truth about fur
Armand Herscovici in his Montreal fur atelier (1955)

As someone raised in the fur trade (my grandfather arrived in Canada one hundred years ago, in 1913, as a young artisan furrier), I have long felt that something important was missing from most discussions about fur. What has been missing is the voice of the knowledgeable and passionate people who work in this remarkable heritage industry.

Truth about Fur is intended to fix that. The new web-portal provides easy access to information about the North American trade that has often been difficult to research. And everything is presented by people who are personally involved: wildlife biologists and veterinarians, trappers and fur farmers, processors, designers and craftspeople.

This blog is a place for wider-ranging discussions about the ecological, social and even philosophical implications of fur in our society.  Again, you will hear the voices of the real people of the fur trade.

Fur has long been recognized as a prestigious, natural material – some would say the ultimate luxury – but the trade itself has been a black box.  The people behind the glamorous coats have been invisible.  Often talked about, but rarely heard.  That’s too bad because, as you will see in this blog, they have some fascinating stories to tell.

In my first posts, I will explore the reasons why there is a controversy about fur – and why it matters.  The real reasons may surprise you!

Alan Herscovici
Senior Researcher, Truth about Fur

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