The North American Fur Trade

All Facts No Fiction

The ethics of fur
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How fur is produced in 5 easy steps



Whether raised on farms or harvested from the wild, fur is produced responsibly and sustainably.

Farming Trapping



International buyers find the best of North American furs at auction houses owned by the trappers and fur farmers themselves, ensuring that producers receive full value for their efforts.



New fur dressing, shearing, and coloring processes produce an exciting range of beautiful treatments for designers to explore. Fur is now more lightweight and versatile than it has ever been. And fur processing is carefully regulated in North America to protect the environment.


Design & Fabrication 

Each fur pelt is individually cut and sewed by skilled craftspeople to produce a unique garment or accessory.  The special skills employed by fur artisans have been passed down through generations.


Buying Fur 

Retail furriers can help choose the best fur for your lifestyle, but they are also expert craftspeople who can maintain, repair or completely re-style your fur.  A well-made piece will last for many years, making fur a practical as well as beautiful clothing choice.

Popular Blog Posts

Check out our blog for well-informed views and analysis of important fur issues


5 Reasons Why It’s Ridiculous to Claim Animals are Skinned Alive

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5 Reasons Why We Must Wear Leather and Fur

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5 Reasons Why PETA Won’t Make Me Ditch My Canada Goose

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Mink Liberation : 5 Facts the ALF Doesn’t Want You to Know

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The Great Fur Burial, Part 3: After Six Months

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Calling PETA: U.S. Fur Farming Is Strictly Regulated

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Our Partners

Truth About Fur is produced by the North American Fur Industry Communications group (NAFIC), with support from leading North American trade and producer groups. For more information ...