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News Roundup / January 2, 2015

Fur In The News – 2014 Roundup

by Truth About Fur, voice of the North American fur trade

Happy New Year from all of us here at Truth About Fur! Following is a round-up of major news items…
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Animal Rights, Morality & Ethics / December 19, 2014

Why I Wish I Didn’t Loathe Animal Rights’ Activists

by Alexandra Suhner Isenberg, former Online Communications Director, Truth About Fur

When you are a passionate fur lover and working with a fur organization, you find yourselves fighting many battles against…
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When you are a passionate fur lover and working with a fur organization, you find yourselves fighting many battles against animal rights activists. I loathe animal rights activists. But I loathe to loathe animal rights activists, because who wants to be against any organization that purports to protect animals’ rights? Don’t we all want animals to have rights that are respected?

The problem with today’s “animal rights” groups is that their arguments are extreme. They aren’t interested in improving the lives of farmed animals, investing in continued development of better trapping techniques, supporting zoos who ensure the survival of endangered species and who participate in valuable breeding programs, working with scientists to ensure that animals used for scientific research are treated the best way possible, or re-housing abandoned animals. Instead, they want to completely ban all animal farming, trapping, zoos, pets, animal testing, leather, meat, fur, and fish. There is no middle ground for them, and I find it really annoying.

Activists don’t understand that farmers, trappers, and all of us involved in the fur industry care deeply about animals and their welfare. Veterinarians and researchers around the world have studied the techniques and systems used in farming and trapping for the fur industry and can attest to the high standards that almost every single farmer and trapper achieve. Many of us love fur because we love the land and animals. We want to preserve the land and animals and we know that in wearing natural fibres and using sustainable natural resources we are contributing towards the protection of the earth, rather than wearing throw away fashion made from non-renewable synthetics. There is no doubt that living off the land with respect to sustainability is the best thing way we could live, and that includes consumption of animals.

When I argue these things with activists, they think it is black and white. Either you kill animals, or you don’t. But it is not that at all. I am vehemently against the poor treatment of animals in farms. I’ve re-evaluated all my opinions on animal use. Personally I am not comfortable with the use of animals for entertainment or sport, including rodeos, dog shows, horse “sports,” and hunting for sport where the “catch” is not used for its skin and/or food. I buy all my meat from countries whose farming standards are extremely high (this is easy because I live in Sweden and the farming standards here are ridiculously high), and I am extremely conscious about sourcing when buying animal products (for example, leather.) In fact, my buying habits, aside from fur, are probably in line with the ways most activists shop themselves, as a large majority of them are not living vegan lives.

So why isn’t there a group to support this conscientious majority? Where are the “animal rights” activists whose mandate is to care for animals and ensure their well being, without pushing an unrealistic agenda that demands the cessation of consumption of all animals and animal by-products around the world?

This is the time of year for giving, and I would love to find a reputable charity whose mandate is to improve the lives of animals, while respecting the fact that they are one of the world’s most valuable resources. The World Wildlife Fund does an excellent job at protecting wildlife while supporting sustainable use principles, but I’d like to see farmed animals getting the respect they deserve too, all around the world. I want to see a group that supports the sustainable use of animals, while protecting them from unnecessary harm. That is what animal rights should be about.

Animal Rights, Cultural Heritage, Environment & Conservation, Misinformation, Trapping & Hunting / December 18, 2014

Trappers Must Educate Non-Trappers About What We Do

by Jim Spencer, executive editor, Trapper & Predator Caller

The TV news item was about the upcoming duck season, and the soundtrack in the background was a recording of…
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trappers must educate non-trappers — *I've watched a dozen movies where they show a flock of cranes in a V formation accompanied by goose music!*

The TV news item was about the upcoming duck season, and the soundtrack in the background was a recording of somebody blowing a duck caller. The calling wasn’t bad, but what ruined it for me was the film clip they were running to illustrate duck hunting.

They were filming a flock of coots.

Unfortunately, that sort of stuff is pretty common on today’s television and movie programming. Pay attention, and you’ll see it all the time. I bet I’ve watched a dozen movies where they show a flock of cranes or ibises or some other species that flies in a V formation, accompanied by an overlaid soundtrack of - you guessed it - goose music.

Things like this are laughable, but they ought to also serve as warning flags. Every instance should remind us that not everyone is as knowledgeable about things outdoors as we are, and that simple but profound fact can (and often does) come back to bite us. In fact, the general lack of knowledge of the public about nature might well be the biggest problem we trappers, hunters and anglers face.

Sure, there are plenty of other things for us to worry about - loss of habitat to urban encroachment, shrinking access to public and private land, decreasing recruitment of young people into the outdoor lifestyle we know and love. But at the end of the day, none of those things will matter if our legal right to trap gets taken away at the ballot box.

And slowly but surely, that’s what’s happening. This year, for example, there was a petition drive in Montana to get an initiative on the November ballot prohibiting trapping on any public land in that state. (See Toby Walrath’s piece in the November 2013 issue of Trapper & Predator Caller for more on that.) They failed to get sufficient signatures this time, but if this thing passes in the future, more than a third of Montana would be closed to trapping.

Montana wouldn’t be the first state where it’s happened, either. It’s already against the law to trap on public land in Arizona and Colorado, and trappers have been so restricted and legislation-crippled in states like California, Florida, Massachusetts and New Jersey that I swear I can’t understand why any trapper would live there.

Coots Instead of Ducks, Cranes Instead of Geese

The reason this has happened, and the reason it continues to be a threat, goes right back to that coots instead of ducks, cranes instead of geese thing - a widespread lack of knowledge in the non-hunting, non-trapping public about all things wild. Most of these folks aren’t necessarily against hunting or trapping. They’re not anorexic, wild-eyed vegans. They eat meat just like we do. Nor are they stupid. They just have no interest in hunting or trapping. That’s all. And so they don’t bother to learn anything about it.

But they care about wildlife in an abstract, feel-good sort of way, and that’s why they’re susceptible to the exaggerations, half-truths and flat-out lies the zealots on the bunny-hugger side of the fence keep throwing at them. For example, it’s true what the anti’s say, that the lion does sometimes lay down with the lamb. But what the anti’s always forget to mention is that the reason the lion does so is so it can more comfortably eat the lamb.

It’s up to us to stop this brainwashing of the non-hunting, non-trapping public, and the most effective way to do it is personal communication. Every trapper has many friends and family members who don’t hunt or trap. These folks would be more inclined to believe us than they would be to believe some complete stranger telling them trapping and hunting are evil. However, they won’t get our side of the story unless we tell them.

Are you doing that with your friends and relatives? If so, thanks very much, and keep up the good work.

If you’re not, you’re part of the problem.

Animal Rights, Misinformation / November 28, 2014

With No Animal Products, Would It Be a Perfect World?

by Truth About Fur, voice of the North American fur trade

Have you ever wondered what it would be like if animal activists got their wish to eliminate all animal products? And…
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Farming, Misinformation / November 3, 2014

Are Farmed Fur Animals Wild? Not So Much

by Mick Madsen

When people voice their opinion against fur farming it is an often used argument that farmed fur animals are wild…
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When people voice their opinion against fur farming it is an often used argument that farmed fur animals are wild animals and thus not suited to farm life in a cage. The argument is intriguing – but it is not correct.

farmed fur animals via Public Archives and Records Office of Prince Edward Island — *Photo credit: Public Archives and Records Office of Prince Edward Island.*

The first recorded history of fur farmed mink dates back to 1860s in North America and a fox farm from about 1908 on Prince Edward Island in Canada is generally recognized as the world’s first silver fox farm. The European herd is founded on import of these North American animals with the first fur farms emerging in Norway in 1914.

The anti-fur argument then normally goes, that other animal species have been domesticated for thousands of years, which is true. But the underlying assumption to this argument, namely that domestication of animals requires thousands of years, is not true at all.

The world’s most famous research project on domestication happened to be carried out with foxes by the Russian scientist Dimitri K. Belyaev. He believed that the patterns of change observed in animals domesticated over thousands of years resulted from genetic changes which occurred in the course of selection. In 1959, Belyaev set up a long-term experiment of domestication of wild foxes and in the course of 24 years Belyalev and his team bred foxes that behaved like dogs, and literally were dependent on human contact. From an animal agriculture perspective it would be fair to characterize such animals as over-domesticated, and my point here is simply that total domestication from wild to tame animal can be done in a relatively short period of time. With regards to the fur farmed animals in Europe, there is sufficient scientific evidence that they are indeed domesticated animals.

One of the most significant differences between wild and domesticated animals is the animal’s attitude towards humans. Though exceptions may be found, it is evident that mink and foxes on European fur farms are not afraid of human contact. Today’s fur animals are totally undisturbed (unless around feeding time) when humans enter the farm. Such indifference to human beings is unthinkable in the wild.

Farmed fur animals also possess many of the other traits which are scientifically recognized as signs of domestication: They are bigger than their wild counterparts, the colors pattern changes, the litter sizes are larger, the brains are smaller, the legs are shorter, tails are curled, and ears are floppy. The latter was already pointed out by Charles Darwin who, without having any knowledge of genetics, brilliantly pointed to selection as the reason for modification of character. Animal and plant domestication was of fundamental importance for the development of Darwin’s ideas about the theory of evolution by natural selection. In the first chapter of ‘The Origin of the Species’ from 1859 he wrote: “Not a single domestic animal can be named which has not in some country drooping ears.”

In the wild only elephants has this feature.

You can read more about both Charles Darwin and Dimitri K. Belyaev’s groundbreaking but somewhat forgotten fox experiment here and here.

Animal Rights, Misinformation, Morality & Ethics / October 17, 2014

Undercover Video: Concerned Citizens or Shameless Self Promoters?

by Michael Whelan, Executive Director, Fur Commission USA

In this age of “shock imagery” being used to promote political agendas, it’s easy to paint an entire industry by…
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undercover video, michael whelan, fur, farm, animal rights

In this age of “shock imagery” being used to promote political agendas, it’s easy to paint an entire industry by the actions of a single actor. As the fur farming industry well knows, a suspect undercover video produced in China almost 10 years ago, of an animal being horribly skinned alive, is still being used to paint the industry worldwide. Though the creators of that undercover video have refused to provide the un-cut footage, identify the perpetrators so they can be prosecuted (yes, it is a crime in China) or even reveal the location or time it was made, they still try to use it as “proof” that fur production should be outlawed.

Today we continue to find that animal-rights groups, in their efforts to ban animals from our diet, clothing, medical research and pet stores, are increasingly using undercover video as “whistleblower” evidence of cruelty or neglect.

No one, especially those of us whose livelihoods depend upon healthy, well-cared for animals, wants to see an animal injured or treated badly. U.S. mink farmers, and, indeed, all animal agriculture, not only view animal welfare as a moral obligation, but know that humane care is critical to producing the quality food and fiber that America is recognized for.

Fur Commission USA supports both “whistleblower” protection laws and farm protection statutes. While extremists, often through deceit and creative editing, continue to generate and distribute shock imagery that supports their world-view, it is important to farmers in the U.S. that credible evidence of actual abuse or neglect is identified in a timely manner, and reported to the proper government authorities for investigation so that any problems can be immediately corrected. It is, and should be, all about the well-being of the animals.

Too often we see these anti-animal use groups hold back their “evidence” in order to receive maximum media coverage. They don’t want pesky issues like war, disease or human suffering to take attention away from their agenda.

Does this help the animals? No. In fact, between the time an undercover video may actually have been taken, edited and broadcast, months may have gone by. In that time, if the video is a true depiction, how much animal suffering could have been prevented?

Regrettably, it is painfully obvious that often these organizations appear to care less about the animals than they do about maximizing publicity, self-promotion and fund raising – and that should be the real crime.

Cultural Heritage, Environment & Conservation, Trapping & Hunting / October 6, 2014

I Have a Lot of Respect for Trappers

by James Braaten, outdoors communicator

On a recent Saturday I attended a small trapper gathering and I must say I always walk away from these…
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On a recent Saturday I attended a small trapper gathering and I must say I always walk away from these events having learned a great deal.

Most years the big take-away is learning about the habits and activities of various furbearers and man’s attempt to catch them. Honestly, you can tip your hat to the bowhunter who ends their season with a nice new mount for the wall, but I will always have more respect for the trapper who knows the ins and outs of his passion so much that he can fill a pickup load of beaver … or coyote … or some other crafty, wary species.

Indeed, in the outdoors world for my money the accomplished trapper is the real rockstar deserving the utmost respect. This person has to know his sport so well that he can predict that a critter will step on a few square inches of a trap pan in order to achieve success. Certainly I’m not discrediting the hunter in any way. Instead, if you’ve never been closely aligned with someone who traps to learn what it takes … you’re missing a truly wonderful outdoors experience, in my opinion.

Now, some might say trappers do it for the money. To that I would say GET REAL! The money? Oh, sure there’s the money element involved with preparing and selling furs, but very few trappers I know make much more money then they end up spending on supplies, on gas to run their line … not to mention the hard work involved with catching and putting up fur in preparation for auction.

I’ve been a recreational trapper since the age of 15 so I know what it takes. Commitment. Ambition. Discipline. Positive attitude. Those are just a few of the many qualities that go into a successful trapper. And while money can help motivate a person to get out of bed each morning to check the lines … it simply does not very often make a living for many people.

As I watched Leon Windschitl from the Minnesota Trappers Association give his demonstration showing the finer points of fur handling, it suddenly occurred to me how much work is involved with trapping. First off, there’s the work phase where you need to outsmart the animal. Specialized tools, techniques and tactics might work in some areas, but then not in others. There’s no guarantee for success in trapping, just like there isn’t in hunting or fishing.

Now, some trappers might stop right there and simply sell the animal in the carcass to the fur house. I’ll admit, this is what I often do because my process for skinning and preparing is not a streamlined operation. Others, however, realize the work is only beginning. Skinning the critter (depending on your skill level) might take five to ten minutes or more. Then comes the fleshing and stretching aspect … not to mention the combing and cleaning that is often necessary to make the fur look its best. Even the stretching and the drying demands time and lots of attention.

All in all that $30 raccoon is hardly easy or quick money for the trapper’s pocket. As a trapper, to do things the correct way takes lots of time, patience and effort often when weather conditions are less than ideal.

Especially this year. Preliminary fur markets are looking somewhat depressed so trappers will likely have less competition on their lines. That also means less money in the pocket when the seasons end. Indeed, this year when you see trappers out tending their traps realize how this year more than others the folks setting steel in the river ways and fence lines are doing it for a true love of the sport … and not for a means to get rich in the pocketbook.

Yes, I have a lot of respect for trappers and the sport of trapping. Always have and always will.

Environment & Conservation / September 25, 2014

Fight Climate Change with Style: Wear Real Fur Not Fake

by Alan Herscovici, Senior Researcher, Truth About Fur

A million people took to the streets around the world, last week, calling on their governments to take action on…
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Animal Rights, Cultural Heritage, Environment & Conservation, Misinformation, Morality & Ethics / August 21, 2014

5 Reasons Why I Support the Canadian Seal Hunt

by Alexandra Suhner Isenberg, former Online Communications Director, Truth About Fur

Two years ago I went to NAFFEM, a large fur trade show in Montreal. I was invited as a blogger, to…
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Two years ago I went to NAFFEM, a large fur trade show in Montreal. I was invited as a blogger, to check out the beautiful pieces and choose some of my favourite items for sale at the show. I am a huge supporter of the Canadian fur industry (read about my reasons here) but I’ve been less vocal about the seal hunt, primarily because I didn’t have enough information to make an informed opinion about it. Well, now I do, and I would like to share it with you because I think it is important.

1. Seals are a sustainable resource and are in abundance. We live in a world where resources have become an issue, and many of us are choosing to consume products that come from renewable resources. Seal is a great example of this – there are tons of them in Canada and they are not at all at threat of becoming endangered.

Speaking of sustainability, seals are part of the reason why fish stocks are very low (although overfishing is also a big issue) and the seal hunt not only provides jobs and resources for the hunters, but also allows the fish populations to regenerate (a bit.) All major conservation groups will agree that a responsible use of resources (like hunting seals for food and clothing) is a good thing, and is often the central principle of modern conservation.

2. Seals are local. The green topic is a big one right now, and part of the green movement focuses on buying local.

Canada has a lot of great resources, but when it comes to fashion, few are 100% Canadian. Nearly all of our fashion products are in some way sourced from overseas (whether it be raw materials or construction) but seal skin and wild fur are 100% free range, local products.

3. The seal hunt supports Canadian communities. There are two major seal hunts in Canada, one in the Arctic sea (seals hunted by Inuit people) and one on the East Coast (a commercial seal hunt.) Both provide jobs and resources for those people. The meat is eaten, the fat is used for a variety of products, and the skin is sold so that these people can support themselves.

Food, as you may know, is extremely expensive in the Arctic, and there are limited jobs in that area, or in the Maritimes. The seal hunt is a very important Canadian industry for the people who depend on it.

4. The seal hunt is not inhumane. The animal rights activists will have you believe that the seal hunt is inhumane, but this is not the case.

First of all, most seals are killed with rifles (not clubbed to death.)

Secondly, there have been numerous studies done on the seal hunt, and biologists and veterinarians have all agreed that the seal hunt is no less humane than any other hunt.

5. The media paints an unfair picture. My question, after having learnt all the above, was why does the seal hunt have such a bad reputation? There are two answers to this.

First of all, seals are cute, and people are more likely to be protective of cute animals. If we were all truly concerned about cruelty and sustainability, why aren’t we doing more to save fish? Many species of fish are far more at risk than seals, yet their not-so-cute appearance doesn’t exactly inspire people to campaign for them. (Notice how we care more that our tuna is “dolphin safe” but not so much if that particular tuna is endangered.)

Secondly, the seal hunt is much more visible than other hunts, and the access to it allows for more imagery. The seal hunt happens in certain places at very specific times, and so it is very easy for activists to turn up and take photos of blood on the ice. Those same activists aren’t invited into abattoirs, and therefore we don’t have the same images in our head of cows or sheep. The fact that seals are cute, and that we have access to photos of them being killed, means the seal hunt has been very unfairly portrayed by the media and activist groups.

Many of us are so far removed from nature, farming, and hunting, and it is so easy to forget that our food comes from the land. While I will admit I don’t like seeing photos of any dead animals, I do appreciate the process and am under no illusions about the realities of eating meat and wearing animal products.

For those of us who do choose to consume animals, the best we can do is consume sustainable resources that are treated humanely – and the seal hunt is just that.

Animal Rights, Environment & Conservation / August 19, 2014

Animal Rights Agenda Anti-Human, Harms Nature

by Larry Simpson, veteran of Canada's far north

The animal rights movement claims to be motivated above all by the desire to save animals – each and every one of…
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The animal rights movement claims to be motivated above all by the desire to save animals – each and every one of them – from harm at the hands of humans. It also claims to support conservation efforts since it is in the wild that all animals should be living out their long and happy lives. In reality, its agenda is more anti-human than pro-animal, and its impact on true conservation efforts has been nothing but negative.

I grew up in northern Ontario with lots of fishing and hunting and some trapping in my extracurricular activities. Later I went to work in the Northwest Territories and Nunavut, first with the Hudson’s Bay Company, then with Inuit cooperatives, and finally with the Department of Environment of the Government of Nunavut.

My day-to-day contact with Inuit educated me about respectful and sustainable use of wildlife resources. I saw over three decades in the far north (I am now retired) how the animal rights agenda harmed the Inuit, driving them into industrial and less-sustainable alternatives and self-esteem-crippling welfare. It became clear to me that the animal right activists, those that play a leadership/ideological role, do not care about people.

And when you consider how their activities ultimately remove responsible users/stewards from the environment, it is evident that they do not care that much about species wellbeing or ecosystem preservation. Their focus is on the individual life, and the life of a rat or a rabbit is equal to that of a person – actually more than equal, as humans are considered to be tainted and therefore not welcome to participate in this conversation.

Animal rights activists, as opposed to real environmentalists, hate when you point out that their campaigns are anti-human rather than pro-animal.

When I first left the north to complete my masters degree, I picked up pretty quick on what has been happening on our university campuses. I learned that capitalism and profit were dirty words. Even if Russia was falling from grace by that time, there was still faith that China and Cuba would reveal socialism as the true salvation.

Then, when I returned much later to begin a doctorate, I learned that it was now cool to be anti-globalist – and that term seemed to include anything touching on business that could lead to a profit or at least a surplus. There was little interest in discussing what kinds of enterprise might be acceptable, even Inuit Cooperatives or Hunters and Trappers Associations which help people to sustain their traditions and mixed economies at the community level in remote areas. The rigidity of thought was frightening.

animal rights agenda is anti-human — *My wife Milly and son Jake, both born in Kenya and now wintering in Nova Scotia in Nunavut sealskins.*

Stifling Intellectual Atmosphere

The intelligentsia found in the social sciences departments of universities were a major part of the problem; they were rarely interested in stimulating real dialogue about the complex subject of human use of wildlife resources. The articles selected for student reading, the research topics accepted by graduate committees, the entrenched simplification of bad capitalist/Western society/man as wildlife user made intellectual conversations in the university community quite predictable, in an extremely stifling atmosphere.

I came to see a disturbing affinity between the animal rights movement and the anti-capitalist cum anti-globalist mindset so prevalent on campus. Both pushed an agenda no less extreme and unreasoning than those who endorse a kill-anything-that-moves or pure capitalist ideology – except that the latter gave way to more adaptable and sustainable forms long ago.

Interesting how both "anti" camps (anti-harvest and anti-capitalist) need to demonize their opponents. I guess the complexities of real life make it more difficult to mount fund-raising or political campaigns?

Real World Is Not Disney

Yesterday the title of a storybook caught my eye. It was The Childhood of Young Animals which looked at the early stages of animals of different species. The animal rights folks must be smiling to see young animals called "children". Luckily, my 5-year-old son seems to have an admirable ability to distinguish between the fantasy content of storybooks and Disney movies and the real lessons of the world.

Too bad the animal-rights proponents cannot do the same. If they could, they would have more respect for aboriginal and rural peoples who live outside the highly industrial and urbanized mainstream. And they might save true environmentalism from being discredited by their own sensationalistic and misleading rhetoric.

Except to a very few people, a rabbit or a rat are not equal to a human being, because the rabbit and the rat will never see the big picture, and will never feel any responsibility for other animals except their own litters. True, most human beings will never sacrifice their child's life for an animal of another species. But they will educate their young to protect the continuation of wildlife and nature in general – because our own future survival depends upon it.

Adapting to the realities of life on this planet requires careful thought and reasoning, feedback and new insights, compromise and adjustments to thought and practice. These, unfortunately, are not qualities that animal rights activists have shown much interest in developing.

Cultural Heritage, Environment & Conservation, Trapping & Hunting / August 6, 2014

Mountain Men Wannabes: Allies of the Fur Trade

by Simon Ward, editor, Truth About Fur

What is the appeal of the reality TV show Mountain Men, and others in the same genre? If harvesters of…
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What is the appeal of the reality TV show Mountain Men, and others in the same genre? If harvesters of nature’s resources, and not least the fur trade, can answer this question, they can apply the lesson learned to their own public relations, and in so doing win over millions of new supporters.

First, some clarification. Yes, Mountain Men is reality TV, but not of the kind that imprisons a bunch of misfits on an island to tear one another’s throats out, with instant celebrity status for the winner. Mountain Men is the other kind.

Mountain Men is about the daily lives of men who have opted to live cheek to jowl with nature, no matter what she may throw at them.

Or in the words of the History Channel, which airs the show: “Using ancient skills and innate ingenuity, these men fend off nature’s ceaseless onslaught, carving out the lives they’ve chosen from a harsh and unforgiving landscape.”

The audience relates at a visceral level to the painful, joyous or scary experiences of these shaggy-bearded, unkempt men with questionable hygiene and (apparently) masochistic tendencies.

Paradoxically though, many in the audience, like me, are city dwellers whose lifestyle is the antithesis of a mountain man’s. Why are we drawn by a lifestyle we go to such pains to avoid?

We have “guys” to change our oil, do our dry cleaning, mow our lawns and deliver our pizzas. We even boast about them as if somehow we deserve credit for their performance. “My mechanic is the best!”

And for sure, not one of us has ever made our own bullets, then shot a squirrel with a firearm that belongs in a museum, then cooked it and chewed on a piece of meat the size of a pinky and declared it good eatin’.

The fact is, though, that millions of us fantasize about doing just that!

Two Poles and a Jar of Worms

If you don’t know where I’m coming from, consider the ubiquitous angler. If you’re not an angler yourself, it’s almost certain your neighbor is.

Angling is one of the most popular pastimes for men (yes, it’s a manly thing) whose working lives are spent pushing papers around a desk, and there’s a good reason why.

It’s a call of nature we cannot resist, an instinctive drive to provide for our families by using our wits. A trip to the supermarket just doesn’t cut it.

And that is why, week in, week out, rain or shine, we populate river banks, catching little or nothing, staring at the water and dreaming. Dreaming how grand life would be if someone would actually pay us to do this.

And when our sons are old enough, they join us willingly (or so we like to believe) to bond over two poles and a jar of worms. If the fates are kind and we bag a couple of minnows, we char them black over a fire and lie to each other about how they taste better than anything Mum prepares with all her fancy recipes. Good times!

For other men, nature’s call is to hunt or trap.

Not Just Mountain Men

So how can the fur trade learn from shows like Mountain Men, and apply what it learns in its public relations?

We start by recognizing how popular this genre is, of folk living from nature, by their wits.

To name just a few shows with much the same formula as Mountain Men, we have: Swamp People (same hairy humans as Mountain Men, but hunting alligators); Outback Hunters (much like Swamp People but with Aussies hunting crocs); Lobster Wars; Lobstermen: Jeopardy at Sea; Wicked Tuna; Swords: Life on the Line, and so on.

Then there’s the granddaddy of them all, Deadliest Catch, the award-winning saga of crab fishermen trying hard not to drown or get minced in machinery. Now in its 10th season, Deadliest Catch has set record ratings in its class across both males and females, in all age brackets.

And we haven’t even touched on the survivalist genre featuring Bear Grylls (Man vs. Wild) et al. eating anything which once had, and sometimes still has, a pulse.

Don’t worry about the ratings. The mere fact that the cable TV powerhouses of History, Discovery and Nat Geo keep churning these shows out is proof enough of their appeal. Just this June, Animal Planet got in on the act with Beaver Brothers.

So Who Are They?

Next we try to identify who the audience are by understanding who they are not.

They are not drawn to shows like Mountain Men in the same way audiences are drawn to, for example, American Chopper or Counting Cars. The latter are unabashedly aimed at the millions of bikers and gearheads out there who lap them up because, well, they’re about them!

No, Mountain Men does not survive on an audience of mountain men, any more than Swamp People relies on swamp people. Even if all the mountain men, swamp people, crab fishermen, lobstermen and croc hunters in the world tuned in to an episode of Deadliest Catch, they’d hardly make a blip in the ratings.

So let’s say the bulk of the audience for this genre represents a cross-section of society, from diverse backgrounds, but with a few things in common that do not include risking their lives on a daily basis to catch dinner. And one of those things is that they support the harvesting of animals for human benefit.

Like most people, they’re probably not vocal in their support of this, and if asked what they think of animal rights activists, will probably reply, “a bunch of wackos”.

But they are nonetheless important allies. They are the people who, when push comes to shove, ensure that the animal rights movement does not have its way at every turn. They vote, they sign ballots, they pay membership dues to hunting and fishing associations that represent their interests, and they pay license fees that fund wildlife management and conservation efforts.

So are we catering to them, nurturing them to become vocal advocates not just of a lifestyle, but more importantly of the larger picture of man’s place in nature? Not much. Are they equipped with the knowledge to become such advocates? Definitely.

How Things Work

To cater to an audience, you have to know what interests it and what puts it to sleep, and most fur trade PR is not going to keep a mountain man wannabe on the edge of his seat.

The fur trade aims its PR primarily at two audiences: fashionistas, and people who are still undecided on whether they favor using animals for human benefit. This second audience, of course, includes a never-ending supply of youngsters who’ve never heard the arguments before.

High fashion is the biggest life force driving the fur trade, with trickle-down effects on everything from high street retail to the prices producers get for their pelts. However, for most people, and certainly our mountain man wannabe, the latest offerings on the catwalks of Paris and Milan are weird and irrelevant.

The fur trade’s other obsession for the last 45 years has been debating animal welfare vs. rights, and the role of sustainable use as a conservation tool. (That’s how long it’s been since the International Fund for Animal Welfare began campaigning to end the Canadian seal hunt.) Everything worth saying has probably already been said, but the messages need to be reinforced again and again because we are trying to influence people’s fundamental views about man’s place in nature.

However, our mountain man wannabe is decidedly not our target audience. He is no more interested in debating the rights of squirrels than he is in how they look, sheared and dyed pink, around the neck of a supermodel.

What he does want is information that’s educational, useful, and makes him go, “Wow! I never knew that!” He may or may not have a hankering to eat squirrel stew, but he is interested in the process, in how to get the squirrel in the pot in the first place. Which means he might also be interested in knowing:

• Why grey wolf and wolverine fur make the best hood ruffs and jacket linings in the Arctic;

• That a deer, raccoon or beaver conveniently has just enough of the oil called lecithin in its brain to tan its own hide; and

• That mink carcasses make great crab bait, and it’s not because crabs love them so. (Squid are better.) It’s because seals and sea lions can’t stand the smell!

All these and more interesting questions are now addressed in great detail on the web by hunters, trappers, tanners and crab fishermen, and reality TV is cashing in on this treasure trove of amazing information. How about we do the same?

How about we complement our efforts targeting traditional audiences, and spend a little more time talking to people who could be powerful allies if only we started speaking their language?

Let’s connect with all the mountain men out there, not just the ones walking the walk, but also the millions of people tuned in to cable TV, dreaming of making their own squirrel stew some day.

I’ll start the ball rolling. In my next post, learn why one of the most desired and expensive of North American furs in the mid-20th century is now just roadkill.

Morality & Ethics, Political Campaigns / July 30, 2014

Public Morals Are a Slippery Slope

by Mark Oaten, CEO of the International Fur Federation

The World Trade Organisation (WTO) was formed on the principles of free trade and non-discrimination. However, its Dispute Settlement Body…
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The World Trade Organisation (WTO) was formed on the principles of free trade and non-discrimination. However, its Dispute Settlement Body recently announced that it is supporting the EU's ban on the commercial trade in seal products, a ban that was set up on the grounds that the legislation served the 'public moral concerns' of a select segment of the EU population.

But what is 'public morality', really? The WTO itself doesn't have a definition. The General Agreements on Tariffs & Trade (GATT) does, but only that it allows each country to set its own definition.

This is opening a huge can of worms. It could allow a deluge of restrictive trade measures being justified on the grounds of 'public morals'. For example, a WTO member could block the import of pharmaceuticals based on a 'moral' objection to reliance on animals in medical research. No scientific support or data - just the belief it's immoral.

Similarly, governments could impose restrictions on the importation of animal products based solely on 'moral' concerns related to the animal husbandry practices employed in a particular country. No incentive to improve its animal welfare standards or attempt to correct long-held misapprehensions.

To take an example close to home - people still believe the fur industry skins animals alive for their pelts. Why would workers do something so unnecessarily cruel and make their own jobs that much harder? They don't, but many still think they do.

And why would WTO member states bother to negotiate complex trade disputes if they can just assert a moral objection and ban it? A decade ago, the EU, Russia and Canada addressed ethical concerns over fur trapping and that led to some of the most stringent animal welfare standards in the world - ones that apply to this day.

That would never have happened if they'd just said it was 'morally wrong' and slammed the door on any further discussion.

Freedom of Choice Denied

It's actually a matter of freedom of choice - something we take as a right, but that this decision has damaged massively. If someone doesn't want to wear fur, or eat beef, they have every right to do so. The same applies if they do.

This crops up in the fur trade because animals are involved, and that makes it emotional and divisive. Using 'public morals' to ban an animal product doesn't address the underlying issue of animal welfare or species conservation, as animals will continue to be hunted and farmed in the banned country and virtually every other country as well.

Instead, surely the responsible way forward is to promote welfare standards that create an incentive. This became abundantly clear after my recent trip to Sweden and Ireland, where hundreds of thousands of fur-bearing animals are trapped and killed - and virtually all are discarded. Why? For conservation and animal management.

This applies to the red fox in Switzerland, the 200,000-300,000 muskrats trapped in the Netherlands every year and millions of animals trapped throughout Europe, virtually all of which are discarded. Many consider that to be immoral.

So in essence, the anti-fur campaigns have stunted improvements in animal welfare and conservation practices and denied millions of Euros to rural people. But easy images of traps and "poor, innocent animals" are all we ever see. If these are the effects of public morality in action, we are indeed on a slippery slope.

To be honest, my own personal experience tells me it can be an easy mistake to make. As a former member of parliament I suspect I was at times guilty of thinking I had the right to set a moral agenda when I passed laws. All too often our politicians get too involved - lecturing the public on what's right or wrong - or worse still making sweeping judgements perhaps based on a few hundred protest cards or e mails rather than thinking about the silent majority.

With hindsight, I recognise that we are in dangerous territory when a politician or a government seeks to try and form a range of moral standards or assumptions. Making laws based on morality troubles me. Laws based on a set of basic human rights' principles or scientific evidence is a better measure than a politician's rather flimsy interpretation of what he or she thinks the moral values of the electorate might be.

This article was originally published in The Huffington Post - United Kingdom. View it here: Public Morals are a Slippery Slope