Before the Internet came along and transformed our lives, trying to get our opinions heard in the media was hard at best, and almost impossible if the newspaper, TV or radio station had national reach. As a result, most people didn't even try, including people of the fur trade. But times are changing, and certainly where local media are concerned – so much, in fact, that if you have a lifelong habit of not bothering, now would be a good time to kick it.

Realistically speaking, it's still hard to express opinions in media with very wide reach, even just a major city, unless you are invited to contribute. And for that to happen, you usually need to be a recognised authority in your field, or your views have already been published elsewhere. For Joe Shmoe, seeing just a humble letter-to-the-editor in print is still cause for astonishment and celebration.

On the local news front, though, the chances of the small guy being heard are improving all the time.

Thanks to the Internet, local media outlets have mushroomed, unfettered by constraints like the costs of newsprint, air time, or even maintaining an office. As long as you're online, you can launch a social media site, and for a few hundred bucks you can have a website or podcast. And you can then "monetize" your site to cover costs by accepting advertising.

There's a downside, of course. For example, fake news is everywhere now, and many so-called "news" sites are rubbish, existing only to generate income from clicks.

But we're all (hopefully) becoming more selective in our browsing, and quality sites have a tendency to rise to the top. Among these are local news outlets now able to realise their dreams without breaking the bank.

Perfect Example

A perfect example is VTDigger, serving the US state of Vermont since 2009. (The total population of Vermont is only about 650,000, so it's pretty local.)

In its own words, "VTDigger began as a scrappy, volunteer effort focused on investigative journalism. Since then, it has grown into Vermont’s most essential news organization, powered by more than two-dozen journalists and boasting the state’s largest newsroom."

Importantly, it doesn't just produce original reports. It also goes out of its way to encourage readers to submit opinion pieces on matters of local interest. And one of these happens to be wildlife management, with an emphasis on regulations for trapping furbearers.

So if Vermonters weren't informed before, they must now be one of the most informed communities in North America on this subject. A simple search of VTDigger's website for the term "trapping" brings up literally hundreds of opinion pieces submitted by readers, so many in fact that we'll list only a few of the more recent ones here:

Kevin Lawrence: Anti-hunters contribute nothing to Vermont’s wild places. June 11, 2023.

Jim Taylor: Four tribes of Abenaki do not support the anti-trapping movement.' June 4, 2023.

Will Staats: Vermont’s trapping culture is being threatened. May 7, 2023.

Brehan Furfey: Wildlife conservation depends on regulated trapping. April 20, 2023

Ray Gonda: The value of trapping vs. the anti-establishment animal rights persons. April 18, 2023.

Mike Covey: If you don’t like fishing, hunting or trapping, then don’t partake. February 8, 2023.

Bruce Baroffio: Trapping has a process for best management practices. February 7, 2023.

Paul Noel: No one more than a trapper wants to avoid catching a domestic dog. January 19, 2023.

Wider Audience

As icing on the cake, many of these opinion pieces find an audience beyond readers of VTDigger – sometimes far beyond.

That others are interested is unsurprising, since the debate about trapping regulations is playing out across North America. But how does word spread?

SEE ALSO: When pet dogs are accidentally trapped, why are media reports so unbalanced? Truth About Fur.

Again, it's all down to the power of the Internet.

I first learned about VTDigger when its opinion pieces started showing up in my Google Alerts feed. This is a free web content monitoring service, but there are many others, and millions of people are using them. Or there are many other ways you might stumble on these pieces, the most common being "shares" on social media sites.

But this not an article promoting one local media site that happens to have a lot of quality trapping content. VTDigger is just an example which shows how local media are entering a golden age, and, if they're smart, they are positively encouraging their readers to engage.

SEE ALSO: "Fur Fights Back!" It's time for a strong industry communications campaign. Truth About Fur.

So if your local news site is already engaging with its audience, that's great. Get involved, and put pen to paper! If not, encourage them to change their ways, and by all means point to VTDigger as a shining example of what can be achieved.

Also tell your trappers councils, associations, and national organisations like the Fur Institute of Canada, Fur Takers of America and the National Trappers Association, when you see opportunities for us to push back on anti-trapping and anti-fur propaganda in local news.

And last but by no means least, feel free to submit your opinion to Truth About Fur for publication as a blog post.

It's been five long years since a team from the Fur Institute of Canada last descended on Parliament Hill, thanks in part to travel restrictions during the Covid-19 pandemic. So, the revival of Fur Day on the Hill this April 18 is a cause for celebration! It's also to be hoped that Fur Day becomes an annual event that Members of Parliament, Senators and other senior government officials can mark in their diaries with confidence.

Our delegation this year was impressive, not just in numbers but also in the breadth and depth of knowledge we represented. Leading our group was current FIC Chairman Jason White, supported by Board members Mike O’Brien, Emmanuel Dalpé-Charron, Corey Grover, Nathan Kogiak, Francois Rossouw, Scott Sears, Robin Horwath, Rob Bollert and Brian Dicks.

Also joining us were Seals & Sealing Network Program Manager, Romy Vaugeois, the Ontario Fur Managers Federation General Manager, Lauren Tonelli, as well as Matt Moses of the Canada Mink Breeders Association. Ably supporting us at Fur Day headquarters was a team from Summa Strategies.

SEE ALSO: Doug Chiasson: What does the Fur Institute's new ED bring to the table? Truth About Fur, June 22, 2022.

Strong Relationship with Government

The FIC has always had a strong and important relationship with government, going back to our establishment by Wildlife Ministers in 1983. For the last forty years, we have engaged closely with federal, provincial and territorial governments, particularly in fulfilling our mandate to test and certify trap compliance with the Agreement on International Humane Trapping Standards.

But good relationships must be nurtured, and after a five-year absence from Parliament Hill, our reappearance was long overdue. Of course, we wanted to connect with old friends we hadn't seen in a while, but more importantly, we needed to meet a new cadre of MPs and Senators, and identify new champions for Canada’s sustainable, humane fur trade.

Many of these Parliamentarians, and especially those from rural and remote areas, represent communities where trapping plays a vital role in the local economy. So it was important for us to touch base with representatives from across the country, from the West, East and Arctic coasts and many points in between. It was also refreshing to be reminded that Canada’s fur trade is not a partisan issue, with strong support to be found in all the major political parties.

Unified Message

There is always room for improvement in the way federal government regulates businesses, and this was the thrust of our unified message on Fur Day.

Under the current arrangement, a long list of departments and agencies are involved in regulating different aspects of the fur trade. These include Environment and Climate Change Canada, Crown-Indigenous Relations and Northern Affairs Canada, Global Affairs Canada, Industry Science and Economic Development Canada, Fisheries & Oceans Canada, Agriculture and Agri-Food Canada, Export Development Canada, and the seven federal Regional Development Agencies.

All these departments and agencies play their own role in determining what form the fur trade takes, and the result is often misalignment and confusion. For example, if a fur business wants to know what federal support exists for them, and how to access it, they can get lost in a bureaucratic maze.

Given that the fur sector was, until quite recently, worth more than $1 billion to the Canadian economy, it is unsurprising that we enjoy strong support among politicians at all levels of government. But what is surprising is that there is no one department within the federal government dedicated to providing a home base for the entire fur trade, and acting as our Champion.

Such a department would advocate for the fur trade at internal government talks, and just as importantly, point folks in the trade towards the right decision-makers and appropriate pots of funding to support new initiatives for fur.

Reception Time

After a long day with many meetings, we held a reception for Parliamentarians and friends of fur from Ottawa and the surrounding area. But this wasn't just a chance to wind down and relax.

Rather, it was an important opportunity to let Parliamentarians meet others from the fur trade, while also giving them a chance to appreciate the unique feel and beauty of natural fur.

To this end, our reception featured a display of fur garments, home décor, and pelts. Most of the garments and décor were provided courtesy of Rob Cahill of Cahill's Furs in Peterborough, from his Further Upcycled line. And FIC Board member Robin Horwath, who was also formerly General Manager of the Ontario Fur Managers Federation, showed dressed pelts of the various furbearers harvested across his province.

Looking Ahead

Fur Day on the Hill has just taken place for the first time in five years, and that's far too long. It was always intended to be an essential part of the FIC's lobbying efforts on Parliament Hill, on behalf of the entire fur sector.

For this reason, it is my hope that Fur Day becomes an annual event, as we strive to bring the full power of the federal government behind the fur sector, where it belongs.   

Calvin Kania and Panos Panagiotidis are on a mission to share their passion for making beautiful fur apparel and accessories, one student at a time! Their secret weapon: “Seal/Fur Workshops” at FurCanada’s headquarters on Vancouver Island, British Columbia, and in First Nations and other communities across Canada.

“We realized that many designers and crafters would love to use fur in their collections, but don’t have the knowledge or fur-working skills,” says Calvin, founder and CEO of FurCanada.

Though raised on a trapline in the rugged BC interior, Calvin wasn’t a trained furrier either, so he teamed up with someone who was.

SEE ALSO: Trapline Tales: Ski doos and marten scent. By Calvin Kania for Truth About Fur.

Enter Panos, who learned the furrier’s art from his father in Kastoria, the legendary fur manufacturing village hidden away in the mountains of northern Greece. After earning his degree at Kastoria’s fur school, Panos gained invaluable practical experience working with a master furrier in Germany for eight years, before returning to teach in Kastoria in 2005.

From 2015 to 2018, Panos assisted Vasillis Kardasis, a distinguished professor at the Royal College of Art in London, England, to launch the Fur Summer School in Kastoria. With support from the International Fur Federation, international auction houses, and the Hellenic Fur Association, the Summer School provided an introduction to the full fur-production process for designers, journalists and others from around the world.

SEE ALSO: Master furrier Panos Panagiotidis to head new FurCanada workshop. Truth About Fur.

Not Only Designers Are Interested

At Calvin's invitation, Panos arrived in Canada in 2019, and in March 2020 they hosted their first Seal/Fur Workshop.

“Covid made things difficult at the start," recalls Calvin, "but we are now doing a one-week workshop every month at our atelier, with students coming from across Canada, the US, and as far away as Peru and Australia.

“Many of our students are designers, but many trappers are now also interested. Instead of selling their pelts to a fur buyer or through the auction, they have their pelts dressed by small local tanneries and are making their own fur vests, mitts, hats, and other accessories and home décor items.

“And we are taking our workshops on the road; Panos did a workshop in the Inuit community of Inuvik, NWT, last year, and he just did another in Yellowknife.”

“It was quite a shock stepping out of the airplane in Yellowknife in February," recalls Panos. "it was minus 32 Celsius!

“Cold weather but warm people! There were 16 Indigenous craftspeople in our workshop, and they were wonderful.”

"They Questioned Everything!"

The latest six-day workshop was organized by NWT Arts, a program of the Government of the Northwest Territories Department of Tourism and Industry, with students flying in from surrounding communities.

“Over the six-day workshop they completed three fully-finished projects: a fur pillow, a sealskin vest, and a beaver with lynx vest,” says Panos.

“It was a pleasure working with them because they were so interested in the furrier’s techniques I showed them. And because they were already experienced sewers, they questioned everything!”

So what sort of things did they question?

“One of the first steps in working fur is to wet the pelt, stretch it out, and tack it on a board to dry," explains Panos. "This is called ‘blocking’ the pelt, and one student wanted to know why she should do that. She often made beaver mitts and had never done this.

"So, I asked, 'How much fur do you use to make a pair of mitts?' Two beaver pelts, she said. I laid her pattern out on the board to show that when the beaver was stretched and blocked, she would only need one pelt to make the same pair of mitts. When she saw how much fur and time she would save, she was convinced!

“Another student asked why she should learn to use a fur-sewing machine when she had been sewing fur by hand all her life. I told her, ‘OK, you sew a pair of mitts by hand and I will sew a pair on this machine.’ My pair was done in about 10 minutes and she worked on hers for the rest of the day. When she had finished, I said: ‘Now, look at the two pairs, what do you think?’ ‘Yours is much better, the stitches are more regular,’ she said with amazement.

“It was wonderful working with people who were so engaged and interested. They were challenging me all the time, and they really appreciated what we were bringing them: how we measure the fur we’ll need, how we cut pelts to the pattern with a furrier’s knife – all the European fur-working skills that they could marry with the traditional designs and sewing techniques they had inherited,” says Panos.

Now We Must Teach Teachers

“The workshops have been such a success that now more communities want to participate, more than Panos can do himself," says Calvin. "We will have to teach teachers who can bring this knowledge to more communities.”

Meanwhile, Panos is hitting the road again with a workshop scheduled in Sudbury, Ontario, later in April, and another with the Mi'kmaq First Nation, in Nova Scotia, in June.

“Lots of creative young people are interested," says Calvin. "We give them a taste of how they can work with fur, and they go home and practice and perfect their skills, and then they bring exciting new fur products to a new generation of consumers. It’s a whole new future for fur that’s opening up, and we are so happy to be helping it along!”

Considering how much trapping of wildlife takes place in Canada, it is very rare for pet dogs to become accidental victims. Finding a dog in their trap or snare is not something any trapper wants, but accidents do happen, and they almost always involve someone ­breaking the law. Maybe a trap was illegally set, or maybe a dog was off-leash where it shouldn't have been. Yet when the media report these stories, they hardly ever investigate the crime that's been committed. Instead they turn the story into an indictment of all trapping, including by licensed, law-abiding trappers.

Why is this imbalance occurring? And what can the trapping community do to encourage more balanced and accurate reporting?

Let's start by looking at two recent stories involving traps catching the wrong animals.

Case Study 1 – Prince Edward Island

Last December on Prince Edward Island, a four-year-old Pyrenean mountain dog called Caspie died in a snare while exercising with her owner, Debbie Travers. The dog was off leash, which was perfectly legal because they were on private property belonging to Travers's family. Authorities investigated and found that the snare had been set illegally by someone who had failed to get the landowner's permission. They also found and removed three other snares nearby.

Local media predictably jumped on this human interest story. Man's best friend had been killed, she had a name, a bereaved owner wanted justice, and there were photos of Caspie in happier times. The story's hook practically wrote itself.

The problem arose in the choice of people interviewed for context.

After covering the human interest angle, it should have been a straightforward crime story. There was a victim, the dog (or, legally, its human owner). And there was a perpetrator, the person who set the illegal trap.

A good reporter would address the legality of pet dogs exercising off-leash on this particular land, and explain how the story could have been different under different circumstances. He or she would also stress that the perpetrator was trespassing, and had set the snare without permission and with intent to poach. And while the dog's death was surely unintentional, she died as a direct result of these illegal acts, not due to legal trapping.

For expert comments, the reporter could then interview law enforcement, the government body regulating trapping, and the local trapping association. Between them, these sources could say exactly what laws had been broken, and make an educated guess as to why.

Instead, Canada's public broadcaster, CBC, devoted a sizeable chunk of its report to the views of an ambulance-chasing anti-trapping group. "These traps are indiscriminate, they injure both the target and non-target animals," said Aaron Hofman, a director of The Fur-Bearers. "Dogs, they have keen senses of smell, so what's gonna stop them from wandering into a trap versus, say, a coyote or fox?"

No representatives of the trapping community were interviewed.

SEE ALSO: 6 trapping safety videos dog owners should watch. Sportsman's Blog.

Case Study 2 – Calgary, Alberta

Our second case is different, but hopefully also instructive to reporters looking to ask the right questions.

This January, a bobcat in Calgary spent two weeks walking around a community with a small trap on its front paw. Authorities finally caught "Bobby" (as some locals called him), and took him to a wildlife rehabilitation facility, where we understand he's doing fine.

We can't be sure exactly what happened, but if reporters had bothered to ask people who actually know trapping, this is what they'd have heard.

The trap was a Conibear 110, a body-gripping trap designed to instantly kill small animals that enter it head first. It was not a foothold trap, even though it held the bobcat's paw.

We can also say that the trap was almost certainly not set by a licensed commercial trapper. Such a trapper would never use a small trap like this for a bobcat, and if it were set in an open area, he would have placed it in some kind of box to keep larger animals out. He might also have tethered the trap to something like a tree, as an extra precaution against a larger animal wandering off with the trap attached.

So what almost certainly happened was that someone with no trapping experience set the trap to deal with a small animal, and did it wrong. Maybe they were after a rat, or thought it would stop the neighbour's cat pooping in their flower bed.

Unfortunately, once again the CBC reporter did not interview any trapping experts, instead featuring a wildlife rehabilitation expert who said: “the device clamped on the animal's paw was a conibear trap, which is typically used to ensnare skunks, raccoons or foxes.” As trappers reading this know, 110s are only AIHTS-certified for muskrat and weasels, not raccoons or skunks, and it would be too small for fox. This is likely not intentional misinformation, but simply an over-simplification from a non-expert on trapping. A trapper would have been able to tell the reporter that Conibear-style traps come in a wide range of sizes and strengths, and that no trapper worth his salt would set a 110 for a bobcat.

What to Do?

We all want to be fully informed on subjects that matter to us, and seek out media that produce balanced and accurate reporting. But as these examples show, that's not always easy.

To understand why, consider the life of a local news reporter. In this fast-paced world, deadlines are getting ever shorter, plus most local stories have short shelf lives anyway. If a cat gets stuck up a tree, it either makes the evening news or it's forgotten. So reporters bang out their 800 words as fast as they can, and just hope they got the facts as straight as they could.

Anti-trapping groups pander to this weakness. Even though they don't know how to trap, and have no experience in improving trapping technologies, practices, or regulations, they have made themselves go-to sources for comment whenever trapping makes the news. They make themselves very accessible, and have sound bytes and images ready to go.

They're sneaky too. On their websites they're clear about wanting to ban all trapping, but for the media, they take a soft-sell approach to make them sound reasonable. Regulations should be tightened, they say. More safeguards are needed. They may even act like they have a great new idea, though in truth every option to make trapping safer has already been considered somewhere in the country.

And the result, almost always, is a news report that is a one-sided indictment of all trapping, including the legal activities of licensed commercial trappers. We all get tarred with the same brush.

So if we hope to see balanced, objective reports about trapping, we need to be playing this game too. We are the authorities, not them, and we need to make sure reporters know this. But even more important, we need to be accessible, and that's the tricky part.

We can't match the accessibility of anti-trapping groups because we simply don't have the manpower to flood reporters' email or voice mail. Plus we have other work to do – be it actual trapping, or unrelated jobs that most trappers have. In contrast, all anti-trapping groups have to do is make noise.

So we need to work smarter, and to that end I offer these suggestions:

• We must be proactive. Trapping associations must make sure their local reporters know they exist before a story breaks. Call them up, build a rapport, and let them know you are available for comment at any time. Invite them to your events, show them that trapping is alive and well, let them know what your organizations are up to.

• When a story does break and a reporter contacts you for comment, you need to respond as quickly as possible. This may mean establishing a rota at your association so one person is always available. The last thing a reporter with a deadline wants to hear is an automated reply like, "I'm out of the office for the next three days."

• If you see a news report that is negative about trapping and does not include a trapper's perspective, contact the reporter or editor and point out the omission. And, of course, suggest someone they can contact in future. As proof that this approach works, FIC reached out to CBC following its unbalanced report on the PEI incident, and two days later it published a new report which gave top billing to the views of an actual trapper.

• On the other hand, when you see a news report that is positive about trapping, and includes a trapper’s perspective: like, comment, share! Even contact the reporter and let them know that you noticed they provided balanced coverage. If reporters see that stories they write that feature trappers telling the truth about trapping get better feedback than the stories with the anti-trappers, they will be more likely to feature trappers again.

With luck, the next time a dog is caught in a trap, the trapping community will be treated fairly by reporters. And hopefully there will be fewer nasty quotes from anti-trapping groups that don't know what they're talking about.

Neal Jotham, the leading light of humane trap research and development, died in Ottawa on February 2, 2023. He was 88. In honour of his extraordinary contributions, we are reposting the following interview conducted by Truth About Fur in 2016.

***

Neal Jotham has played a central role in promoting animal welfare through Canada’s world-leading trap research and testing program for the past 50 years. From his first voluntary efforts with the Canadian Association for Humane Trapping (1965-1977) and as executive director of the Canadian Federation of Humane Societies (1977-1984), to chairing the scientific and technical sub-committee of the Federal-Provincial Committee for Humane Trapping (1974-81) and ISO Technical Committee 191 (1987-1997), to serving as Coordinator, Humane Trapping Programs for Environment Canada's Canadian Wildlife Service (1984-1998), and his continuing work as advisor to the Fur Institute of Canada, Neal has been a driving force. At times mistrusted by animal-welfare advocates and trappers alike, he always remained true to his original goal: to improve the animal-welfare aspects of trapping. Truth About Fur’s senior researcher Alan Herscovici asked Neal to tell us about his remarkable career as Canada’s most persistent humane-trapping proponent.

Truth About Fur: Tell us how you first got involved in working to improve the animal-welfare aspects of trapping.

Neal Jotham: It was 1965, the year the Artek film launched the seal hunt debate. I was concerned about what I saw and wrote a letter to the Fisheries Minister. A colleague – I was an architectural technologist – suggested that I send my letter to a group concerned about trapping methods, the Canadian Association for Humane Trapping (CAHT). I was invited to one of their meetings and met some wonderful volunteers including the legendary Lloyd Cook, who was then president of the Ontario Trappers Association (OTA).

Lloyd was a kind and gentle man, mentoring boy scouts about survival in the woods and introducing the first trapper training programs in Ontario. Once he rescued two beaver kits from a forest fire and raised them in his bathtub until they were old enough to release into the wild. He invited the CAHT to set up an information booth at the OTA annual convention, and he took me onto his trap line, near Barrie, Ontario.

Lloyd and I discussed how great it would be to do some proper research about how to minimize stress and injury to trapped animals. I thought it would be quite a simple matter. Little did I know that it would occupy the better part of the next 50 years of my life.

SEE ALSO: Reasons we trap. Truth About Fur.

TaF: So you got involved with the CAHT?

Jotham: I was asked to serve as voluntary vice-president of administration, in charge of publicity and communications. Our main priority was to make the governments, industry and the public aware of the need for animal welfare improvements in trapping, because very few people were even talking about trapping at the time.

TaF: How did you go about raising awareness?

Jotham: We produced brochures explaining the need for improvements. We never called for a ban on trapping – we recognised the cultural, economic and ecological importance – but we were honest about the suffering the old traps could cause and the need for change.

In 1968, because governments and industry were still not engaged, CAHT joined with the Canadian Federation of Humane Societies (CFHS) to establish the first multi-disciplinary trap-research program at McMaster University (to look at the engineering aspects of traps) and Guelph University (to investigate the biological factors).

In 1969, we were contacted by an Alberta trapper and wildlife photographer named Ed Caesar. He had ideas for new trap designs and also wanted to make a film about trapping that he hoped could be televised. CAHT asked if he could film animals being caught in traps, which he did.

CAHT purchased three minutes of this film and I showed it at a federal/provincial/territorial wildlife directors conference in Yellowknife, in July 1970. That resulted in an immediate $10,000 donation to the CFHS/CAHT pilot project from Mr. Charles Wilson, CEO of the Hudson’s Bay Company, then based in Winnipeg, and some smaller donations too.

TaF: But the governments still weren’t involved?

Jotham: No, so we went public. CAHT added narration and sound to the film, titled it They Take So Long to Die, and showed it on Take-30, a CBC current affairs show. That got attention, all right! In 1972, we were invited to a Federal-Provincial Wildlife Conference where we were criticized for “hurting trappers”. We explained that we just wanted to make trapping more humane, we had only broadcast the film because government wasn’t listening.

TaF: How did trappers feel about your efforts?

Jotham: Many trappers understood what we were saying. In fact, Frank Conibear, a NWT trapper, had been working on new designs since the late 1920s, and by the 1950s produced a working model of the quick-killing trap that still carries his name. He got the idea from his wife’s egg-beater, the concept of “rotating frames”: if an animal walked into a big egg-beater and you turned the handle fast enough, it would be there to stay, he figured.

The Association for the Protection of Furbearing Animals (APFA) paid to make 50 prototypes of Conibear’s design and, in 1956, Eric Collier of the British Columbia Trappers Association supported field testing and promoted the new traps in Outdoor Life magazine. Lloyd Cook was another trapping leader who wrote positively about the new traps, and the CAHT offered to exchange old leg-hold traps for the new killing devices, for free.

In 1958, Frank Conibear gave his patent to the Animal Trap Company of America (later Woodstream Corporation), in Lititz, Pennsylvania – for royalties – and a light-weight, quick-killing trap became widely available for the first time. The Anti-Steel Trap League (that became Defenders of Wildlife in the 1950s) had been sounding the alarm about cruel traps since 1929, but it was trappers who did much of the earliest work.

TaF: So trappers associations supported efforts to improve traps?

Jotham: Several did. In the old days, trappers had been very jealous about guarding their secrets; you could only learn the tricks of the trade if you found an older trapper to take you under his wing. But with the emergence of associations, trappers began to share more information. They realized that everyone could benefit if trapping methods were improved. Effective quick-killing traps improved animal-welfare, of course, but they also prevented damage to the fur sometimes caused when animals struggled in holding traps. And trappers did not have to check their lines every day, like they did with live-holding (foothold) traps.

TaF: And you finally succeeded in getting the government involved?

Jotham: Yes, we did. In 1973 the creation of the ad-hoc “Federal-Provincial Committee for Humane Trapping” (FPCHT) was announced.

A five-year program was launched in 1974, with work to be done at McMaster University, in Hamilton, and at the University of Guelph, where our CFHS/CAHT pilot project had started.

I was asked to act as executive director and to chair the Scientific and Technical Sub-Committee, because we had already made some real progress in developing methodology and technology to evaluate how traps really work. For example, measuring velocities and clamping forces and other mechanical aspects of traps. In fact, at McMaster we made some important improvements to Frank Conibear’s rotating-jaw, quick-kill traps that are still used today.

TaF: And what happened to your film?

Jotham: When the government committed to funding the FPCHT we cancelled plans to distribute our film more widely. Meanwhile, we learned that Ed Caesar had staged some of the “trap line” scenes; he indicated in a letter that he had live-captured some of the animals and placed them into traps so he could film them.

Some people were disappointed that we had withdrawn our film, and the Association for the Protection of Furbearing Animals (APFA) decided to continue their campaign: they used Caesar’s staged images to make a new film, Canada’s Shame, narrated by TV celebrity Bruno Gerussi. The APFA (aka: FurBearer Defenders) has given up any pretense of working to improve trapping methods; they now oppose any use of fur. Their current position brings to mind the comment by American philosopher George Santayana: “Fanaticism consists of redoubling your efforts when you have forgotten your aim.”

TaF: So what did the FPCHT research program achieve?

Jotham: It was 1975 by the time it really got rolling, and the final report was made in June, 1981, in Charlottetown. Over that period, not only were existing traps evaluated, but a call went out to inventors to submit new trapping designs. 348 submissions were received, over 90 per cent of them from trappers! All these ideas were evaluated and 16 were retained as having real humane potential. But the FPCHT was still an ad hoc project; it was becoming clear that a more formal body would be needed to direct on-going trap research and development. So, in 1983, the federal and provincial governments agreed to create the Fur Institute of Canada (FIC), with members from government, industry and animal-welfare groups.

TaF: How did you get involved with the new Fur Institute of Canada?

Jotham: In 1977, I had become the first full-time Executive Director of the Canadian Federation of Humane Societies (CFHS), where I had a wide range of responsibilities, but of course I remained very interested in trapping. So I was pleased to serve on the founding committee of the FIC, and then to be hired by the Canadian Wildlife Service (Environment Canada) to manage the government’s funding contributions to the FIC’s newly established trap research and testing program. Initially, the Government of Canada committed $450,000 annually for three years to get things started, and this was matched by the London-based International Fur Trade Federation (IFTF).

TaF: What was new about the Fur Institute of Canada’s program?

Jotham: First, we established of the world’s first state-of-the-art trap-research facility in Vegreville, Alberta, which includes a testing compound in a natural setting. All our testing protocols were approved by the Canadian Council on Animal Care (CCAC), the same group that approves animal research protocols in Canadian universities, hospitals and pharmaceutical laboratories.

In 1995, another dramatic breakthrough was made. The researchers had collected enough data to develop algorithms that allowed evaluation of the humane potential of traps without using animals at all; we can now analyse the trap’s mechanical properties with computer simulation models. This made it unnecessary to capture, transport and house thousands of wild animals – while saving millions of dollars.

TaF: Did this research help with the formulation of the Agreement on International Humane Trapping Standards (AIHTS)?

Jotham: Canadian research was vital for the AIHTS. We had begun working on trapping standards as early as 1981, with the Canadian General Standards Board (CGSB), and by 1984 we had the first standard for killing traps. But with calls growing in Europe for a ban on leg-hold traps – and because virtually every country in the world uses trapping for various purposes – the CGSB suggested that there was a need for an international standard. To this end, ISO Technical Committee 191, of the International Organization for Standardization, was established in 1987, with yours truly as the first Chairman.

Our timing was good; by 1991, a EU Directive was being proposed that would not only ban the use of “leg-hold” traps in Europe, but would also block the import of most commercially-traded wild furs from any country that had not done the same. Because the stated goal of the legislation was to promote animal welfare – and because all EU member states permit the trapping of animals with methods basically the same as those used in Canada – Canadian diplomats succeeded in having the EU Directive amended to admit furs from countries using traps that “meet international humane trapping standards”.

The problem was that no such standards existed yet, and animal activists on ISO Technical Committee 191 refused to allow the word “humane” to be used in our documents. The deadlock was resolved by agreeing that ISO would develop only the trap-testing methodology, leaving it to individual governments to decide what animal-welfare thresholds they would require.

In 1995, the governments of the EU and the major wild-fur producing countries (Canada, the USA and Russia) developed the AIHTS, which was signed in 1997, and ratified by Canada in 1998. (For constitutional reasons, the US signed a similar but separate “Agreed Minute”.) The AIHTS explicitly requires that ISO trap-testing methodology must be used to test traps.

TaF: What are the main contributions of the AIHTS?

Jotham: The AIHTS is the world’s first international agreement on animal welfare, I think we can be very proud of that. Concerns about the humaneness of trapping that had been raised since the 1920s, are now being addressed seriously and responsibly. And, of course, the Agreement kept EU markets open for wild fur; Article 13 states that the parties will not use trade bans to resolve disputes, so long as the AIHTS is being applied. In other words, science and research, not trade bans, will be used to promote animal welfare. This is a very positive development.

TaF: And how do you feel about the Fur Institute of Canada introducing a new “Neal Jotham Award for the Advancement of Animal Welfare”, in 2015?

Jotham: It is wonderful that the trapping community has embraced animal-welfare so strongly. And the award is very gratifying personally, of course, especially when I remember how suspicious some trappers were when I first arrived at the FIC. They were convinced that I was an activist mole, while many of my old animal-welfare friends thought that I had “sold out” to the fur industry. But whether I was with the CAHT, the CFHS, the CWS or the FIC, I was always pursuing the same goal: to make trapping as humane as possible. It was a long road, but we succeeded in bringing all the stakeholders to the table to seriously address this important challenge. I think we can be very proud of what we have achieved together.

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In 2016, Neal Jotham won a Nature Inspiration Award for Lifetime Achievement from Canada's Museum of Nature.

Raised by humans for more than 150 years, farmed mink are significantly different from their wild cousins and are now clearly domesticated, despite animal activist claims to the contrary. This is important because the claim that farmed mink are not domesticated, but rather are “wild animals kept in captivity”, sits at the heart of activists' critique of mink farming.

Activists argue that, because wild mink travel and hunt over large territories, it is impossible to satisfy their fundamental needs on farms. Therefore, they claim, mink farming cannot be humane or ethical, and should be banned.

SEE ALSO: The ethics of fur. Truth About Fur.

But is it true that mink farmers are keeping “wild animals” in captivity?

To support their claim that farmed mink are wild, activists point out that they have been raised by humans for only a short time compared with cattle, chickens, pigs or other farm animals. As a result, they say, farmed mink maintain much of their “wildness” – often they can only be handled wearing gloves – and are “biologically unchanged”, so they can survive if released (accidentally or intentionally) into the wild, and can even interbreed with wild mink.

Let’s look more closely at each of these claims.

How Long Does Domestication Take?

It is true, of course, that mink have been raised by humans for much less time than many common farm animals. Mink were first bred and raised in captivity in North America as early as 1866, but the ancestor of our domestic chickens, the red junglefowl (Gallus gallus), was domesticated some 7,000 to 10,000 years ago in India and China. The domestic pig, derived from the Eurasian wild boar (Sus scrofa), dates from around the same time.

It is worth noting, however, that for most of their history, domesticated chickens, pigs, and other farm animals were raised mostly outdoors. The time these animals have been raised indoors, in more confined cages or pens, is not really that different from mink.

The more important question is how long is really required for an animal to become domesticated? And to answer that question, we must ask what domestication really means.

Animal scientists and biologists consider that domestication involves directional selection that produces morphological, physiological (or functional), and behavioural changes in the animal – changes that allow the animals to successfully adapt to husbandry conditions, and to better satisfy human needs.

Like other domesticated animals, selection for various traits in mink may be “active” (e.g., farmers selecting breeding pairs to develop new fur colours, or to produce larger animals with more fur per animal), or “passive” (e.g., physiological or behavioural changes that emerge because mink are no longer subjected to the natural selection pressures of finding food and mates, or avoiding predators).

Selection Brings Changes

Following are some of the changes observed in farmed mink that show they have, in fact, undergone a process of domestication through active and passive selection.

CHANGES IN SIZE AND PHYSIQUE

Such changes are a common result of domestication. For example, chihuahuas and bulldogs are very different from wolves. Similarly, farmed mink can be twice the size of wild mink – the result of many generations of selecting for larger animals that produce more usable fur per animal.

CHANGES IN FUR COLOUR

Many domesticated species of mammals and birds show a range of fur and feather colouration that is either rare or unknown in the wild. Wild mink are usually dark brown, but farmed mink have been selectively bred for a wide variety of consistent colour phases, ranging from pure white to jet black. Paler-coloured mink also tend to be larger than darker strains, and more docile.

CHANGES IN MUSCLE AND FAT FORMATION

Farmed mink have more subcutaneous fat than their wild cousins. This fat is rendered into mink oil, for waterproofing and conditioning leather. The increased fat appears to be a secondary effect of selecting for larger animals.

PHYSIOLOGICAL CHANGES

Farmed mink are fertile over a longer period than wild mink, and they also have larger litter sizes. Wild female mink produce an average of two to three kits, while farmed mink average five to six, and sometimes as many as 12. Farmers sometimes select breeding stock for larger litter size, but there is evidence that the (passive or active) selection for less aggressive behaviour (“docility”) may also result in increased fertility and larger litters.

CHANGES IN BRAIN SIZE

It is well known that the brain volume of domesticated animals is generally smaller than in the wild animals from which they are descended. This can range from a reduction in volume of about 14% in domesticated ducks and guinea pigs, to as much as 25-34% in sheep, pigs, dogs, cats, and ferrets. Similarly, when corrected for body size, the brains of farmed mink are about 20% smaller than those of their wild cousins. The heart and spleen of farmed mink are also smaller, which had also been observed in other domesticated animals. Reduced brain volume and other changes are likely the result of the removal of natural selection forces including the need to find food and flee predators.

CHANGES IN BEHAVIOUR AND TEMPERAMENT

While most farmed mink must still be handled with gloves, they are considerably less fearful or aggressive than wild mink – as anyone who has visited a farm can attest. When we enter a barn, most mink will come to the front of their pens to see who’s there; they show curiosity rather than fear or aggression. While farmers have selected mink mostly for size, fur colour and quality, and sometimes for litter size or maternal instinct, there is also a degree of active and passive selection for tameness. This is because highly fearful or aggressive animals do not thrive in a farm environment, are more difficult to handle, and may not reproduce as readily. The codes of practice for raising mink in both the US and Canada include provisions for selecting against fearfulness and abnormal behaviours (sterotypies). Increased fertility, larger body size, reduced brain volume, and certain paler colour phases are also correlated with increased tameness.

Animal Activist Arguments

This brief summary shows that farmed mink clearly exhibit a number of morphological, physiological and behavioural traits commonly associated with domestication. But what about the issues animal activists raise to argue that farmed mink are not domesticated?

For example, take what happens when animal activists raid a mink farm and release the animals. Usually they remain close by and are easily recaptured, if they are not killed by passing cars first. But some can survive in the wild, and even interbreed with wild populations. Activists cite this as “proof” that farmed mink are really “wild animals”, but we know that cats, pigs, and other indisputably domesticated species are also able to survive, and breed, in the wild. Dogs, for example, can interbreed with wolves and coyotes.

Activists also claim that wild mink are agile (hard to handle), carnivorous, solitary, and shy in nature, and therefore not good candidates for domestication. However, other carnivorous animals – like cats and ferrets (a close cousin of the mink) – are also agile, solitary and shy in the wild, but have clearly been domesticated.

When pressed, activists argue that mink simply have not been raised on farms long enough to be domesticated. But the experiment conducted by Dmitri Belyaev and Lyyudmila Trut, in Siberia, famously demonstrated that selecting for just one trait – tameness – in farmed silver foxes was sufficient to produce dramatic physiological changes and dog-like behaviours in only 20 generations. Mink have been raised on farms in North America for about 150 years – that's 150 mink generations -- more than enough time for active and passive selection to have induced changes normally accepted as domestication, as summarised in this article.

What Scientists Say

Much of the information in this brief summary is taken from two scientific papers: “Is the mink domesticated?” by Prof. Eddy Decuypere [Physiology Research Group, Faculty of Bioengineering Sciences, Catholic University of Leuven, 2005], and, “The welfare of farmed mink as compared to other farmed animals, and the question of domestication of farmed mink”, by Prof. B.M. Spruijt, [Animal Welfare Centre, Veterinary Faculty, Utrecht University, 1999]. Those interested in this subject would do well to consult these papers, as well as the extensive scientific references they cite to support their observations.

Prof. Spruijt concludes: “Farmed mink are surely a domesticated species, as evidenced by certain defined characteristics of domestication present in mink, like changes in fur colour, physiology and behavior brought about by selection.” While acknowledging that ”docility” is one aspect of domestication that seems less pronounced in mink (and that he thinks is worthy of further research), he reports that “Given the relatively short history of mink breeding, the welfare assessment of farmed mink suggests that mink have adapted reasonably well to captive conditions,” and that “Compared to the welfare of other farmed animals, there is no reason to suggest that their level of domestication presents an unacceptable welfare problem.”

Prof. Decuypere similarly concludes that, “based on a number of typical domestication characteristics such as changes in fur colour, the lengthening of the mating season, the reduction in brain volume and behaviour changes, and by analogy to changes in these characteristics in animals known to us from time immemorial, the bred mink is unmistakably a domesticated animal."

It should be noted that while we have focussed on farmed mink in this survey, many of the same arguments for domestication – e.g., on-going selection for increased size, new colour phases, more docile temperament – can also be made for farmed foxes.

Of course, none of this will satisfy activists who subscribe to the extreme “animal rights” philosophy. For them, animal welfare concerns like those raised by the domestication debate are just a smokescreen, because they know that most people do not share their belief that humans have no right to use animals at all, for any purpose.

The claim that farmed mink are not domesticated animals is just the latest Trojan Horse that animal activists are wheeling out to insinuate their no-animal-use agenda onto consumers, the media, and politicians. Like so many activist claims, it is not supported by the facts.

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When it comes to environmental treaties, nothing grabs news headlines these days like those addressing climate change, but there are other multilateral treaties that also demand our attention, not least the Convention on Biological Diversity. Since entering into force in 1993, the CBD's Parties (now numbering 196) have striven to develop strategies for the conservation and sustainable use of biodiversity, and today the treaty is seen by many as the key document regarding sustainable development.

So it is heartening for Canada's trappers and sealers that the recently concluded 15th Conference of the Parties (COP15) ratified a strategic plan that emphasizes its commitment to  the sustainable use of wildlife as a means of arresting biodiversity loss, while stressing the important role to be played by Indigenous and local communities. Indeed, important parts of the Kunming-Montreal Global Biodiversity Framework align closely with the core values advocated by the Fur Institute of Canada and its members.

The Framework is named in part after the Chinese city of Kunming, where COP15 was scheduled to be held in 2020. But the meeting was postponed repeatedly due to Covid-19, and was finally split into two sessions. The first, mostly an online event, took place in October 2021, and saw delegates agree provisionally to draft Global Targets in line with the theme "Ecological Civilization: Building a Shared Future for All Life on Earth". These Targets, to be met by 2030, are intended as stepping stones on the way to achieving Global Goals by 2050.

The second session, held last December 7-19 in Montreal, saw further discussion of the Targets, and finally the adoption – after more than four years of negotiations – of the Framework.

SEE ALSO: Official CBD press release, December 19, 2022.

Positive Language

On behalf of the FIC, I attended the meeting in Montreal as a Non-Governmental Organization observer to advocate for the important role of sustainable use of wildlife in biodiversity conservation. Of the 23 Targets identified for urgent action, we should be particularly pleased with the language of three, numbered 5, 9 and 16 (see below).

Targets 5 and 9 are particularly noteworthy for Canada's sealers and trappers because they explicitly endorse the sustainable use of wildlife as an essential component in conserving biodiversity.

"Ensure that the use, harvesting and trade of wild species is sustainable, safe and legal," begins Target 5. It also makes specific reference to "respecting and protecting customary sustainable use by indigenous peoples and local communities."

Target 9 then underscores the importance of "providing social, economic and environmental benefits for people, especially those in vulnerable situations and those most dependent on biodiversity," and "protecting and encouraging customary sustainable use by indigenous peoples and local communities."

Both Targets 5 and 9, therefore, are in perfect alignment with the conservation ethic of Canada’s fur harvesters.

Sustainable Consumption

Canada’s trappers, sealers and furriers can also play a key role in helping to achieve Target 16, which calls on Parties to "Ensure that people are encouraged and enabled to make sustainable consumption choices including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, ..."

Everyone in the fur trade must help consumers to make these sustainable consumption choices, in particular by educating them about the environmental benefits of natural fur over fast fashion that relies on synthetics.

Canadian and international consumers should be made to feel confident that by wearing natural fur products, they are contributing to essential wildlife management and supporting biodiversity conservation. We also need to work to ensure that government decision-makers understand the role for fur harvesters in achieving these goals, instead of allowing them to focus on the hobby horses of anti-use environmental groups. The fur trade has long taken this position, and as its latest strategic plan spells out, the CBD agrees.

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Key Biodiversity Targets for Trappers, Sealers

Target 5: “Ensure that the use, harvesting and trade of wild species is sustainable, safe and legal, preventing overexploitation, minimizing impacts on non-target species and ecosystems, and reducing the risk of pathogen spill-over, applying the ecosystem approach, while respecting and protecting customary sustainable use by indigenous peoples and local communities.”

Target 9: “Ensure that the management and use of wild species are sustainable, thereby providing social, economic and environmental benefits for people, especially those in vulnerable situations and those most dependent on biodiversity, including through sustainable biodiversity-based activities, products and services that enhance biodiversity, and protecting and encouraging customary sustainable use by indigenous peoples and local communities.”

Target 16: “Ensure that people are encouraged and enabled to make sustainable consumption choices including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, and by 2030, reduce the global footprint of consumption in an equitable manner, including through halving global food waste, significantly reducing overconsumption and substantially reducing waste generation, in order for all people to live well in harmony with Mother Earth.”

SEE ALSO: Doug Chiasson: What does the Fur Institute's new ED bring to the table? Truth About Fur.

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A major new public opinion poll shows that, despite decades of aggressive and misleading activist campaigning, most Canadians are still fine with wearing fur and other natural clothing materials -- but are increasingly worried about the environmental costs of petroleum-based synthetics that activists love to promote as “vegan”.

The survey of 1,500 Canadians was commissioned by the Natural Fibers Alliance, and conducted in August 2022 by Abacus Data, a leading public affairs and market research consultancy.

SEE: Canadian Public Opinion on Mink Farming and Fur Use, and Public Opinion on Fur & Mink in Canada. By Abacus Data, August 2022.

The research completely contradicts animal activist claims that fur is no longer socially acceptable. In fact, two-thirds (65%) of Canadians believe that wearing fur is acceptable so long as the industry is well regulated and animals are treated humanely. Only one in five (21%) of Canadians do not agree – with just 10% saying they “strongly disagree”.

More than three-quarters (77%) of Canadians also believe that wearing fur is a matter of personal choice – putting the lie to activist claims that the public supports their call for fur bans. (Politicians take note!)

Seven in ten (71%) Canadians also agree that warm clothing is a necessity in many countries, and that natural fur is a sustainable warm clothing choice.

It is fascinating to see that, despite years of activist propaganda against mink farming, 35% of Canadians have a positive view of the sector while 25% are “neutral”, and only 21% have a negative view – of which only 10% are “very negative” – about mink farming. (18% feel they don't know enough to form an opinion.)

Encouraging for Mink Farmers

Mink farmers will also be encouraged to learn that younger people tend to have a more positive view of their sector: 41% of 18-29-year-olds have a positive view of mink farming, compared with 35% of 30-60-year-olds, and 25% of those over 60. Again, these findings completely contradict activist claims that the future is theirs.

Strong pluralities of Canadians also believe that the mink farming sector supports rural communities (41%; versus 8% who disagree); that it is environmentally sustainable (38%; versus 12% who disagree); and that it takes care to maintain animal health and welfare (37%; versus 16% who disagree.) About one in five Canadians are “neutral” about these questions, while the balance don’t feel they know enough to state an opinion.

More broadly, this study completely debunks activist claims that the public is buying into their no-animal-use, vegan agenda. Despite all the hype we see these days about vegan products and vegan menu choices, 96% of Canadians are still open to eating animal products like eggs and dairy, while 90% think it’s OK to eat meat. So much for the vegan wave!

SEE ALSO: What Is "Vegan Fashion" and How True Is the Hype? Truth About Fur.

Consumers Worried by Synthetics

https://www.youtube.com/embed/-JC8HmyTRdg

Three-quarters (74%) of Canadians also say they are comfortable with people wearing clothing or accessories made from leather, fur, wool, down, or other animal-derived natural fibres. (15% are “not too comfortable” with such choices, while only 7% of Canadians say they are “not at all comfortable” with animal-derived clothing materials.)

In fact, it is not fur or other animal-derived natural clothing materials that have consumers worried, but petroleum-based synthetics. 83% of Canadians are concerned that such synthetics – now in more than 60% of all our clothing – don’t biodegrade. 86% worry that synthetic fibres pollute our waterways and poison aquatic life. 83% are concerned about microplastics in our food and water.

SEE ALSO: The Great Fur Burial. Truth About Fur.

Because of such concerns, most Canadians (87%) now feel we should strive to use fewer synthetic fibres in our clothing (58%), or phase them out completely (29%).

Two-thirds of Canadians, in fact, now believe that “fast fashion” is contributing to an ecological crisis – and 60% of consumers feel that an environmental fee should be applied to all non-renewable clothing materials, because of their impact on the environment!

Again, completely contradicting activist claims, most consumers (77%) believe that natural fur is a more environmentally sustainable clothing choice than synthetics. Nearly two-thirds (64%) also believe that fur is a more socially responsible choice, while 59% consider fur to be a more ethical choice than synthetics.

SEE ALSO: Is It Ethical to Wear Fur? Truth About Fur.

Important Lessons

Bottom line, this new research provides some important lessons for the fur trade, the fashion industry, consumers, politicians, and the media:

1. The Fashion Industry: Designers, manufacturers, and retailers should listen to their consumers. Contrary to activist claims, most Canadian consumers do want to buy and wear fur, leather, wool, and other animal-derived products, so long as they are produced responsibly and sustainably. In fact, consumers today are more comfortable with responsibly produced animal-based clothing products than they are with petroleum-based synthetics.

2. Politicians: This research puts the lie to activist claims that Canadians want mink farming banned. In fact, more Canadians have a positive impression of mink farming than a negative impression, and more believe that the sector respects animal welfare and environmental sustainability. The research also completely debunks activist claims that the public want the sale of fur products banned. Quite the contrary, an absolute majority of Canadians believe that it is morally acceptable to use fur, and more than three-quarters believe that wearing fur should be a matter of personal choice. (The father of the current Canadian prime minister, Pierre Elliot Trudeau, once famously said that “the government has no place in the bedrooms of the nation”.  It’s time to remind politicians that they shouldn’t be in our clothes closets either!)

3. Consumers: Those who appreciate its warmth, comfort, and beauty can wear fur with confidence, knowing that most Canadians agree that wearing fur is morally acceptable, environmentally sustainable, and a matter of personal choice.

4. Media: With this research at hand, journalists should stop giving a free ride to fraudulent activist claims that “consumers no longer accept that wearing fur is ethical”, or that “80% of Canadians want fur farming banned.” This research shows clearly that it is petroleum-based synthetics that have Canadians worried, and that most think that fur and other responsibly-produced animal-based clothing materials are a better environmental choice.

5. People of the Fur Trade: This research provides a powerful and timely response to anti-fur propaganda — but it is only useful if it is seen by others. It is up to people in every sector of the fur trade – trappers, farmers, designers, manufacturers, and retailers – to make sure this important information is widely circulated. Share this summary with your local and regional politicians. Use these statistics to respond whenever you see activist lies reported in the media — and to reassure customers, friends and neighbours.

Charles Dickens’ classic novel A Tale of Two Cities begins with the wonderful sentence: “It was the best of times, it was the worst of times.” This describes very well the situation of the fur trade today. Clearly the industry has been seriously damaged by decades of activist bullying and lies. At the same time, the growing public concern for protecting the environment provides a golden opportunity for the fur trade: when it comes to responsibly and sustainably produced clothing, fur checks all the boxes. We have long known this, and now we have the statistics to prove that many Canadians understand it too.

It’s now up to everyone in the trade to share and promote this important news!

SEE ALSO: A Behind-the-Scenes Look at the First Round of Negotiations for a Global Plastics Treaty. By Olivia Rosane for EcoWatch, Dec. 9, 2022.

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Like any advocacy group, People for the Ethical Treatment of Animals (PETA) thrives on media attention, and when a campaign generates that attention year after year, you keep it going. That's how it has been with PETA UK's 20-year campaign to have bearskins removed from the heads of the King's Foot Guards.

As long as PETA fails to achieve its goal – something it's "successfully" failed to do since 2002 – this gift just keeps on giving. Indeed, so successful has PETA been at failing, that cynics now wonder whether it wants to win at all, since winning would kill the goose that lays the golden eggs.

Bearskin caps are actually worn by the military and marching bands of no fewer than 10 countries, including Canada. But above all they are associated with British pomp and circumstance, and are a must-see for any tourist visiting London. It's hard to imagine the Changing of the Guard without them.

For the last two decades though, PETA has been badgering the UK's Ministry of Defence (MOD) to drop bearskins and go fake instead. True, the synthetic replacements would be made from polluting petroleum, but PETA calls them a "vegan upgrade", so they must be good for the planet, right?

To no one's surprise, the MOD has resisted – in deeds if not always in words. And all the while, PETA has milked the to-and-fro for its endless supply of free publicity.

Life of Its Own

When PETA started this campaign, it probably never dreamed it would take on a life of its own.

Its humble beginnings came straight out of the standard PETA playbook. Pick a target (the Guards), trot out the usual stories about how terribly animals (black bears) suffer, then see if the media would take the bait.

Not interested, said the MOD. The Guards took "great pride" in wearing an "iconic image of Britain", and wearing plastic just wouldn't be the same.

But unlike the MOD, the media were very interested, because the story provided a perfect mix of what readers craved. The visuals came easily: a spectacular photo (or five, for the tabloids) of Guards on parade (just as we have done), with the Queen or other prominent royals for good measure. Then the text need only mention the royal family and suffering animals to provoke a range of strong emotions, and a PETA spokesperson would happily provide the mandatory quote while blowing their own horn. Perfect for selling papers, and perfect for PETA.

Indeed, the free publicity came so easily that PETA just had to keep it going, but how? Then it had a brainwave: offer the MOD a fake alternative specially developed to meet its requirements, and hope the MOD played along. Crucially (some say naively), the MOD did just that, agreeing to test whatever PETA came up with. PETA's foot was firmly in the door.

And so began PETA's partnership with fake fur maker Ecopel, knowing that if they could keep supplying prototypes, headlines would be guaranteed at least until the MOD capitulated, and that could take years.

Since 2015, the MOD has conducted tests on four iterations of fake bearskin, and each time determined that they don't meet requirements. PETA, meanwhile, says its latest offering meets, or even exceeds, those requirements, and is now threatening legal action, accusing the MOD of failing to fulfill its "promise" to carry out a proper evaluation.

All the while, fresh publicity is generated for PETA every time photos of glamorous Guards and royals adorn the media. And this will continue for as long as PETA keeps feeding the media fresh hooks to hang their stories on. Next, presumably, will be the lawsuit itself, but whether it is thrown out or not, PETA will be there, lapping up the attention.

Trans-Atlantic Cooperation

Of course, the MOD realises now that it's painted itself into a corner, especially when it has to answer questions in Parliament, as happened this July. So all the fur trade can do is ensure the MOD has the best information available.

Particularly concerned is the Fur Institute of Canada (FIC), since the bear pelts used in the MOD's bearskins are sourced exclusively from Canada.

"The good news is that the MOD are completely on-side," says FIC executive director Doug Chiasson. "They understand that Canada's black bear harvest is strictly regulated and informed by both the best available science and Indigenous knowledge. They know that black bears are abundant here, and that they must be managed to ensure the health of the overall population while limiting human-wildlife conflict. And particularly important in the battle against PETA, they know that we don't kill bears to order. The same number of bears will be hunted whether the MOD buys them or not."

SEE ALSO: Doug Chiasson: What does the Fur Institute's New ED Bring to the Table? Truth About Fur.

The FIC and MOD have also discussed all the benefits of natural fur compared to the petroleum-based variety. It's a renewable natural resource, fur garments last for decades, and they biodegrade at the end of their long lives.

"They get all this," says Chiasson. "They get that synthetics are polluting, that microfibres are piling up in our oceans and even in the food chain, and that they don't biodegrade. They get the importance of wildlife management, and of adherence to the Convention on International Trade in Endangered Species."

But that doesn't mean it's time to relax, he cautions.

"Just because the MOD has all the arguments on its side, doesn't mean we've won. Under the current Conservative government, bearskins are probably safe, but with the UK's departure from the EU, pressure is mounting to ban all fur imports. If Labour wins the next general election [to be held no later than January 2025], the future of bearskins will be up in the air. So we must remain vigilant, and continue to ensure that the MOD and other parts of the UK government have the most accurate information at their fingertips to fight the disinformation from PETA."

Meanwhile PETA UK just keeps counting all the golden eggs this goose has laid, and wondering how long it will live. Obviously the MOD doesn't want PETA to win, but maybe PETA is in no hurry to win either!

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Animal activists want to drive all animal users out of business, so it pays for the fur trade to keep abreast of their latest tactics. One now being pushed hard is "vegan fashion", but what exactly is it? And how true is the hype? Does it really save animal lives, as proponents claim? And is it really more sustainable than alternatives?

First up, what qualifies as vegan fashion?

There is no strict definition, but the general idea is that no animals can be killed or harmed in any stage of its production. So it's much like a vegan diet, except that you keep it in your closet.

But there is one important difference. Vegans only eat plants, but if you think they only wear plants, think again. Vegan fashion also contains lots of synthetics made from oil.

The most popular plant fibre with vegan fashionistas (and everyone else, for that matter) is cotton, but there are a lot of other choices. Some are familiar, like linen, hemp, cork and rubber, while others are obscure, like ramie, banana leaves, mushrooms and even coffee grounds!

Then there are semi-synthetics derived from plants, like bamboo rayon, viscose from wood pulp, and modal (made from the pulp of beech trees).

And then there are all the petrochemical synthetics vegans can wear with a (supposedly) clear conscience, like polyester, spandex, nylon, PVC and acrylic. Vegans say they prefer if their synthetics are recycled, not virgin (new), but since most recycled synthetics contain some virgin product for added strength, it's hard to know if they're getting what they want.

As for materials that are off-limits, some are obvious, like leather, fur, wool and silk. But others require vigilance if they are to be avoided.

For example, the glue used in shoes and handbags normally contains collagen derived from animals. So vegans must seek out synthetic alternatives, even if there are health risks associated with making and using them.

They must also avoid screenprinting inks containing gelatin from cows and pigs. A popular synthetic alternative is plastisol, but again, vegans must look past the health risks of the phthalates usually found in plastisols.

And a minefield for vegans is buying cosmetics and personal hygiene products. Anything with honey, lanolin or keratin is out, as are soaps, shampoos, shaving cream and lotions containing stearic acid from animal fat. If your skin moisturiser contains glycerol, beware that the most common source is tallow, a rendered form of beef or mutton fat.

So Does Vegan Fashion Really Save Animals?

The main claim made for vegan fashion is that no animals are killed or harmed in its production. At first glance this sounds logical, but the claim does not stand up to scrutiny. It would be accurate to say that no animals are bred and killed to produce vegan fashion, but plenty of animals still die.

But before we start pointing fingers at who kills most animals, we need to recognise that there are different ways of counting animal lives, depending on our biasses.

In theory, we should give equal weight to all lifeforms, such that swatting a fly is equal to slaughtering a cow. In practice, though, we never do this. We prioritise, valuing some species over others.

Most of us are class-biassed (mammals trump reptiles, for example, and insects always come last). We prefer benign herbivores to carnivores that might eat us. Beautiful animals come before ugly ones. Or if you're a conservationist, an endangered native species always beats a plentiful invasive one.'

And all these biasses give rise to paradoxes that can be hard to reconcile, like self-proclaimed "animal lovers" who feed their pet dogs the meat of other animals, bathe them to kill ticks and fleas, deworm them, and give them vaccines tested on other dogs in labs.

Vegans, of course, have their biasses too, so when they say vegan fashion saves animal lives, which animals do they actually mean? All animals? No. Above all, they mean barnyard animals that are purposely bred to provide food and clothing.

If their calculations were to include all animals, would switching to vegan fashion really save lives? It's highly unlikely, and in fact the death toll would probably rise.

Killer Cotton

Now let's take a closer look at what are probably the two most common materials in vegan fashion, cotton and polyester, and ask how animal- and environment-friendly they really are.

Everybody loves wearing cotton, but we also know that growing it – especially by traditional methods – is punishing on the environment.

The trouble starts the moment natural habitat is destroyed and replaced by a monocultural plantation. Then the crop is notoriously thirsty, often requiring far more water than can be supplied by rain alone. And then there's the heavy use of pesticides. All of these factors exact a toll on animal life, as well as damaging the environment in other ways.

Much of the killing is intentional, as farmers wage war on the myriad insects that cotton attracts. Bollworms, boll weevils, mirids, aphids, stink bugs, thrips, spider mites – the list is long.

And once the insecticides have fulfilled their purpose, they don't stop killing, or even stay within the confines of the plantation. They drift on the wind, and wash into waterways. Birds, lizards and amphibians die when they eat insects or seeds that have been sprayed, or mistake insecticide granules for food. Fish die when insecticides enter rivers. Pollinators like bees die too, often resulting in lower crop yields.

Genetic modification of cotton is helping reduce the need for insecticides, but there's still a long way to go. Meanwhile, so-called organic cotton, which uses far less in the way of synthetic fertilisers and pesticides, still only accounts for 1-2% of global cotton production.

Other unintentional deaths occur when water supplies are mismanaged, harming or even destroying surrounding habitat. To appreciate just how badly things can go wrong, look at Central Asia's Aral Sea – or what's left of it. Once the world's fourth-largest lake, tributaries were diverted to irrigate crops, mainly cotton, and most of the sea just vanished. Billions of animals surely died, and populations may never recover, including 20 local species of fish now thought to be extinct.

In short, if we all ditched leather, wool and fur tomorrow, and increased cotton production to fill the shortfall in clothing materials, the total number of animal lives lost would certainly rise.

Plastics Are No Better

So how about the other staple material of vegan fashion, polyester? Its credentials as a clothing material are impressive. It's cheap, durable, wrinkle-resistant, stretchy, lightweight, quick-drying, it breathes and it wicks moisture. No wonder it accounts for at least half the world's clothing, and dominates fast fashion and sportswear.

But like cotton, it's also terrible for the planet. It's made from non-renewable oil which must be extracted from the ground. The manufacturing process leaves a big carbon footprint – up to 40% of the fashion industry’s total CO₂ emissions. When washed, polyester garments release microfibres that pollute the oceans and are now turning up in the food chain, even in drinking water. Polyester is also part of the bigger problem of plastic pollution in general. A widely cited estimate is that plastic pollution kills 100,000 marine mammals and turtles, and a million seabirds, every year. And of course, these plastics don't biodegrade.

In their defense, vegan fashionistas say that a lot of the polyester they wear is recycled, which means it's actually good for the environment, "sustainable" even. But this is essentially an exercise in denial.

Recycling polyester is indeed less harmful to the environment than creating virgin polyester. It consumes a lot less energy and water, and CO₂ emissions are far lower. But that doesn't make it good – just less bad.

Furthermore, recycling polyester cannot possibly be sustainable since it is inherently dependent on a nonrenewable resource. All it does is extend the life of polyester already in circulation. Plus, limitations in current recycling technology mean that recycling polyester actually perpetuates demand for virgin polyester. Each time polyester is recycled, it loses strength, and this problem is rectified by mixing in virgin material. And when polyester is blended with other fibres (typically cotton), recycling is all but impossible. Last but by no means least, just like virgin polyester, recycled polyester still sheds microfibres and does not biodegrade.

SEE ALSO: The Great Fur Burial, Part 1: Burial. Truth About Fur.

Accusations of Greenwashing

Just to confuse consumers even more, companies producing and using petrochemical-based synthetics now routinely face accusations of greenwashing – making false claims about the environmental friendliness of their products.

It comes as no surprise when animal activists engage in greenwashing, since they have never let the truth get in the way of a good story. So if they tell you wearing recycled soda bottles will reduce global warming, you can believe it or not.

More troubling are apparent efforts by the fast-fashion industry to improve its public image. Having faced a storm of criticism in recent years for various practices, the industry is now desperate for a makeover, which includes casting petrochemical synthetics in a better light.

But now the media, consumer protection groups, and others are asking tough questions.

Matters came to a head last June, when the New York Times ran an in-depth article entitled "How fashion giants recast plastic as good for the planet". Renaming products is just one way, the article says. For example, fake leather used to be called "pleather", a clear indicator of its plastic origins, typically polyurethane. But now it's called "vegan leather", a change the NYT calls "a marketing masterstroke meant to suggest environmental value."

In critics' crosshairs is the controversial Higg Index, launched in 2012 by the Sustainable Apparel Coalition (SAC), a nonprofit group that includes major fashion brands and retailers, and the US Environmental Protection Agency. Intended to rate the environmental impact of various fabrics used in clothing, the Index "is on its way to becoming a de facto global standard," says the NYT.

But hold on, the article continues. The Index "strongly favors synthetic materials made from fossil fuels over natural ones such as cotton, wool and leather. Now, those ratings are coming under fire from independent experts as well as representatives from natural-fiber industries who say the Higg Index is being used to portray the increasing use of synthetics as environmentally desirable despite questions over synthetics’ environmental toll."

In particular, critics say the Index doesn't accurately reflect the full life-cycles of synthetics, including harmful emissions during production, how much ends up in landfills or incinerators, and microfibres polluting the oceans.

Shortly after, the SAC announced that it was pausing the use of consumer-facing Higgs labels globally, following a conclusion by the Norwegian Consumer Authority that the Higg Index was misleading consumers.

Bottom Line

While the debate will continue to rage about how best to clothe 8 billion humans, the simple truth is that all currently available alternatives have their downsides. They all result, directly or indirectly, in the deaths of animals, and leave environmental footprints of varying size.

But since the two major claims being made for vegan fashion are simple, let's try to answer them in simple terms:

Does vegan fashion save animal lives? If enough people were to wear vegan fashion, and especially if they were to adopt a vegan diet too, fewer barnyard animals would be bred. So in that sense, yes, vegan fashion has the potential to save the lives of domesticated species like cows, pigs and sheep. But if all animal lives are given equal weight (i.e., a snake or boll weevil is equal to a cow), this saving would be more than offset by the loss of animal life caused by converting more land to plant agriculture.

As for petrochemical synthetics like polyester, it is now universally recognised that their usage is harmful to the environment, including wildlife. So even if your polyester blouse is made from recycled soda bottles, it may slow the production of virgin polyester, but in the long term it offers nothing in the way of a solution.

Is vegan fashion more sustainable than alternative choices? There is almost no basis for this claim, as vegan fashion currently exists.

Noble efforts make the headlines regularly as innovative companies strive to develop more sustainable materials and methods of producing them. But we're not there yet. Which means that vegan fashion will continue to rely on crops like cotton, which are harmful to the environment, and petrochemical plastics like polyester, which are not only harmful but also the antithesis of sustainable.

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A billboard campaign by Ontario trappers to raise public appreciation of their role in wildlife management has so far been well received. Now the organisation behind the campaign, the Ontario Fur Managers Federation (OFMF), is optimistic a national campaign can follow.

From September 5 to October 14, the OFMF has six billboards on show near high-traffic border crossings to the US. The message on the billboards is simple, but thought-provoking: “In Ontario, trappers work to maintain healthy wildlife populations for today and the future.”

The idea, explains Robin Horwath, who retired this August after 12 years as OFMF’s general manager, is that discussion of this key message will lead to discussion of other important aspects of trapping. These include protecting habitat, property and infrastructure, controlling the spread of diseases, and of course, supplying consumers with beautiful, sustainable and natural furs.

SEE ALSO: Robin Horwath – Trappers are “great stewards of the land”. Truth About Fur.

“Wildlife managers and conservationists have always appreciated the important work trappers do, and call on us to help all the time,” explains Horwath, a third-generation trapper from Blind River. “But among the general public, there are many misunderstandings about what we do. In the first stage of this campaign, we hope to generate interest in local media, and use that as a platform to explain ourselves better.”

The response so far has been encouraging. As of this writing, the campaign has been covered by SooToday of Sault Ste. Marie, Windsor News Today, TBnewswatch of Thunder Bay, Timmins Today, the program Superior Morning on CBC Radio, and CTV News (click on the image below to view).

“If this campaign succeeds in raising the understanding and acceptance of trapping among Ontarians, we hope other trapping associations will be inspired to follow suit, and we’ll have a national campaign going,” says Horwath.

Modern Traps Are Humane

So in what ways are trappers currently misunderstood?

“Over the years, many misconceptions and outdated information have been spread when it comes to trapping,” explains Lauren Tonelli, also a third-generation trapper and Horwath’s replacement as general manager of the OFMF. “A lot of this comes from a place of ignorance about trapping, which is what we are trying to correct. However, there are groups that are anti-trapping that spread this misinformation in an attempt to sway people’s opinions against trappers. One of the major pieces of misinformation being spread around is that trappers still use inhumane steel-jawed leghold traps, and that animals lose feet in them trying to escape. This is simply not true.”

“Steel-jawed legholds have been banned for decades,” she continues. “In fact, the modern equivalents are foothold traps, with padded offset jaws and swivels that can also be used for relocating live animals.”

In support of her claim, she points to the website of the Fur Institute of Canada, which has been at the forefront of developing humane traps since it was established in 1983. Here can be found illustrated lists of all the trap types currently certified under the Agreement on International Humane Trapping Standards (AIHTS).

“Canadian trappers are bound by AIHTS on what types of traps they can use,” says Tonelli, “which are certified and specifically designed to restrain an animal humanely, until the trapper arrives, or designed to kill the animal instantly. What you will not find are the steel-jawed leghold traps described by anti-trapping groups.”

Reducing Disease, Starvation

Another misconception that the OFMF wants to dispel is that all wildlife populations are just fine on their own and don’t need any sort of management.

Wildlife populations fluctuate in response to several factors, including changes in food supply, how many predators there are, habitat and climate, and without human intervention, these fluctuations can be extreme.

“The way that populations regulate themselves without intervention consists of starvation, predation, and disease,” says Tonelli. “When wildlife populations become overabundant, they are much more prone to disease outbreaks. We all understand how crowded groups of people lead to spread of disease, and it is no different in animals. This can lead to massive die-offs and significant population declines. Additionally, animal populations can grow to a point where there is not enough available food to go around, which also leads to crashes in the population. Trappers help to maintain consistent, sustainable populations that are not reaching levels where disease spread is rampant, and starvation occurs.”

SEE ALSO: Does wildlife need to be managed? Ontario Fur Managers Federation.

Other key points the OFMF is keen to discuss are:

• Sustainability: Fur is a renewable natural resource, unlike synthetic materials like polyester. Fur garments can be restyled and repaired, and after decades of use, biodegrade rather than clogging landfills.
• Property and infrastructure damage: Beavers are believed to be more numerous in Ontario today than ever before, but they must be managed. Beavers can destroy woodlands, and their dams can flood homes, roads and fields.
• Saving taxpayers’ money: By helping wildlife managers, trappers also reduce the cost of management to taxpayers.
• Controlling livestock predation: Trappers are often asked by livestock farmers to control predation by coyotes. Particularly vulnerable are calves and lambs.

For further information, or to arrange an interview with an OFMF representative, please contact general manager Lauren Tonelli at 705-542-4017 or [email protected].

SEE ALSO: Fur fights back. Ontario trappers launch new public education campaign. Truth About Fur.

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Hoping that trapping associations across Canada will be inspired to follow suit, the Ontario Fur Managers Federation (OFMF) is launching a billboard campaign to raise public awareness of the roles trappers play in wildlife management and pest control. It also hopes to correct misunderstandings about trapping created intentionally by animal activists.

Animal rights groups have long been spreading falsehoods about the trapping of furbearers, in particular that it is unnecessary and cruel. Trappers have defended themselves, with support from wildlife managers, conservationists, and consumers who appreciate the unique qualities of fur. However, some people – in particular those living in cities with limited access to nature – continue to be misled by activist misinformation. It is against this backdrop that the billboard campaign kicks off this September.

In the first wave of the campaign, the OFMF will erect six billboards at border crossings between Ontario and the US, strategically selected for their heavy traffic. (Slow-moving drivers have more time to look!)

The OFMF hopes to generate media interest in telling stories that reflect the truth about trapping, and that this will inspire other trapping associations across Canada to follow suit, turning it into a national campaign. If all goes well, the Fur Institute of Canada – a leader in research on humane traps and an authority on furbearer conservation – will be standing by to provide coordination as needed.

Key Message

There are many positive stories to tell about trapping, but the opening salvo in this campaign will focus on one in particular. The message on the billboards is simple, but hopefully thought-provoking: “In Ontario, trappers work to maintain healthy wildlife populations for today and the future.” The OFMF hopes discussion of this key message will then lead to discussion of related topics like protecting property, habitat, and public health.

Ontario trappers assist in the management of many furbearing species, among them the large populations of beavers and raccoons, and the far scarcer wolverines.

Beavers: There are now believed to be more beavers in Ontario than ever before, but this success story has a downside: the dams of over-populated beavers can flood homes, roads, fields, and forest habitat. Managing beavers is complex, and involves the co-operation of trappers, private landowners and government agencies.

Raccoons: Raccoons are found in most parts of Ontario where the habitat is suitable and winters are shorter. Managers rely on hunters and trappers to keep the numbers at an optimum level, and thereby minimise two particular problems associated with over-populated raccoons: damage to crops, notably corn; and rabies. Both raccoons and foxes carry this deadly disease, and can pass it on not only to humans, but also livestock and pets.

Wolverines: Trappers are often called upon to assist in conservation efforts, such as for wolverines. These solitary carnivores are listed as a threatened species in Ontario, and so cannot be killed or captured. Among the threats wolverines face are degraded or fragmented habitat, and falling prey to wolves and mountain lions. Trappers assist wildlife managers by keeping a close eye on the health of wolverine habitat, and by controlling predators.

Other key talking points the OFMF is keen to discuss are:

• Humane traps. Contrary to claims by animal rights activists, tremendous advances have been made in trapping technologies and methods in recent decades, as required under the Agreement on International Humane Trapping Standards (AIHTS);
• Saving taxpayers’ money. Many furbearer populations must be managed whether activists like it or not. By letting trappers keep and sell the furs, the cost to taxpayers of wildlife management is reduced;
• Controlling predators of livestock. Trappers are often asked by livestock farmers to control predation by coyotes. Particularly vulnerable are calves and lambs;
• Fur is sustainable. Unlike synthetic materials made from fossil fuels, fur is a renewable natural resource. Fur apparel and accessories can be restyled and repaired, and after decades of use can be thrown into the garden compost where they quickly biodegrade.

SEE ALSO: Reasons we trap. Truth About Fur.

Spokespeople

Three Ontario trappers are on standby to handle media inquiries.

Lauren Tonelli

Lauren Tonelli is a third-generation trapper from Iron Bridge, currently living in Sault Ste Marie. She holds a Bachelor of Science in Biology and has worked in the environmental/wildlife management field for almost a decade. This August, she took over as the new general manager of the OFMF.

“I am a passionate angler, hunter, and trapper,” says Lauren, “and I want to ensure that the opportunities and experiences I have had are available for generations to come. Teaching the public to understand and appreciate the importance of trappers will go a very long way to securing the traditions of trapping in Ontario for all current and future trappers.”

Robin Horwath

Robin Horwath hails from Blind River, and continues a family trapping tradition that started with his two grandfathers. From 2010 until this August, he was general manager of the OFMF, and until this June he was also chairman of the Fur Institute of Canada.

“I dream of the day when trappers once again are recognized and valued by the general public as great stewards of the land,” says Robin. “Trapping is a vital tool for managing furbearers to achieve healthy sustainable populations, to protect infrastructure, and control the spread of disease, which is important not just for the animals but also for humans.”

SEE ALSO: Robin Horwath – Trappers are “great stewards of the land”. Truth About Fur.

Katie Ball

Katie Ball is a trapper from Thunder Bay, who also runs Silver Cedar Studio, designing and making fur garments. In addition to being a director of the OFMF, she also represents the Northwestern Fur Trappers Association, the Northwestern Ontario Sportsmen’s Alliance, and Fur Harvesters Auction.

Katie is a firm believer in explaining to non-trappers why the work of trappers is so important. “I have found that by talking to the public, educating individuals on our regulations, and standing behind our ethical practices, most get a bigger picture and realize that we are not out to destroy animal populations with archaic trapping methods. We are out helping maintain a healthy balance in nature.”

SEE ALSO: “Fur is in my blood” says Katie Ball, trapper, designer, advocate. Truth About Fur.

If you would like to see one of the OFMF’s billboards for yourself, they will be up from September 5 to October 14, and come in two formats: traditional, and digital or virtual. Traditional boards will be placed in Sarnia on Nelson Street, and in Sault Ste Marie on Trunk Road. Digital boards will be displayed in Kingston on Gardiners Road heading to Highway 401; Fort Erie on Queen Elizabeth Way, 100 metres from the Peace Bridge; Windsor on Gayeau Street; and Thunder Bay on the corner of Memorial Avenue and Harbour Expressway.

For further information, or to arrange an interview with any of OFMF’s spokespeople, please contact general manager Lauren Tonelli at 705-542-4017 or [email protected].

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