ontario where the habitat is suitable and winters are shorter. Managers rely on hunters and trappers to keep the numbers at an optimum level, and thereby minimise two particular problems associated with over-populated raccoons: damage to crops, notably corn; and rabies. Both raccoons and foxes carry this deadly disease, and can pass it on not only to humans, but also livestock and pets.

Wolverines: Trappers are often called upon to assist in conservation efforts, such as for wolverines. These solitary carnivores are listed as a threatened species in Ontario, and so cannot be killed or captured. Among the threats wolverines face are degraded or fragmented habitat, and falling prey to wolves and mountain lions. Trappers assist wildlife managers by keeping a close eye on the health of wolverine habitat, and by controlling predators.

Other key talking points the OFMF is keen to discuss are:

• Humane traps. Contrary to claims by animal rights activists, tremendous advances have been made in trapping technologies and methods in recent decades, as required under the Agreement on International Humane Trapping Standards (AIHTS);
• Saving taxpayers’ money. Many furbearer populations must be managed whether activists like it or not. By letting trappers keep and sell the furs, the cost to taxpayers of wildlife management is reduced;
• Controlling predators of livestock. Trappers are often asked by livestock farmers to control predation by coyotes. Particularly vulnerable are calves and lambs;
• Fur is sustainable. Unlike synthetic materials made from fossil fuels, fur is a renewable natural resource. Fur apparel and accessories can be restyled and repaired, and after decades of use can be thrown into the garden compost where they quickly biodegrade.

SEE ALSO: Reasons we trap. Truth About Fur.

Spokespeople

Three Ontario trappers are on standby to handle media inquiries.

Lauren Tonelli

Lauren Tonelli is a third-generation trapper from Iron Bridge, currently living in Sault Ste Marie. She holds a Bachelor of Science in Biology and has worked in the environmental/wildlife management field for almost a decade. This August, she took over as the new general manager of the OFMF.

“I am a passionate angler, hunter, and trapper,” says Lauren, “and I want to ensure that the opportunities and experiences I have had are available for generations to come. Teaching the public to understand and appreciate the importance of trappers will go a very long way to securing the traditions of trapping in Ontario for all current and future trappers.”

Robin Horwath

Robin Horwath hails from Blind River, and continues a family trapping tradition that started with his two grandfathers. From 2010 until this August, he was general manager of the OFMF, and until this June he was also chairman of the Fur Institute of Canada.

“I dream of the day when trappers once again are recognized and valued by the general public as great stewards of the land,” says Robin. “Trapping is a vital tool for managing furbearers to achieve healthy sustainable populations, to protect infrastructure, and control the spread of disease, which is important not just for the animals but also for humans.”

SEE ALSO: Robin Horwath – Trappers are “great stewards of the land”. Truth About Fur.

Katie Ball

Katie Ball is a trapper from Thunder Bay, who also runs Silver Cedar Studio, designing and making fur garments. In addition to being a director of the OFMF, she also represents the Northwestern Fur Trappers Association, the Northwestern Ontario Sportsmen’s Alliance, and Fur Harvesters Auction.

Katie is a firm believer in explaining to non-trappers why the work of trappers is so important. “I have found that by talking to the public, educating individuals on our regulations, and standing behind our ethical practices, most get a bigger picture and realize that we are not out to destroy animal populations with archaic trapping methods. We are out helping maintain a healthy balance in nature.”

SEE ALSO: “Fur is in my blood” says Katie Ball, trapper, designer, advocate. Truth About Fur.

If you would like to see one of the OFMF’s billboards for yourself, they will be up from September 5 to October 14, and come in two formats: traditional, and digital or virtual. Traditional boards will be placed in Sarnia on Nelson Street, and in Sault Ste Marie on Trunk Road. Digital boards will be displayed in Kingston on Gardiners Road heading to Highway 401; Fort Erie on Queen Elizabeth Way, 100 metres from the Peace Bridge; Windsor on Gayeau Street; and Thunder Bay on the corner of Memorial Avenue and Harbour Expressway.

For further information, or to arrange an interview with any of OFMF’s spokespeople, please contact general manager Lauren Tonelli at 705-542-4017 or [email protected].

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The proposed fur ban in Rhode Island has been defeated. The bill, HB7361/SB246, which, if passed, would have banned the retail sale of fur, was defeated last week when the Rhode Island legislature convened.

Even in light of the industry being outspent by the Animal Legal Defense Fund, the Humane Society and other groups, as well as a digital campaign and the overwhelming support the bill received in the house, it was not enough to get the bill passed.

SEE ALSO: US legislators should be promoting natural fur, not seeking to ban it. Truth About Fur.

Dino Quaglietta of Northeast Furs, a local retailer in Warwick, has been engaged in fighting the ban since it was first proposed. Upon learning of the ban’s defeat, Quaglietta said, “It’s great that we won, for sure! It was a hard-fought battle. Good news for Rhode Island, but outside of the industry, who knows about this?

“The industry needs to band together and get on the offensive. We need a spokesperson to get the word out to the public, not just talk to ourselves. We must convey all the positives of fur and show the public that animal welfare includes all animals and point to the hypocrisy of this movement; that putting on a fur coat is no different than putting on a pair of shoes.

“The industry has had so much negative press, we must do damage control to get to the minds of our customers. This is a quintessential freedom of choice issue. This bill will come up again next year when we’ll have to fight it again. At least we got through this year.”

The International Fur Federation-Americas, who spearheaded the fight, will continue to be engaged in Rhode Island with the unwavering support of Quaglietta and Northeast Furs.

Similar bills have been defeated in Connecticut, Massachusetts and New York – in both the House and the Senate.

SEE ALSO: “Fur Fights Back!” It’s time for a strong industry communications campaign. Truth About Fur.

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Last April 4, Doug Chiasson assumed the post of executive director of the Fur Institute of Canada, an independent entity founded by the government in 1983 to lead research on humane traps. Since then, it has also become a recognised authority on the conservation of wild furbearers, and a promoter of sustainable sealing.

SEE ALSO: Fur Institute of Canada champions humane and sustainable fur production. Truth About Fur.

Born and raised on Cape Breton Island, Nova Scotia, Doug spent 13 years studying and working in Ottawa, and is now back in his home province, residing outside of Halifax. In this time of unprecedented challenges in the fur trade, let’s find out what Doug brings to the table.

Truth About Fur: Canadians always have interesting roots. Tell us about your own mixed-up lineage.

Doug Chiasson: My ancestors came to Canada in three waves. The first wave arrived in the 1600s, from French-speaking Switzerland, and settled in the former French colony of Acadia, a term still used today for parts of the Maritimes. So I’m part Acadian. Then I’m part Clan Munro from the Scottish Highlands, with my ancestors coming here in the 1700s as part of the Highland clearances. And then there’s some Irish Catholic mixed in too.

TAF: You don’t have a background in fur, so how did your experiences prepare you for your new position with the FIC?

DC: I have over 10 years of experience in marine resource management and environmental sustainability at provincial, territorial, national and international levels. After graduating from the University of Ottawa, I spent two years as a senior policy advisor to the federal Fisheries Minister, and one of my responsibilities was advising on the seal hunt, in which the FIC is an important stakeholder. So I worked with the FIC on a range of issues, notably on the government’s response to the WTO appeal of the European ban on Canadian seal products. I then spent some time advising the Premier of the Province of Manitoba on sustainable development.

From there I moved to WWF-Canada to head its Arctic fisheries program. WWF-Canada has always been an outspoken supporter of sustainable use, including on such controversial issues as sealing and polar bear hunting. In a few other countries, WWF is sometimes perceived as being anti-use, but that is not true for the WWF family as a whole. In fact, WWF International has cautioned against letting animal welfare groups hijack important conversations about conservation.

And in my capacity with WWF, I also served as co-chair of the Green Budget Coalition. The GBC is a coalition of national-level environmental organisations that provides annual recommendations to the Canadian government about what to fund in pursuit of greater sustainability.

Role of Executive Director

TAF: How do you see your role as executive director of the FIC?

DC: The FIC is a membership organisation, so my job is to work with the Board and members to set goals and find ways to reach them. We need to be ambitious, and if we don’t always reach our goals, we should at least come close.

I have no shortage of ideas of my own, but I must also draw on the institutional knowledge of the Board, many of whom have been in the industry far longer than I will ever be. They are not just the present moment in time; there’s a lot of experience and memory that I need to tap into. As a new executive director, I may have what I think are great ideas, but maybe they’ve been tried before and didn’t work out. The Board can tell me how and why.

TAF: The FIC is well known for its work on testing trap designs, but less well-known as a promoter of sealing. How does sealing fit into the FIC’s mandate?

SEE ALSO: Humane trapping research program leads the world. Truth About Fur interviews Pierre Canac-Marquis.

DC: Originally our mandate was for trap research, which then expanded to include furbearer conservation, which led to sealing and the launch of the Seals and Sealing Network program. From this have sprung two marketing projects for seal products: Canadian Seal Products, and Proudly Indigenous Crafts & Designs.

Some people see a divide between fur and seals, but from the FIC’s perspective it is largely artificial. Obviously fur is one of the main products of sealing, and sealers face the same opposition from anti-fur campaigners as anyone else in the industry. But why, they ask, is the FIC also promoting seal oil and meat? The reason is because this falls under our mandate of furbearer conservation. A cornerstone of modern conservation, for all except endangered species, is sustainable use, and part of sustainable use is ensuring maximum utilisation of any animals harvested. So in the case of seals, this means not just the fur, but also the meat and oil.

Industry Representation

TAF: How well are the various sectors of the industry currently represented in the FIC’s membership, and what improvements are you hoping for?

DC: Our membership is already broad in the sense that we represent all sectors to an extent, but we certainly don’t have everyone in every sector. So the task ahead for me is not necessarily to broaden our membership, but to deepen it. Wild fur is our strong suit, with members including trapping associations, brokers, Fur Harvesters Auction, and so on. Sealers and fur farming associations are also represented. Areas where I’d particularly like us to expand our membership include design, retail, and primary and secondary processing industries.

Also I hope to expand our engagement with Indigenous people across Canada, whether it’s businesses, regional organisations, or local governments with communities that are reliant on fur. Indigenous people are thought to account for 25-30% of Canada’s fur production, so that gives us a target to aim for; Indigenous representation should at least be in line with their participation in the industry.

TAF: Let’s talk more about Indigenous representation in the context of Reconciliation. The FIC inevitably has a role to play because fur is so important in Indigenous cultures, and by extension in their cultural industries.

DC: There are a lot of things to unpack in the national discourse about Reconciliation. There are sensitivities that must be respected, particularly involving cultural industries. There are cases of Indigenous people being excluded in the past from an industry by non-Indigenous people, who then tried to do it themselves. We have to work to be respectful and inclusive of everyone who has a connection to fur, so that we can all work together.

Reconciliation is a journey that all Canadians are taking, and it won’t just end one day when we’ll say, “Ok, Reconciliation is done!” But I’m optimistic. I have been lucky enough to work closely with Indigenous harvesters and communities in the past. The majority of people, Indigenous and non-Indigenous alike, are not interested in building walls. They want to share their cultures, and have them appreciated.

Unified Strategy?

TAF: The fur industry today is facing an existential threat from animal rights groups. This has prompted some Canadian participants to call for a unified strategy coordinated by a single national organisation. Should the FIC assume this role?

DC: I agree that a unified strategy is needed, and also believe the FIC is the obvious choice to coordinate it. Building another organisation from scratch to represent the industry, when we already have the FIC, makes no sense. By serving as a central clearing house for the entire industry, we will be able to walk into any meeting with the government and say, “We represent the Canadian fur sector.”

TAF: If the FIC assumes this role of a central clearing house, how should it handle disagreements among parties?

DC: I see the FIC as a forum for candid discussions involving all parts of the fur industry, as we find ways forward that keep everyone happy. I don’t think there need to be any either/or situations in the fur trade. We all need to be pulling in the same direction in a way that benefits everyone.

Of course, there are some conversations that have no end, and I’m not saying there will never be hurt feelings. But at least let’s talk about these issues among ourselves, on friendly terms, not in the newspapers.

That said, I don’t want to turn the FIC into a debate club! I want us to be action-oriented, and results-targetted, to do things that help everyone.

Focal Messages

TAF: So what messages should the fur trade be focusing on? Some people favour old-school messages: responding to the lies and misrepresentations of animal rights groups, while reminding consumers of the beauty and luxury of fur. Others now see engaging with animal rights groups as a waste of time, and instead want to focus on positive messages about fur that reflect current interest in environmental issues, notably its sustainability compared with synthetics.

DC: I’d prefer us to be in a position where telling the good stories is all we have to do, but at least it should be the first thing we do. So let’s start by telling people that fur is warm, looks great, is good for the planet, helps the economies of remote communities, and is central to the cultures of many people. Let’s not start with, “We’re only saying this so you stop listening to animal rights groups.” Our first message should be, “We’re going to sell you this world-class product.”

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Like most writers, those of us in public relations are prone to vanity. If we can choose between having an op-ed piece in a prestigious newspaper or a column in the local supermarket rag, we choose the former, even if it means far fewer people see our work. So is our professional pride causing us to ignore the power of low-brow publications to change hearts and minds? In particular, should the fur trade be taking the UK tabloids more seriously?

The UK Is a special case for a few reasons, notably:

• Everyone speaks English. There’s no denying the impact of the English language in shaping any debate of international concern, including the fur debate. By all means publish in Russian or Portuguese, but don’t expect a global audience.

• The entire UK is a little smaller than the state of Michigan, so many print tabloids (and of course their affiliated websites) have national circulations. Indeed, two in particular, the Mirror and the Sun, are said to carry more weight in national elections than esteemed broadsheets like the Telegraph and the Guardian.

• The UK is the spiritual home of the animal rights movement. When it comes to activists making life hard for animal industries, only Californians come close.

SEE ALSO: Brexit, fur-trimmed parkas, and trendy vegans in London Town. Truth About Fur.

Check Out the Boots!

Enter the Daily Mail, the country’s most notorious tabloid since the News of the World was forced to close a decade ago. On May 23, the Mail ran a piece on two huge fans of fur, Judi Caldwell and partner Lukasz Dlubek from Northern Ireland, while commissioning Mercury Press to take lots of lovely photos. (We all like photos, but for the tabloids, they are essential, and the more provocative the better. Conveniently, Lukasz looks like a cross between Conor McGregor and a member of Ukraine’s Azov regiment. One look at his boots would send most Russian soldiers running!)

This article was not standard Mail fare, but not unprecedented either. Typically, Mail pieces on fur are negative, and for the last several years have involved recycling old photos from a Scandinavian fox farm, with regurgitated sound bites from animal rights leaders implying they have just concluded an “investigation”.

Sometimes, though, the thoroughly unprincipled Mail will change tack on an issue completely, just to keep readers on their toes. This time it chose to tell us that some people – well, these two anyway – think fur is great.

The headline (if this can be called a “headline”) literally says it all: “Couple who love the ‘classy’ feel of wearing real fur claim they have ‘higher morals’ than the vegans who send them death threats online because it’s more sustainable than fake fabrics.”

Then for good measure, the body reiterates the main points: “The pair believe that not only does wearing real fur make them look incredible, but they also say that it is more sustainable and environmentally friendly than faux alternatives and a lot of vegan products.”

Says Lukasz (of the scary boots): “Real fur lasts for so much longer when it’s cared for correctly whereas fake fur is fast fashion – what do they think happens to all the plastic that is used to make it!”

Judi drives the message home: “Nowadays, there is a lot of ‘green washing’ and a big emphasis on veganism and vegetarianism. We are trying to promote sustainable fashion by wearing fur, but people are quick to jump online and judge us.”

SEE ALSO: Fur is a sustainable natural resource. Truth About Fur.

The point about sustainability is well made, of course, and especially pertinent in the UK where the absurd notion is widely accepted that “vegan fashion” (including clothes and shoes made from plastic) is, almost by definition, more “sustainable” than anything which involves the direct killing of animals.

But as anyone familiar with the Mail knows, it is not in the business of educating people. It just wants outraged readers to go, “Whoa! That’s crazy!” – then share the piece widely and hopefully click on some ads. (If you find this interpretation too cynical, another headline used for the same article by an Indian website tells us exactly what we’re supposed to think: “Bizarre: Couple who wear real fur say they are ‘more sustainable’ than vegans; leaves netizens confused.”)

Then the Mail throws more fuel on the fire by having Judi suggest vegans are psychopaths. “The hate we receive from a lot of vegans online is appalling,” she says, “and I’ve even had messages from someone who was threatening to slit mine and my dog’s throat because we wear fur.”

Incredible Reach

Since money is the only reason the Mail publishes such stories, and almost no one reads the comments that follow, it makes no sense for the fur trade to bother responding. But that doesn’t mean we shouldn’t try to get in the game. The reach of these stories is potentially enormous, and frequently far greater than anything published by a reputable media company.

For starters, big UK tabloids like the Mail belong to larger media groups with a slew of other outlets, both in print and on the web, including every popular social media platform. The Mail comes under the umbrella of DMG Media, whose stable includes Metro.co.uk, a tabloid website that also ran a pared-down version of the Judi and Lukasz story. And though we have not confirmed this, it seems highly likely that the story also ran in the print version of Metro. This is the UK’s largest-circulation tabloid (though the fact it’s free must help).

Then there’s life beyond DMG Media. Within days of the Mail publishing its story, it popped up on News India Studio, WST Post, Unilad, Granthshala News, News Dubai, and an ominous-sounding site called Internet Cloning. And these were just the links near the top of our Google search.

Only through serious research could we know which of these recyclers are legitimate and which are simply plagiarists. But that’s the problem of DMG Media’s licensing department.

The fact is, though, that the stuff of UK tabloids is perfect fodder for today’s legions of ad-driven websites employing underpaid rewriters to push trending news stories. In short, a shoddily written story, with no redeeming qualities other than a catchy headline and provocative photos, can reach far more hearts and minds than an op-ed piece in a prestigious broadsheet ever can.

The fur trade has always tried to take the high road when it comes to public relations materials. But maybe we should be taking the low road too. Everyone else is.

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If you have a story that you think would be good fodder for the UK tabloids, send it our way and we’ll see if we can get an editor to take the bait! It needs to promote the message that fur is sustainable, and don’t forget the pics. But other than that, anything goes!

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In his 2012 book The Righteous Mind: Why Good People Are Divided by Politics and Religion, social and cultural psychologist Jonathan Haidt explains why people hold such wildly differing beliefs and why others’ views seem so illogical. Understanding his arguments may be key to reversing the decline in support for various animal uses seen in urbanised societies, and ensuring industries such as the fur trade still have a future.

Ethics (morality) is about the way in which people want to act. Ethics invite us to do the right thing. That there is not always agreement about what is right in a particular case, as for example using animals for food or fur, is due to the fact that morality is partly innate, and partly learned and influenced by the environment (urban or rural) in which someone grows up.

SEE ALSO: Is it ethical to wear fur? Truth About Fur.

According to recent analyses, our ethical behaviour is based on a matrix of six moral modules that have arisen in our brains during our evolution. The trapper in the North, the cattle farmer in the countryside, and the animal activist in the city centre of a Western country, all have a moral vision based on a moral matrix formed by these six universal modules in their brains.

Every society builds its own moral matrix because its moral values, claims, and institutions rest differently on each of the six moral foundations. The moral matrix built in the brain of young people in a hunting culture will be different from those in an agricultural culture, or in a modern industrialized culture where most people live in cities completely distanced from nature. That is why our judgment of whether something is good or bad is partly connected with the human and world vision presented in our environment. The differences in sensitivity to the various six moral matrices explain the different moral visions that individuals take on certain social issues within the same society.

This moral matrix in our brain produces quick, automatic gut reactions of sympathy or disgust when certain things are observed. These then lead to a judgment as to whether something is good or bad. First comes the feeling, then comes the reasoning.

Haidt describes this by using the metaphor of an elephant and its rider. The elephant represents our automatic intuitions. This is about 99% of our mental world, the part that has been around for a very long time where the automatic processing of information, including emotions and intuition, happens. Evolutionarily speaking, the rider has only recently joined.

When Homo sapiens developed the capacity for language and reason during the last 600,000 years, the automatic processing circuits in our brains didn’t suddenly stop and allow themselves to be taken over by reason. This ensures the controlled processing of information and our “Reason why something is good or bad”. The rider reasons afterwards about what the elephant felt.

The rider (the language-based reasoning) acts as the elephant’s spokesperson, and is very good in making post hoc justifications for everything the elephant has felt. Within a fraction of a second of us seeing or hearing something, our elephant already starts to lean in a certain direction, and this tilt to a particular side influences what we think and say next. By leaning to one side, the rider has little or no interest in the other side of the story. After all, his function is not to find the truth, but to seek arguments to explain why the elephant leans to one side.

The metaphor of the elephant (automatic intuition) and its rider (reasoning), stating that the rider is at the service of the elephant, does not mean that we never question our intuitive judgments. The main reason we can change our minds about moral issues is through interaction with other people. After all, while we are very bad at finding evidence that undermines our own beliefs, others are happy to do this for us, just as we are quite good at finding fault with the reasoning and beliefs of others.

If we want other people to be open to our side of the story, we must first tilt their elephant to the other side. This is not possible by using rational arguments alone. We must look for something emotional, something that acts on their gut feeling, that makes their elephants lean to our side and opens their minds to our arguments. Animal activists, like all populists, are very strong on responding to the gut feeling of the people and make sure that the elephant leans to the side they want. Lies and deceit are not shunned by these people. Just think of the notorious staged video, in 2005, of a raccoon dog being skinned alive for its fur.

The animal-use sector has a much harder time appealing to people’s gut feelings. In an urbanized society, more and more people are developing a moral matrix that is intuitively negative for this sector, in large part because of propaganda from animal activists. The fur trade, for example, has endured this negative propaganda for fully 40 years. The impact of this propaganda on the general public can be explained in the same way as advertising: tell someone a thousand times that food X is healthy, and after a while he or she will be intuitively convinced of that fact. Therefore, it will be vital for the fur trade to find that emotional gateway to open the elephant to our arguments.

Fur checks all the boxes: production is sustainable, animal welfare standards are high, businesses are small and artisanal, and the end product is natural, long-lasting and biodegradable! But as long as we cannot hit the gut feeling of the general public growing up in the city, our rational arguments will fail.

What Are the Six Moral Modules, and Which One Guides the Animal Rights Movement?

Jonathan Haidt summarises his six moral modules as follows:

“1. The care/harm foundation: evolved in response to the adaptive challenge of caring for vulnerable children. It makes us sensitive to signs of suffering and need.

“2. The fairness/cheating foundation: evolved in response to the adaptive challenge of reaping the rewards of cooperation without getting exploited. It makes us want to see cheaters punished and good citizens rewarded in proportion to their needs.

“3. The loyalty/betrayal foundation: evolved in response to the adaptive challenge of forming and maintaining coalitions. It makes us trust people that are team players and hurt those who betray us or our group.

“4. The authority/subversion foundation: evolved in response to the adaptive challenge of forging relationships that benefit us within social hierarchies. It makes us sensitive to signs of rank and status and to signs of other people behaving or not behaving properly, given their position.

“5. The sanctity/degradation foundation: evolved in response to the adaptive challenge of the omnivore’s dilemma, and then to the broader challenge of living in a world of pathogens and parasites. It makes it possible for people to invest objects with irrational and extreme values which are important for binding groups together.

“6. The liberty/oppression foundation which makes people notice and resent signs of attempted domination. It triggers an urge to band together to resist or overthrow bullies and tyrants.”

Since the sensitivity to each of these six moral modules is not the same for everyone, everyone possesses their personal intuitive moral matrix. For example, there are people who are extra sensitive to the caring/harm, fairness/cheating and liberty/oppression foundation, but usually little sensitive to the loyalty/betrayals, the authority/subversion and the sanctity/degradation foundation. There are also those who have a more spread sensitivity on all six moral foundations, and whose sensitivity for the first three foundations is less pronounced as compared to the first group.

There are also people whose moral matrix is ​​triggered on almost only one module. These then become moral extremists who have a principled ethic. The convinced animal activist is such a person. Everything is reduced to one principle and everything else is irrelevant in their eyes.

The ideologically driven animal activist has a very pronounced sensitivity to the liberty/oppression foundation and not, as we might expect at first sight, to the care/harm foundation. The latter is the case with people who are committed more to animal welfare and who believe that people should be allowed to use animals for human purposes.

SEE ALSO: Animal welfare vs. animal rights: An important distinction. Truth About Fur.

In the first sentence of the introduction to his 1975 book Animal Liberation: A New Ethics for Our Treatment of Animals, Australian philosopher Peter Singer writes: “This book is about the tyranny of humans over animals.” Further in his introduction, he states that he “does not feel any love for animals”, but that he wants to end oppression and exploitation, wherever they may occur.

The animal rights activist plays with the general public on their care/harm foundation but their own motivation is the liberty/oppression foundation and their goal is therefore an end to the use of animals for human purposes, not animal welfare. Animal welfare is just the lubricant used by this movement to help it in its attempt to force its moral vision and way of life upon us.

The strength of this animal rights movement is the moral conviction that they are fighting a right fight.

However history shows that moral convictions can have enormous practical consequences. A recent example is Marxism. Marxists saw their beliefs not merely as personal views, but as absolutely certain scientific knowledge. Their socialism thus became “inevitable” and they had the future on their side, as it were. “History is on our side,” they liked to say. Their enormous self-confidence made them very intolerant of dissenters. Seventy years after Karl Marx’s death, about a third of humanity lived under regimes that called themselves “Marxist”. Instead of the expected ideal and just society, Marxist rule produced poverty and tyranny. When it became clear that the facts did not agree with Marx’s theories, so-called “revisionism” arose. Several Marxist thinkers tried to match Marx’s theories with the facts — and the facts with Marx’s theories.

Marxism was a stunning phenomenon because its ideas triumphed while on a practical level it failed permanently and the societies it spawned collapsed or eventually turned away from their Marxist policies.

In this area I see parallels with the animal rights movement and its leaders. They are also firmly convinced that they are right, and regard animal rights as a logical historical extension of rights for ethnic minorities and women, although this comparison does not hold. They also claim that acceptance of animal rights is “inevitable”; it is only a matter of time before anyone who disagrees sees the error of their ways. They also claim that their ideology is scientifically substantiated. And they, too, often adopt an intolerant attitude towards philosophies of life that do not fit their needs. Their views on animal rights are not open to discussion. The appearance of being open to collaborating with others is only part of a deliberate strategy to create a society free of all animal use.

The animal rights movement calls its own principled statement – that animals have the right to be left alone and live freely and undisturbed – the only morally correct position. To live up to this statement, it must curb the freedom of the human animal. Freedom of choice, inherent in being human, must be limited by law to the choice of those who claim to defend the freedom of all animals!

Wanting to apply the principle of moral equality also to beings who have no morality leads to absurd situations and takes us far from reality. It is very easy to point to an animal from a privileged situation and say, “We are not going to use that anymore”, but all things considered, such a method is worthless.

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Looking back on a lifetime of trapping, I am reminded of some sticky and downright hilarious situations I have gotten myself into. I have discovered over the years that there are two ways to go through life. When things go wrong, you can curse and swear and blame everyone but yourself, or you can sit back and laugh at the mess you have gotten yourself into.

Thankfully the Good Lord blessed me with a sense of humour. Good thing He did because I have sure gotten myself into some pile of messes while trapping. I will tell you about a couple of them.

Temptation Island

A few years back otter prices were high and I was targeting them pretty hard. I had an extensive line out in some pretty remote country. One particular location was about 14 miles (22.5 kilometres) in off a government gravel road. The old logging road came to a dead end at a large river and, if I did not value the paint job on the truck, I could get it close enough that I would not have to carry the canoe far.

I usually use a 16-foot fiberglass canoe for trapping. They are stable for working out of and are easy to repair. This particular day I decided to take the 15-foot cedar strip canvas-covered canoe. I do not remember why, but I probably got tired of lifting that heavy fiberglass one up on the truck rack all day long.

To get to my sets, I had to paddle up the still water a ways to where a small brook dumped into the river. I would beach the canoe and walk up the brook about 300 yards (274 metres) to the outlet of a spring-fed lake. There in a boggy spot in the brook I had two #280s wedged in. It is the kind of place otter trappers dream of. The lake was boggy and the heat from that bog kept the set locations open all trapping season and, because it was spring fed, the water rarely raised more than a couple of inches.

SEE ALSO: Trapline Tales: Greasy Bill Creek, my father’s final resting place. By Calvin Kania.

That particular day in late November, I arrived at the river early in the morning. Anticipation of $200-$300 worth of otter waiting in those traps got me started early. Not a breath of wind and the sun just getting above the trees greeted me as I put the canoe in and started paddling. I remember to this day the stillness and beauty of that morning and the real reason most of us trap.

As I paddled up the river, it got wider and wider and I had to go past a small island. I was enjoying the paddle and noticed an old beaver house on the island. Well, no self-respecting otter trapper could pass up looking that old beaver house over. I pulled in, hopped out, pulled the canoe up on shore a bit. After all, I was only going to be a couple of minutes.

I looked for otter sign (cannot remember if I found any), turned to go back to the canoe and, to my amazement, there it was floating out in the still water about 75 yards (68.6 metres) away! The gravity of the situation started to sink in. Here I was in the middle of nowhere, standing on an island as my canoe, with all my gear in it, was drifting away. Anyone who knows me, knows I do not carry a cell phone. I trap to get away from all that crap and it would not matter if I did because there was no cell service in that area anyway. What to do? Quick calculations and I figured out that if I got a running start and made a good dive, I could swim that far.

Off came the waders, coat and the rest of my clothes in record time. As I stood on that island in the middle of nowhere, buck naked preparing for a late November skinny dip, the faintest of breezes came up and blew that canoe right back into the same place I had landed it. I could not believe my luck. I quickly secured it, took a few minutes to get dressed and got on my way. Every canoe I get out of now is tied to something.

Did I catch any otter in those sets? I cannot remember, but I can tell you what the highlight of that day was!

A Patch of Ice

A few years earlier in the same general area, I was running a mixed line of coyote, cat, beaver and mink sets. It was early December; everything had frozen up hard but the ground was bare of snow. I was in my old Ford 4×4 creeping along an old logging road. This particular area had been cut over around 20 years earlier. The “second growth” that was coming back held lots of rabbits (hares), making it a fantastic place to snare coyotes and cats. It was hilly country and the road meandered for miles up and down between countless lakes.

SEE ALSO: Trapline Tales: Trail-building in the high country. By Calvin Kania.

As I started down a long grade, I noticed that it had snowed just enough to cover the road. Any place the sun touched the road the snow was gone, but in shaded places it still remained. This old road was not kept up and the ditches were filling in, allowing water to run down the road in places.

About a third of the way down, the road takes a turn and was in the shade. When that old Ford truck hit that snow-covered ice it took off. Anybody who has ever experienced this will know what I mean when I say I could not feel any resistance on the steering wheel. It was like I was driving on ball bearings.

Now, I grew up in a rural area and driving on slippery dirt roads was not new to me, but I was picking up speed in one hell of a hurry and I still had a ways to go to the bottom. And then I remembered the culvert!

Not far from the bottom, the frost had heaved a steel culvert until it was half-raised across the road. Normally I just slowed down to a crawl and babied the truck over it, but that was out of the question this time. Down the hill I went, sometimes sideways, sometimes straight! Looking back, I like to think I did some of my best backwards redneck driving, but the truth be told, a few yards from the culvert, providence provided me with a small patch of gravel. If memory serves me correctly, I hit that patch with the truck pointed at the ditch and the wheels pointed down the road.

SEE ALSO: Trapline Tales: Ski Doos and marten scent. By Calvin Kania.

The truck straightened out, hit the ice again and I braced for impact. A few seconds later me and that old Ford hit the culvert (thank the Lord we were pointed in the right direction). Airborne we went for a few seconds, landed with a mighty crash and skidded to a stop on the road.

There I sat, gathering my wits and waiting for my hands and legs to stop shaking, covered in my lunch. I got out of the truck expecting to see the front wheels pointing in the wrong direction, fluids leaking and maybe the frame broke. To my amazement, I could not find anything wrong. After spending half an hour or so reorganizing gear, cleaning up the mess in the cab and settling my nerves some, I fired up the truck and tended gear the rest of the day.

Every time I stopped, I looked under that Ford. I just could not believe it wasn’t leaking anything. Later I did find some bent parts but nothing serious.

Oh, and believe me, that wet spot that was all over the front of my pants was from the coffee I was drinking!

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Fur is under attack like never before. Hardly a week goes by without news of some brand dropping fur, or a jurisdiction proposing to ban its production or sale. This tsunami of negativity fuels a self-reinforcing cycle: As major retailers (Saks, Neimans, Holt Renfrew) stop selling fur, successful brands (Canada Goose, Moose Knuckles, Mackage) have less incentive to stand up to relentless activist pressure – and, with less business at stake, it becomes harder for politicians to resist activist pressure for production or sales bans. Worse, the barrage of negative news can create the false but potentially self-fulfilling impression that “society” has decided it is no longer ethically acceptable to wear fur.

This cycle of negativity cannot be broken with the fur trade always on the defensive. Our rational and reasonable responses to fur ban proposals or fur-free brands – if we get a chance to respond at all – are buried deep in media reports where few people see them.

Two proactive fur trade initiatives are the International Fur Federation’s sustainability and FurMark campaigns. Both programs include important communications and consumer-reassurance tools. But, alone, they are not enough to push back the tsunami now engulfing our industry.

What is desperately needed is a bold strategy to move the North American fur industry off the back foot and into attack mode. We must aggressively reclaim control of our own story, to support designers, retailers, and politicians – and to give consumers the “social license” to buy and wear fur.

A Strategic Approach

For much of the 20th century, movie stars and other celebrities provided an extraordinary media profile for the romance and glamour of fur. But while Jennifer Lopez, Madonna, Rihanna and other celebs continue this tradition, many others now choose to avoid the controversy that activists have created around fur. We can’t expect celebs, or brands, or anyone but ourselves to fight our battles.

A major challenge for the fur industry, of course, is that we lack the human and financial resources required to mount the large-scale advertising and PR campaigns that bigger industries use to manage such problems. Instead, we should take a leaf from the activist handbook: We must start using the news media to carry our messages, by providing “stories” that journalists cannot resist.

PETA president and co-founder Ingrid Newkirk once said: “We’re media sluts. We didn’t invent the game, we just learned to play it.” PETA understands that the media are content-devourers. Journalists need stories, lots of stories, the more sensational the better, and activists learned to provide them.

It’s time for the fur trade to generate more newsworthy stories of our own. And because the fate of the fur industry does not interest most people, the trick is to show how anti-fur campaigns actually threaten the interests and welfare of Joe (and Josie) Public.

The good news is that a strong “Fur Fights Back” campaign can become a media story in itself. This approach was road-tested when we launched Furisgreen.com, a decade ago. We “seeded” the campaign with some billboards in major cities and a few paid ads in national papers, and the phone began ringing. Our claim that “fur is green” was so unexpected, that it was “news”. (Note: “Fur is Green” is now a registered trademark in Canada and the US, belonging to the Fur Council of Canada.)

The thing to understand is that it’s not the media’s job to broadcast our messages, no matter how intelligent or worthwhile they may be. Their job is reporting “news”. If we package our messages into a “campaign” that provides a new perspective on a controversial and timely issue, the media will report on it – especially if we include an emotional element. And remember: despite how discouraging media coverage of our issues can be, most journalists are not animal activists. Activists have just done a better job playing the media game.

The “Stories”

So what kind of fur stories might be exciting enough to be considered “newsworthy” by journalists? Here are a few ideas to start the ball rolling:

1. Anti-fur campaigns undermine wildlife management programs that protect property, livestock, and human health. Wildlife biologists and trappers should warn the public that over-populated raccoons (and other species) can spread rabies and other dangerous diseases. Increasingly abundant coyotes prey on livestock, pets – and now sometimes even attack humans. Over-populated beavers can flood homes, roads, and natural habitat. Raccoons, foxes, and other predators kill ground-nesting birds, sea turtle eggs and young, and other endangered species. The truth is that wildlife populations will still have to be managed, even if we don’t use their fur. (Does a child have to die from a rabid raccoon bite before the important role of trappers is recognized?) If activists succeed in destroying consumer markets, then tax-payers will end up footing the bill for managing wildlife. Without the market incentive provided by companies like Canada Goose, for example, governments will have to reinstate bounties to manage coyote populations – as they did not so many years ago. So coyotes will still be killed, but they will be left to rot in the woods and the fur will be wasted. Is this really a more ethical treatment of wildlife?

2. Campaigns against mink farming are an attack on rural communities, the people who feed and clothe us. Mink farmers should encourage mainstream agriculture – including vets and scientists – to denounce the current attack on mink farming as the thin edge of an orchestrated activist campaign to undermine family farms and animal agriculture. The same activist groups that have long targeted the fur trade are now openly campaigning against eating meat and wearing leather and wool. While calling for full veganism, they also push for “reforms” that raise costs for farmers, to make animal agriculture less viable – but it is consumers who will pay the higher prices for meat, eggs, dairy, and other animal products. Mink farming is a small sector but plays a key role in the agricultural cycle: recycling wastes from other sectors (the parts of pigs, chickens, and fish that we don’t eat), while composted mink farm wastes provide valuable organic fertilizers to restore the fertility of the soil, completing the agricultural nutrient cycle.

3. Anti-fur activists use Mafia “protection racket” tactics of harassment and intimidation to force brands and retailers to drop fur: “Do as we say or we will destroy your business!” This should be a concern to anyone who believes in democracy. Canada Goose and other brands are not dropping fur because consumers don’t want to buy and wear these products; our cities are full of young people wearing fur-trimmed parkas each winter. These companies stop using fur because store security and brand reputation costs become too high. Is this the kind of society we want, where aggressive minorities impose their beliefs with intimidation? Surely we all have a right to make our own decisions about the appropriate use of animals. This is not a “fur issue”; it is an issue that should concern all citizens, journalists, and politicians, whatever their feelings about fur!

4. Anti-fur campaigns threaten our health and undermine efforts to develop “greener” economies. The apparel industry is the second-biggest contributor to pollution and greenhouse gas emissions. As the fashion industry confronts the tremendous waste caused by throwaway “fast fashion”, environmentalists say we should be buying less but better-quality clothing, and keeping it longer. Seen in this perspective, using fur makes more sense today than ever! Fur is, in fact, an excellent example of the responsible and sustainable use of renewable, natural resources, as promoted by the World Conservation Strategy. Where are activist campaigns leading us? Sixty percent of our clothing is already made from non-renewable, non-biodegradable petrochemicals; we now know these clothes shed vast quantities of micro-particles of plastic into our air and waterways – plastics that are now being found in marine life, and even in foetuses and breast milk. Cruelty-free indeed!

5. Anti-fur campaigns are insulting and unfair to people who live closest to nature: thousands of farm families, First Nations and other trappers, skilled fur artisans maintaining unique heritage craft skills, and many others. Activist campaigns are not a victimless crime! They attack the livelihoods, cultures, and reputations of real people – people who work hard and do not have the time (or inclination) to perform media stunts for publicity! These are decent people with families – not the monsters they would have to be if the things activists say about the fur trade were true. The sensationalist lies that activists shamelessly spread about the people of the fur trade would not be tolerated if any other race, religion, or lifestyle were so viciously targeted. Simply put: animal extremists have degenerated into politically-correct hate groups, with the people of the fur trade as their number one scapegoat. But intolerance and bullying are never cool; it’s time that anti-fur activists were called to account for their hate-mongering.

Reclaiming Our Story

Each of these “stories”, and others, should be delivered by the most credible and well-trained spokespeople we can find in the industry: First Nations and other trappers, farm families, skilled craftspeople. Women should be well represented, and young people who know how to get our stories out on Instagram and TikTok!

We should also remember that emotion trumps logic in the media. Activists have exploited this well, but fur people have emotions too. Activist campaigns are unfair and insulting to real people. They put people’s livelihoods and cultures at risk. And when they prevent trappers from responsibly managing wildlife, they put public health and safety at risk as well!

Not least important, anti-fur campaigning works against current efforts to improve sustainability in the apparel industry. And activist bullying tactics threaten democracy and our right to make our own ethical choices. These are not just fur issues, these are issues that should concern everyone who believes in a free and open society.

As this brief summary shows, the current attack on the fur industry is an attack on a range of important societal values and interests. But no one else will tell these stories if we don’t. It’s time for a coordinated fur industry communications strategy.

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