Like any advocacy group, People for the Ethical Treatment of Animals (PETA) thrives on media attention, and when a campaign generates that attention year after year, you keep it going. That's how it has been with PETA UK's 20-year campaign to have bearskins removed from the heads of the King's Foot Guards.

As long as PETA fails to achieve its goal – something it's "successfully" failed to do since 2002 – this gift just keeps on giving. Indeed, so successful has PETA been at failing, that cynics now wonder whether it wants to win at all, since winning would kill the goose that lays the golden eggs.

Bearskin caps are actually worn by the military and marching bands of no fewer than 10 countries, including Canada. But above all they are associated with British pomp and circumstance, and are a must-see for any tourist visiting London. It's hard to imagine the Changing of the Guard without them.

For the last two decades though, PETA has been badgering the UK's Ministry of Defence (MOD) to drop bearskins and go fake instead. True, the synthetic replacements would be made from polluting petroleum, but PETA calls them a "vegan upgrade", so they must be good for the planet, right?

To no one's surprise, the MOD has resisted – in deeds if not always in words. And all the while, PETA has milked the to-and-fro for its endless supply of free publicity.

Life of Its Own

When PETA started this campaign, it probably never dreamed it would take on a life of its own.

Its humble beginnings came straight out of the standard PETA playbook. Pick a target (the Guards), trot out the usual stories about how terribly animals (black bears) suffer, then see if the media would take the bait.

Not interested, said the MOD. The Guards took "great pride" in wearing an "iconic image of Britain", and wearing plastic just wouldn't be the same.

But unlike the MOD, the media were very interested, because the story provided a perfect mix of what readers craved. The visuals came easily: a spectacular photo (or five, for the tabloids) of Guards on parade (just as we have done), with the Queen or other prominent royals for good measure. Then the text need only mention the royal family and suffering animals to provoke a range of strong emotions, and a PETA spokesperson would happily provide the mandatory quote while blowing their own horn. Perfect for selling papers, and perfect for PETA.

Indeed, the free publicity came so easily that PETA just had to keep it going, but how? Then it had a brainwave: offer the MOD a fake alternative specially developed to meet its requirements, and hope the MOD played along. Crucially (some say naively), the MOD did just that, agreeing to test whatever PETA came up with. PETA's foot was firmly in the door.

And so began PETA's partnership with fake fur maker Ecopel, knowing that if they could keep supplying prototypes, headlines would be guaranteed at least until the MOD capitulated, and that could take years.

Since 2015, the MOD has conducted tests on four iterations of fake bearskin, and each time determined that they don't meet requirements. PETA, meanwhile, says its latest offering meets, or even exceeds, those requirements, and is now threatening legal action, accusing the MOD of failing to fulfill its "promise" to carry out a proper evaluation.

All the while, fresh publicity is generated for PETA every time photos of glamorous Guards and royals adorn the media. And this will continue for as long as PETA keeps feeding the media fresh hooks to hang their stories on. Next, presumably, will be the lawsuit itself, but whether it is thrown out or not, PETA will be there, lapping up the attention.

Trans-Atlantic Cooperation

Of course, the MOD realises now that it's painted itself into a corner, especially when it has to answer questions in Parliament, as happened this July. So all the fur trade can do is ensure the MOD has the best information available.

Particularly concerned is the Fur Institute of Canada (FIC), since the bear pelts used in the MOD's bearskins are sourced exclusively from Canada.

"The good news is that the MOD are completely on-side," says FIC executive director Doug Chiasson. "They understand that Canada's black bear harvest is strictly regulated and informed by both the best available science and Indigenous knowledge. They know that black bears are abundant here, and that they must be managed to ensure the health of the overall population while limiting human-wildlife conflict. And particularly important in the battle against PETA, they know that we don't kill bears to order. The same number of bears will be hunted whether the MOD buys them or not."

SEE ALSO: Doug Chiasson: What does the Fur Institute's New ED Bring to the Table? Truth About Fur.

The FIC and MOD have also discussed all the benefits of natural fur compared to the petroleum-based variety. It's a renewable natural resource, fur garments last for decades, and they biodegrade at the end of their long lives.

"They get all this," says Chiasson. "They get that synthetics are polluting, that microfibres are piling up in our oceans and even in the food chain, and that they don't biodegrade. They get the importance of wildlife management, and of adherence to the Convention on International Trade in Endangered Species."

But that doesn't mean it's time to relax, he cautions.

"Just because the MOD has all the arguments on its side, doesn't mean we've won. Under the current Conservative government, bearskins are probably safe, but with the UK's departure from the EU, pressure is mounting to ban all fur imports. If Labour wins the next general election [to be held no later than January 2025], the future of bearskins will be up in the air. So we must remain vigilant, and continue to ensure that the MOD and other parts of the UK government have the most accurate information at their fingertips to fight the disinformation from PETA."

Meanwhile PETA UK just keeps counting all the golden eggs this goose has laid, and wondering how long it will live. Obviously the MOD doesn't want PETA to win, but maybe PETA is in no hurry to win either!

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In his 2012 book The Righteous Mind: Why Good People Are Divided by Politics and Religion, social and cultural psychologist Jonathan Haidt explains why people hold such wildly differing beliefs and why others’ views seem so illogical. Understanding his arguments may be key to reversing the decline in support for various animal uses seen in urbanised societies, and ensuring industries such as the fur trade still have a future.

Ethics (morality) is about the way in which people want to act. Ethics invite us to do the right thing. That there is not always agreement about what is right in a particular case, as for example using animals for food or fur, is due to the fact that morality is partly innate, and partly learned and influenced by the environment (urban or rural) in which someone grows up.

SEE ALSO: Is it ethical to wear fur? Truth About Fur.

According to recent analyses, our ethical behaviour is based on a matrix of six moral modules that have arisen in our brains during our evolution. The trapper in the North, the cattle farmer in the countryside, and the animal activist in the city centre of a Western country, all have a moral vision based on a moral matrix formed by these six universal modules in their brains.

Every society builds its own moral matrix because its moral values, claims, and institutions rest differently on each of the six moral foundations. The moral matrix built in the brain of young people in a hunting culture will be different from those in an agricultural culture, or in a modern industrialized culture where most people live in cities completely distanced from nature. That is why our judgment of whether something is good or bad is partly connected with the human and world vision presented in our environment. The differences in sensitivity to the various six moral matrices explain the different moral visions that individuals take on certain social issues within the same society.

This moral matrix in our brain produces quick, automatic gut reactions of sympathy or disgust when certain things are observed. These then lead to a judgment as to whether something is good or bad. First comes the feeling, then comes the reasoning.

Haidt describes this by using the metaphor of an elephant and its rider. The elephant represents our automatic intuitions. This is about 99% of our mental world, the part that has been around for a very long time where the automatic processing of information, including emotions and intuition, happens. Evolutionarily speaking, the rider has only recently joined.

When Homo sapiens developed the capacity for language and reason during the last 600,000 years, the automatic processing circuits in our brains didn’t suddenly stop and allow themselves to be taken over by reason. This ensures the controlled processing of information and our “Reason why something is good or bad”. The rider reasons afterwards about what the elephant felt.

The rider (the language-based reasoning) acts as the elephant’s spokesperson, and is very good in making post hoc justifications for everything the elephant has felt. Within a fraction of a second of us seeing or hearing something, our elephant already starts to lean in a certain direction, and this tilt to a particular side influences what we think and say next. By leaning to one side, the rider has little or no interest in the other side of the story. After all, his function is not to find the truth, but to seek arguments to explain why the elephant leans to one side.

The metaphor of the elephant (automatic intuition) and its rider (reasoning), stating that the rider is at the service of the elephant, does not mean that we never question our intuitive judgments. The main reason we can change our minds about moral issues is through interaction with other people. After all, while we are very bad at finding evidence that undermines our own beliefs, others are happy to do this for us, just as we are quite good at finding fault with the reasoning and beliefs of others.

If we want other people to be open to our side of the story, we must first tilt their elephant to the other side. This is not possible by using rational arguments alone. We must look for something emotional, something that acts on their gut feeling, that makes their elephants lean to our side and opens their minds to our arguments. Animal activists, like all populists, are very strong on responding to the gut feeling of the people and make sure that the elephant leans to the side they want. Lies and deceit are not shunned by these people. Just think of the notorious staged video, in 2005, of a raccoon dog being skinned alive for its fur.

The animal-use sector has a much harder time appealing to people’s gut feelings. In an urbanized society, more and more people are developing a moral matrix that is intuitively negative for this sector, in large part because of propaganda from animal activists. The fur trade, for example, has endured this negative propaganda for fully 40 years. The impact of this propaganda on the general public can be explained in the same way as advertising: tell someone a thousand times that food X is healthy, and after a while he or she will be intuitively convinced of that fact. Therefore, it will be vital for the fur trade to find that emotional gateway to open the elephant to our arguments.

Fur checks all the boxes: production is sustainable, animal welfare standards are high, businesses are small and artisanal, and the end product is natural, long-lasting and biodegradable! But as long as we cannot hit the gut feeling of the general public growing up in the city, our rational arguments will fail.

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What Are the Six Moral Modules, and Which One Guides the Animal Rights Movement?

Jonathan Haidt summarises his six moral modules as follows:

“1. The care/harm foundation: evolved in response to the adaptive challenge of caring for vulnerable children. It makes us sensitive to signs of suffering and need.

“2. The fairness/cheating foundation: evolved in response to the adaptive challenge of reaping the rewards of cooperation without getting exploited. It makes us want to see cheaters punished and good citizens rewarded in proportion to their needs.

“3. The loyalty/betrayal foundation: evolved in response to the adaptive challenge of forming and maintaining coalitions. It makes us trust people that are team players and hurt those who betray us or our group.

“4. The authority/subversion foundation: evolved in response to the adaptive challenge of forging relationships that benefit us within social hierarchies. It makes us sensitive to signs of rank and status and to signs of other people behaving or not behaving properly, given their position.

“5. The sanctity/degradation foundation: evolved in response to the adaptive challenge of the omnivore’s dilemma, and then to the broader challenge of living in a world of pathogens and parasites. It makes it possible for people to invest objects with irrational and extreme values which are important for binding groups together.

“6. The liberty/oppression foundation which makes people notice and resent signs of attempted domination. It triggers an urge to band together to resist or overthrow bullies and tyrants.”

Since the sensitivity to each of these six moral modules is not the same for everyone, everyone possesses their personal intuitive moral matrix. For example, there are people who are extra sensitive to the caring/harm, fairness/cheating and liberty/oppression foundation, but usually little sensitive to the loyalty/betrayals, the authority/subversion and the sanctity/degradation foundation. There are also those who have a more spread sensitivity on all six moral foundations, and whose sensitivity for the first three foundations is less pronounced as compared to the first group.

There are also people whose moral matrix is ​​triggered on almost only one module. These then become moral extremists who have a principled ethic. The convinced animal activist is such a person. Everything is reduced to one principle and everything else is irrelevant in their eyes.

The ideologically driven animal activist has a very pronounced sensitivity to the liberty/oppression foundation and not, as we might expect at first sight, to the care/harm foundation. The latter is the case with people who are committed more to animal welfare and who believe that people should be allowed to use animals for human purposes.

SEE ALSO: Animal welfare vs. animal rights: An important distinction. Truth About Fur.

In the first sentence of the introduction to his 1975 book Animal Liberation: A New Ethics for Our Treatment of Animals, Australian philosopher Peter Singer writes: “This book is about the tyranny of humans over animals.” Further in his introduction, he states that he “does not feel any love for animals”, but that he wants to end oppression and exploitation, wherever they may occur.

The animal rights activist plays with the general public on their care/harm foundation but their own motivation is the liberty/oppression foundation and their goal is therefore an end to the use of animals for human purposes, not animal welfare. Animal welfare is just the lubricant used by this movement to help it in its attempt to force its moral vision and way of life upon us.

The strength of this animal rights movement is the moral conviction that they are fighting a right fight.

However history shows that moral convictions can have enormous practical consequences. A recent example is Marxism. Marxists saw their beliefs not merely as personal views, but as absolutely certain scientific knowledge. Their socialism thus became “inevitable” and they had the future on their side, as it were. “History is on our side,” they liked to say. Their enormous self-confidence made them very intolerant of dissenters. Seventy years after Karl Marx’s death, about a third of humanity lived under regimes that called themselves “Marxist”. Instead of the expected ideal and just society, Marxist rule produced poverty and tyranny. When it became clear that the facts did not agree with Marx’s theories, so-called “revisionism” arose. Several Marxist thinkers tried to match Marx’s theories with the facts — and the facts with Marx’s theories.

Marxism was a stunning phenomenon because its ideas triumphed while on a practical level it failed permanently and the societies it spawned collapsed or eventually turned away from their Marxist policies.

In this area I see parallels with the animal rights movement and its leaders. They are also firmly convinced that they are right, and regard animal rights as a logical historical extension of rights for ethnic minorities and women, although this comparison does not hold. They also claim that acceptance of animal rights is “inevitable”; it is only a matter of time before anyone who disagrees sees the error of their ways. They also claim that their ideology is scientifically substantiated. And they, too, often adopt an intolerant attitude towards philosophies of life that do not fit their needs. Their views on animal rights are not open to discussion. The appearance of being open to collaborating with others is only part of a deliberate strategy to create a society free of all animal use.

The animal rights movement calls its own principled statement – that animals have the right to be left alone and live freely and undisturbed – the only morally correct position. To live up to this statement, it must curb the freedom of the human animal. Freedom of choice, inherent in being human, must be limited by law to the choice of those who claim to defend the freedom of all animals!

Wanting to apply the principle of moral equality also to beings who have no morality leads to absurd situations and takes us far from reality. It is very easy to point to an animal from a privileged situation and say, “We are not going to use that anymore”, but all things considered, such a method is worthless.

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Animal welfare and sustainability are both commendable goals for any company’s strategic plan, but they’re also like chalk and cheese. They’re unrelated, which means you don’t advance one by advancing the other. Yet these days, whenever a designer, brand or retailer announces it is dropping fur supposedly for animal welfare reasons, it also claims this will make it more sustainable. This is totally illogical, and they must be called out for it.

Worse still, the deceit appears to be intentional, not just the result of lazy thinking. In a conscious and cynical bid to associate themselves with two of the hottest buzzwords in marketing today, companies are pitching the message, “We believe in animal welfare and sustainability, so we won’t be using furry animals anymore. (Just don’t ask about all the other ones.)”

So why should the fur trade cry “Foul”? Because sustainability is the strongest argument in favour of fur, and we need to defend it against misuse. Now the debate is being twisted and co-opted to make it appear that fur is the very opposite of sustainable.

First let’s look at sustainability and animal welfare separately, and then see how some sneaky companies pretend they are related.

Sustainability Is One Thing …

Just about every business today claims to be striving for greater sustainability, and with good reason. Not only is it good for the planet, it also sells! It’s something customers want to hear. So even if your business is not sustainable today, at least say you are trying, and promise some vague delivery date like 2030.

For a few lucky industries, including the fur trade, sustainability has already been achieved. Historically, it wasn’t always the case, as some wild species were over-harvested. But with the advent of fur farming and a raft of regulations covering harvest sizes and trade, the modern industry has become a model of sustainability.

Here are its main credentials:

• Furbearers, whether trapped or farmed, are a renewable natural resource.
• No endangered species are used.
• Fur farming provides extra protection for wildlife as production can be adjusted to meet changing demand. (This is true for all livestock farming.)
• Farmed furbearers consume leftovers from the production of human food.
• Trappers provide vital information and assistance to wildlife managers.
• Fur is fully biodegradable, even after processing, no matter what animal rights groups claim.
• A fur garment can last for decades, or be restyled as fashions change. It is the complete opposite of wasteful “fast fashion”.

These credentials look even stronger when you compare real fur to fake fur made from non-biodegradable, non-renewable oil.

… Animal Welfare Is Another

Animal welfare is a different issue entirely. While sustainability is concerned with quantifiable inputs such as reproduction rates and environmental impacts, animal welfare deals with the quality of life and death of the animals we use.

It’s difficult to explain in logical terms how companies bundle animal welfare and sustainability together, because the “logic” they employ is false. They first present an erroneous argument, hope we don’t notice, and then use this argument to justify their business strategy. It’s like saying, “2 + 2 obviously equals 5, we can all agree on that. So now let’s focus on that number 5.”

The false logic they want us to fall for is typically along the following lines. “Treating animals well will result in a kinder and gentler world, which we all want to live in. That world must also be sustainable. Therefore, being kinder to animals is integral to ensuring the future sustainability of our planet. And since it’s impossible to achieve an acceptable level of welfare in the fur trade, the most sustainable option is not to use fur at all.”

QED: Fur is unsustainable.

And when you’ve finished wrestling with the twisted logic, take special note that companies are using it only to justify dropping fur. Not leather. Or feathers. Or any other animal products. For these, it’s business as usual. In other words, the level of animal welfare in producing crocodile handbags or goose down is acceptable, and therefore these products are sustainable. What?

Case Studies

Now let’s look at three real-life examples of fashion companies that have dropped fur, and see the knots they tie themselves in to justify it.

Gucci: In 2017, CEO Marco Bizzarri shocked the fashion world by announcing that his company would be dropping fur. He also announced that Gucci had signed on to the Fur Free Retailer program of the Fur Free Alliance, a group that, in its own words, wants to end the fur trade by “raising the serious animal welfare issues related to fur farming and trapping.” The Alliance expresses no interest whatsoever in promoting sustainability. But still, Bizzarri described Gucci’s move as demonstrating “our absolute commitment to making sustainability an intrinsic part of our business.”

The remarkable thing was that only the fur trade challenged Bizzarri to explain how jumping in bed with an animal rights group and dropping fur would make Gucci more sustainable. The media were all over the dropping fur part, but not one journalist questioned the logic. Why was real fur unsustainable? Was fake fur more sustainable? And why was Gucci not dropping leather, exotic skins and feathers too?

So in one fell swoop, Bizzarri framed Gucci as loving both animals and the planet, and he got away with it.

Nothing has changed since either. If you want to know more about Gucci’s stance on animal welfare, the go-to document is titled – wait for it – Gucci Sustainability Principles! This 21-page document on sustainability refers to animal welfare no fewer than 40 times. And there are three whole pages devoted to the “Kering Animal Welfare Standards” (Kering being Gucci’s parent). Why these in-house, self-serving animal welfare standards belong in a document on “sustainability principles” is not explained, but clearly we are supposed to accept that animal welfare is an integral part of sustainability.

Canada Goose: Known for its iconic performance parkas with coyote trim, Canada Goose is now in a tricky spot PR-wise, largely of its own making. For decades, it was a strong advocate of fur as a sustainable natural resource – an industry leader, in fact. Indeed, a page still on its website but that will presumably disappear soon, states: “We remain committed to the functionality and sustainability of real fur.” Then last June it announced that it was dropping fur.

Observers were in no doubt that this was a response to relentless pressure from animal rights groups, but CEO and president Dani Reiss wasn’t about to admit this. Instead he dug himself a hole, saying, “This decision was driven by our commitment to sustainability …”

So the official line is that Canada Goose is dropping fur voluntarily, as part of its ongoing commitment to sustainability, and you can believe that if you want. But the really tricky part is that it can’t actually say fur is unsustainable, because it’s been saying the polar opposite for years. Which leaves us in the odd position of having to turn off our brains and accept that while fur is sustainable, “fur-free” is more sustainable.

And here’s what it looks like in practice:

This new page on the Canada Goose website sports the headline, “We’re going fur-free”, unquestionably an animal rights slogan with no connection to sustainability. But the subhead reads, “Our desire to evolve into a more sustainable brand continues.” No matter what explanation Canada Goose may have for this, it is impossible for a visitor to this webpage not to connect these two ideas. The message, intentional or not, is clear: Canada Goose is going fur-free BECAUSE it is more sustainable.

Mytheresa: And this quote says it all – no further explanation required. This August 26, the Munich-based luxury retailer announced it would not sell fur beyond 2022. Said CEO Michael Kliger, “At Mytheresa, we believe that sustainability is an important part of our future strategy, and this view is clearly shared by our customers, partners and employees. As we already stopped buying exotic skins in spring 2021, it was clear that going fur-free is the natural next step for Mytheresa. We are proud to be making this change and thank the Humane Society of the United States, Four Paws and the Fur Free Alliance for supporting this policy.”

Each company that drops fur will claim slightly different reasons for equating animal welfare with sustainability, but it always boils down to placing them in the best possible light for consumers. And it looks doubly great if you can check two boxes at the same time!

But it’s all nonsense. Animal welfare and sustainability have as much in common with each other as chalk and cheese. It’s also damaging to businesses that really are sustainable, like the fur trade. And that’s why companies that practice this deception should be called out.

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The following letter was first published by Powell River Peak in response to the January 30 article "David Suzuki and scientists call on government to end fur farming in Canada,"

David Suzuki styles himself as an environmentalist, so it is surprising he recently sent a letter (co-signed by three other “scientists”) to the BC Minister of Agriculture criticizing mink farming.

Mink farming plays a key role in the agricultural cycle. Mink are carnivores and are fed leftovers from our own food production, the parts of chickens, cows, fish and other food animals we don’t eat (often as much as 50 per cent of biomass) – “wastes” that would otherwise end up in landfills. In turn, mink manure and carcasses are composted to produce organic fertilizers to replenish the soil. Nothing is wasted.

At a time when we are encouraged to buy better quality clothing and keep it longer, to reduce waste, using fur makes more sense than ever. Mink fur is a remarkably warm and long-lasting natural clothing material. We often see mink coats that are 30 or 40 years old, or older. Fur is one of the few examples of clothing that is passed from one generation to the next. A fur coat can also be taken apart and “restyled” into a new coat, or recycled to make vests, handbags or other accessories. After decades of use, old furs can be thrown into your garden compost where it will biodegrade completely.

SEE ALSO: The closer we look at the "green transition", the greener fur looks. Truth About Fur.

By comparison, synthetics from which 80 per cent of our “fast-fashion” clothing are now made are generally derived from petroleum, a non-renewable, polluting and nonbiodegradable material. Such synthetics may cost less than natural materials like fur, leather or wool, but they don’t last long – millions of tons of these nonbiodegradable synthetics are thrown into the trash each year. These synthetics also leach millions of microparticles of plastic into our waterways each time they are washed – plastics that are now being found in marine life. Not good for nature!

Claims that mink farming is “cruel” are also misinformed. Like other animal agriculture in Canada, mink farmers follow codes of practice developed by veterinarians, animal scientists and animal welfare authorities, under the auspices of the National Farm Animal Care Council. Mink farms in BC are inspected and licensed by the Department of Agriculture to ensure codes are followed. And farmers have every reason to ensure their animals have excellent nutrition and care: this is the only way to produce the high quality fur for which Canada is known internationally.

The mink on BC farms are not “wild animals,” as activists claim; mink have been raised on farms in Canada for more than 100 years. They are well adapted to farm life and physiologically different than their wild cousins.

Similarly, activist claims (parroted by Suzuki) that mink farming should be banned because mink can be susceptible to COVID-19 are not supported by science. Although COVID-19 has been detected on farms in four US states, top infectious disease expert Doctor Anthony Fauci and the US Centers for Disease Control have not recommended culling infected farms, let alone an end to mink farming. They have implemented quarantines and strict biosecurity controls – the same precautions that have been applied in BC. The fact that the virus has emerged on only two Canadian farms, nine months after the first cases were detected in Europe, shows that these biosecurity measures are effective.

SEE ALSO: With proper precautions, mink farms don't pose Covid-19 risk. Truth About Fur.

Suzuki’s call for a ban on mink farming is misguided. When Swine Flu (H1N1) and Avian Flu were found on farms, we didn’t all stop eating pork and chicken or close down pig and poultry farms (although that is what animal activists called for then, too); instead, farmers worked with authorities to responsibly contain and eliminate the viruses. That is exactly what mink farmers are doing now.

As Canadian farm families work to protect their animals and their livelihoods, they need our support, not unfair attacks from urban activists and their celebrity cheerleaders. For the producers’ side of the fur story, please visit TruthAboutFur.com.

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Quick to turn the misfortune of others to their own benefit, animal activists have jumped on reports about Covid-19 on mink farms in Europe (and some US states) to call for a complete ban on fur farming in North America. In media interviews and opinion pieces they are sounding the alarm that the SARS-CoV-2 virus mutated in Danish mink and, in some cases, was passed back to humans; this new mink-related strain could threaten the efficacy of future vaccines, they argue. Their fear-mongering received a boost when the Danish Government ordered the culling of millions of mink, citing the same concerns.

SEE ALSO: Covid-19 scaremongers wrong to pick on mink farms. Truth About Fur.

In fact, most public health authorities do not agree. The European Centre for Disease Prevention and Control issued a statement on November 12 in which it concluded that the overall level of risk to human health posed by SARS-CoV-2 mink-related variants is low for the general public, no different than other (non-mink) strains. (1)

World Health Organisation chief scientist Soumya Swaminathan said that “mutations [in viruses] are normal ... I don’t think we should come to any conclusions about whether this particular mutation is going to impact vaccine efficacy.” WHO spokesperson Dr. Margaret Harris added that some members of the international community and the media have misunderstood the threat level. (2)

Similarly, respected US virus expert Dr. Anthony Fauci said: “It does not appear, at this point, that that mutation that’s been identified in the minks is going to have an impact on vaccines and affect a vaccine-induced response.”  (3)

The World Organisation for Animal Health (OIE) stated that “although several animal species have been infected with SARS-CoV-2, these infections are not a driver of the COVID-19 pandemic; the pandemic is driven by human to human transmission.” (4)

Preventative Measures

The OIE does not propose mass culling of mink herds, let alone an end to mink farming. Rather, it advises a range of preventative measures including human testing; infection prevention and control for workers; animal testing and prevention of spread from animals; and the development of preparedness and response strategies. These are precisely the precautions that US and Canadian mink farmers have implemented to protect their animals, their own families, and the public.

North American mink farms, like most animal agriculture, maintain biosecurity protocols to prevent the spread of infection from wildlife or other farms. These measures were immediately tightened when it was learned that mink in Europe had contracted Covid-19 from humans. Only essential personnel are permitted onto farms, and workers who feel ill must be tested for Covid-19 before coming into contact with the animals. Masks, visors, and gloves are used when handling mink. If Covid-19 is found on a mink farm, this must be reported to the state or provincial chief veterinary officer and public health authorities, who decide whether further measures are required.

“The European situation gave us lead time to put stricter biosecurity into place,” said Matt Moses, a Nova Scotia mink farmer and president of the Canada Mink Breeders Association. No cases of Covid-19 have been found on Canadian mink farms, and while some cases were recently found on US farms, they appear to have been rapidly and effectively contained.

Mink farming is also very different in North America than in Europe. While some 3 million mink are being produced annually on about 200 farms spread out across Canada and the US, in Denmark, more than 1,200 farms were producing over 17 million mink in an area smaller than Vancouver Island -- or less than one-fifth the size of Wisconsin. The risk of inter-farm contagion is clearly far lower in North America.

Meanwhile, the “Cluster-5” Covid-19 mutation found on Danish mink farms has not been detected since mid-September, and has “most likely become extinct,” the Danish Health Ministry admitted last week. (5)

Neither "Cruel" Nor "Unnecessary"

None of this has dampened the enthusiasm of animal activists who sense an opportunity to deliver a body blow to the fur industry. There is no justification for taking even the smallest risk, because fur farming is “cruel” and “unnecessary”, they argue.

Cruel? In fact, animal welfare is a priority on North American mink farms. Producers work hard to provide their animals with excellent nutrition and care, as this is the only way to produce top-quality fur.

Unnecessary? Fur today is a sustainably-produced, hand-crafted, long-lasting, recyclable, and ultimately biodegradable, natural clothing material.

By contrast, the fake furs and other synthetics proposed by animal activists are generally made with petroleum, a non-renewable and non-biodegradable resource. These synthetics represent about 80 percent of our clothing, and leach millions of micro-particles of plastic into our waterways each time they are washed; plastics now being found in marine life. Cruelty-free indeed!

Mink are raised on small, family-run farms, supporting employment in rural communities. Mink help to reduce waste: they are fed left-overs from our own food production, the parts of cattle, poultry, and fish we don’t eat -- by-products that might otherwise end up in landfills. Mink manure, straw bedding, and carcasses are composted to produce organic fertilizers, replenishing the soil and completing the agricultural nutrient cycle.

As for the new risks posed by Covid-19, mink farmers take their biosecurity responsibilities very seriously, to protect their livelihoods, their animals, and their families. Of course, no one is obliged to wear fur -- or leather, or wool; or to eat meat or dairy -- but that does not give activist groups the right to unfairly attack the livelihoods and reputations of North American farming families.

NOTES:

1) Detection of new SARS-CoV-2 variants related to mink. European Centre for Disease Prevention and Control, November 12, 2020.

2) What's the science behind coronavirus? BBC, November 9, 2020.

3) Dr. Fauci says it appears Covid strain from Danish mink farms won’t be a problem for vaccines. CNBC, November 13, 2020.

4) Questions and answers on COVID-19. World Organisation for Animal Health, updated November 27, 2020.

5) Danish government may exhume hundreds of thousands of dead minks and burn them. Washington Post, November 27, 2020.

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This opinion piece by Truth About Fur's Alan Herscovici was published in the Vancouver Sun on July 22, 2020, under the headline: "BC mink farms are family owned and operated and these farmers respect animal welfare." Note: On August 17, the Utah Department of Agriculture and Food announced the first confirmed cases of SARS-CoV-2 on mink farms in North America.)

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In a July 13 column, Lesley Fox, executive director of The Furbearers, and infectious disease doctors Jan Hajek and Robert Reynolds played on concerns about COVID-19 to call for an end to mink farming in B.C.

To justify their proposal, the authors cited a recent Dutch government decision to close farms after a number of mink contracted the virus from infected workers, but they omit to mention that a politically motivated ban on mink farming was already coming into force in that country. The reaction of other European governments - including Denmark, the EU’s most important producer of farmed mink - was to enhance monitoring and established farm biosecurity measures.

In fact, antibodies for COVID-19 were also found in several farm cats in Holland. It’s known that cats, hamsters and other animals are also susceptible to COVID-19, and Dutch researchers believe the virus may have been spread between farms by feral cats. Interestingly, Fox doesn’t propose banning cats in B.C. 

The authors of the recent column acknowledge that “secluded mink farms are unlikely to be a major source of community spread.” This is true: in Holland, as a precaution, air and dust samples were collected in the vicinity of affected farms but no sign of the virus was found. The fact that mink are raised “behind closed doors” is reason for reassurance, not concern.

Claims that mink are 'hidden from public and government scrutiny' are simply not true.

Nonetheless, Fox et al. stoke fears that raising animals in an enclosed space might provide “favourable conditions for viruses to evolve towards more virulent forms.” This argument could apply to any animal husbandry, and vegan activists have already jumped on this bandwagon to call for an end to meat and dairy production. This ignores the fact that animal scientists have gained considerable knowledge about the relatively small number of species we raise on farms. Of much greater concern are pathogens spread by wild species - think mosquitoes - which are becoming especially unpredictable because of climate change.

Similarly, claims that mink are "hidden from public and government scrutiny" are simply not true. B.C. mink farms are licensed annually and inspected every two years (sometimes more often) by the Ministry of Agriculture’s compliance, operations and data officers. These officials report directly to the province’s chief veterinary officer.

Mink Farms Not "Factory Farms"

Like most animal agriculture in Canada, B.C. mink farmers follow codes of practice developed under the auspices of the National Farm Animal Care Council, with veterinarians, animal scientists and animal-welfare authorities.

B.C. mink farms are inspected by licensed vets and third-party auditors, and certified to ensure that the codes are respected. Farmers who don’t provide proper care for their animals can be prosecuted under the Criminal Code.

More to the point, mink farmers have every reason to provide excellent care for their animals, because this is the only way to produce the high-quality mink that Canada is known for.

Far from being “industrial” or “factory farms,” B.C. mink farms are family owned and operated. They provide employment and support rural communities. Claims that these hardworking B.C. farm families would mistreat animals or keep mink in unsafe or “miserable conditions” are unjustified and insulting.

Instead of slandering B.C. mink farms, we should recognize their contributions to rural economies and environmental sustainability. Mink are fed leftovers from our own food production: the parts of pigs, cows, chickens and fish that we don’t eat and might otherwise end up in landfills.

SEE ALSO: The sustainability of fur. Truth About Fur.

Unlike today’s “fast fashion,” fur apparel can be restyled and passed down through generations. After 40 or more years of use, fur can be thrown into the garden compost and it returns to the soil.

By contrast, the synthetic alternatives proposed by animal activists are usually made from petrochemicals, a non-renewable resource. Such synthetics leach micro-particles of plastic into our waterways each time they’re washed - micro-particles that are now being found in marine life. Cruelty-free indeed!

Of course, no one is obliged to wear fur or leather, or to eat meat or dairy. But that doesn’t give animal activists the right to insult the moral integrity of B.C. farmers, let alone impose their beliefs on others with political bans.

Mink farming is a part of B.C.’s agricultural heritage, but it also has an important place in our future. As we seek to reduce waste, environmentalists say we should buy better quality clothing and keep it longer -- making fur an ideal choice.

SEE ALSO: COVID-19 and Animals, US Centers for Disease Control and Prevention, updated June 22, 2020. "Based on the limited information available to date, the risk of animals spreading COVID-19 to people is considered to be low."

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