COOL FACT #1: Fur may have saved the human race

New research suggests humans (Homo sapiens) survived the last Ice Age and Neanderthals didn’t because humans were serious about fur clothing. Animal remains around Neanderthal sites lack evidence of furbearers, while human sites have fox, rabbit, mink and notably wolverine - the same fur still preferred today by Canadian First Nations for hood liners.

COOL FACT #2: Everyone's heard of the California Gold Rush, but how about the California Fur Rush?

In the early 19th century, trappers came from far and wide to the US west coast to harvest huge populations of furbearers. It was these trappers, not the gold prospectors who followed, who opened up the west and put San Francisco Bay on the trade map. But no one remembers because no one named a football team after them. Go 49ers!

COOL FACT # 3: Beaver butts are used in food flavouring

Next time you see the words "natural flavouring" on a food package, it might be referring to Castoreum, secreted from the castor sacs of beavers located between the tail and the anus. Usually it's used to simulate vanilla, but it can also pass as raspberry or strawberry.

COOL FACT #4: The fur trade determined much of the Canada-US border

The search for fur drove Europe's exploration and settlement of North America, and many of today's towns and cities began as fur-trading posts. In fact, much of the border between Canada and the US traces the territories once controlled by Jacob Astor’s American Fur Company and the Montreal-based North West Company.

COOL FACT #5: Mink farming plays a key role in our food chain

Have you ever wondered where all the animal leftovers from human food production go? Fish heads, chicken feet, expired eggs, spoiled cheeses? If you live in fur-farming country, chances are they go to make nutritious mink food. And the mink manure, soiled straw bedding and carcasses are composted to produce organic fertiliser to enrich the soil, completing the nutrient cycle to produce more food.

COOL FACT #6: Mink wastes provide biofuel

In Nova Scotia, Canada, pilot projects are transforming mink wastes into methane for bio-energy production. In Aarhus, Denmark – the country that produces the largest number of farmed mink – the public transit buses already run on mink oil.

COOL FACT #7: Mink carcasses make great crab bait

Crabs will eat just about any seafood you offer them, but so will seals and sea lions, and they'll trash your crab pots to get at it. Enter mink bait! Crabs find their food by smell, and apparently the smellier the better because they love mink musk. But seals and sea lions can't stand it and will give your pots a wide berth!

COOL FACT #8: Canada's beaver population has never been bigger

The national animal of Canada has been prized for its luxuriant fur for hundreds of years, yet wildlife biologists believe there are as many today as there were before Europeans arrived. They also believe coyotes, foxes and raccoons are more populous now than ever. Truly modern trapping, regulated to allow only the removal of nature's surplus, is a perfect example of the sustainable use of renewable natural resources!

SEE ALSO: Abundant furbearers: An environmental success story.

COOL FACT #9: Farmed mink enjoy company so farmers house them in pairs

After being weaned from their mothers, farmed mink are often raised in pairs, preferably a brother and sister, and sometimes even threes. Farmers have learned that keeping siblings together results in calmer and healthier mink.

COOL FACT #10: Fur garments are very labour-intensive

Fur garments are created individually, with all the cutting and sewing done by hand. Not counting all the work involved in producing the pelts, an “average” mink coat might take 35-40 hours of hand work, while an intarsia sheared beaver by Zuki could take 100 hours. That's longer than it now takes to assemble a car!

BONUS FACT: Animal activists have no sense of proportion

Each year, North Americans use about 7 million animals for fur. That's one sixteenth of one percent of the 12 billion animals they use for food. Yet animal activists focus more attention on the fur trade than on all other livestock industries combined. Go figure!

There's a common misconception that if you wear fur in public, you’ll get red paint or pig's blood thrown on you. This is an urban myth that's been around for decades, and we are here to reassure you that it will not happen! In fact we, and others, can’t find any evidence of this ever having happened to a regular person, and believe incidents involving celebrities can be counted on the fingers of, well, two fingers!

So prevalent was this myth in the 1980s and '90s that some North American furriers offered to clean their customers' furs for free if they were attacked with paint. But they never had to follow through on their pledge because it never happened. In fact, some animal activists even complained that the myth of attacks with red paint was invented by the fur trade to discredit them!

So, to answer the question, no, you will not get paint thrown on you if you wear fur. Here’s why.

1. Animal rights activists don’t carry around buckets of paint or blood in the hope they will find someone to throw them on. It is massively inconvenient to have a bucket of paint in your bag, plus it might spill onto your vegan energy bar.
2. Most people cannot distinguish fake fur from real. Not only does fake fur look very realistic these days, some of it even feels real. Would an animal rights activist risk attacking a fake fur wearer by throwing a bucket of paint on them? Not likely.
3. It is illegal. Not only is it obviously illegal to throw paint on a stranger for any reason, if you throw it because you think that person is wearing real fur, in the US you could be classed as an animal rights terrorist. Only a fool would risk 10 years in a federal prison for throwing paint on someone who might not even be wearing real fur.
4. It is counter-productive. Fur lovers are not easily cowed by animal rights activists, and if one of them has their fur ruined with paint, they will probably just replace it. And since fur coats are frequently insured, they won't even have to foot the bill. What is the point of destroying one fur coat, when it is only going to be replaced with another?
5. Animal rights activists rarely commit crimes in public. They protest, shout, take their clothes off and are really annoying in public, but rarely commit crimes in public. Instead, they vandalise farms under the cover of night or sneakily film animals being “mistreated” for months before showing anyone the evidence. Or they threaten violence in the comments section of an article without revealing their real identity. Does this sound like the type of person who is brave enough to throw paint on a passerby in the middle of the street? No.

If you're concerned about other crimes that may be committed against you and your mink coat, consider this. Spitting on someone is a crime and leaves DNA. Plus CCTV cameras are everywhere. At worst, you might be at risk of having a post-it note stuck on your back, but even this childish prank happens very rarely.

So confident are we that wearing fur is safe, we set out to prove it! A few years back, one of our team wore visible fur pieces in public for 100 days over the winter. Mostly she was in Vancouver, Canada, a hotbed of anti-fur sentiment, but she also spent time in London, England, also reputed to be intolerant of fur. The result? Lots of compliments, not a single negative comment, and of course, no paint attacks. The experiment, called 100 Days of Fur, confirmed that fur is a very safe fashion choice.

Of course, animal rights activists do like their publicity, so celebs should be a more attractive target, right? But even then, our count currently stands at two: the late comedian Joan Rivers once got red paint thrown on her sable, and Vogue editor Anna Wintour once got hit with "fake blood". If you're a celebrity who's been sloshed with red paint, please tell us about it, and we're flattered you're reading our blog!

The Sportsmen’s Alliance is a US organisation that protects the outdoor heritage of hunting, fishing, trapping and shooting in all 50 states. Between fighting in the courts, political lobbying, and countering campaigns by animal activists, they are kept busy. We talked to Vice President Marketing and Communications Brian Lynn about trappers, hipsters and sound bytes.

Alexandra: What percentage of your members are trappers versus hunters and fishermen?

Brian: I’d say somewhere between 10 and 20%. It’s not a huge number, but the trappers are the most active, passionate, and engaged audience there is.

Alexandra: Interesting you say that, because we think that too.

Brian: Trappers are the ones on the front lines. They are constantly under attack.

Alexandra: Are you referring to the amount of legislation that people are trying to put into place to try and ban trapping?

Brian: Yes. Animal rights organisations, legislation, the ballot box – trappers are constantly under attack. Whether it is changing the seasons, eliminating the seasons, or regulating traps, they are getting hammered left and right.

Alexandra: Do you think that trappers are getting attacked more because they are fewer in number? Or perhaps because in the US hunting is more associated with a weekend pastime?

Brian: It is both. There aren’t as many trappers, so it is more of a fringe endeavour. Also it lacks the idea of a sport – of you versus the animal. To the uninitiated, it just seems like you are going out there, putting some bait out, and whether a wolf, bobcat, bear, or your dog comes along, they get snapped up and killed cruelly. It looks barbaric, and it is a hard sell for us to protect. It is an easier sell to misrepresent. People already are ignorant about it; urban people are like, “You do what?” It is a harder thing to protect because of the ignorance, and it lacks the perception of sport and the “you versus the animal.”

Active or Passive Management

Alexandra: It's interesting how urban folk don’t mind trapping when there’s a coyote eating their cats, or beavers flooding their home.

Brian: That’s the whole thing. People say, “This doesn’t seem fair, that doesn’t sound right,” until it impacts them. Once the deer come in and start eating their petunias, now they're mad. Or they're hitting deer with their car. Now they want something done. Don't kill the bears until the bears start eating your kids. It boils down to active management versus passive management.

We did a piece on defensive trapping a couple of months ago in our newsletter, and without trapping, state agencies will spend hundreds of millions of dollars on trapping nuisance animals and flooding. Nobody understands that until it happens. The animal rights activists try to couch it as, “We don't need to manage populations." They try to pass off the Disney idea that “nature will balance itself”, which never really happens. But even they are saying passive management is ok. When the mountain lion becomes overpopulated and one starts eating their cats, then it's ok for the state to come in and kill that one lion. Well, it costs a ton of money, and it's not fixing the problem. With active management, you are mitigating the booms and busts and managing them actively with hunting and trapping. The animal rights groups just want to let everything go wild, and passively manage it when it becomes an issue with humans, which is just not going to work because we see disease, starvation, plus human-wildlife conflicts.

Alexandra: What are some of the biggest issues that you are dealing with right now, and have the kinds of issues evolved much over the past 20 years?

Brian: They go in waves and trends. In the 1980s, animal rights groups went after bow hunting, in the ’90s they went for mountain lions and some bear-hunting tactics. Last year we saw a lot of dog-related activity: kenneling, breeding, selling legislation. A lot of it is aimed at puppy mills, but if enforced to the letter of the law, it will stop hound hunting, kenneling, or selling those dogs.

We also saw a lot of apex predator issues – black bears and wolves. And now we are seeing them setting the table to come back for more of what they attacked in the ’90s - black bears and mountain lions in the west, and the Great Lakes wolves.

They hit something hard, in multiple states, for a couple of years, then let it rest. They let the social consciousness of the non-hunters absorb it a bit, they’ve made it an issue. Then they let their fundraising base rest, then come back and hammer it again several years later. It makes for a better news story again. Then it seems like a big issue that keeps coming out so they can get more funding, and it psychologically resounds with the public. “Oh, this is an issue, we need to do something about this!”

Great Lakes Wolves, Maine Bears

Alexandra: What are some of the activities that you do to fight the activists, and which campaigns have been successful?

Brian: Right now we are the lead on the Great Lakes wolves lawsuit. It is the Humane Society of the United States vs. the Sportsmen’s Alliance, the Department of the Interior, and the State of Wisconsin. So that is one we have been fighting for several years, and that should be moving through the court system, and we are appealing the last decision that was made in December 2014.

One of our more successful campaigns was the Maine Bear Ballot issue in 2014. The HSUS decided to go after bear hunting in Maine and hired a California firm to collect signatures and force it onto the ballot. The HSUS just self-funded the whole thing. If that had been successful, it would have basically put an end to bear hunting in Maine. It would have removed the use of traps, bait, and hounds to hunt bears, and that is 93% of the harvest. We went in, organised the grass roots groups, bought air time, created the messaging, and we ended up beating them by 8 points. And there was a couple of lawsuits out of that, that we fought and were successful in. We were successful all the way around and have a good base set up to protect it again, should they come back, and they have stated they are coming back again to stop it.

The thought is that they will just go after hounds and traps, because few people use these, so most people don’t care. This is when we get into apathy within our own ranks. If HSUS removes 85% of its opposition and 85% of its opposition’s funding, those who remain make easier targets.

"Sticking Up for One Another"

Alexandra: Some graphics in your social media send a message about uniting hunters, fishermen and trappers. What is the thinking here?

Brian: We need to be sticking up for one another, despite method of take. Even if you don’t participate in trapping and you don’t use bait, we can’t stand around and say, “That’s doesn’t affect me.” Once hound hunting falls, once bait hunting falls, once trapping falls, they are coming after what you do want to do. We need to be united regardless of how we are participating in these activities.

Alexandra: What percentage of Americans do you believe support hunting, trapping and fishing, and how many are opposed?

Brian: Hunters and anti-hunters are about the same size, 5-10% of the population. And all of the polls show that 75-80% of the general public support hunting as a management tool. That’s great. But the problem is that all that support goes right out the window as soon as emotion gets into it. People's minds are changed really quickly if they are shown an animal flopping around in a trap or a dead trophy shot. We move from the logical “That makes sense, I support hunting,” to the emotional “Oh, but I don't support it in this instance. It seems cruel.”

The other side can just throw words around like “slaughter” and sway those non-hunting voters.

Our biggest challenge is telling our story, why we have to do it, why it makes things better, the funding of conservation, managing populations, habitat, carrying capacity of the land. That’s a long story which can be boring if you aren’t into it, and if there is legislation or a ballot initiative, and a news anchor puts a microphone in your face and you try and explain carrying capacity of the land and funding of conservation, it is long, boring, and not sound-byte stuff. Then they ask the other side why we need to stop it and they say, “It's cruel, they are slaughtering animals with babies.” There’s your sound byte.

"Hipster Deal Big Move Forward"

Alexandra: Have the demographics of your supporters and members changed? There is a hipster trend now, with people doing things themselves, growing their own food and maybe hunting. They were traditionally more on the left of the political spectrum, whereas hunters tend to be on the conservative side. Do you see this new demographic supporting outdoor activities?

Brian: We are seeing a bit of a bump, which is great from a branding and messaging perspective. This is important for the hunting and trapping industry in general, but here at the Sportsmen’s Alliance we are very engaged, political, more hardcore. The new people coming in are a more holistic type of person, who may not be political.

For the broader industry, though, the whole hipster deal has been good. From the perspective of acceptance within the mainstream, those people are sharing with other people, within city life. It is about taking responsibility for their food, and them relaying their message in a way that their friends can understand. That’s where I see it as being the biggest move forward for the industry. How do you reach someone in LA? We aren't going to reach some hipster in LA, but some guy at an LA party who went out, harvested his own food and killed a deer, that is going to do more good than anything we are doing as an industry to disseminate the proper message.

Alexandra: Do you cooperate with a Canadian counterpart?

Brian: There is some run-over, but nothing official. In Maine, we are involved in two lawsuits on trapping Canadian lynx. In Maine, Canadian lynx are on the Endangered Species List, but north of the border they are not.

There are incidental take permits, and a certain number of Canadian lynx can be caught in traps without the trapper or the state being in violation of the Endangered Species Act. The HSUS is trying to stop that; they are trying to get the incidental take permits revoked. If they succeed, that would mean that anywhere there is an endangered species of any kind, trapping can be stopped. If you take it a step further, anywhere there is an endangered fish in a river, you could apply the same logic. You can’t fully control what steps into a trap, therefore you can’t trap anywhere there is an endangered species, just like you can’t always control what is going to bite your hook, therefore no one can fish anywhere there is an endangered fish. So that’s a lawsuit we are involved in in Maine.

"Educate Those Not Within Your Group"

Alexandra: Is there any advice you have for trappers about protecting their rights, proactively?

Brian: They need to educate non-trappers about what they do: about how trapping is regulated, how hard it is, what you do to prevent non-target by-catch. People need to understand that, and it is not the people that are already in your social groups, it needs to be the non-trapper or the hunter that doesn’t understand it, so you can help eliminate that issue of hunters not caring. For example, there are a lot of bird dog hunters that hate trapping because traps will be out during grouse season and they are worried their dogs might get snagged up in them. We need to try and educate those people. It is all about educating those not within your group.

As for state and provincial organisations, they need to start collecting funds and putting these aside. This is something we are saying in Maine, start a war chest, because the attack is coming, it is just a matter of time. The HSUS is so rich they can self-fund any campaign they want to. They are a $130-150 million a year organisation, so they can just decide “this is where we are going to go, and we will spend $3 million.” If HSUS comes and you sit there fundraising for the first six months, that's a six-month head start they have in swaying public opinion. If you can hit the ground running, and you already have a war chest, you are better off. That’s hard for groups to do, though, because unless there is a bogeyman right there, those funds start to look very attractive to dip into and use for other things.

Alexandra: Thank you for taking the time to speak to us!

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For further reading, check out this great Sportsmen's Alliance content:

The Anti-Hunter’s Playbook
A Defense of Trapping (full issue)
A Defense of Trapping (article)
Why All Sportsmen Need to Defend Trapping
Introducing Youth to Trapping
And connect with them on their website, Facebook page, Twitter, and Youtube.

If you’ve worked in the fur industry or been vocal about your love for fur, then you have probably suffered some verbal abuse from animal rights activists. Animal activists like to claim they hold the moral high-ground and that they are the compassionate ones. Well, let’s look at some of the things these models of compassion say ...

What they say about ... using foul language in front of farm animals:

"[it's] conceivable that verbal abuse of an extreme nature [against any animal, including sheep] could constitute an act of violence" 

• Nicolah Donovan, president of Lawyers for Animals (source)

I guess they never heard the old adage, "sticks and stones may break my bones but names will never hurt me."

---

What they say to ... a homestead farming family when they post a photo of a cow they have just raised and then slaughtered for food:

"What if I start raising children for raping? Would that be acceptable? Would that be better than raping another child? It's stupid to think it is OK to kill animals." 

- Luis Pacheco (source)

It takes a very, very sick mind to compare raising cows for meat to imprisoning and sexually assaulting children. A very, very sick mind.

---

What they say about ... the fur trade:

"I can't wait to start seeing coats made of human skin. As long as humans are raised on farms, I don't see how it matters how they are killed."

- animal rights activist (source)

I guess we should be grateful that humans aren't being farmed, or we'd have to look out for this psycho!

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What they say about ... bugs' lives and children's lives:

"The life of an ant and the life of my child should be accorded equal respect."

- Michael W. Fox, former vice-president, HSUS (Associated Press, Jan. 15, 1989)

Does this guy have kids? Do they feel the same way?

If you’ve worked in the fur industry or been vocal about your love for fur, then you have probably suffered some verbal abuse from animal rights activists. Animal activists like to claim they hold the moral high-ground and that they are the compassionate ones. Well, let’s look at some of the things these models of compassion say ...

What they say about ... poor labour practices in garment manufacturing in poorly regulated countries:

"I dont care about humans being exploited. animals arent in control of their destiny. period. i realise humans are massively destructive to everything. thats why i hate em.” [sic]

- animal rights activist (source)

If you hate humans so much, why don’t you go and live in the forest by yourself?

---

What they say about ... committing activism crimes that land you in jail:

"We will demystify incarceration. Jail is not a problem. It presents an opportunity to recruit."

- animal rights activist (source)

We agree! Let them all go to jail please!

(more…)

Fashion house Giorgio Armani announced this March it will no longer be using any fur in its products because, in the words of its patriarch and namesake, “Technological progress … allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.” While this tortuous explanation may sound sincere, it’s not. It’s PR bunkum. So why is Giorgio Armani really ditching fur?

OK, first I need to explain why Giorgio Armani's statement is bunkum - and add a general disclaimer that I don't actually know what went down here!

Giorgio Armani's statement is bunkum because he almost certainly never said it, or even thought it, or had a hand in picking the words. It's just part of a script prepared by his animal rights handlers.

How can I be so sure? Let’s start with some context.

• Fashion designers don't use fur for years and then quit of their own volition. There's always pressure involved from animal rightists.

• Like all fashion houses that use fur, Giorgio Armani has been harassed by animal rightists for years, but unlike some, has shown stiff resistance. Even now, its commitment to quit fur may not mean anything. In 2007, Giorgio told the press, "I spoke with the people from PETA and they showed me some materials that convinced me not to use fur." But a year later he was back with a collection of fur coats for babies! PETA responded with a poster campaign of Giorgio with a Pinocchio nose and has been gunning for him ever since.

• Giorgio Armani is a huge name in everything from ready-to-wear to haute couture, but in the world of fur is barely a player anymore. For the past several years, rabbit trim has been its thing. So quitting fur will hardly impact its collections. Add to this the fact that two major markets that have buoyed fur's revival this century are now in the doldrums (Russia) or slowing down (China), and we can say that quitting fur will have a negligible impact on Armani's profits.

Make This Problem Go Away

Against this backdrop, we can perhaps understand the real reason Giorgio Armani is ditching fur.

As Keith Kaplan of the Fur Information Council of America explained to WWD, when designers are harassed by animal rightists, "I think they consider whether it is worth the threat of store protests and disruption of business and so forth. Right now, because of the economic conditions in Russia and China, I think designers are evaluating and saying, 'Perhaps at this juncture, it might not be. We’ll give in at this point to make this problem go away'."

And that, in a nutshell, is probably it. Giorgio Armani just wants to get the animal rights lobby of its back, at a time when the business is already tough enough.

The deal would follow what is now a standard template. The animal rights groups pen a statement to be issued in the name of the designer, claiming he has "seen the light" and will be going fur-free. The animal rightists then trumpet victory, claim full credit for their powers of persuasion, and promise to stop picketing stores and generally making the designer's life miserable.

In the case of Giorgio Armani, its decision to cave was announced by HSUS and the Fur Free Alliance, “a coalition of 40 animal protection organizations in 28 countries that are trying to end the fur trade”. “Pursuing the positive process undertaken long ago,” Giorgio's prepared script said, “my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Had Giorgio spoken his mind, he might have said, "After years of relentless pressure, I have decided to throw in the towel and give the animal rights nuts what they want because they're a pain in the butt and I just want them to go away!”

100% Fur-Free?

Meanwhile, inquiring minds are still asking two questions: Is the "100% fur-free" clause in effect? And was any hidden pressure brought to bear on Giorgio Armani?

The "100% fur-free" clause is an unspoken compromise between animal rightists and designers used in closing a tough negotiation. In essence, it is agreed that the animal rightists will praise the designer for abandoning fur completely - going 100% fur-free. Meanwhile, the designer quietly continues to use fur that is a by-product of food production.

Luxury goods manufacturer Hugo Boss recently reached such a deal. In its 2014 Sustainability Report, it explained that it had been "in dialog with several animal and consumer protection organizations for many years, for example with People for the Ethical Treatment of Animals." Presumably because of these "many years" of harassment (sorry, dialog), it announced that from 2016, it would be restricting the sources used for its fur supplies. Specifically, it would be "concentrating on furs that are byproducts of the food industry," while halting use of pelts from "raccoon dogs, foxes or rex rabbits". No mention was made of quitting fur, or even of reducing overall fur use.

HSUS and the Fur Free Alliance then announced that Boss was going "100 percent fur-free", a false claim that has been repeated widely, including in WWD.

SEE ALSO: IS NO FUR THE RIGHT MOVE FOR HUGO BOSS?

You might think Hugo Boss will get hauled over the coals the next time it trots out a collection of shearling (sheep fur), but it won't. Ralph Lauren, which uses an enormous amount of shearling, proves that.

FAST FACT: What is shearling? We all know that sheared beaver is the hide and hair of beaver that has been sheared to a short pile to make it lighter and less bulky, and give it a plush feel. Sheared mink is the same deal. When the hide and hair of sheep are used, it is known as shearling. All are types of FUR.

Ralph Lauren's deal with PETA, on the face of it at least, is the most shameless piece of self-serving, mutual ass-kissing in the history of the fur trade's relationship with animal rightists. A footnote in the show notes for Ralph Lauren's fall 2015 collection says it all: "Ralph Lauren has a long-standing commitment to not use fur products in our apparel and accessories. All fur-like pieces featured in the collection are constructed of shearling."

So Ralph Lauren is now "100% fur-free", and proudly compliant with "PETA guidelines" since 2006. And PETA loves Ralph Lauren right back. All Ralph Lauren has to do is stick to shearling (tons of it), while both parties insult our intelligence by pretending shearling is not fur.

Hidden Pressure?

Last but not least, we inevitably ask ourselves whether animal rightists finally found Giorgio's Achilles' heel. It's a reasonable question when we consider how long he held out. Maybe he really did fold because fur is not important to the company, or because the luxury fur market is slowing. Or maybe he was made an offer he couldn't refuse!

Yes, it's pure speculation, but that was the buzz when Hugo Boss made its deal. No one put it in print, or spoke it on the air waves, but people were thinking it. Could Hugo Boss have been threatened with a campaign telling the world how it got its big break?

Hugo Ferdinand Boss: Nazi Party member, sponsoring member of the SS, and admirer of Hitler. It's not much of a résumé, is it? This is the man whose company took off as an official supplier of uniforms to branches of the Nazi Party, including the Brownshirts, the SS and the Hitler Youth, using POW’s and forced labourers.

Animal rights groups know all this stuff, of course, and probably have a bunch of other cards up their sleeves just waiting to be played. And maybe they had the dirt on Armani too - we'll never know.

But one thing is for sure: Giorgio Armani did not quit fur because "Technological progress … allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals"! As readers of Truth About Fur know, and hopefully Giorgio Armani too, technological progress – and a strong commitment by the industry – now allow us to produce beautiful furs without animal suffering.

Welcome to the fifth installment of our Hypocrites series, dedicated to exposing celebrities who use their star power to attack the fur trade – while failing to see their own glaring contradictions. Today we turn the spotlight onto brash British funnyman Ricky Gervais, who fancies himself as a defender of animals. He has spoken out strongly against the use of animals in laboratories, trophy hunting, bull-fights ... and fur.

In fact, Gervais had the dubious honor of being named PETA’s “Person of the Year” in 2013, and returned the favor by providing the voice for a skinned rabbit in a recent PETA anti-fur/anti-leather video. (Fellow celeb-hypocrite Pink played a skinned alligator.)

Interestingly, Gervais hasn’t attacked other sectors of animal agriculture or the fishing industry ... maybe because he loves a Christmas feast of "roast turkey" with "little cocktail sausages wrapped in bacon, no doubt about it." Or that he regularly eats chicken, is a cheese addict, and loves fish sticks.

“Animals are not here for us to do as we please with. We are not their superiors, we are their equals. We are their family. Be kind to them,” says Gervais. Unless, of course, we fancy them breaded and fried.

(more…)

Here is the fourth installment of our Hypocrite series, aimed at exposing the celebrities and professionals whose anti-fur arguments have a lot of holes in them. Today we are talking about the Senior Fashion Editor of the British edition of Cosmopolitan magazine, Sairey Stemp. An email response of hers to a fur company was recently published in the Huffington Post. She had c.c.'d her email to PETA, which she suggested as a good source of information on "this highly cruel and unnecessary industry."

“I'm afraid this email has really upset me," she told the fur company. "I think you need to be aware of the extremely barbaric practices of the fur industry. I cannot and will not tolerate an industry that sees fit to torture, skin alive, electrocute and castrate innocent animals so their pelts can be used for 'fashion'.”

Now, let’s not focus on the problem that the supposed journalist didn't bother to have her work fact-checked. We all know that animals are NOT skinned alive for their fur, and PETA has even admitted that this is not a normal practice. We also won’t focus on the fact that Cosmopolitan features tons of cheap “fast fashion” clothing on its pages, clothing made under highly questionable working conditions in the Far East, from (usually petroleum-based, synthetic) materials that are filling our landfills and polluting our waterways. That is a topic for another day. This article’s about the hypocrisy of denouncing fur while featuring lots of other animal products in your magazine.

The Hypocrite: Sairey Stemp, Senior Fashion Editor of the British edition of Cosmopolitan magazine, a publication that does not feature real fur but promotes lots of other “dead animals”.

The Hypocrisy: Stemp’s anti-fur rant, published in the Huffington Post, was one of the silliest articles we've read in a long time. Devoid of facts, she spews inflammatory (and hypocritical) garbage like this: “The fur industry is one of the most barbaric, hideous, cruel and bloody industries. The reason it continues is simply because of money. If people didn't buy and wear fur, if the fashion industry didn't use and support it, then it would cease to be a viable commercial industry and the fur farms would close.”

Stemp denounces fur, but guess what her Cosmo suggests for winter coats: leather, wool and sheepskin! “But they're by-products of the food industry!” she'll cry. Someone should tell her PETA also opposes the production and eating of meat animals!  (And, funny, now that we think about it, we’ve never seen sheep on the menu in England, only baby sheep.) So it’s OK to kill farmed cows and sheep for clothing, but not mink? And how about the bags and shoes that Cosmo features? Many of them are made of leather and suede, a.k.a. dead animals. Yup, according to Stemp’s Cosmo, it’s “obscene” to wear fur but you look “Stunning in Shearling.”

What they say:  According to HuffPost, Stemp’s article was an “epic response” to a fur company.

What we say: Her article was a load of hypocritical drivel, with lots of copy-and-paste from a PETA press release.

Sairey, we respect your decision to dislike fur, you have every right to do that. You don’t have to wear it, no one is forcing you. You also have the right, as a Fashion Editor, to decide not to put fur on the pages of your magazine. But, please, don’t write insulting articles about the fictional horrors of the fur industry while you happily promote other apparel that is also made from “dead animals”.

If your only knowledge of fur farming comes from PETA, you don’t know anything about it. (And by the way, did you check the welfare standards of the animals used by the leather brands you promote?) Please explain why fur is so terrible, but leather and sheepskin are totally fine. Last time we checked, animals died for both, so the real question should be how responsibly the animals are treated.

Bottom line, you have a choice: you can be a shallow-thinking hypocrite or you can act like a professional journalist. If you think it’s wrong to kill animals for clothing, then stop promoting leather and sheepskin too. But if you can’t do that (because the leather companies pay your salary with their ads), then at least stop parroting PETA’s hateful drivel about fur. You can’t have it both ways!

ALSO IN OUR FUR HYPOCRITES SERIES: BRIAN McFADDEN, PINK, STELLA McCARTNEY.

Don’t give up on animal activists. People change. I know because I was an animal activist, and I’ve spent the last 24 years doing PR for animal users, including the last 18 for the fur trade. I’m telling my story in the hope you will reach out to that unkempt youth with a placard outside your fur store or farm. Because that person was once me, and someone reached out and opened my eyes.

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A wise person, some say Winston Churchill, once said, "If you're not a liberal when you're 25, you have no heart. If you're not a conservative by the time you're 35, you have no brain."

Yes, it’s a sweeping statement, but there’s a kernel of truth in it for many of us.

There’s also a kernel of truth in my less-pithy variant. If you’re 25 and have never even considered the possibility that it may be wrong to kill animals for food and clothing, you have no heart. If you’re 35 and still can’t decide, no, it doesn’t mean you have no brain. You just need to wait for the right formative moments.

This is a journey I’ve taken in life, and I’m sure it’s a common one, especially for people who were not born into hunting or ranching. I come from England, not Saskatchewan or Montana. My father was an insurance claims assessor and my mother a nurse, and terms like “gun range” or “conibear” weren’t in our vocabulary. I never viewed the taking of animal life as an everyday event, but a leg of lamb on Sunday was one of my happiest childhood memories. With freshly made mint sauce!

But I wasn’t totally sheltered either. We had an acre of land and some livestock, so I soon learned how to kill a chicken. And Dad was a keen fly fisherman, so I could kill a trout too.

He also taught me to respect animal life and the meaning of conservation. He helped me build my birds’ egg collection, but with rules. For example, never take an egg if it was the only one in the nest, or if I already had it in my collection. And anything I killed I ate, which was an easy rule to follow because I only ever killed chickens and trout.

Hunt Sab Girls

During my teens, nothing happened to shape my view on the taking of animal life, and why would it? My head was full of motorbikes, girls, beer and cigarettes.

Then came my first formative moment, at age 21, though I had no idea it was happening, perhaps because it still revolved around girls.

A friend, Tim, had become a fox hunt saboteur and was having a great time, but it wasn’t because he was saving foxes. It turned out hunt sabbing was a great way to meet crazy girls! Since I already knew more than enough crazy girls, I wasn’t interested in joining, but he started preaching and it sunk in. The secret to picking up hunt sab girls, he explained, was to be passionate in your hatred of three things: fur, veal and whaling.

I doubt he really hated these things, but he planted a seed in my brain that fur and veal were cruel, and all whales were being hunted to extinction. Since I didn’t know anyone who wore fur, ate veal, or had even seen a whale, I never questioned Tim, and no one else ever tried to set me straight.

In hindsight, the only truth I gleaned from Tim was that girls like “sensitive” guys, and “sensitive” guys “love” animals. This I still believe to be true!

That Fox Stole

At age 26, I was living in Italy and picking up my lady to go to a party. As always, she was casual but glamorous, with her big Stefanie Powers hair, but there was this thing draped around her neck. It was grandma’s fox stole, she said, but it was so much more. To be precise, it was a head, four paws, and a tail more!

I remember feeling instant revulsion, but why? Was it just Tim’s anti-fur indoctrination surfacing, or was it a visceral reaction to that head, paws and tail? Probably a bit of both. Whatever the case, I asked her to remove it, which she did, without question. And that was the first and last time I made a stand against fur.

My stand against veal was even less distinguished. I’d seen it on menus a few times, and all I had to do to lodge my protest was not to order it. Then one day a friend’s date ordered it, and I mumbled something about being opposed. So she asked if I’d ever tried it, and offered me a taste. I ate it, liked it, and that was the end of anti-veal activist me.

All in all, I was a pathetic animal activist, no doubt about it. I needed a cause I believed in! Maybe I was instead destined to be a conservationist, and my only cause left standing was whales. Since there were only a handful left and Japan wanted to kill them all, surely even I could follow through!

Whaling Time

And then, as fate would have it, at age 29 I landed a job in Tokyo with a trade paper owned by one of Japan’s largest newspapers, the Asahi Shimbun. The country’s whaling fleet was embarking on its last season of commercial operations in the Antarctic, and the Asahi Shimbun was honouring them with a photo exhibit in its atrium.

At last I could do the right thing! I made up some signs saying “STOP WHALING NOW”, and late one evening plastered them all over the photo exhibit.

The next morning, of course, they were all gone, but a Canadian lady in my office had seen them and suspected me as the culprit. I confessed, and why wouldn’t I? I was proud!

Well, that bubble was soon burst. What kind of whales are they catching? she asked. No idea. Do you know the whales they’re catching are abundant? I did not know that. What do you think they use them for, oil? Yup. Wrong! And on it went.

In fact, I didn’t know anything at all.

My eyes were opened. There I was, striving to become a journalist without any formal training, but fully aware that I had to know my subject. I needed to apply the same rigour to my personal beliefs as I did to my profession, particularly if I was going to judge others.

To cut a long story short, within seven years of my humiliating one-man anti-whaling campaign, I found myself in the Antarctic with the Japanese whaling fleet, filming for the BBC and mucking in as a flenser, feeding strips of skin and blubber through a trimming machine. Greenpeace filmed us, and I filmed Greenpeace.

There followed a five-year stint working for Japan’s Institute of Cetacean Research, while doing PR at meetings of the International Whaling Commission (IWC) for a Norway-based NGO, the High North Alliance.

Sorting Fact from Fiction

Before I even returned from the Antarctic, I already knew that a lot of the information being disseminated by whaling opponents was nonsense. I also soon learned that IWC meetings were mostly about political horse-trading, a little about conservation, and nothing to do with its mandate, which was to regulate an industry.

So step one in my conversion from a whaling opponent to a supporter was to sort fact from fiction. It took me years, but here’s a time-saving tip for newcomers. Any materials you’ve gathered from groups like the International Fund for Animal Welfare and the Humane Society of the US go straight in the bin. Nothing to be learned there. Instead, head straight for the reports of the IWC Scientific Committee (not the IWC itself).

And if your line of research is the same as mine was, you’ll learn that restrictions on catches going back to the 1960s (when the IWC still functioned as an industry regulator) have made it extraordinarily unlikely that any species of whale will now go extinct. The last population to have been extirpated was of gray whales in the North Atlantic, and that was in the early 18^th century. You’ll also learn that minke whales in the Antarctic, as caught by Japan, are generally believed to be more plentiful now than ever before.

At some point you will also inevitably run into a concept that underpins the majority of conservation programs today, and which clarified everything for me: “sustainable use of renewable natural resources”. Few people knew this term back then, but thankfully anyone involved today, in whatever way, with natural resources knows what it means, so we can use the shorthand “sustainable use”.

The importance of this concept cannot be overstated. “Conservation” is great, but says nothing about how we can, or can’t, use natural resources, and so is often misunderstood as a synonym for “protectionism”. But “sustainable use” clearly recognises the incentive for humans to preserve nature by giving it value as a source of sustenance.

Cultural Exposure

Also important in my education was exposure to cultures that are intertwined with animals.

Six months on a ship with 250 whalers and marine biologists was an excellent start. Stays in whaling communities in Japan, Norway, Iceland, the US and South Korea added more context. (Did you really believe only Japan goes whaling?)

In the 20 years since I moved on from whaling, I’ve come to know sealers, trappers, fur farmers, fox hunters, and fishermen.

For two years I worked in Zimbabwe with rural communities that live in daily dread of rogue elephants trampling their crops and destroying their homes. There’s no quicker way of changing a negative view of trophy hunting than seeing a rich hunter fly in and pay $20,000 to a poor village to kill an elephant that would have been killed anyway.

How Could We Have Known?

Now let’s rewind.

Many years earlier, some crazy girls had told Tim that fur, veal and whaling were bad, and he’d believed them. Tim told me and I believed him. Not only does this not surprise me now, but I’d be surprised if it had happened any other way.

Neither of us came from hunting or farming backgrounds, or had marine biologists for parents.

We would also have been naïve. We are not born with the knowledge that advocacy groups don’t always tell the whole truth. It is knowledge we acquire, in the same way we learn that politicians cannot be trusted, our teachers make mistakes, and our parents are human. Do you remember as a youth arguing with a friend about some fact until he showed it to you in the newspaper? That was it, argument over. If it was in print, it must be true. You don’t think that anymore, right?

So with animal rights groups churning out PR materials by the ton, mostly aimed at impressionable youths, and industry advocacy groups always lagging behind, we should not be surprised if the next generation of conservationists starts out by believing whales are going extinct, seals are skinned alive, and killer whales and wolves are really quite friendly if you give them a chance.

As for learning through exposure to different cultures, that too takes time. I met my first dairy farmer when I was 5, but it would be another 30 years before I’d meet my first whaler and first sealer, and take my first trip on a long-liner. I’m now 59 and still haven’t gone out on a trap line, but I hope that will happen too, one day.

From a pathetic but well-intentioned animal activist, I have become what I can only call a veteran advocate for animal use. Critics may say I’ve done a turnaround, a 180, or that I’ve sold out. But they’d be wrong.

I haven’t undergone any fundamental changes in values. I haven’t embraced any new truths.

At heart, I am the same conservationist I always was, and if all whales were actually threatened with extinction, I’d be back out with my signs in an instant, calling for a ban on whaling.

And my respect for animal life has remained constant throughout my life. Whenever I hear of animal abuse, I am as disgusted as the next feeling person, and if the offender is involved in an industry that happens to be paying my bills, I feel betrayed.

I do not believe we have an inalienable right to take animal life for whatever purpose we desire. But I do believe we have a right to use animals in a sustainable, humane manner to meet our basic needs, and that includes enjoying a leg of lamb on Sunday.

So I haven't really changed at all. I just grew up.

And those activists outside your fur store or farm will grow up too. They’ve already taken the first important step of thinking about the taking of animal life, so they have a heart. And yes, they do have brains. They just need guidance, and who knows, they might become the next generation of animal use advocates. Don’t give up on them.

One of the most insulting and insidious lies spread by animal activists is that animals are “skinned alive” for their fur. The origins of this vicious lie go back fully 50 years, to the first seal-hunt protests, and those charges were soon proved to be false, as we will explain soon.

Ten years ago, the old myth was revived – this time about Asiatic raccoons. Since then, activists have become more and more extravagant, claiming (and, no doubt, believing) that rabbits, mink and other species are also treated cruelly, including being skinned alive.

One of the main goals of Truth About Fur is to debunk falsehoods about the fur industry, so let's make something perfectly clear: Animals are NOT skinned alive for their fur. Period.

Here are some of the reasons why it is absolutely ridiculous to even suggest it.

1. It would be completely inhumane

Contrary to what activists would have us believe, most farmers take great pride in what they do; they take good care of their animals and treat them with respect. After all, their livelihoods depend on these animals, and the only way to produce the high quality of mink and fox for which North America is known is by providing them with excellent nutrition and care. When you work hard to care for animals – seven days a week, 52 weeks a year – you certainly don’t want to see them suffer.

It is therefore completely ignorant (and insulting) to claim that farmers would treat their animals with cruelty. They certainly would never skin an animal alive!

SEE ALSO: Is PETA's Angora rabbit video staged?

2. It would be dangerous for the operator

If respect for the animals and normal compassion were not enough to ensure that animals are not skinned alive, the farmer's self-interest would be. A live and conscious animal will move, putting the farmer at risk of being bitten or scratched or cut with his own knife – creating a real risk of infection or disease transmission.

Why would anyone expose themselves to such risks by skinning a live animal? The answer, of course, is that they don't!

3. It would take longer and be less efficient

We've already explained the dangers of skinning a live animal – only common sense when you think about it – but let's also take a moment to consider how difficult it would be.

Farming is a business and, like in most businesses, it is important to be efficient. Clearly it must be faster to skin an animal after it's been euthanized. It is also important to understand that the skinning of a mink or other fur animal must be done very carefully, to avoid nicks and other damage that would lower the value of the fur.

So, again, why would anyone skin a live animal? Quite apart from the cruelty, it would make no business sense whatsoever.

4. It would spoil the fur

While activists like to accuse farmers of being greedy ("killing animals for profit!"), they don't seem to understand that skinning animals alive would work against the farmer's financial interest.

Today’s international markets are very competitive. The amount you earn for your fur is determined by a number of factors including pelt size, fur quality, colour ... and damage. But the heart of a live animal would be beating and pumping blood; attempting to skin a live animal would therefore unnecessarily stain the fur. Yet another reason why animals are not skinned alive.

5. It's illegal

In North America, Europe, and most other regions it is illegal to cause unnecessary suffering to an animal. Skinning an animal alive is therefore not only inhumane and immoral – it's clearly illegal. Yet another reason why animals are not skinned alive.

But what about that video?

Activists frequently cite a horrific video taken in a village somewhere in China as "proof" that animals are skinned alive in the fur industry. When this video was first shown, in 2005, fur industry officials contacted the European animal-protection group that released it. They asked for a complete, uncut version of the video, as well as for information about when and where it was filmed, so a proper investigation could be conducted.

Unfortunately, the activists refused to provide this information. Strange.

If animal welfare was really their goal, wouldn’t you think they would want a full investigation? And if this was really common practice, why has there never been another video showing this type of cruelty? (Even PETA now concedes skinning alive is not common practice, but still insists it happens on fur farms because workers are rushed. In fact, euthanized mink and other farmed fur animals are usually laid out on the wire tops of their pens to cool thoroughly before pelting; otherwise the fur can be damaged or fall out after tanning.)

Combined with the facts outlined above, the only reasonable conclusion is that the cruel actions shown in this video were staged for the camera. That would be a sick thing to do, but it wouldn’t be the first time.

The film that launched the first anti-seal hunt campaigns, in 1964, showed a live seal being poked with a knife – “skinned alive”, the activists cried! But a few years later the hunter, Gustave Poirier, testified under oath to a Canadian Parliamentary committee of enquiry that he had been paid by the film-makers to poke at the live seal, something he said he would otherwise never have done. [For more on this, see Alan Herscovici's book, Second Nature: The Animal-Rights Controversy (CBC 1985; General Publishing, 1991), pg 76.]

The moral of the story? No matter how you look at it, even from the perspective of self-interest and "greed", it is ridiculous to claim that animals are skinned alive. Now you know. And so do our activist friends who monitor these pages.

UPDATE: "Film denouncing fur deemed 'staged' by IFF investigators". Women's Wear Daily, March 5, 2019. Watch an IFF video exposing the fake here:

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EDITOR'S NOTE: Due to a large volume of comments received in September 2016 that contributed nothing to the discussion, we have chosen to close comments for this post.

This is the third installment in our Hypocrite series, aimed at exposing the celebrities and professionals whose anti-fur arguments are full of holes. Today we are talking about singer-songwriter and TV presenter Brian McFadden.

Your first thought is probably “Who the heck is that and why do I care?” We realize that someone who rose to fame with an Irish boy band called Westlife isn’t exactly worthy of a column here, but this was one hypocrite we just couldn’t resist, because it was TOO EASY.

The Hypocrite: Brian McFadden, ex-boy band singer, now TV presenter and singer-songwriter, who is also the star of PETA’s latest anti-fur campaign (see above).

The Hypocrisy: We’ve gotten into the habit of doing a little bit of research on PETA spokespeople, so after seeing the new campaign, we wandered over to Brian McFadden’s Instagram page, hoping to find a photo of him eating a burger or wearing leather shoes. But what we found was even better. We found a photo of him, less than a year ago, wearing fur!

You are probably thinking, as we did, what if it's fake? Well, PETA condemns wearing fake fur as well as real, so either way he'd be an odd choice for a spokesman. (PETA also believes people shouldn’t have pets, but that’s another story!) But we checked anyway.

Our lead was a tag on Brian's photo to fantastic British accessory designer Charlotte Simone, who works in both real and fake fur. So we emailed the brand and asked if the item was still available. A representative confirmed Brian's scarf is not only still available, but is made of real fox fur. And here it is!

What they say: PETA says, “Brian knows that just like dogs, minks are sensitive animals with emotions and the ability to feel pain – and they deserve better than to be killed for a frivolous fashion accessory.” (Luckily scarves aren’t frivolous fashion accessories, they play the very important role of keeping our necks warm when it's freezing cold!)

What we say: Charlotte Simone makes some seriously beautiful fur accessories, so we totally understand why Brian wears one. But it is all wrong for him to wear fur and campaign against fur at the same time!

Brian, it's time to decide. Either ditch your beloved fur, or - much better - keep it, be warm, be stylish, and ditch PETA.

Violence against women - murdering them even - is acceptable if they are wearing fur. That is the message of the latest shock-and-awe campaign from People for the Ethical Treatment of Animals.

Oh my, how silly of me!  PETA is really trying to say that we shouldn’t kill animals for fur. Let’s just hope the young muggers out there appreciate the metaphor!

The campaign video shows a man clubbing a woman in a park with a big stick before stripping a fur coat from her lifeless, semi-naked body. (To complete the sex-and-violence theme, we catch a glimpse of breasts as her stripped body hits the ground.)

The video generated angry comments on social media, denouncing its outrageous trivialization of violence against women. Several commenters suggested that “PETA has finally gone too far” and has now “lost all credibility”. If only they were right.

Unfortunately, PETA understands modern media far better than most of its critics do. It knows that the media, and especially social media, cannot resist sensationalism. PETA’s modus operandi takes a page right out of P.T. Barnum's playbook when he said: “We don’t care what you write about us, so long as you spell our name correctly!”

Or as PETA founder Ingrid Newkirk put it: “We are complete media sluts. We didn’t make up the rules, we just learned how to play the game.”

PetaFiles: A Legacy of Crass Exploitation

Here are a few examples of PETA’s adventures into the land beyond good taste and common decency:

THE HOLOCAUST ON YOUR PLATE campaign of 2003 was a travelling display juxtaposing photos of concentration camp prisoners with images of farm animals in abattoirs. Widely criticised wherever it went, this campaign was banned in Germany.

NEITHER OF US IS MEAT was a 2004 billboard campaign exploiting the case of British Columbia pig farmer Robert Pickton, who abducted and savagely murdered dozens of women. Authorities suspect that he may have fed their corpses to his pigs. PETA's billboards showed a young woman on one side and a pig on the other.

GOT PROSTATE CANCER? was the slogan on PETA billboards in 2000 linking milk to prostate cancer. Featured without his consent was cancer sufferer New York Mayor Rudy Giuliani with a milky moustache. "It's tasteless and inappropriate to exploit my illness,” said Giuliani. “The message they're trying to deliver just makes sense in their own zealous, out-of-control thinking."

GOT BEER? was a 2000 campaign aimed at college campuses, encouraging underage students to drink beer instead of milk. "It's official," claimed PETA's posters. "Beer is better for you than milk." Another advocacy group, Mothers Against Drunk Driving (MADD), was understandably not amused. For more on this campaign, read "Hey PETA: Got Ethics?"

We could also mention the 2008 Payback Is Hell billboard, which played off the story of spear fisherman C.J. Wickersham, who survived a shark attack with 800 stitches to his leg. Or PETA’s 2011 request to the US Federal Court to rule that five Sea World orcas be considered as “slaves” in violation of the 13th Amendment. Or Ingrid Newkirk’s call, this year, for Minnesota dentist and Cecil-the-lion hunter Walter Palmer to be hanged. The list goes on.

Raking It In

According to its website, PETA’s excuse for such excesses is that, “Unlike our opposition which is mostly wealthy industries and corporations, PETA must rely largely on free ‘advertising’ through media coverage...”

They omit to mention that PETA raked in more than US$50 million in 2014 alone!

Or that, despite zero tolerance for animal killing by others, PETA routinely kills more than 90% of the pets entrusted to it. In a recent case, PETA staffers allegedly killed a dog they had stolen from someone’s porch! While preaching “compassion”, PETA’s double standards bring to mind Spanish-American philosopher George Santayana’s definition of fanaticism as “redoubling your effort after you've forgotten your aim."

SEE ALSO: HYPOCRITE PROFILE: PINK

Violence Against Women

PETA’s new woman-beating video is particularly disgusting at a time when most people are working to end violence against women. The period from November 25 (International Day for the Elimination of Violence against Women) through December 10 (Human Rights Day) has been designated as 16 Days of Activism against Gender-Based Violence, to raise public awareness and mobilize people everywhere to bring about change. Talk about timing!

In fact, I hesitated to write this piece because I am very conscious that we are doing exactly what PETA wants: we are talking about them.

Nonetheless, I do think we need to denounce this latest PETA campaign, and not only because of the unconscionable trivialization of violence against women. This video also exposes how completely superficial PETA’s understanding really is of the environmental and ethical dimensions of the fur debate.

The fur trade is finally getting its story out, with public information campaigns like Furisgreen.com and TruthAboutFur.com. And the media and public are listening. Some may still choose not to wear fur, leather, wool or silk – or to eat meat – and that’s their right. But people are beginning to understand that, unlike most synthetics, fur is a natural and renewable resource that is being produced responsibly and sustainably. The fur trade is also a heritage industry that supports a wide range of cultures, skills and knowledge.

If this vicious video is the best response that PETA can offer to the serious discussion that the fur trade has initiated, its free ride with the media may soon be coming to an end.