Are you interested in studying fur design and learning the technical skills involved in producing fur garments and home accessories? There are only a handful of courses around the world that teach these skills, and one of them is in the north of Finland.

The first thing that caught my eye when I walked into the fur design studio at Centria University of Applied Sciences were the fox pelts. Everywhere. Scraps of fox in boxes, coloured fox pieces being sewn into garments, rails of fox clothes, and the pièce de résistance, a multi-coloured fox beanbag chair (to die for would be an understatement here).

But then again, what would you expect when taking a fur design course in the country famed for its fox pelts?

While it may seem remote, Pietarsaari, a town with a population of just 20,000, is a great place to study fur design. This is the epicenter of Finland’s fox farming industry, and it helps to have great resources nearby.

The Center for Fur Design is situated in the Allegro campus of the Centria University of Applied Sciences, in the town centre of Pietarsaari. It offers a Bachelor of Business Administration with a specialisation in fur design and marketing.

The curriculum features courses in handling fur, the properties of the raw material, as well as design and construction of products made from fur and leather. With close relationships and proximity to many fox farms, students are able to learn about the farming and access a great deal of very beautiful raw materials. On the business side, they will learn business, economics, management, and communication skills.

In addition to the degree course, Centria University of Applied Science also runs the FutureFOXstudio, an initiative that serves the fur trade, including companies, designers, teachers, and students. They offer creative workshops, product development services, international marketing, and tailored modules on fur design and related topics.

Are you interested in mastering the skills of fur design and business administration? The bachelors lasts three and a half years. And while you might find yourself a bit isolated that far north in Finland, rest assured you’ll be in good company. There are plenty of fox farms in the neighbourhood.

This is the third installment in our Hypocrite series, aimed at exposing the celebrities and professionals whose anti-fur arguments are full of holes. Today we are talking about singer-songwriter and TV presenter Brian McFadden.

Your first thought is probably “Who the heck is that and why do I care?” We realize that someone who rose to fame with an Irish boy band called Westlife isn’t exactly worthy of a column here, but this was one hypocrite we just couldn’t resist, because it was TOO EASY.

The Hypocrite: Brian McFadden, ex-boy band singer, now TV presenter and singer-songwriter, who is also the star of PETA’s latest anti-fur campaign (see above).

The Hypocrisy: We’ve gotten into the habit of doing a little bit of research on PETA spokespeople, so after seeing the new campaign, we wandered over to Brian McFadden’s Instagram page, hoping to find a photo of him eating a burger or wearing leather shoes. But what we found was even better. We found a photo of him, less than a year ago, wearing fur!

You are probably thinking, as we did, what if it's fake? Well, PETA condemns wearing fake fur as well as real, so either way he'd be an odd choice for a spokesman. (PETA also believes people shouldn’t have pets, but that’s another story!) But we checked anyway.

Our lead was a tag on Brian's photo to fantastic British accessory designer Charlotte Simone, who works in both real and fake fur. So we emailed the brand and asked if the item was still available. A representative confirmed Brian's scarf is not only still available, but is made of real fox fur. And here it is!

What they say: PETA says, “Brian knows that just like dogs, minks are sensitive animals with emotions and the ability to feel pain – and they deserve better than to be killed for a frivolous fashion accessory.” (Luckily scarves aren’t frivolous fashion accessories, they play the very important role of keeping our necks warm when it's freezing cold!)

What we say: Charlotte Simone makes some seriously beautiful fur accessories, so we totally understand why Brian wears one. But it is all wrong for him to wear fur and campaign against fur at the same time!

Brian, it's time to decide. Either ditch your beloved fur, or - much better - keep it, be warm, be stylish, and ditch PETA.