Fur has been making the headlines more often than usual, and we are very happy to see the media questioning the use of faux fur. While the media aren't exactly singing praise for real fur, we are starting to see a consistent message that faux fur may not be a viable substitute for the real thing, especially since they are finding plastic microfibre pollution in water, caused in part by our use of synthetic fabrics. Of course us fur folk know this and it's part of our campaigning, but the fact that the media are regularly mentioning this is certainly positive for the trade.

Check out articles by Drapers, ABC, and Refinery 29. Not all of these articles are pro fur, but at least people are beginning to understand the damage caused by fake fur. Unfortunately this piece by Forbes failed to call out the companies who are dropping real fur in the name of sustainability, when we all know that real fur is so much more sustainable than the alternative.

The team at Truth About Fur also did a piece about how a fur could be the most sustainable material in your closet, and if you want some clarification on how microfibres (from materials such as faux fur) pollute our oceans, then this video does a great job explaining it. Since we are on the topic of microfibre pollution, it’s worth checking out this BBC video about plastic pollution (pictured), or this podcast from CBC’s The Current where they discuss the issue in depth.

Now that you are convinced that real fur is far superior to faux fur, are you considering buying one? Our guide to choosing the right fur for you will give you a hand with your shopping. But be careful – there have been some isolated cases of real fur being labeled as fake. The fur industry’s stance on this matter is in agreement with animal rights activists (that’s a first): labelling needs to be accurate. Everyone has the right to know what they are buying. If you do end up getting yourself a beautiful new fur coat, here are some great tips on caring for it.

Animal Activists Bothering Everyone

While they are still very much bent on ending the fur trade, animal rights activists have also been busy on other projects, and any fashion brand that thinks dropping fur will get them off its back should think again. For example, they want to stop the use of skins like crocodile and snake, leather, wool, and silk. (Prince Charles will certainly have an issue with that, since he's recently been promoting the benefits of wool.) Now PETA has luxury conglomerate LVMH in its cross hairs, pressuring it to stop using exotic skins.

Aside from fashion companies, the targets for bothersome activists seem to be endless. They're against dog-sledding, of course, and this article about PETA's campaign against the Iditarod is an interesting (and frustrating) read. They're trying to convince us to eat vegan ice cream, covering themselves in manure, and trying to get monkeys intellectual property rights. They're also feeling terribly sorry for themselves, so much so that they've given a name to the anxiety linked to being vegan – Vystopia.

Extortion in Toronto

It’s normal to be frustrated with activists trying to restrict our freedom of choice and force us into faux fur, but there is one story in particular that has really bothered us. You may have heard of the Toronto restaurant that reacted to vegan protesters by butchering and eating a deer leg in the restaurant’s front window. When the story hit the headlines across North America, we thought the activists would move on to the next unsuspecting small business. But instead, they told the restaurant owner that they would only be willing to cease protesting if he put a vegan slogan in the front window. The restaurant owner refused and referred to the threat as extortion – which we agree with. On the upside, the restaurant continues to get tons of free press as this saga continues.

A few other articles that caught our eye last month were this piece about the seal hunt, and some great trapper profiles, from Kansas and Labrador. We also found this very good read on how the declining numbers of hunters is threatening conservation (pictured). We certainly agree that it is time to start changing the way we talk about hunting, and trapping too.

Let’s end this month’s roundup with an update on what the animals have been up to:

The news is not good for caribou, as their numbers are declining.

Oregon is considering what to do with its growing sea lion population, which is having an impact on fish populations.

Belugas can communicate, and it's a lot more sophisticated than we thought.

Next time you check into a motel, make sure the occupant next door isn’t an alligator.

No one intelligent will be surprised to learn that this deer vasectomy program is a waste of money.

This coyote's tuition fees are really quite high.

Beware of moody geese who have just been through a breakup.

Cows and chicken duke it out to determine which should (and shouldn't) be eaten.

Choosing the best fur for you is like choosing a car. Most of us can't afford a different car for every activity or need, so we pick the important ones – say, school runs and camping  – and buy accordingly. Furs are the same. Unless we can afford a different fur for every occasion, we need to choose carefully with our personal lifestyles in mind.

The first question is easy: what will be your fur's primary function? As cars are to get from A to B, so furs are for keeping us warm.

But again as with cars, furs usually have to be multi-functional. Yes, we want to keep warm as we go about our daily activities, but we probably also want to look great on a night out. So the second question is often, how do we balance beauty with functionality?

Before you start picking out styles and fur types, ask yourself how you'll be wearing your fur. Will you be mushing dogs across Alaska (in which case comfort and warmth trump sophisticated styling), or will you be sipping martinis on the patio in California?

Apart from warmth and beauty, some other considerations include:

• Durability. Mushing dogs takes its toll on any clothing, sipping martinis not so much.
• Cost. Furs can run from a few hundred dollars to the price of a small house. But the best fur for you may not be the most expensive.
• Fur type. All furs are not equal – mink and chinchilla are as different as chalk and cheese. And remember that furriers usually stock the most popular types. If you've got your heart set on skunk or New Zealand possum, be ready to shop around.
• Your gender. Most fur types are unisex, although men's garments tend to be less ostentatious than those for women. Still, otter, fisher, coyote and other rugged furs are often appreciated by the guys, while more delicate furs like chinchilla are usually for the ladies (or Floyd Mayweather and various rappers).

So let's run through some scenarios and help decide the best fur for you.

Priority: Keeping Warm

Most furs have two types of hair – long, shiny guard hairs and short, fine underfur. The guard hairs are what we usually see, and they protect the animal from branches and other obstacles, while the dense, soft underfur does most of the insulating. So furs with delicate guard hairs, like fox, or none at all, like chinchilla, can be lightweight and warm but are fragile, requiring lots of tender loving care.

The most popular furs – including mink, beaver, marten (Canadian sable), coyote, and others – combine beautiful, protective guard hair with the warmth of soft, dense underfur.

Many furs (mink, beaver and others) are now "plucked", meaning that the guard hairs have been removed, and/or "sheared" down to the height of the underfur or shorter. This reduces the weight of the garment, and provides a sleeker silhouette while maintaining much of the warmth.

A shearling coat is made from sheepskin, with the wool sheared down to reduce bulkiness. (Think Uggs.) Shearling is often worn "reversed", with the fur side in, against the body, increasing warmth. This is how most furs were once worn when warmth was the primary concern. In fact, our word "fur" comes from the Old French "fourrer", literally meaning "stuffed".

Some furs (cow, calf and seal) are called "flat" furs because they have no underfur, only guard hairs. While beautiful, these furs are not much warmer than a good leather coat.

Caribou, worn by traditional hunters in the Arctic regions, is remarkably warm because it has hollow guard hairs, but that's not something you're likely to find at your local fur store or fashion boutique. In any case, it makes you look like, well, a caribou.

In summary, if keeping warm is absolutely paramount in your decision-making, check out what the pros use: mushers, polar explorers, and ice fishermen. But if you want to stay cozy while looking great in normal winter conditions, most popular furs will do the job.

Scenario #1: Ice-fishing in Nunavut. You’re dressing to stay alive, so a knee-length caribou parka with sealskin boots are perfect. If you can't find a caribou parka, try one with a rugged fabric shell filled with goose down, and fur trim on the cuffs, hem and hood to keep the wind at bay. Wolverine is considered by Arctic Inuit to be the most effective hood ruff, but wolf, coyote or fox also work well. Research suggests that the uneven length of natural fur hairs disrupts air currents that can rob heat from around the face. Whatever the reason, a fur-trimmed hood is a "must" in cold temperatures; it really works.

#2: Après ski. You want to be warm and look spectacular, while doing nothing more strenuous than raising your glass. For the ladies, didn't Audrey Hepburn look great in Charade in sheared mink with a matching pillbox hat and giant sunglasses? Mink has very dense underfur, so even with the guard hairs sheared, you'll still be toasty. For really chilly evenings, consider a fox or, better still, a chinchilla jacket. Despite being ultra-lightweight and super soft, chinchilla has extraordinarily dense underfur. Pair yourself with a ruggedly handsome man in coyote or long-hair (unsheared) beaver for the full experience!

Priority: Keeping Dry

Keeping dry is part of keeping warm, because being wet greatly increases the wind chill effect. Underfur that is unprotected by sturdy guard hairs absorbs water, so if you're expecting damp weather, avoid chinchilla and rabbit, as well as furs that have been sheared or plucked. If you expect your apparel to be exposed to rain very often, you have three smart choices: flat fur, a "reversed" fur or fur lining, or fur with plentiful, long guard hairs.

Flat furs are the most water-resistant of all furs because they are nothing but guard hairs. The most durable of these is sealskin. Sometimes called “nature’s raincoat”, sealskin is so waterproof it has been used to make kayaks! But remember that because flat furs have no underfur, they are not that warm. Also, because the leather is quite thick, they are not light-weight, and are not suited to figure-hugging garments. (Note: Sealskin cannot be sold or imported into the US. This law was implemented in 1972, before modern regulations were in place to ensure sustainable hunting practices; it has unfortunately not yet been amended.)

Another way to keep warm and dry is to wear a reversed fur, or a jacket made with a water-resistant material and a fur lining. The most common reversed fur is shearling. Once bulky (think WWI aviator jackets), they are now made in a wide range of beautiful and sophisticated styles. Fur-lined raincoats or jackets can be worn year-round if you opt for a removable lining.

While full fur coats are not ideal for heavy rain, most good-quality beaver, muskrat, marten and other furs have long guard hairs whose natural oiliness repels water to a certain extent. If your furs get wet, never dry them near radiators or intense heat. Just shake off excess water and hang your garment to dry slowly with good ventilation. If your fur gets really soaked, it's usually best to consult a professional furrier.

Priority: Durability

In this age of fast, disposable fashion, it's gratifying that most furs can last for decades, especially with professional cleaning and storage. But some are more durable than others. The least durable are furs without strong guard hairs, such as rabbit and chinchilla, which may shed if rubbed a lot (think shoulder bag straps). The most durable are otter, beaver, and mink, with raccoon, coyote, and marten not far behind.

Natural furs tend to last longer than those that have been sheared, plucked, or dyed.

So, you want a jacket that can survive 20 years of real-life use before being passed on to your son or daughter? Mink is hard to beat, but you can also try long-hair or sheared beaver, marten, coyote, raccoon, or fisher.

Priority: Appearance

Are you an attention grabber, or do you prefer to be discreet?

If you’ve just won Best Actress and want the world to know, a long-haired fur is for you. Associated with flash and glamour, nothing gives the movie star / rapper look like a fox coat, with its long, shiny guard hairs and spectacular natural colours. For men, long-hair beaver, fisher and coyote are bulkier and coarser, and often used for parka trim, but in a full-length coat give instant Mountain Man credibility.

For more sophisticated elegance, nothing beats mink. But sheared furs – or a fur-lined jacket or parka – also give you the luxury and warmth of fur without making a big deal about it.

For those who want something new, technological advances mean designers now have more room for creative expression than ever before. The classic mink coat has been reinvented for a more modern look, but all furs can now be transformed with shearing, leathering, knitting, intarsia, dyeing and many other techniques. Sheared mink can be made so light and supple, just dye it green and people will wonder what exotic new fabric you're wearing! Knitted fur is also very light, and as flexible as a woollen sweater.

Priority: Cost

Few fur fans can afford a $100,000 full-length chinchilla coat like Floyd Mayweather, but don't be discouraged. Entry-level fur garments have two fewer zeroes, and accessories are half that again.

The main factors determining cost are the type of fur, the quality of the pelts, the size of the garment, and the processing and manufacturing techniques required to make it. The price of the same fur type can vary widely, depending on the quality of the pelts used and the workmanship involved. Top-quality mink, sable, marten (Canadian sable), fisher, bobcat, lynx, and chinchilla are some higher-priced furs.

Popular furs in the middle price range (say, $5,000 to $10,000 for a full-length coat) include good-quality mink, fox and beaver. Muskrat, possum, raccoon, and good-quality shearling may cost half that. Cheapest of all are rabbit (sometimes known as the "great imitator" because it can be made to look like just about anything else) and lower-end sheepskin, a durable product that's only cheap because the pelts are so readily available.

As for size, obviously a full-length coat costs more than a jacket, which costs more than a vest, and so on down. Many fur fans start out with fur-trimmed hoods, collars, scarves or mittens, which are not only affordable but also flexible in how they are worn. A fur vest, for example, can be worn under a jacket in winter, or on its own in spring.

Another cost factor to consider is cleaning. Darker furs hide dirt better, while long guard hairs are good at repelling dirt that might otherwise get stuck in the underfur.

Bottom line: take your time when choosing the best fur for you. Visit several boutiques and, ideally, a specialized retail furrier. Fur-working techniques and styling have changed so much over recent years that you will be surprised by the wide range of choices available. The research is a pleasure in itself. The good news is that, thanks to the creativity of a new generation of young designers, there's never been a better time to choose the best fur for your taste and lifestyle!

It’s no secret that the planet is in trouble. We're depleting our non-renewable resources and leaving behind a trail of toxic garbage and pollution. The good news is that many people are now striving for lifestyles that are more sustainable, but the choices we face can be tricky. One choice we all make every day is what to wear. So what is sustainable fashion, and how does fur measure up?

To measure fur's sustainability, we're going to ask five important questions.

Question 1: Where does the raw material come from?

This is the most important question by far when determining whether your clothing is sustainable or not.

Raw materials fall into two classes: organic (plants and animals) and inorganic (coal, oil, ore, etc.). Organic materials are sustainable because they are renewable; the plants and animals from which they come replenish themselves. Common examples used in clothing are cotton, linen, bamboo, wool, fur, down and leather. Inorganic materials are unsustainable because they are non-renewable; once they're gone, they're gone, unless we can find some more. The most important inorganic materials used in clothing are synthesised from petroleum, such as acrylics and polyesters.

How does fur measure up?

Fur comes from animals, and since animal populations replenish themselves, that makes the raw material for the fur trade sustainable in theory. In practice, fur can lose this sustainability credential if the animals are removed faster than their population can replenish itself. While this certainly happened in the past with some species in some regions, the good news is that the lessons of history have been learned.

The trapping of wild furbearers today is strictly regulated to ensure harvests are sustainable from year to year. Regulations cover what animals can be taken, when, where, and how. These regulations ensure that we are using only part of the annual production. Trade in endangered species is strictly prohibited.

Meanwhile, fur farming, like all livestock farming, is inherently sustainable, because farmers can produce fewer or more animals depending on market conditions. Indirectly, farming also benefits wild populations as it reduces pressure on them in times of high demand. Fur farms also minimise their environmental impact in other ways, e.g., feeding their animals left-overs from human food production; using manure and soiled straw bedding to fertilise crops; and turning carcasses into biofuel.

The result: Both wild and farmed furs are sourced sustainably.

SEE ALSO: Abundant furbearers: An environmental success story.

Question 2: How is the material produced or processed?

The different ways in which materials are produced and processed mean they have different environmental impacts. It's well known that the production of petroleum-based synthetics brings risks, from oil spills during extraction to toxic chemicals emitted during production of the fabric. But every fabric has issues, including organic fabrics. Traditional methods for growing cotton, for example, use a lot of water, synthetic fertilisers and pesticides, and remove wildlife habitat. In the case of farmed animals, there is waste disposal to consider.

How far the raw materials and finished garments travel is another consideration. A garment entirely produced and sold locally has a smaller carbon footprint than, for example, a polyester garment made from oil drilled in the Gulf of Mexico, processed into fabric in China, assembled in Vietnam, and then sold in Europe.

How does fur measure up?

The main materials used in the "dressing" of fur pelts are either organic or naturally occurring compounds, and environmental protection controls ensure that there are no harmful effluents. (This is certainly true today for all developed economies, but developing countries are now also introducing better controls.) Claims made by animal rights groups that fur dressing is very harmful to the environment have often confused fur dressing with leather processing. In reality, fur dressing is a much milder process because the hairs must be protected rather than burned off as they are in leather production.

It is also worth noting that, unlike other clothing materials, furs are often used in their natural colours, which means no bleaching and dyeing. Very few materials in the apparel sector are used in their natural state, which makes fur a true exception. In fact, the most valuable furs are the ones whose natural colours and patterns are the most striking, with no need for dyes or bleaches.

One downside to the fur production process -- like much other apparel production today -- is caused by globalisation. While most fur garments consumed today in North America and Europe are made with locally-sourced pelts, much of the actual manufacturing is done in Asia. This reduces labour costs -- and provides lower prices for consumers -- but implies more fuel use.

The result: The processing of fur is not harmful to nature; it is done with benign chemicals, and fur is often used in natural colours, reducing the need for bleaches and dyes. However, while the fur pelts are usually produced in North America or Europe, fur (like other apparel) is now often manufactured in Asia, which requires transportation and fuel consumption.

Question 3: Does the garment cause harm during its lifetime?

A few years ago this would have seemed a strange question, but a growing body of research now shows that petroleum-based synthetics harm the environment just by being worn. Every time we wash and dry these synthetics, micro-particles of plastic are released into the air and water, and these are now turning up everywhere – in the oceans, in animals, and even in our drinking water.

Organic fibres also release microparticles, but the difference is that they biodegrade, rather than accumulating like plastic microparticles.

How does fur measure up?

Scientists are focusing their efforts on plastic microparticles, but it's reasonable to assume that microparticles given off by fur garments, being biodegradable, are harmless. And since furs are not washed and dried regularly like most other garments, the number of microparticles floating around is probably much smaller than, say, cotton microparticles. In short, while microparticle pollution is a huge concern for petroleum-based synthetics, it's a non-issue for fur.

The result: Fur causes no environmental harm during its life cycle.

Question 4: How long will the garment last?

The 3 R’s of waste management are reduce, reuse, and recycle, and they are all aimed at reducing our overall consumption. In the case of clothing, we need to eschew throwaway fashion that lasts just a few seasons, and opt instead for quality garments made of durable materials.  

How does fur measure up?

Of all organic materials used for clothing, fur and leather (fur with the hair removed) are the most durable. It's not by chance that leather is used for shoe soles! And because fur coats are generally quite expensive, consumers have an incentive to care for them. Fur is one of the few clothing materials that is worn for decades and even passed down through generations.

When properly cared for, a fur coat can last 40 years or more, and even then it may not be at the end of its life. Provided the leather is still supple, grandma's vintage mink coat can be recycled as a trendy new bolero, or "let out" to make a two-metre scarf.

The result: Fur apparel is extremely long-lasting, which is an important sustainability objective because it reduces the need to constantly produce new products.

SEE ALSO: 5 great ways to recycle old fur clothing.

Question 5: What happens to the garment when it's discarded?

Waste disposal is one of the most pressing environmental issues today, both of consumer goods and the packaging they come in. Most clothing eventually ends up in landfills, but how much damage it causes there depends on the materials used. Organic fabrics, such as cotton, wool, and fur, biodegrade. The problem with petroleum-based synthetics is that they don't biodegrade but eventually break down into microparticles of plastic that then enter the waterways. (It's been estimated that clothing and other textiles are responsible for 34.8% of such microparticles in the oceans today.)

How does fur measure up?

Being organic, fur fully biodegrades when put in a landfill. Animal rights groups claim the chemicals used in dressing prevent fur from biodegrading, but this is nonsense, and Truth About Fur has proven it. Any silk lining, cotton thread or leather straps will also biodegrade, while metal zippers will rust and return to the soil in mineral form. At worst, a few plastic buttons will remain. So in the sustainability stakes, fur wins hands down, especially when compared with petroleum-based synthetics which don't biodegrade, but just break down into microparticles that one day may turn up in your beer!

The result: Fur is completely biodegradable.

SEE ALSO: The great fur burial: How fur biodegrades after one year.

The verdict

Wait a minute, you may be saying; if fur scores so well on these sustainability measures, why have several high-profile brands recently announced that they will stop working with fur, saying that fake fur is more sustainable? Simply put, the claims these companies are making are nonsense. Anyone who believes fake fur made from petroleum is more sustainable than real fur has no understanding of the meaning of sustainability. Unfortunately, these companies are simply regurgitating, without checking the facts, propaganda fed to them by animal rights groups bent on ending all use of animals.

SEE ALSO: Sustainability: Why is Gucci so confused?

So how does real fur score overall as sustainable fashion? Fur is one of the most sustainable fabrics on the planet, ticking all the boxes: it's made from sustainably-produced natural materials, it uses fairly benign production processes, and the result is long-lasting and recyclable garments that eventually fully biodegrade after providing many decades of warmth and comfort.

OK, we hear what you're thinking: Truth About Fur is all about advocating fur, so it's no surprise that we're giving it two thumbs up. But now ask yourself the same questions, substituting any other material for fur, and see what you get. What's the production process behind your petroleum-derived synthetic raincoat? Will your fake fur jacket look good after five years of wear and tear? And does it not concern you that these garments, at the end of their life cycle, will be condemned to a landfill to crumble into microparticles that pollute our oceans? Let us know in the comments below!

Want to know more? Then you may want to read Fur is a sustainable natural resource. And watch ...

There's a lot of fur fashion updates to cover this month, but let's start with a topic that we've been seeing in the media way too often: coyote attacks. We are getting stories from all over the US about coyote populations getting out of control. There's a dog who has lost part of his leg, stories of missing cats, and other pet injuries all thanks to coyote attacks. Yet many local governments haven't hired trappers to deal with the problem, and we want to know why!

It is beginning to appear as though the life of a pet dog or cat is worth less than that of a coyote. Or are people scrambling to find a non-lethal way to control the populations? Whatever the case, coyotes attacks are on the rise and people don't seem to be realizing that trappers are the solution. (Trappers will also be the solution for this wild hog infestation in Georgia.)

While we are on the topic of trapping, Yukon trappers are set to have a good year (below) as very cold weather gives rise to hopes of prime pelts.

Vegans Unlucky in Love

Meanwhile vegans are having less of a good time, especially in love. Twenty-eight percent of singles said they wouldn't go out with a vegan. It doesn't come as a huge surprise to us, as you might end up with an animal rights activist, who will want to spend their weekends protesting outside IKEA or who will compare pig farming to the holocaust. These people simply aren't right in the head. And we particularly loathe this one, who says we shouldn't call vegans extremists while glossing over the fact that there are activists dishing out death threats to us omnivores.

And of course animal rights activists are behind the ridiculous decision by San Francisco's city council to "ban" fur. Let's keep "ban" in quotation marks, because local wild furs and used furs and shearling will still be sold, but it is a ridiculous decision nonetheless, and this article does a good job of highlighting both sides of this case.

SEE ALSO: Sheep fur: Pam Anderson hates it, Ralph Lauren loves it

Hypocrite Versace "Doesn't Feel Right"

Moving on to fashion, we've got good news and bad news. Starting with the bad, another hypocritical fashion company has decided to stop using fur. This time it is Versace, and according to Donatella Versace (their creative director), "It doesn't feel right" to kill animals for fashion. But strangely enough ... she will continue to sell leather, exotic skins, shearling, and silk. Do you smell a hypocrite?

SEE ALSO: Hypocrite profile: Stella McCartney

Some fashion companies' hypocritical decisions to stop using furry animals, but not leather-y animals is unlikely to have a big impact on the industry, as the customer continues to want to wear fur. They want colourful furs, like those of Charlotte Simone (pictured above), they want to wear fur at the racecourses, and they want fur-trimmed parkas. The Chinese have an especially big appetite for fur, in fact it's the biggest fur market in the world. Speaking of fur parkas, Yves Salomon, a famous furrier and maker of trendy fur parkas, had some great things to say about fur in this Forbes article.

Another big news story from March was that of plastics - in our oceans, in our drinking water, and in our food. Apparently microplastics are in bottled water, plastic fibers are filling our oceans, and larger pieces of plastic are forming islands in the oceans. It's a terrifying situation, and one culprit is all the synthetic clothing we're consuming. How about just sticking to the natural stuff?

SEE ALSO: Sustainable fur: Global campaign highlights benefits of real fur over plastic fake fur

Let's end the roundup with some notable links from last month.

This article about a family who adopted a pig from a shelter and then decided to eat it resulted in a vibrant discussion on Facebook. Our verdict? We have no problem with people eating pigs, even their own pigs, but we don't think it was very fair that the shelter spent time and resources nursing the pig back to health, only for it to be eaten.

It's not your typical costume department: here's what it's like working on the wardrobe team for the TV show Frontier (pictured above).

This Toronto chef has found an innovative way to deal with protesters in front of his restaurant: he decided to butcher and eat a deer leg in front of them. The best part? It has resulted in media coverage all over Canada and even in the US. Thanks to the animal rights activists, this restaurant is getting a ton of free press.

What is the value to a cottager when trappers are active on the landscape? Not everyone has a good understanding of the positive impact an active trapper has on the local environment and their role in facilitating many other activities that most people take for granted. Simple activities like fishing, hiking, photography, canoeing, or riding an ATV on trails are aided by having an active trapper in the area. But rather than expressing gratitude, many people throw trappers under the bus, calling them cruel, frivolous and unnecessary in today’s world, while raising their kids to believe animals can talk and treating pets better than members of the family.

My story centers around Ontario where we have over 2,800 registered traplines varying in size from 100 square km to over 300 square km. Most people would be surprised to learn that almost two-thirds of Ontario is actively managed under this system, with about 6,000 trappers licenced by the Ministry of Natural Resources and Forestry (MNRF).

Just about every cottage lake in the province is part of a registered trapline. Most cottagers never meet their local trapper or even know they exist, unless of course they have a problem. Who really thinks this archaic activity still goes on?

SEE ALSO: The modern trapper: Champion of wild resources

A registered trapline is like a Texas-size ranch that is licenced to an individual trapper, enabling the trapper and the government to keep animal populations in check. Trappers can maintain the same harvest levels year after year without moving areas as long as the environment stays intact. A trapper continuously maintains trails, portage routes and old roads to access lakes and ponds on the trapline, diligently working to maintain a healthy balance between animal populations and habitat.    

Beaver are managed via a mandatory harvest called a quota. Each trapper is given a minimum number of beaver to catch per season. Over the course of a year, beaver grow and shed their fur, and the harvest is set around this cycle. In September they start to grow their winter coat as the shortening days trigger the pineal gland to produce more melatonin, which in turn makes the hair grow. After about four months the underfur is at its heaviest and the pelts, or “plews”, are most valuable. The season runs from mid-October to late April. Outside of this season, the plews have no value and the beaver are reproducing, and so trapping for fur stops.

In Ontario during the 1979-80 season, approximately 205,000 plews went to the fur market. All during the 1980s the annual harvest was 150,000. Prices have dropped significantly in recent years, and with it trapping activity, so the harvest today numbers around 60,000.

But don’t think beaver trapping is dying. Trappers are kept busy in the off-season controlling nuisance animals. I personally catch beaver for cottage associations, forestry companies, mining companies, municipalities, government agencies and private landowners. Just about everybody is affected somehow by wildlife, if not by beaver then by raccoons, squirrels, black bears, skunks, groundhogs or a host of other critters that decide to pay a visit.

SEE ALSO: Wildlife control expert or trapper? Who you gonna call?

Trappers in Full Swing

Every fall as I start working my trapline, I wonder if there will be a market for my hard-earned furs. Most people have gone home for the winter, cottages have been closed up, the grouse, moose and deer seasons are over, and ice fishing is barely starting, but trappers are in full swing. In search of top-lot fur, we busily travel the land harvesting beaver, muskrat, otter, raccoon and wolves. This activity has gone on for more than 350 years in North America. It is a tradition and a culture still practiced by many people across all of rural Canada.

SEE ALSO: The country that fur built: Canada's fur trade history

In today’s fast-paced, drive-through world, most folks are only interested in how long it takes them to get from the city to the cottage, or from point A to point B. They take it for granted that the roads are good and nothing will stop them from enjoying their few days of respite from their hectic lives. Nobody pays any attention to the trapper quietly harvesting beaver that could potentially cause a problem plugging up culverts, damaging beachfront property or flooding roadways – unless of course it is their part of paradise that is affected.

Generally beaver activity peaks in the fall, triggered by the shortening days and the rains. Someone will notice a few trees chewed down or the rising water from a new beaver dam in the culvert. The first call for help generally goes to the MNRF who will either refer you to the local municipality or the local trapper, depending on whether the problem is on public, Crown or private land. Public land is generally under a municipality, but if it’s on Crown or private land, you are on your own. And there’s one rule that always applies: no matter what, nobody wants to pay to deal with a beaver problem. 

Then there are folks who don’t want any animals to be killed, and expect us to live trap them and relocate them. I lived in Bracebridge, Ontario in the early 1990s, in the heart of Muskoka surrounded by hundreds of cottages. I always chuckled to myself when cottagers called about removing beaver. I was their last resort, of course, because they didn't want to harm any of Mother Nature’s creatures! I would explain that if I live-trapped beaver, by law I could only move them up to 1 km, so we’d just be giving the problem to their neighbours. Plus, if the beaver were relocated to an existing beaver territory, they’d be killed by the resident beaver.

Of course, nobody wanted to hear all this, and the conversation was normally short the first year, especially when they heard the price. The average beaver call requires at least three trips to the site plus the proper disposal of the removed beaver. The cost is approximately $300 to set-up and remove the beaver. Generally, the catch is two beaver and, if possible, the culvert is opened by hand, but larger culverts may require the use of heavy equipment.

The person would sometimes try to deal with the problem themselves, first by removing the sticks and mud to make an ever-increasing pile. They would quickly find out that the beavers are persistent and that opening the culvert or removing the feed bed sticks is a never-ending job. Most but not all beaver complaints start off with a newly formed pair of beaver striking out to establish their own territory and start their own colony. The damage is minimal but the meter is ticking.

Mowing Down Trees

The second year, of course, the beaver would do what beaver do best: instead of two beaver cutting down trees for their winter food supply, there would now be six, busily mowing down every deciduous tree in sight, dropping trees on the boathouse, sheds and sometimes the cottage itself. Sometimes they would even decide that the dock or boat house was the perfect place to set up shop for their expanding house of sticks and mud. At this point, the cottager may resort to trying to shoot the beaver. This can be very dangerous depending on the location and will cause the remaining beaver to become nocturnal, only coming out well after dark. I receive another call and become their new best friend.

If the beaver problem remains for a third year, the population can easily reach 10, causing major destruction to the local habitat as they build dams and flood areas for safety. It is a lot easier to cut down their food supply the closer it is to the water’s edge. A full colony of beaver can cause havoc if left unchecked. Two things will happen. If the beaver are on the lake, they will travel further from the shoreline removing every shade tree in their path. Next, the colony will start kicking out the two-year-old’s to repeat the whole process somewhere else. The food supply will become stressed. The further the beaver have to go from the water’s edge, the more damage they will cause, plus the more vulnerable they are to predators like wolves, coyotes or bears.

The third-year phone call would go like this: “Please, please, come and trap the beaver. I don’t care how you do it. Use a nuclear bomb, a Gatling machine gun, but get those f@#king beaver off my property. I will pay whatever it takes!”

Tax Meter in Overdrive

Of course, another great discussion is always increasing taxes; every time public works is sent out to deal with a problem, the meter is ticking. When beaver plug a culvert, first a supervisor visits the site to decide who owns the problem. Then, if it is on public land, a work crew clears the culvert, but beaver are persistent and the next day it’s plugged again. Normally a heavy metal screen is placed in front of the culvert but the beaver just plug up the screen and the process continues. After numerous futile attempts to keep the culvert unplugged, the problem gets bumped up and a trapper is asked to remove the culprits. The problem is solved and things go back to normal.

But if the trapper is not called in, normally what follows is the loss of the roadbed and culvert, especially if there is a sudden heavy rain storm. Now the tax meter just kicked into overdrive and the cost can be tens of thousands of dollars. A new culvert, a backhoe, dump trucks, new gravel – the cost adds up really quickly.

All this activity is a net loss to the system, and yes, local government can take care of it, but the cost is added to your ever-increasing tax bill.

In contrast, an active trapper harvesting beaver for their fur helps keep them in check with their environment, and also stops them from moving into other areas and causing conflicts with society as a whole. An active trapper also pays royalty (tax) on the plews harvested, making a positive contribution to society, not to mention the other jobs generated by their activities. Every trapper owns a lot of equipment, including chainsaws, boats and motors, snow machines, a truck and trailer and an ATV.

Even My Sister

The further north you go, the further cottages are from the main highway, and many are off forest access roads that are not maintained by a local municipal government. On my trapline the main access road is 30-plus km from the highway to the first cottages on Horwood Lake. The road crosses numerous small creeks and the Nat River. And because it’s all Crown land, the MNRF does not maintain it, and the forestry company only maintains it if it’s actively harvesting timber. Sometimes cottagers form an association with a road maintenance budget, but otherwise it’s unmaintained.

My sister has a cottage on this lake and uses this road, and regularly calls me in September to say, “Your beavers are plugging the road.” Smiling to myself, I explain that first, the fur season is not open, and second, that the plews are worthless this time of year. Yet she still expects me to run out and remove the beaver for free. That’s right, even my sister does not want to pay.

So the next time you’re walking along a forest trail or portage to your favorite fishing hole, take a second and you may notice that the trail was cleared by a trapper. It may be July or August when you are enjoying your summer vacation a long way removed from the cold of winter, but just think who actually made and maintains the route you are enjoying. A role and a benefit that most people are not often aware of.  A role that people take for granted until they have to pay.

Chances are, if you have a fur coat, it’s got a story. Certain items of clothing are more than just coverage against the elements, they can have great significance, whether it be sentimental value, an interesting history, or some other meaning. Because of the cost and the long life of a fur garment, they are rarely a casual piece of clothing. When you ask people about their furs, most will have special stories about their pieces.

Today we are going to share a few of these fur coat stories, not only to highlight the importance of these valuable garments, but also to trace their history and their role in people’s lives. A long-lasting, good-quality fur coat is so much more than just an item of clothing. It can be a piece of family history, a symbol of an achievement, or a sentimental object.

Fur Is In Her Blood

"I would never have imagined that I would marry into a mink ranching family (in fact my sister and I married brothers!)," says Christy A Allen Mullen, from Weymouth, Nova Scotia. "Nor did I know, leading up to my marriage, that I would find out that my great-grandfather Kenny was a mink rancher in the 40’s.

"I begged for a mink coat for several years; my dream came true in 2010. I am now the proud owner of a 7/8 length Blackglama coat made from female skins from our farm. In the spring of 2017, I purchased a vintage Blue Iris coat in New Brunswick. My furrier in Montreal remodeled this into a beautiful new jacket that I could never have imagined owning! I wear my coats EVERYWHERE!! I have had many repairs done from being worn, and even had trim replaced because it was worn out. I am a proud ambassador of fur and our farm, everywhere I go!"

SEE ALSO: 5 great ways to recycle old fur clothing

A Family Living Off the Land

"I was gifted my mother’s fur coat, as so many have, when she was no longer wearing it," recalls Katie Ball, from Thunder Bay, Ontario. "This coat has much meaning to me. For one, my father trapped each red fox to make it. All 27 came from his trap line, and I remember being there while he collected some of these specific pelts.

"I am now the second trapper of this line, and I spend even more time with him on this land.

"But this isn’t the only reason why this coat is special; I was able to watch the skillful hands of Pirie create this coat from the ground up, for my mother. This is where the love of fur fashion spawned from for me at such a young age.

"I modeled for over 10 years but wanted to get into fashion and create my own items. Fur became that medium. I now own and run Silver Cedar Studio, creating items with furs from our trapline as well as others.

"This coat is a part of who I am. And continues to influence me daily in my passions and trade. Proud to be a trapper."

Winnipeg Winters

"When I earned my professional designation 18 years ago, my folks helped me buy a full length silver tipped raccoon coat with notched collar, puffed sleeves, and a detachable hood trimmed in silver fox," says Patricia Prohaska from Winnipeg.

"I take the bus to work and sometimes the bus does break down from the cold. Eighteen years of Winnipeg winters and bus rides to and from work and the coat still looks new. That coat means more to me than my car. I consider it the best investment I ever made - after my education.

"I have worn fur all my life - three of my aunts worked in the business as finishers. Mother nature by far provides the best insulation."

***

Do you have a fur coat, jacket, or hat that has a special place in your heart? A treasured hand-me-down or an item of fur clothing that kept you warm through cold times? Maybe it is a coat that you wore for 20 years, a scarf that you bought with your first paycheck, or a pair of fur gloves that kept your hands warm when you got lost in the snow? Have you remodelled a special old coat and turned it into a trendy jacket or a warm pillow for your home?

Please send your fur coat stories (max 300 words) to [email protected], with an image. If you've got a good story but you don't want to write it then send us an email and we can call you and get your story over the phone.

The growing media and public interest in sustainability – especially among young people – provides an extraordinary opportunity for the fur trade.

To understand why, think about the vital role that stories play in our lives. Because story-time is much more than those precious minutes we spend with young children at the end of a hectic day. Stories define what it means to be human and are central to our success as a species. “Really?” you ask. Bear with me a moment and we’ll see why – and what this means for the future of fur.

Stories Are Our Social Glue

What’s special about humans is that we work together in large groups. Ants and bees also work in large groups, of course, but only in rigidly programmed patterns of behaviour. Humans are the only animals that cooperate with strangers in ways that can evolve to meet new challenges. And stories are the social glue that allows us to do this. They tell us who we are and what we are trying to achieve.

For much of our history, these stories were expressed in myths or religions. In a more secular age, societal identity and goals are often articulated in new types of stories: Nationalism, Marxism, Liberalism – and, more recently, environmentalism and animal rights.

For much of the 20th century, Western society was driven by a story about science and technology generating prosperity and continual growth. During this period, the story of fur was about warmth, beauty and status. Think glamorous movie stars wrapped in luxurious mink.

The publication of Rachel Carson’s Silent Spring, in 1962, sounded the alarm that unchecked growth could threaten our very survival as a species. Carson’s landmark book launched the modern environmental movement and signalled the emergence of a new story: Earth could no longer be seen as a treasure chest to be looted, but rather was a garden to be protected as if our lives depended on it ... because they do!

With the environmental movement came concern that wildlife populations were being depleted. But while biologists know that the destruction of natural habitat is the most serious threat to wildlife, a good story needs clearly identified good guys and bad guys. Hunters – once admired in American frontier mythology – were clearly the bad guys in this new scenario, portrayed as violent and cruel.

Protesters were the good guys, the valiant protectors of Mother Earth. Through the 1960s and '70s, Greenpeace and dozens of other new organizations emerged to protest the commercial hunting of seals, spotted cats, and other charismatic species – garnering international media attention while generating millions of dollars for a lucrative new protest industry.

The good news is that this media attention helped to rally financial and political resources to address some real conservation and animal-welfare concerns. By the early 1970s, seal hunters received training and quotas were introduced to prevent overharvesting. The Convention on International Trade in Endangered Species (CITES), in 1975, ensured that leopards and other vulnerable wildlife populations were not threatened by trade. And by the late 1970s, the world’s first science-based humane trap-research program was established, with support from the Canadian Federation of Humane Societies, the Canadian government, and the fur industry.

But these important achievements did not end the protests. As documented in my book Second Nature: The Animal-Rights Controversy (CBC, 1985), the campaigns against seal hunting actually intensified, especially after Greenpeace brought Brigitte Bardot to the ice in 1977. Greenpeace’s Bob Hunter observed that this juxtaposition of sex and violence made the seal hunt an irresistible media story. Protests against fur trapping also gained momentum, at the same time as fur prices and sales were hitting record levels through the 1970s and '80s.

The persistence of anti-fur campaigning after the real conservation and animal welfare issues were addressed is explained, in part, by interests. With hundreds of protest groups – and thousands of professional activists – raking in millions of dollars from well-meaning supporters, there was little incentive to say, “Mission accomplished, let’s go home.”

Equally important, however, was the emergence of a new story: animal rights. With the publication of Australian philosopher Peter Singer’s 1975 book Animal Liberation: A New Ethics for Our Treatment of Animals, this new story made a radical break with traditional conservation and animal welfare objectives. It questioned the right of humans to use animals at all. This new story is summarized in PETA’s mission statement: “Animals are not ours to eat, wear, use for entertainment, or abuse in any other way.”

This new animal-rights story allowed activists to completely ignore the fur trade’s achievements. Sure we now have research, government regulations, and industry codes of practice. But what does any of this matter if, as Peter Singer, Tom Regan, Bernard Rollin, and other animal rights philosophers argued, it is simply wrong to kill animals for human use?

The use of animals is morally indefensible, these philosophers argued, because we have options. So while the lion must kill to live, humans can thrive as vegetarians. Similarly, there is no justification for using fur (or wool, leather, or other animal products) because we now have synthetic materials to keep us warm. And this is where the story gets interesting. Or rather: the stories. Because another story is now emerging – environmental sustainability – and this new narrative has very different things to say about the ethics of using fur.

Landmark Document: Our Common Future

The concept of sustainable development was coined by the report of the United Nations World Commission on Environment and Development (WCED) – the Brundtland Commission – published in book form as Our Common Future, in 1987. This landmark document recognized that humans are part of nature and depend on natural resources for our survival; we cannot “leave nature alone”, as protesters demanded. The real environmental challenge is to meet “the needs of the present without compromising the ability of future generations to meet their own needs.”

In layman’s terms this means living on the “interest” that nature provides, without depleting our environmental “capital”. So, whenever possible, we should use renewable resources (plants, animals) rather than non-renewable resources (petroleum-based synthetics). And we should use these resources sustainably, i.e., no faster than nature can replenish the supply.

Thirty years after the publication of the Brundtland Commission, sustainability is finally gaining traction. Companies of all sorts are rushing to promote their products and services as sustainable. Sustainable lifestyles are the new cool. What many have not yet understood is that sustainable use is very different from the no-use doctrine promoted by anti-hunt protesters and animal rights philosophers. While fur and other animal products are morally indefensible from an animal rights perspective, they are the way to go when looked at through the lens of sustainability.

A flagrant example of this misunderstanding is the recent claim by CEO Marco Bizzarri that Gucci would stop working with fur to demonstrate their “absolute commitment to making sustainability an intrinsic part of our business.”

SEE ALSO: Fur-free Gucci policy contradicts company's "sustainability" claims

SEE ALSO: Sustainability: Why is Gucci so confused?

Sustainability vs Animal Rights

The importance for the fur trade of the impending clash between these two powerful stories – sustainability and animal rights – should not be under-estimated. Most of the time, most people – and societies – drift along without questioning the fuzzy ideas that guide our actions. But when conflicting stories collide, we must stop and think. As sustainability crashes into animal rights, the fur trade will finally have an opportunity to tell its story.

The new International Fur Federation video comparing the sustainability of fur and synthetics is a good example of how this contradiction can be promoted. The website FurIsGreen.com is another.

A recent story in the influential British tabloid, The Sun, demonstrates the power of this clash of ideas to spark a new sort of discussion about fur. The headline stated: “Why Kim’s fake fur is worse for the environment than Kourtney’s real one.”

“For decades we’ve accepted the notion promoted by animal rights campaigners that wearing or buying real fur is ethically and morally bankrupt. ... Yet recently a more complex and nuanced view has emerged, backed by experts in the fur industry, that suggests faux fur could, in fact, be worse for the environment than the real thing,” reported The Sun, citing the International Fur Federation, Fur Commission USA, and other sources.

The problem is that faux fur is made from petroleum, a non-renewable resource. Furthermore, recent research is revealing that clothing made from petrochemical synthetics leaches microfibers of plastic into the environment every time it’s washed. These microfibers do not biodegrade; they are carried into waterways, enter the food chain, and are now being found in the digestive tracts of marine life. Real fur, by contrast, is biodegradable and doesn’t cause these problems. And real fur can also be restyled and recycled, providing decades' more use than synthetic “fast fashion” apparel.

SEE ALSO: The great fur burial: How fur biodegrades after one year

SEE ALSO: 5 great ways to recycle old fur clothing

If sustainability can provoke this sort of serious reflection in a British tabloid newspaper, it can do it anywhere. And sustainability has strong support from the scientific community; animal rights does not. Not least important, young people are particularly interested in sustainability – after all, they will be here longer! All this suggests that the sustainability story is likely to become increasingly influential.

In recent years, animal activists have worked hard to portray fur as a flagrant example of the reckless exploitation of nature: “killing innocent animals for greed and vanity.”

As a more serious understanding of environmental sustainability takes hold, we now have an opportunity to rewrite the story again – and this time fur will finally be recognized as not only warm and beautiful, but also a celebration of the marriage of human creativity with the responsible and sustainable use of nature’s bounty.

The fur story is about to become much more interesting!

***

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It's time for our roundup of February's fur news stories, and it makes sense to start with the catwalk shows and the inevitable fashion week protests. With fashion shows come protesters, trying to push their animal rights agenda on the general public. As usual, their protests were chaotic and not very effective. One activist in London stormed a catwalk show that did not even contain any fur. Meanwhile, Dennis Basso (a designer best known for his furs) showed a beautifully furry collection, and Elle says that fur sweatshirts are now a thing (pictured). We can get on board with that.

WWD did an interesting interview with Tom Ford, who made it clear that he thought fake fur was very damaging for the environment (so why is he using it, then?), but claims that he will now only offer furs that are by-products of the meat industry. Let's see how long this new strategy lasts. His most interesting comment was that "I have a customer who is very used to wearing leather and fur; it’s a part of our business." It's the reason why brands keep coming back to fur: FUR SELLS.

And speaking of fur selling, Truth About Fur's blog post last week looked at the future of fur retailing, and how some stores are adapting their sales and marketing strategies to the modern consumer.

Proud Olympian

The Winter Olympics ended last week and we were thrilled when we heard that Samuel Girard, who won bronze in speed skating, is also a proud trapper. He's not alone in taking pride in what he does, of course: this trapper says trapping is nostalgic and "in his blood", while these trappers play a role in bobcat conservation and dealing with beaver issues. And trappers are also the ones who put the "fur" in Alaska's Fur Rondy - here's why. It's not all fun though. This is a terrifying story (with a happy ending) about a trapper whose snowmobile got stuck and was forced to spend the night outside in minus 50℃.

Sexual Harassment, Topless Women

There were some unexpected headlines involving animal rights activist groups last month. The Humane Society of the United States's CEO, Wayne Pacelle, resigned over sexual harassment claims. Apparently this is not unusual, in fact, it appears to be quite common in the animal rights movement. And yet these women go topless (pictured) at fashion week protests, and the movement continues to use degrading imagery of women in its campaigns. And, this certainly hasn't stopped these people accusing farmers of being rapists and sending them death threats. How about we take the sex, nudity, and harassment out of this argument, and argue our causes with facts? There's no doubt in our mind that vegans hurt their case by being too extreme, and the same could be said for the whole animal rights movement.

Here are a few more articles from February that are worth a read:

Fake fur is worse than real fur (duh).

Whales are being threatened by microplastics. (When will we stop with these horrible synthetic materials?)

A nude activist says she doesn't need clothes because animals don't have them. (This is even more ridiculous than the fashion week protests at fur-free shows.)

The ethics of killing animals is complicated (though you already knew that).

Try and avoid bringing your emotional support peacock on a flight. (He won't be allowed on the plane.)

RIP Alcide Giroux

Lastly, It is with a sad heart that we learned this week about the sudden passing of the legendary Canadian trapper, Alcide Giroux. Alcide (pictured above) was a leader in the development of humane trapping methods. He was also tireless in promoting recognition of trappers as true conservationists and front-line guardians of nature. Alcide learned his bushcraft from his Métis father, a man he liked to say had a GPS in his brain – and the man he credits with teaching him the importance of promoting respect and animal welfare in trapping. At a time when we are working to increase public understanding of the important role played by trappers in environmental conservation, we owe much to Alcide’s pioneering efforts as an important leader and spokesperson for the trapping community. Rest in peace, old friend.

Like any business, fur retailing has its challenges, and some would say the challenges have never been tougher. But could there also be exciting opportunities for furriers who figure out how to navigate the brave new world of retailing that is emerging?

Let’s first take a quick look at the challenges. In "The Death of Clothing", journalists at Bloomberg.com recently argued that the problems now plaguing apparel retailing go deeper than the ferocious competition from Amazon and other on-line retailers. The more profound problem is that consumers are spending less and less on clothing: “In 1977, clothing accounted for 6.2 percent of US household spending. ... Four decades later, it’s plummeted to half that.”

In part, reduced spending on apparel reflects the success of the industry in lowering costs through off-shore production, vertical integration and other competitive strategies. But the decline also results from more casual lifestyles. With about half of Americans now saying they can wear jeans to their professional offices, there is less need to buy separate wardrobes for work and play.

It is clear that “dressing down” also has an impact on the fur business. And the fur trade is also dealing with animal activists, aging retailers, under-financed businesses with too little money for advertising, and other serious problems.

Bricks and Mortar vs On-line

So where is the good news for fur retailers in this gloomy scenario?

For one thing, Baltimore, Maryland furrier Richard Swartz points out, even the industry's problems provide opportunities. "Unlike other businesses that have dwindled from lack of interest, the fur trade has received lots of attention over the last decades: attention has come from our opponents, as well as from fashion designers, celebrities wearing fur, and even the occasional large heist."

As leaders of Greenpeace used to say: "Who cares what they write about us, so long as they spell our name right?"

Three of the fur trade's traditional retail advantages also continue, says Swartz: "We are selling a blind item; we are selling many one-off items; and we sell services that not only generate cash flow, but also promote new sales and customer engagement."

In other words, bricks-and-mortar fur retailers have a certain degree of protection from on-line marketers because fur apparel is not mass-produced or standardized, so consumers must come into the store to try on a coat or jacket. And evaluating fur requires specialized training and experience; consumers rely on the furrier’s expert knowledge (and reputation) to ensure they are receiving value for their money. Not least important, fur apparel requires on-going in-store maintenance, including off-season storage, cleaning, repairs and remodeling, which brings customers back into the store at regular intervals.

But these protections alone are not enough to assure success. "I believe that the success of each individual retailer or retail group -- and indeed the retail trade as a whole -- will be decided by the degree to which they can reinvent themselves for today's reality," says Swartz.

To profit from the new opportunities, in fact, retailers will have to learn new skills that allow them to run their businesses and market fur products in new ways.

Sharing the Fur Experience

One retail furrier who is exploring the potential of new technologies is Stewart Chadnick of Pat Flesher Furs, in Ottawa. He recently hosted 12 local bloggers for an exciting, hands-on fur experience in his store.

“We greeted the bloggers with a nice selection of wine and hors d’oeuvres while I presented a brief history of our store and an overview of the fur business. I had set up a big TV monitor and showed them the Fur Trade in Two Minutes Flat video from the home page of TruthAboutFur.com as an introduction. I followed that up with the new sustainability video produced by the International Fur Federation. The two videos answered many of their questions and stimulated some interesting discussion.

“After a tour of the store and vault, we took them into our workshop where we had prepared everything they needed to make their own fur pom-poms. We had a lot of fun and they loved it. Several were blogging right from the workshop!” says Chadnick.

All the bloggers posted very positive accounts of their visit, which resulted in several new customers coming into the store in the following days. Great, you may say, but how many furriers have the social media skills to organize a bloggers event? Chadnick is the first to admit that he doesn’t either.

“I know I will never understand social media well enough to use it effectively,” says Chadnick. “So my marketing agency set up our Facebook page and Instagram account. We meet weekly to discuss story ideas and what we’re doing, and they were the ones who made contact with the bloggers and suggested inviting them into the store. We all enjoyed the evening, the ladies had a great story to blog about, and after the event our page registered dozens of new followers. It’s win-win.”

Chadnick also produced a small brochure for the bloggers about why fur is an ethical choice, using information he took from TruthAboutFur.com.

“The website is a fabulous resource for retailers,” says Chadnick. “Everything we need for educating and reassuring consumers is there. And young people are very interested in our environmental story.”

Lessons for Fur Retailing

The bloggers’ event at Pat Flesher Furs provides a number of important lessons for retail furriers seeking success in today’s fast-changing marketplace:

• First, it shows the power of social media to reach out to young consumers who might otherwise not come into the store.
• Second, it shows the value of presenting fur as “an experience”, giving consumers an opportunity to learn about, touch, feel and even work with fur.
• Third, it shows that while the classic “fur story” of beauty, warmth, comfort and luxury will always be important, a new narrative is emerging that resonates strongly among younger consumers: the story of fur as an environmentally sustainable, long-lasting, recyclable, biodegradable, and ethical, natural material.

Retailing is changing, and the way fur is marketed is changing too, as I learned recently from a journalist researching retailing trends in Quebec. She told me that the furriers she had spoken with are selling more small pieces and accessories, and they are integrating a broader product mix, becoming more like outerwear stores or fashion boutiques. But she was impressed to learn that several now also make a point of promoting the environmental sustainability of fur as an important selling feature.

As consumers become more aware of the environmental problems caused by “fast fashion” and petroleum-based synthetics, the sustainability credentials of fur will clearly become more important …

And perhaps this is the best news of all as we plan for the future of fur retailing. Because as young people – and all consumers – become more aware of the environmental problems caused by “fast fashion” and petroleum-based synthetics, the sustainability credentials of fur will become even more important and appreciated.

In fact, the environmental benefits of using real fur may well be emerging as one of our most important “Unique Selling Propositions” (USP). After being so unfairly scapegoated for so many years, fur may finally be recognized as not only warm and beautiful, but also as an environmentally responsible and ethical clothing choice. Now that’s a powerful marketing story!

If you have ideas about new ways to market fur products at retail, please post a comment below; we’d love to hear from you.

There is a saying that the only things we all have in common are birth, death, and taxes. If there is a fourth thing common to every human being on the planet, it is that human lives depend on killing animals. This is true for hunters, trappers, animal-rights activists, vegans, and everyone else, regardless of where we live, our cultural differences, or our lifestyle choices. I don’t say this out of callousness or for shock value; rather, to put every one of us on the same page, in the same common history book of our species. If only for a moment.

I would like to think we can all have the humility and honesty to acknowledge the fact that human life depends on the death of animals, despite how uncomfortable we may be with this truth. To that end, I won’t spend time going over the various ways that human civilizations and settlements displace wildlife and affect habitat. Many of us do our best to reduce our direct and indirect impacts on the natural world, but close as they may come, these impacts will never reach zero. None of us is exempt from the effects of human civilization on wildlife. The task as I see it is not so much to accept or refute this fact, but rather to reflect on our own understandings of it and what it means to have a relationship with animals that involves death.

One of the most common points of disagreement in conversations about animal ethics centers on the consumptive uses of animals. Concerns over the treatment of both wild and domestic animals and their use for food, fur, and other products is an important conversation and one that I believe should be of highest ethical importance to human beings; however, we often bring a set of unstated and embedded assumptions to these discussions that need to be examined if we are to ever truly understand our own ethics, have productive conversations with others, and be effective at conservation.

Reflecting on Foundational Concepts

One of the underlying assumptions that we need to critically reflect on in discussions over the use of animals is the very concept of killing. Our individual and collective understanding of the moral defensibility in killing animals and the nature of the human-animal relationship that is established through an interaction that involves killing are informed by our views of death itself.

In discussing the ethics around the use of animals, we must be thoughtful to the fact that understandings of central concepts such as death and killing are not universal. Cultures throughout the world have vastly different understandings of what it means to die, what happens after death, the relationship between life and death, and therefore what it means on a deep ethical level to kill an animal. Therefore, we cannot approach discussions with the assumption that we all understand the moral foundations of the topic in the same way. More importantly, we must be conscious not to assume that our own culturally-grounded way of understanding these concepts is correct. To approach conversations of such ethical gravity in that way is to demonstrate a sense of cultural centrism that has proven dangerous to both human cultures and ecological systems in the past.

It is possible that some of us have never really taken the time to deeply reflect on our own relationship with the death of wild animals. For the majority of the world that lives in urban centers and will never be personally involved in killing an animal, thinking about this may never be a necessity. In his examination of humanity’s relationship with nature and our own natural history, the author J.B. MacKinnon in The Once and Future World poignantly describes watching a grizzly bear feed on an elk calf. MacKinnon reflects on nature’s experience with death: “springtime in Yellowstone is not the season of gambolling fox kits ... but of the hungry bear and wary bison. Of death, that ordinary horror”. Killing is all around us all the time; whether and how we choose to understand that fact of life on a primal and philosophical level is our choice. MacKinnon goes on to suggest that “to endure among other species, you must experience the world as a place you share with them”. If we wish to share the world with wild creatures and natural processes, we owe it to ourselves to engage with them on their terms.

Consider the fact that most modern human beings eat next to nothing that is hunted or gathered from the terrestrial surface of the earth. This is an outcome that would strike our ancestors as bizarre if not apocalyptic, and yet it can’t be said to be the product of choice. We drifted to this point, generation by generation.

J.B. MacKinnon in "The Once and Future World"

Let me clear about what this is not. I dislike dead-end arguments in discussions about ethics. It might be tempting to dispute the suggestion that death and killing are equal parts culturally contingent concepts and natural parts of the world, as simply a hunter’s way of justifying his own actions. That has been suggested to me before and I will humour that idea, but it is far more complex than that. Human ethics change over time to incorporate new ideas and knowledge and this changing is precisely what keeps ethics strong and meaningful. Therefore, the suggestion that any single argument can settle an ethical debate is unconvincing at best and suspicious at worst. This is not a claim that killing wildlife is morally defensible because “we have always done it”. I don’t believe that historical precedent justifies continued practice. However, in the same way that history does not justify the present, neither can it be disregarded as irrelevant. So I do think that the long history of interaction between humans and wildlife that has always involved a predator-prey relationship makes the conversation worth having in light of that history and not in exclusion of it. Cultures and belief systems are built upon shared experiences and give rise to knowledge systems and worldviews that are rooted in the places of those experiences. It is the diversity of these cultures that contributes to different understandings of what it means to kill an animal and our conversations on the ethics of killing and using animals must include space for the wide variety of cultural views that exist in the world.

Multiple Worldviews

Our evaluation of the ethics in killing animals for our own uses is bound to be informed in some measure by our understanding of what death means and the subsequent emotions we attach to dying and being dead. It is helpful to consider examples of different cultural understandings of death. These contrasting worldviews around death mean that understandings about the relationship enacted with an animal in the act of killing it can also be very different. Bear in mind that I am highlighting two examples here and that the diversity of human cultural perspectives is nearly as wide and deep as the biodiversity of the natural world itself.

The dread of something after death, / The undiscover’d country

"Hamlet" by William Shakespeare

The Reverend Charles A. Curran, Professor at Loyola University of Chicago, discusses an understanding of death informed by Judaeo-Christian traditions. Curran explains that in Christian worldviews, death “immediately invokes in us the emotion of fear”. This fear of death is not so much a fear of the physical process of dying, but rather “the notion of the beyond that the word ‘death’ brings to us, because its fear is a fear of the beyond”. This fear is also related to the gravity of having to weigh the morality of our lives and what Curran describes as an “extreme ego anxiety about passing into nothingness” – the fear of irrelevance and being forgotten. There are other more obvious teachings in Christianity about what killing means for the morality of our own lives.

A Judaeo-Christian view of death has been imprinted on some of Western culture’s most influential pieces of art and literature, and it is perhaps only natural that our feelings around our own death would be imparted onto animals when we consider their death. Daniel E. Van Tassel, Professor of English at Muskingum College, notes “the stamp of such Christian views of death” in the “expression of fear at the imminence of death” among a number of Shakespeare’s characters. Van Tassel cites three reasons to fear death in Judaeo-Christian traditions: we fear losing the enjoyment of life and worldly pleasures, the emotional and physical pain that comes with death, and the eternal misery after death. In considering how such a culturally-dominant, if latent and subconscious, understanding of death may impact our view of killing animals, we can certainly identify in animal-rights and other anti-hunting/trapping campaigns references to the second fear of death: fear about the pain and suffering that killing brings. In this fear we see MacKinnon’s characterization of death, “that ordinary horror”.

Like other northern hunting peoples, many Yukon First Nation people conceive of hunting as a reciprocal social relationship between humans and animals.

Paul Nadasdy, in "Agricultural metaphors and the politics of wildlife management in the Yukon". 

In a book chapter I have frequently returned to in discussions over human-animal relationships, Paul Nadasdy, Associate Professor of Anthropology at Cornell University, discusses the contrasts between Western and Yukon First Nations’ understandings of the concept of wildlife management, focusing particularly on contrasting notions of ownership and control between cultures. Within a Yukon First Nations worldview, humans and animals interact on the basis of a reciprocal social relationship defined by the need to uphold certain responsibilities. Humans hunt wildlife but do so within the context of specific practices designed to maintain the relationship, practices that vary between cultures, but “commonly include the observance of food taboos, ritual feasts, and prescribed methods for disposing of animal remains, as well as injunctions against overhunting and talking badly about, or playing with, animals”. Maintaining the social relationship one has with animals is of utmost importance and in this particular cultural worldview, involves killing.

There is an element of control and agency that is important in understanding the contrast between different worldviews. In a Western worldview, humans are most commonly positioned above and in control of nature: the world is here to be used by humans. In, for example, a Yukon First Nations worldview, animals have agency and can choose not to present themselves to human hunters. Humans must therefore fulfill certain social obligations towards animals and these obligations are often carried out through hunting. The concept of killing and what it means to kill an animal is thus conceived of quite differently in a Yukon First Nations context than one dominated by Western knowledge and cultural traditions.

The idea that there exists a plurality of knowledges informed by one’s culture must accompany us into ethical conversations and decision-making around the use of animals. We must remember that in many cultures, a context of respect and gratitude is the very the foundation of how humans have come to understand a relationship with animals that involves killing.

Conclusions

I am not a religious person and I would not even suggest that I am spiritual. I have come to understand my actions and morality on my own terms and I have tried to inform that understanding as much as possible by lessons in nature, though inspiration for this understanding can come from many places. I want to make it clear that caring deeply about wildlife is not dependent on religious or spiritual guidance; I have thought and felt deeply about both the individual animals I have killed and about the populations and species of which those individuals were a part. When I kill an animal, there is an intense and undeniable connection with that individual – from the moment I first see it to every single time I cook a portion of it – and there is also a connection with that animal that feels more historic, a sense of shared history on the landscape. Animal-rights campaigns often focus on individual animals that have been given human names. This kind of anthropomorphism often loses the ability to situate the relationship between human and animals on an evolutionary scale. For me, it is precisely the simultaneous feelings of intense personalization with an individual animal and a depersonalization with the awareness that there is a deeper historic interaction that we are a part of that gives the encounter so much meaning.

One thing that many of us can agree on is that healthy ecosystems and wildlife populations are critical for the survival of our species and this planet. We might also agree that maintaining healthy ecosystems and wildlife populations depends on human appreciation and valuation of those places and species and in order for humans to care about and take care of the natural world, they need a personal relationship with it. It may be that some wish to redefine the foundation of this relationship in a way that reflects changing social and cultural norms, but this cannot be taken for granted and this new foundation cannot be laid without conscious and thoughtful reflection, otherwise we risk losing the historic relationships within which both humans and animals have mutually evolved.

We may personally disagree with particular conservation policies or strategies, but it is imperative that we maintain our connections with animals and understand that there are cases where this connection takes place through an interaction that involves death. I personally consider ethical concerns about animal welfare as one of our most important considerations in killing animals. However, when engaging in discussions with one another over the ethics of using animals, we need to be conscious of the foundational assumptions on which these conversations are built. We need to identify and critically reflect on the culturally specific concepts we bring to our decision-making around killing and understand and respect that ethics are a sliding scale throughout the world.

In doing so, we may find that misunderstandings and disagreements run deeper than the specific applications and policies we find ourselves debating and that we gain much more from engaging with a plurality of ethical perspectives than from disregarding them.

It's our first news roundup of 2018 and we want to start off the year asking this question: fake fur vs real fur, which is better? Well, all of us fur lovers know the answer but sadly a lot of people think that fake fur is a good alternative to real fur. Those same people also tend to care about the environment and want to protest pipelines, so it was time to set them straight. That's why the International Fur Federation produced this excellent video, highlighting the dangers of plastic pollution from synthetic fabrics. Fake fur vs real fur - it is obvious that real fur is the better choice for the environment and our planet. (Interested in the history of fake fur? This is worth reading.)

Wild Fur Prices Up

Speaking of the environment, the stewards of the land (otherwise known as trappers) are seeing some increases in auction prices, both at the Thompson Fur Tables and the Fur Harvesters Auction (pictured). But trapping isn't just about making money, it is also about passing down skills from one generation to the next, managing wildlife populations, returning to rural roots, and living off the land.

The trapline may seem very far away from a fur store in Manhattan, but the two are quite connected. Unfortunately for the furriers of NYC, rising retail rents are forcing some independent businesses to close down. If that's not bad enough, thefts of fur coats are also a threat.

But retailers are used to weathering challenging times, and it is not all bad news. British retail trade magazine Drapers surveyed some premium retailers and many of them named fur items as some of their bestsellers over the holidays. Speaking of the Brits, British Vogue had a fur ad in its pages recently, and the activists were not impressed. Maybe the magazine is finally realising that its selective no-fur policy is quite hypocritical when it frequently features exotic skins, sheepskin, and leather.

Fur Trim Works

One of the main criticisms we hear from activists is that fur is often used as trims, and fur trims are not effective in keeping people warm. Finally, we have proof that this is not the case. There is a science behind why real fur hood trims are effective (pictured) and we explored that topic in a recent blog post about fur hood trims. That won't stop the activists trying to shut us down, but we hope that this war will be one of facts. Proof that fur trims are effective only strengthens our industry, and when it comes to fake fur vs real fur, the natural, biodegradable, sustainable option always wins.

Let's end this month's roundup with a few important news stories that caught our attention.

Here are ten organizations that you should never give donations to.

This Greenville fur company makes outfits for Hollywood.

Even if you are a vegetarian, you still have blood on your hands.

Let's talk about trophy hunting and conservation.

Here is what to do if you fall through the ice.

The fur industry is launching a global campaign to promote sustainable fur, and the environmental benefits of using real fur over petroleum-based synthetics, including fake fur.

A hard-hitting video produced by the International Fur Federation is being launched in key markets around the world. In the accompanying press release, Mark Oaten, CEO of the IFF said: “It’s time to call out the fake news about fake fur.” Fake fur is being promoted by animal activist groups as the ethical alternative to real fur.

Sustainable Fur, the campaign video, shows the environmental damage that is being caused by plastic-based fake fur and other synthetics. In North America, the video was prominently promoted on the website of Women’s Wear Daily for a week, before being distributed more widely. In addition to Canada and the US, the video is being promoted in China, Japan, Taiwan, Korea, Russia, Argentina, Brazil, and throughout Europe.

“Natural fur is the responsible choice when compared with fake fur or other synthetics,” said Mark Oaten.

“The consumer is being fed a constant diet of fake news by activists when it comes to fake fur,” he said. “Meanwhile, scientists are warning that plastics should be eliminated as much as possible from the retail chain.”

The video shows how fake furs and other synthetics are creating major environmental problems because they are made from fossil fuels (non-renewable resources) and are being linked to the release of microfibers into the environment.

“These are plastics that take decades to biodegrade – if they biodegrade at all – and we are now learning that they are entering the food chain and being consumed by marine life, and eventually by us,” said Oaten.

“Real fur is the sustainable alternative. It is natural and provides decades of use for the consumer.”

The video explains that farmed fur animals (primarily mink and fox) are fed left-overs from our own food supply – the parts of fish, pigs and chickens that humans don’t eat. The manure and other wastes from fur farming are composted to provide bio-fuels or natural fertilizers, completing the agricultural nutrient cycle. This is a much more sustainable and ethical alternative than dumping such wastes in landfills.

SEE ALSO: Fur farming: Nothing is wasted, at Truth About Fur

The production of wild fur is strictly regulated to ensure that only part of the naturally-produced surplus from abundant populations are used. This is an excellent example of the sustainable and responsible use of renewable natural resources, a key environmental conservation principle promoted by the International Union for Conservation of Nature (IUCN) and other conservation authorities.

Many furbearing species must be culled to protect property, livestock, natural habitat and endangered prey species, or even human health, whether or not we use fur. Overpopulated beavers can flood farmland, forests, roads or homes. Overpopulated raccoons and foxes can promote the spread of rabies or other dangerous diseases. Coyotes are the number-one predator of young calves and lambs on ranches. Coyotes, raccoons and foxes must be controlled to protect vulnerable populations of ground-nesting birds and the eggs of endangered sea turtles.

SEE ALSO: Reasons we trap, at Truth About Fur

The new video campaign is being released as the fashion industry and consumers are beginning to discuss more seriously the environmental impact of our clothing choices. The confusion caused by animal activist campaigns became apparent when Gucci CEO Marco Bizzarri recently announced that his company would stop using fur “because of their commitment to sustainability”. As Truth About Fur explained in "Fur-free Gucci policy contradicts company's 'sustainability' claims", the brand's decision to turn away from fur reveals an astonishing misunderstanding of the real meaning of sustainability.

SEE ALSO: Sustainability: Why is Gucci so confused?

The first major campaign to promote the fur trade’s important sustainability credentials was launched by the pioneering website Furisgreen.com. This website has attracted considerable media attention, helping to spread the message. It is expected that the new IFF Sustainable Fur video will also generate media interest in response to press releases that were distributed simultaneously in North America, Europe and Asia.

Help to Share the Message

To help spread the message, retailers, manufacturers and people in every sector of the fur and fashion industries are being encouraged to post the new IFF Sustainable Fur video on their websites and Facebook pages.

“At a time when consumers are becoming more interested in understanding the environmental impact of what we buy and wear, we have an excellent opportunity to explain why fur is a sustainable and responsible choice,” said Teresa Eloy, Managing Director of the Fur Council of Canada.

“This video presents some important facts about the environmental credentials of fur in a succinct and easy-to-understand way,” said Keith Kaplan, of the Fur Information Council of America. “This is an exciting campaign and we are encouraging retailers across the country to post and share this hard-hitting video.”