At a time when we, as consumers, are being urged to “care for our planet” and make environmentally-responsible choices, we should take a closer look at wild furs. And the closer we look, the more impressive are the environmental benefits we see. While all the furs we use today are eco-logical, wild furs are to clothing what “organic”, “free-range”, and “100-mile-diet” are to dinner.

Here are 5 top reasons why wild furs are an excellent choice for anyone who wants to adopt a “greener” life-style:

1. Like all fur, wild-sourced pelts provide a naturally warm, lightweight, durable, and ultimately biodegradable clothing material. After all, fur evolved over millions of years to become one of the most effective insulators we know.  And, of course, fur is also remarkably soft, comfortable and beautiful!

2. The wild furs we use today come from abundant populations, never from endangered species. Trapping is strictly controlled by state and provincial governments to ensure that we take only part of the surplus produced by nature. Most species produce more young each year than their habitat can support to maturity. We can use part of that “surplus” without depleting the population. In financial terms, it’s like living on the “interest” that nature provides, without depleting our “capital”. This is known to environmentalists as “the sustainable use of renewable natural resources”, a key conservation principle promoted by the International Union for Conservation of Nature (IUCN) and other conservation authorities.

3. The populations of many furbearing species would have to be controlled even if we did not use the fur. Overpopulated beavers flood roads, fields, and forest habitat. Raccoon, coyote and fox populations must be controlled to protect sea turtle eggs, ground-nesting birds and other vulnerable or endangered species. Rapidly expanding coyote populations are also the number-one predator threat for sheep and cattle ranchers. Raccoons, foxes and skunks can carry rabies and other dangerous diseases into urban areas. When animals must be culled to protect property, to prevent the spread of disease, or for any other reason, it is more respectful to use them. Furthermore, without a market for fur, these management efforts would have to be financed by tax-payers.

SEE ALSO: WILDLIFE CONTROL EXPERT OR TRAPPER? WHO YOU GONNA CALL?

4. More than 35 years of scientific research and trap testing ensure that the most humane possible methods are used to capture furbearing animals. In fact, government-regulated trapping now often helps to reduce suffering, by maintaining healthier and more stable populations of wildlife than would occur naturally. If humaneness is a concern, modern trapping techniques are generally preferable to disease, starvation, and the “boom-and-bust” cycles that are nature’s ways of pruning back overpopulated beavers, muskrats, and other species. While farm-raised fur animals receive excellent care, some people feel more comfortable knowing that the animals we use live freely in their natural state until the moment when they are captured. In this sense, wild fur is the ultimate “free-range” clothing material.

5. Many furbearing animals also provide food for aboriginal and other trappers and their families. Beavers and muskrats are important food sources for the Cree people of northern Canada. Raccoons, opossums, and other species are also eaten in many parts of North America. Animals that are not eaten by trappers and their families are returned to the bush where they feed mice, birds and other animals through the winter, when food is in short supply. Nothing is wasted.

Wild fur also provides important income for aboriginal and other people living in rural or remote regions where employment opportunities may be limited. Not least important: the income from wild fur depends upon maintaining natural habitat, and thus provides an incentive for maintaining wilderness areas. One of the unintended consequences of anti-fur campaigning is that, by eliminating markets (for sealskins, for example), they force aboriginal communities in northern Canada to open their territories to more oil and gas exploration, mining and other activities that can seriously disrupt wildlife and their habitat. In fact, trappers in many regions are working with government and industry to minimize the negative impacts of logging and other resource exploitation. For example, they lobby to maintain corridors and buffer zones of uncut timber around lakes and streams that wildlife depend upon, and they identify the nesting areas of eagles and other sensitive species so they can be protected. We all care about nature, but trappers are our eyes and ears on the land – the people who can sound the alarm when nature is threatened.

As this brief summary shows, wild fur is an excellent choice for anyone who cares about nature. Ironically, the “faux fur” and other synthetic textiles promoted by many “animal-rights” activists are usually made from petroleum, a non-renewable resource. But because most people – and most media – are now in big cities, the trappers’ story is rarely heard.

FROM OUR WEBSITE: FUR PRODUCTION: TRAPPING

I received a phone call the other day from a very frightened fur retailer. Two young women had come into his store while he was serving a customer and begun lecturing him about the evils of selling fur. He had tried to stay cool and asked them to leave, several times, but they kept at him until, finally, he lost it and said things he wasn’t proud of. They had filmed him too; now his outburst was on an activist website and his Facebook page had been bombarded with comments accusing him of being a sexist thug.

“Am I finished?” he asked, shaken. “That’s not me, but they were so aggressive; honestly, I was frightened.” I told him to remove the threatening posts from his Facebook page – but to take screen-grabs first, for the record. I also advised him to make a police report about the women who had harassed him, and to ask the police to keep an eye on his store at night. (The windows of several fur stores in the same town were broken in the weeks that followed.)

Unfortunately, this is not an isolated incident. An outerwear store that sells fur-trimmed parkas in Vancouver has endured rowdy protests several times a week for more than a year. Activists now often follow fur-wearers down the street, haranguing them. DxE (“Direct Action Everywhere”) activists invade department stores, intimidating consumers and thumbing their noses at store security. At the opening of new Canada Goose stores in New York and Toronto, protesters carried “F*ck Canada Goose” posters. (So much for compassion and intelligent dialogue!) “Fur police” recently patrolled the streets of Hamburg, Germany, lecturing fur-wearers and giving them “tickets”.

READ ALSO: "Meat of the Matter: Peace-loving avengers," by Dan Murphy, for Dairy Herd Management.

Fur is still a favorite target but any animal-based business can find itself under attack. An infuriating new tactic of animal rights activists is to blitz commercial Facebook pages with negative ratings and comments, as a Vancouver chef recently discovered when he added seal meat to his “sustainable and cultural foods” menu. (Ironically, activists often claim that the seal hunt is immoral because only the fur is used!)

Here are 5 reasons why animal rights activists are becoming more aggressive ... and why it will likely get worse before it gets better.

1. Aggression Works

Activists have learned that many retail stores – even those of large corporations – have a low tolerance for confrontation. Things were different when most furs were sold by furriers running multi-generational family businesses; fur was what they knew, and they defended it with passion. With fur now popular for trim and fashion accessories, it is sold in a much wider range of stores.

This is putting fur on more people than ever before, but it also makes retailing more vulnerable: if fur represents only a small fraction of your sales but generates 99% of your security and PR problems, caving in to PETA is a tempting option. Unfortunately, the message to animal rights activists is that threats and intimidation work.

2. Pop Culture

If you have seen a music video recently -- or follow much of what passes for political debate these days -- you understand that the vulgar, arrogant and often aggressive tone of animal rights activists (“F*ck Fur!”) is very much in tune with certain elements of contemporary culture. And because there’s no sign of popular culture becoming much more polite any time soon, we can expect the arrogance and aggressiveness of these activists to intensify too.

3. Animal Rights Activists Are Getting Frustrated

Cleveland Amory, founder of the Fund for Animals, began campaigning against the fur trade in the late 1960s, almost 50 years ago. Protests intensified in the 1980s and then, again, with the emergence of media-savvy organizations like PETA. The traditional fur coat was also challenged by more casual lifestyles and the availability of less expensive winter clothing materials.

But just when it looked like Western consumers were abandoning their furs, the trade reinvented itself. Suddenly fur is everywhere, not only on 70% of designer runways, but in the streets – as trim on coats and parkas, on handbags, vests, scarves and boots. As trim and accessories, fur is more affordable and is being worn by more young people than ever.

Like old-time Stalinists frustrated with the “false consciousness” of workers who didn’t support The Revolution, many activists have concluded that, if moral persuasion isn’t working, it’s time for more vigorous methods. “As long as they do the right thing, we don’t really care why they’ve done it,” says PETA executive vice president Tracy Reiman when asked whether companies give up fur to avoid harassment, rather than because they share PETA’s views.

4. Social Media Encourage an Escalation of Emotion

Animal rights activists have always used disturbing images, but mainstream media rarely broadcast the most gruesome of them. In the Brave New World of social media, however, the gorier the better. As PETA's Tracy Reiman says, “… we put out a video of rabbits that are having their fur ripped out, and everybody watches it.”

It is not hard to understand why normally compassionate people would be horrified by some of the images circulating on the Internet. If I thought these images really represented the fur trade, I would be against it too. So don't be surprised that some idealistic young people decide it’s time to take stronger action to end such (apparent) atrocities.

The anonymity of social media also encourages more radical and polarized opinions, in all types of politics.

5. “Animal Rights” Is a Fundamentalist Ideology

The previous four points provide ample explanation for the more aggressive tone of animal rights activists. A more troubling question is whether the “animal-rights” philosophy itself may inevitably lead to more aggressive behaviour.

Despite all the media coverage of PETA’s antics, few people – journalists included – understand the profound chasm separating traditional “animal welfare” values from the radical and comparatively new “animal rights” doctrine. Animal welfare refers to our responsibility to minimize suffering for the animals we use. Hopefully everyone reading this post agrees with this. Animal rights, by contrast, says that humans have no right to kill or use animals at all, even for food or important medical research.

A more troubling question is whether the “animal-rights” philosophy itself may inevitably lead to more aggressive behaviour.

But if we truly believe that killing and eating an animal is the moral equivalent of murdering and eating another human being, then how far should we go to stop such “crimes”? Seen this way, activists who become more aggressive or even commit illegal acts are not “going too far”; rather, they are reading their animal-rights philosophers correctly.

“Animal rights” -- like other fundamentalist doctrines -- does not allow for respect or tolerance of differing views. In this sense, the increasing aggression of animal rights activists is not an accident or an aberration. But if intolerance and aggression are the logical conclusions of “animal rights”, maybe it’s time we took a much more critical look at this radical new philosophy. This will be the subject of a future article.

Earlier this year I wrote a blog post listing “5 reasons why PETA won't make me ditch my Canada Goose”. For anyone who has been living under a rock (or in some tropical paradise), Canada Goose is a popular brand of amazingly warm, down-filled coats with coyote fur around the hood to protect your face from winter’s fiercest blasts.

The article included a photo of me with Maggie, my 10-year-old Golden-Lab rescue dog. In response, several readers asked, sarcastically, why I hadn't used Maggie to trim my parka instead.

Then, in the past few weeks, activists protesting the opening of the first Canada Goose bricks-and-mortar stores – in Toronto, New York, and London (UK) – deployed the same tactic, bringing their dogs to the demos. If we are not ready to use our pets for fur, they argued, how can we justify using coyotes?

At first glance, they raise an interesting dilemma: since Maggie and the coyote are both canines, it seems morally inconsistent to love and pamper one while killing and “exploiting” the other. But is it really?

Here are five reasons why my dog is not a coyote, and why wearing fur is not like wearing your pet:

1. Coyotes don’t sleep in our beds

Fact is, dogs in much of North America and Europe – at least in urban areas – have become members of the family. Dogs have long helped humans with our work; they have been our devoted companions. But now they have moved into our homes, and for many families they have become surrogate children. Parents living with teenagers may sometimes feel that dogs are, in fact, preferable to human children. Be that as it may, it is clear that pets dogs are no longer on the outside looking in, but have become an integral part of the family. Using dogs for food or clothing has therefore become taboo, akin to cannibalism. Trees, plants, and other animals – including coyotes – are in the other category: consumables. That’s how the world works. (Sorry, PETA.)

2. Dogs chose us to protect them

Dogs split away from their wolf ancestors at least 15,000 years ago, maybe much earlier. And, as Stephen Budiansky (The Covenant of the Wild: Why Animals Chose Domestication) and others have argued, it is very likely that dogs chose us, rather than the other way around. According to this hypothesis, wolves that were not aggressive enough to compete in their pack may have approached human settlements, attracted by bones and other food that humans discarded. Because the most docile animals were more likely to be tolerated, there was a “natural selection” for non-aggressive animals that accepted a subordinate role in their new human “packs”. The wild coyote is a very different beast. As one trapper told me about a coyote he found in his trap: “When I looked into his eyes, I was chilled by the cold, evil stare; this was nothing like a dog!” Only people who have had no close contact with wolves, coyotes or other wild canines can believe that they are “dogs”.

3. Dogs and coyotes occupy different spheres of moral concern

While, theoretically, all humans should enjoy equal consideration, we are generally more concerned about our own children than about the neighbour’s children. And more about our neighbours than about people in another city or half-way around the globe. Without such “degrees of moral concern” we would not be able to function at all, knowing that children are suffering hunger and abuse in many parts of the world while we sip our lattes. Similarly (whatever PETA would have us believe) we are more likely to swerve to avoid hitting a child – even on a tree-lined road; even if it means risking our lives – than we would for a dog in our path. Again: rats, bees and other social animals live harmoniously in large groups, but will tear to shreds any stranger that wanders into their midst. It seems to be consistent with natural law to treat those closest to us differently.

4. If we kill coyotes, we should use them

Coyotes are highly abundant and have expanded their range across most of North America. They are now the number one predator problem for ranchers and, when fur prices do not provide sufficient incentive to keep populations in check, state and provincial governments may offer bounties to encourage hunting and trapping. If we have to cull coyotes, surely it is more respectful – more ethical – to use them. Of course, domesticated dogs and cats can also over-populate, and they too are culled. In modern, Western societies we collect and put down millions of unwanted pets in “humane shelters” rather than leave them hungry, sick and abused in the streets as is done in many parts of the world. That we choose not to use the fur or other parts of so many unwanted pets probably reflects our wealth (we can afford to waste these resources) and the special relationship we have with dogs and cats, more than any moral imperative.

5. Dogs, like their human protectors, have been removed – or at least insulated – from nature

In nature, most plants and animals produce more young each year than their habitat can support to maturity; those that don’t survive provide food for the others. This is the great cycle of life. And like it or not, people are part of this cycle. We too need resources from our natural environment to survive, and we too will feed the worms in the end (unless we attempt to shirk our debt with cremation, but even then our basic chemical components will be recycled). In ecological terms, there is nothing unusual about using coyote fur on parkas. What is unusual is the abhorrence we feel in Western society about making mitts with Rover or Prince – or Maggie. Traditionally, dogs had to earn their keep: pulling sleds, herding sheep, killing rats and other “vermin”, protecting property. When they died, their fur and leather were valuable in societies too poor to waste useful resources. But, as mentioned in our first point, dogs have become part of our families, and in that sense have been removed from nature. We found Maggie at the Montreal SPCA when she was one year old; she had been there a month and came close to being put down. Happily, the number of dogs euthanized in North American shelters has been greatly reduced, thanks to spay-neuter programs and “Adopt, Don’t Shop” campaigns. But we cannot manage wildlife populations with spay-neuter programs. And we cannot live without using the resources that nature provides. The status of “honorary humans” that we have applied to our dogs in wealthy Western societies, cannot be extended to all of creation.

SEE ALSO: DON'T FEEL BAD ABOUT THE COYOTE FUR ON YOUR CANADA GOOSE JACKET

When I mentioned that I was writing this article, a friend suggested a sixth point: she said that we can’t use our dogs for clothing or meat because “they love us”. Unfortunately, as much as I love my dog, I am not at all sure that this sentiment is really reciprocated. I suspect that Maggie’s interest in me is directly proportional to the quantity of kibble, table scraps, ear scratching and interesting walks that I provide. But then, perhaps the love that humans share is not all that different?

So what can we conclude? Animal activists argue that it is an arbitrary distinction to pamper some animals while “exploiting” others. But this short analysis suggests that such distinctions are not so much “arbitrary” as they are culturally determined; they are based on wealth, urbanization, the changing nature of the family, and other socio-cultural factors. Aboriginal people in North America – and traditional societies everywhere – used dog fur and leather, as many still do. Most dogs used to live and work outside; we have brought them into our homes and families. But that doesn’t mean we don’t need to use plants and animals and other resources that nature provides.

So the "moral inconsistency" raised by pampering some animals while exploiting others is more apparent than real. And Maggie would almost surely agree, if she were capable of this sort of rational thought; she certainly appreciates the meat, bones and other animal products we offer.

Ironically, animal-rights purists (including PETA) now also oppose the keeping of pets, which they denounce as a form of paternalistic slavery. I am not sure that Maggie would agree.

***

RECOMMENDED READ: Animals deserve respect, but they are property – not people. By Andrew Lawton, Global News, May 26, 2017.

Unfortunately, this could happen to anyone working with fur these days, especially retailers selling any sort of fur or fur-trimmed products.

A veteran North American retail furrier – who shall remain nameless here, to protect the innocent – has participated for the past ten years in a high-profile fund-raising fashion show, in support of a local charity. About a month before this year’s show, he spoke with the organizers who confirmed that they were looking forward to working with him again. Then the animal-rights bullies showed up.

Just two weeks before the event, he received a call from the fashion-show producer. She informed him that the Events Committee had decided they could not include his products in the show this year. “One of the sponsors is against fur,” she said, as if this explained everything. The committee had made their decision and nothing could be done, she told him bluntly.

And that might have been the end of the story, except this retailer is not the sort who likes to be told that “nothing can be done” ... especially when it involves mindless kowtowing to anti-fur bigots. Sensing that the show producer was not open to discussion, he went above her head and contacted the charity’s Events Coordinator. What he did next should be an inspiration to all furriers – and, indeed, to everyone who believes in democracy.

Here is a summary:

1. First, he introduced himself and explained that his company had supported this charity event since its inception, a decade ago.
2. Then, he suggested that it wasn’t wise for a medical charity like theirs (they support palliative care) to give in to activist pressure tactics. Animal-rights bullies also oppose laboratory animal research, he reminded her. PETA-boss Ingrid Newkirk is on record saying that she opposes animal research even if it can find cures for AIDS or other terrible diseases. (He had the Event Coordinator’s attention now.)
3. And what about the retailers who were showing wool and leather products? Would they also be banned from the show if that was the next activist demand? (Hmmm ... maybe this wasn’t so simple after all?)
4. Then he asked what they were serving for dinner for the fashion evening ... (She was chuckling now.)
5. It was time to drive home his main argument: “Listen,” he told her. “We’re not saying that everyone has to wear fur...or leather…or eat meat and dairy either. Each of us can have our own opinions and make our own decisions. Isn’t that what democracy is all about? But that doesn’t give us a right to impose our ideas on everyone else!”
6. Finally, he promised to send her a link to a recent Truth About Fur blog post explaining how the modern trade is regulated and why fur is a responsible and ethical fashion choice.

She promised to speak with her superiors. And, sure enough, 24 hours later the retailer received a call from the charity’s CEO. It was Friday afternoon.

"Not the Way We Do Things"

“I wanted to call before the weekend so you wouldn’t have to worry; you’re back in the show,” she said. The activists were not “sponsors” of the event; they had bought a table, like many others. In any case, the Committee should never have made this sort of policy decision without consulting with her. “This is not the way we do things,” she said. The charity appreciated the support his company had offered for so many years; they were delighted that he was ready to participate again. Have a lovely weekend!

Two weeks later, the fashion-show evening was a wonderful success, with almost 500 people in attendance. “I was pleased to see that several of the charity’s board members placed bids for the fur scarf we contributed to the silent auction,” says the retailer.

“I was worried that the activists would make a fuss when my fur scene came on,” he says. “But there was nothing but applause. I found out later that the activists had cancelled their table when they learned that they couldn’t impose their will on the organizers. See how phony their support really was all along!”

The retailer sent a note to the CEO after the show, congratulating her on a wonderful evening – and thanking her for having the intelligence and integrity not to give in to the activists’ bullying tactics.

With fur season revving up again, we hope that his little story will provide encouragement to any retailer who is harassed by activists. Truth About Fur will be preparing a “tool kit” of resources you can use to defend your business, including blog posts like the one cited above.

And if you have a story about tactics that have worked for pushing back against activist bullies, please share it with us!

SEE ALSO: STANDING UP TO ANTI-HUNTING BULLIES - A CASE STUDY FROM ONTARIO

A recent on-line, anti-trapping rant by Born Free USA boss Adam Roberts ("What kind of person still traps wild animals?", Huffington Post, Sept. 7, 2016) underscores how trappers are on the front line in the war against humans using animals – a war in which the weapons of choice are misleading images, inflammatory rhetoric, and exploiting the information gap between rural and urban cultures.

Roberts' attack drives home how important it is to explain, again and again, the vital role trappers play in responsible wildlife management and conservation.

Like other "animal-rights" groups, the folks at Born Free rage against a wide range of animal-use activities. This time, as part of their "Victims of Vanity 2" campaign, they are promoting an “undercover” trap-line video showing “atrocities” that they claim “occur regularly across America”.

“What kind of person purposely destroys a beaver dam and sets a ‘wall of death’ of Conibear traps," asks Roberts, "knowing that the unsuspecting beavers will return to repair their handiwork – only to be possibly smashed across their abdomens and drowned?”

The insinuation is that such traps cause terrible suffering. Born Free's own video, however, shows beavers that have clearly been struck by the trap bar across the back of the neck, breaking cervical vertebrae and causing rapid death, just as this quick-killing trap is intended to do. These traps were developed through several decades of (on-going) scientific research to provide the most humane possible methods for controlling wildlife populations.

North America’s world-leading humane-trap research program has provided the scientific basis for comprehensive state and provincial trapping regulations, trapper-training programs, ISO standards, Best Management Practices, and the Agreement on International Humane Trapping Standards.

SEE ALSO: Neil Jotham: A life dedicated to humane trapping

Thanks to this pioneering work, the time-to-death produced by quick-killing traps like those shown in Born Free's video is now measured in seconds. Roberts knows, however, that most of his readers live in cities and have little real contact with nature. People who find their meat neatly wrapped in cellophane on grocery store counters are easily shocked by pictures of dead animals, no matter how humanely they were euthanized – especially when cued with sufficiently emotional rhetoric.

Similarly, the live-holding devices used for capturing larger predators – like the coyote shown in Born Free's video – are not diabolical instruments of “torture”. Modern, live-holding foot traps are used by wildlife biologists to capture and release – unharmed – wolves, lynx, river otters and other animals for radio-collaring or reintroduction into regions where they were previously extirpated. To claim, as Roberts does, that such traps “have remained relatively unchanged for 400 years” is nonsense.

Should We Kill At All?

But what about the bigger question Roberts implicitly raises: should we really be killing wild animals at all?

In fact, there are many reasons why wildlife populations often must be managed. Overpopulated beavers can completely “eat out” vegetation in their region; the population will then crash and there may be no beavers at all for many years. Regulated trapping can smooth out these boom-and-bust cycles, maintaining healthier and more stable beaver populations. This is one reason why biologists believe there are now as many beavers in North America as there have ever been. There can, however, be too much of a good thing: beaver dams in the wrong places can flood roads, fields, and forest habitat. When your basement (driveway, back yard) is flooded, who’re ya gonna call: Mr. Roberts ... or your local trappers’ association?

Meanwhile, coyotes are the number-one predator problem for sheep and cattle ranchers, and many states and provinces have been obliged to offer bounties to keep their populations in check. Coyote, fox and raccoon populations are also culled to protect endangered ground-nesting birds or sea-turtle eggs. Overpopulated foxes, skunks and raccoons are prime vectors for rabies and other diseases that can be transmitted to humans and pets. For these and many other reasons, there will always be a need for trapping, whether or not anyone buys fur. Without a market for fur, however, these management efforts would be paid for by the government – i.e., by tax-payers – as they now are in many parts of Europe.

SEE ALSO: Why fur is the ethical clothing choice

Trappers protect nature in other ways that are not often publicly recognized. While we all “care” about nature, most of us now live in cities. Trappers are our eyes and ears on the land, sounding the alarm when nature is threatened by inappropriate resource extraction or industrial activity. Trappers' associations across North America are on the front lines to ensure that forestry practices respect the needs of wildlife, for example by leaving a swath of uncut trees along watercourses. And, like the canary in the mine, trappers are the first to spot changes such as reduced reproduction rates among mink that may signal industrial pollution upstream. Harvesting data, including the sex and age distribution trends, provide vital information about the health of our wildlife populations.

Most important of all, nature is not a museum. Most wildlife species produce more young each year than their habitat can support to maturity. The ones that don’t survive feed those that do. We are part of nature and we too can make use of the surpluses that nature produces – year after year, generation after generation – so long as we protect the habitats and ecosystems that provide those surpluses. This is called “the sustainable use of renewable natural resources”, a central conservation principle promoted by the International Union for Conservation of Nature (IUCN) and other conservation authorities. (By contrast, the synthetic materials that animal activists would have us wear are usually derived from petroleum, a non-renewable resource.)

Animal Abuse

Does all this give us the right to abuse animals? Absolutely not.

The Born Free video also shows a trapped coyote being kicked, prompting Roberts to ask, "What kind of person watches a tethered and helpless coyote writhe in pain and distress, unable to move because of the intensely unforgiving steel jaws clamped to her paw, kicks her in the side, and then finally shoots her in the chest so that her lungs fill with blood, and she dies a miserable, suffocating death?"

Most trappers would be disgusted by this scene. There is no excuse for kicking an animal, ever. Furthermore – Roberts' "intensely unforgiving" rhetoric aside – every trappers' association and trapper-training manual teaches that live-trapped animals should be killed quickly and humanely with a direct shot to the head. But this completely unacceptable behavior of one individual does not give Roberts or Born Free the right to smear the reputations of more than 200,000 North American trappers.

On the contrary, as society becomes more interested in protecting our natural environment, it is time that we learn more about these remarkable and knowledgeable men and women – the small minority among us who continue to live close to the land.

What kind of person still traps today? Far from the grotesque caricatures that animal activists like to portray, in many real and practical ways, today’s trappers are the true guardians of nature.

Is fur an ethical clothing choice? The media often seem confused about this question, acknowledging the resurgence of fur in designer collections while uncritically reporting sensationalist animal activist complaints about this trend. The implied (and often explicit) message is that consumers are less bothered about whether fur is an ethical clothing choice, and more concerned about looking good. In short, "fashion trumps ethics". But is this true?

To answer this question, we must take a step back and ask what makes it ethical to use any animal product.

Some of the best work on this subject was done by the Royal Commission on Seals and the Sealing Industry in Canada (1984-86). Public-opinion research conducted in six Western countries (the UK, France, West Germany, Norway, Canada and the US) showed that “there is no agreement on whether it is ethical or moral to kill seals. The choice is a matter of personal conviction.” [Report of the Royal Commission, Vol. 1, p. 23, 1986.]

The Royal Commission also found, however, that there is “substantial weight of opinion that if the killing of any wild animals is to be accepted as ethical, it should satisfy the following conditions”:

1. The existence of the species should not be threatened;
2. No unnecessary pain or cruelty should be inflicted;
3. The killing should serve an important use;
4. The killing should involve a minimum of waste.

Let’s see how the modern North American fur trade stacks up when measured against these widely accepted ethical criteria.

The Existence of the Species Should Not Be Threatened

This is a “conservation” or “sustainable use” argument. Simply put, there is no future in using up resources we depend on for our survival.

About one-half of the furs produced in North America today comes from farms, so there's no threat of extinction there. Furs taken from the wild, however, also come from abundant populations. Government-regulated trapping seasons ensure that we use only part of the surpluses produced each year in nature. Most species produce more young than their habitat can support to maturity. Animals that don’t survive feed those that do. Humans are part of this cycle and we too can use the surpluses that nature produces, year after year, generation after generation – so long as we protect and maintain the natural ecosystems that produce this bounty.

This is called “the sustainable use of renewable natural resources”. It is a central pillar of modern conservation policy that was first promoted by the landmark World Commission on Environment and Development [Our Common Future, 1987], and now directs the work of the International Union for Conservation of Nature (IUCN).

Thanks to excellent national and international regulations, North American furbearers that were once depleted in parts of their ranges have been restored, and more! Biologists believe that beavers are now as abundant as when Europeans first arrived, while coyotes, foxes and raccoons are more numerous in Canada than they have ever been. This is a real environmental success story.

So without question, the modern, well-regulated fur trade meets our first ethical criterion: the existence of species is not threatened.

No Unnecessary Pain or Cruelty Should Be Inflicted

This is the “animal welfare” argument, i.e., the belief that we have a right to use animals for food and other purposes, but only if we cause them as little suffering as possible.

The modern fur trade has taken very seriously its responsibilities to prevent unnecessary pain or suffering. North America is the world leader in scientific research to make trapping as humane as possible. This research provided the scientific protocols for ISO standards, Best Management Practices, and the Agreement on International Humane Trapping Standards (1997).

Based on this research, state and provincial wildlife authorities determine which traps may be used for each species. Most species can now be taken in quick-killing traps or “sets”. For the others (e.g., larger predators including coyotes, foxes, lynx, and bobcats), live-holding traps have been significantly improved to prevent injuries. The new live-holding foot-hold (or “leg-hold”) traps, for example, are often used by biologists to capture and release (unharmed) wolves, lynx, river otters and other animals for radio collaring or re-introduction into regions where they were once (often intentionally) extirpated.

On fur farms, mink and foxes are provided with excellent nutrition and care; this is the only way to produce the high-quality fur required to compete in international markets. Farms in the US are certified by Fur Commission USA, while in Canada farmers follow codes of practice developed by the National Farm Animal Care Council.

So the North American fur trade also satisfies our second ethical criterion: the responsibility to prevent unnecessary pain or cruelty is taken very seriously in the modern fur trade.

SEE ALSO: NEAL JOTHAM: A LIFE DEDICATED TO HUMANE TRAPPING

If Animals Are Killed, They Should Serve an Important Use

Activists often claim that it is unethical to kill animals for fur because "no one needs a fur coat". Fur coats are portrayed as "unnecessary luxuries"; raising and killing animals for fur is therefore characterized as “frivolous use”. But is fur really a frivolous or unnecessary product?

Humans need clothing to survive, and in many regions warm clothing is essential. Of course there are other materials to keep us warm, but the best of them (wool, down, leather) also come from animals. Meanwhile, most synthetic fibres (including fake or “faux” fur) are derived from petroleum, a non-renewable resource, the extraction and transformation of which entails serious environmental risks.

Trapping, hunting and fur farming, it should be remembered, also provide food and important income for people living in rural or remote regions where alternative employment may be hard to find; fur is certainly not “frivolous” for them.

Then there is the need, in many regions, for furbearers to be culled annually to maintain healthy and stable populations, to preserve their habitat, to protect endangered species (e.g., by culling predators that attack ground-nesting birds or endangered sea turtle eggs), and to safe-guard human health, livestock and property. If furbearer populations must be culled, surely it is more ethical to use these animals for clothing than to discard them.

Last but not least, fur clothing is remarkably long-lasting, can be worn “vintage” or taken apart and remodeled as styles change, and will eventually biodegrade – all important environmental virtues.

So, in multiple ways, the modern fur trade satisfies our third ethical criterion: the animals serve important purposes.

If Animals Are Killed, There Should Be a Minimum of Waste

Most North Americans eat meat and therefore generally consider it ethical to use leather, a “by-product” that would otherwise be wasted. Fur, however, may seem more problematic if the rest of the animal is not used, as is often assumed. In fact, many wild fur-bearing animals  (beaver, muskrat and other species) also provide food for First Nations and other people, especially in northern regions where cattle and other livestock cannot easily be raised. Wild furbearers not consumed by humans are returned to the bush where they are eaten by mice, birds and other animals. Nothing is wasted.

Meanwhile, farmed mink and foxes are fed left-overs from our own food supply – the parts of chickens, pigs, fish and other animals that we don’t eat and that might otherwise go into landfills. In addition to fur, farmed mink provide oil for cosmetics and the preservation of leather. Their manure, soiled straw bedding and carcasses are composted to produce organic fertilizers, to enrich the soil and produce more food, completing the agricultural nutrient cycle. Biofuels made from mink remains now power buses in Aarhus, Denmark, the world’s largest producer of farmed mink. Similar projects are being tested in North America.

So the modern fur trade satisfies our fourth ethical criterion: there is minimal waste.

As this brief summary shows, the modern North American fur trade satisfies all four of the criteria required to determine that fur is an ethical clothing choice.

Of course, this does not mean that anyone is obliged to wear fur. As the Canadian Royal Commission determined some 30 years ago, that decision is ultimately “a matter of personal conviction”. This has been confirmed by public opinion research conducted in recent years showing that about 80% of North Americans agree that wearing fur should be a question of personal choice.

True life stories of a Métis trapper and his love for the land, his family and friends

A primary goal of Truth About Fur is to give a voice to the real people of the fur trade. So what a pleasure it is to tell you about a newly published autobiography by one of Canada’s foremost trappers and trapping advocates, the legendary Alcide Giroux.

My First Sixty Years Enjoying Nature as a Trapper promises, and delivers, a passionate and epic tale of a life lived in close harmony with the land: hunting, fishing and trapping. And thanks to Alcide's extraordinary memory, he shares many wonderful adventures with us in vivid detail.

God's Country

The story begins in December 1951, near Sturgeon Falls, Ontario. Alcide was just six years old when his father moved their family onto the old homestead his grandfather had cleared and built in the early 1920s. There was no electricity or indoor plumbing, and young Alcide and his siblings had to cross the Sturgeon River in a small homemade boat before walking to school – a walk that provided opportunities for the young Alcide to snare rabbits to complement the moose and beaver in his mother’s stew pot. It was God’s Country back then, Alcide tells us, with wilderness and wildlife all around. Their trap lines began at the farmhouse door.

A few years later, Alcide’s Dad built a remarkable suspension bridge to facilitate the family’s commuting. “We had so many curious and nosy visitors; they all came to see the 8th Wonder of the World ... well the 8th wonder of River Valley!” Alcide recalls.

I enjoyed reading about this remarkable DIY engineering feat all the more because I walked across this same bridge many years later when I visited Alcide’s trapline, in the 1980s.

In the pages of his new book, Alcide pays tribute to many kind and talented woodsmen, but none more than his own father, “a great trapper with a built-in GPS in his brain.” Philippe Giroux was a Métis who instilled in his sons the importance of respecting the animals they depended upon, which meant trapping as humanely as possible. “Because we only had leg-hold traps back then, Dad showed us how to build underwater sets that ensured a quicker death for muskrats, mink and beaver.”

Alcide Giroux clearly learned his Dad’s lessons well; he became one of Canada’s foremost advocates for humane trapping. By the time he was 30, in 1975, he was writing articles in trappers’ magazines and leading workshops across Ontario and beyond, promoting the importance of researching and implementing better trapping techniques.

"I Had Gained Their Trust"

In 1980, as newly-elected president of the Ontario Trappers Association (OTA), his first speech called on trappers to take the lead in humane trapping, rather than have changes imposed on them by others. He remembers that his beloved wife, Pat, sitting at the back of the hall, was worried about how this call for change would be received. But Alcide’s sincerity and straight talk won the day.

“There were no hard feelings, no arrows thrown, but lots of applause and many handshakes," recalls Alcide. "I could breathe again; I had gained the trust and confidence of my fellow trappers.”

When the Fur Institute of Canada was created in 1982, to implement recommendations of the Federal-Provincial Committee on Humane Trapping (1974-1981), Alcide became a founding member, and later vice-chair. Accompanied by Pat, he travelled the world to lend his expertise to trap-research and conservation meetings in New Zealand, Europe, Louisiana, Australia and elsewhere. When scientists, politicians or journalists wanted to see a trap line first-hand, more often than not it was Alcide and Pat who received them.

Alcide’s story bursts with good humour and a passion for life, whether he’s describing the orphaned bear cub, Ben, that his family adopted, or the time that famed country singer Murray McLauchlan came for a visit and wrote a song about Alcide for his 1984 album about true Canadian heroes. The song, Little Brothers of the Wood, includes the lines:

I only take what I need, don’t take no more
The woods ain’t a shelf in a grocery store.
I only take what I need because come the spring
I want to see beaver cubs in that pond again.

Alcide’s strength of character is also evident as he faces life’s more difficult moments: political battles in the OTA, a fire that destroys the old family farmhouse, and especially Pat’s courageous battle with cancer.

Front-Line Defenders

In recognition of Alcide’s outstanding contributions, in May 2005 he was presented with the Fur Council of Canada’s “Furrier of the Year” award, at the North American Fur & Fashion Exposition in Montreal (NAFFEM). In his speech to more than 600 fur manufacturers, designers, retailers and government officials, Alcide reminded them that trappers did more than provide the beautiful furs on display in the hall. They were also front-line defenders of the industry, using responsible practices and educating the urban population – including furriers – about the importance of using nature's gifts sustainably.

Speaking of nature’s gifts, for the gala fashion show that evening we had arranged for Alcide and Pat to sit with another celebrity: Miss Universe Canada, the beautiful Natalie Glebova. “Since trapping is always on my mind, I looked at Natalie and thought she would be good in the snow with legs like that!” Alcide remembers, with a chuckle.

The setting for most of this book, however, is in the bush, and anyone who enjoys the outdoors will appreciate Alcide’s keen observations about nature and wildlife.

To order your copy of My First Sixty Years Enjoying Nature as a Trapper, by Alcide P. Giroux (AKA “Ti-Lou”), email or call Angela Gurley of the Fur Council of Canada at [email protected] or on 1-800-376-9996. If ordering by email, please include your phone number so Angela can call for your credit card information. A French version is available, please specify whether you would like the book in English or in French. The price is $20CAD plus mailing and handling, about $6.50 in Canada and $12.50 for the US. Contact us for international shipping rates.

Le livre d’Alcide Giroux est aussi disponible en français.

SEE ALSO: NEAL JOTHAM: A LIFE DEDICATED TO HUMANE TRAPPING

(Editor's note: Alcide Giroux passed away on February 20, 2018. Read his obituary from the Fur Institute of Canada.)

Neal Jotham has played a central role in promoting animal welfare through Canada’s world-leading trap research and testing program for the past 50 years. From his first voluntary efforts with the Canadian Association for Humane Trapping (1965-1977) and as executive director of the Canadian Federation of Humane Societies (1977-1984), to chairing the scientific and technical sub-committee of the Federal-Provincial Committee for Humane Trapping (1974-81) and ISO Technical Committee 191 (1987-1997), to serving as Coordinator, Humane Trapping Programs for Environment Canada's Canadian Wildlife Service (1984-1998), and his continuing work as advisor to the Fur Institute of Canada, Neal has been a driving force. At times mistrusted by animal-welfare advocates and trappers alike, he always remained true to his original goal: to improve the animal-welfare aspects of trapping. Truth About Fur’s senior researcher Alan Herscovici asked Neal to tell us about his remarkable career as Canada’s most persistent humane-trapping proponent.

Truth About Fur: Tell us how you first got involved in working to improve the animal-welfare aspects of trapping.

Neal Jotham: It was 1965, the year the Artek film launched the seal hunt debate. I was concerned about what I saw and wrote a letter to the Fisheries Minister. A colleague – I was an architectural technologist – suggested that I send my letter to a group concerned about trapping methods, the Canadian Association for Humane Trapping (CAHT). I was invited to one of their meetings and met some wonderful volunteers including the legendary Lloyd Cook, who was then president of the Ontario Trappers Association (OTA).

Lloyd was a kind and gentle man, mentoring boy scouts about survival in the woods and introducing the first trapper training programs in Ontario. Once he rescued two beaver kits from a forest fire and raised them in his bathtub until they were old enough to release into the wild. He invited the CAHT to set up an information booth at the OTA annual convention, and he took me onto his trap line, near Barrie, Ontario.

Lloyd and I discussed how great it would be to do some proper research about how to minimize stress and injury to trapped animals. I thought it would be quite a simple matter. Little did I know that it would occupy the better part of the next 50 years of my life.

TaF: So you got involved with the CAHT?

Jotham: I was asked to serve as voluntary vice-president of administration, in charge of publicity and communications. Our main priority was to make the governments, industry and the public aware of the need for animal welfare improvements in trapping, because very few people were even talking about trapping at the time.

TaF: How did you go about raising awareness?

Jotham: We produced brochures explaining the need for improvements. We never called for a ban on trapping – we recognised the cultural, economic and ecological importance – but we were honest about the suffering the old traps could cause and the need for change.

In 1968, because governments and industry were still not engaged, CAHT joined with the Canadian Federation of Humane Societies (CFHS) to establish the first multi-disciplinary trap-research program at McMaster University (to look at the engineering aspects of traps) and Guelph University (to investigate the biological factors).

In 1969, we were contacted by an Alberta trapper and wildlife photographer named Ed Cesar. He had ideas for new trap designs and also wanted to make a film about trapping that he hoped could be televised. CAHT asked if he could film animals being caught in traps, which he did.

CAHT purchased three minutes of this film and I showed it at a federal/provincial/territorial wildlife directors conference in Yellowknife, in July 1970. That resulted in an immediate $10,000 donation to the CFHS/CAHT pilot project from Mr. Charles Wilson, CEO of the Hudson’s Bay Company, then based in Winnipeg, and some smaller donations too.

TaF: But the governments still weren’t involved?

Jotham: No, so we went public. CAHT added narration and sound to the film, titled it They Take So Long to Die, and showed it on Take-30, a CBC current affairs show. That got attention, all right! In 1972, we were invited to a Federal-Provincial Wildlife Conference where we were criticized for “hurting trappers”. We explained that we just wanted to make trapping more humane, we had only broadcast the film because government wasn’t listening.

TaF: How did trappers feel about your efforts?

Jotham: Many trappers understood what we were saying. In fact, Frank Conibear, a NWT trapper, had been working on new designs since the late 1920s, and by the 1950s produced a working model of the quick-killing trap that still carries his name. He got the idea from his wife’s egg-beater, the concept of “rotating frames”: if an animal walked into a big egg-beater and you turned the handle fast enough, it would be there to stay, he figured.

The Association for the Protection of Furbearing Animals (APFA) paid to make 50 prototypes of Conibear’s design and, in 1956, Eric Collier of the British Columbia Trappers Association supported field testing and promoted the new traps in Outdoor Life magazine. Lloyd Cook was another trapping leader who wrote positively about the new traps, and the CAHT offered to exchange old leg-hold traps for the new killing devices, for free.

In 1958, Frank Conibear gave his patent to the Animal Trap Company of America (later Woodstream Corporation), in Lititz, Pennsylvania – for royalties – and a light-weight, quick-killing trap became widely available for the first time. The Anti-Steel Trap League (that became Defenders of Wildlife in the 1950s) had been sounding the alarm about cruel traps since 1929, but it was trappers who did much of the earliest work.

TaF: So trappers associations supported efforts to improve traps?

Jotham: Several did. In the old days, trappers had been very jealous about guarding their secrets; you could only learn the tricks of the trade if you found an older trapper to take you under his wing. But with the emergence of associations, trappers began to share more information. They realized that everyone could benefit if trapping methods were improved. Effective quick-killing traps improved animal-welfare, of course, but they also prevented damage to the fur sometimes caused when animals struggled in holding traps. And trappers did not have to check their lines every day, like they did with live-holding (foothold) traps.

TaF: And you finally succeeded in getting the government involved?

Jotham: Yes, we did. In 1973 the creation of the ad-hoc “Federal-Provincial Committee for Humane Trapping” (FPCHT) was announced.

A five-year program was launched in 1974, with work to be done at McMaster University, in Hamilton, and at the University of Guelph, where our CFHS/CAHT pilot project had started.

I was asked to act as executive director and to chair the Scientific and Technical Sub-Committee, because we had already made some real progress in developing methodology and technology to evaluate how traps really work. For example, measuring velocities and clamping forces and other mechanical aspects of traps. In fact, at McMaster we made some important improvements to Frank Conibear’s rotating-jaw, quick-kill traps that are still used today.

TaF: And what happened to your film?

Jotham: When the government committed to funding the FPCHT we cancelled plans to distribute our film more widely. Meanwhile, we learned that Ed Caesar had staged some of the “trap line” scenes; he indicated in a letter that he had live-captured some of the animals and placed them into traps so he could film them.

Some people were disappointed that we had withdrawn our film, and the Association for the Protection of Furbearing Animals (APFA) decided to continue their campaign: they used Caesar’s staged images to make a new film, Canada’s Shame, narrated by TV celebrity Bruno Gerussi. The APFA (aka: FurBearer Defenders) has given up any pretense of working to improve trapping methods; they now oppose any use of fur. Their current position brings to mind the comment by American philosopher George Santayana: “Fanaticism consists of redoubling your efforts when you have forgotten your aim.”

TaF: So what did the FPCHT research program achieve?

Jotham: It was 1975 by the time it really got rolling, and the final report was made in June, 1981, in Charlottetown. Over that period, not only were existing traps evaluated, but a call went out to inventors to submit new trapping designs. 348 submissions were received, over 90 per cent of them from trappers! All these ideas were evaluated and 16 were retained as having real humane potential. But the FPCHT was still an ad hoc project; it was becoming clear that a more formal body would be needed to direct on-going trap research and development. So, in 1983, the federal and provincial governments agreed to create the Fur Institute of Canada (FIC), with members from government, industry and animal-welfare groups.

TaF: How did you get involved with the new Fur Institute of Canada?

Jotham: In 1977, I had become the first full-time Executive Director of the Canadian Federation of Humane Societies (CFHS), where I had a wide range of responsibilities, but of course I remained very interested in trapping. So I was pleased to serve on the founding committee of the FIC, and then to be hired by the Canadian Wildlife Service (Environment Canada) to manage the government’s funding contributions to the FIC’s newly established trap research and testing program. Initially, the Government of Canada committed $450,000 annually for three years to get things started, and this was matched by the London-based International Fur Trade Federation (IFTF).

TaF: What was new about the Fur Institute of Canada’s program?

Jotham: First, we established of the world’s first state-of-the-art trap-research facility in Vegreville, Alberta, which includes a testing compound in a natural setting. All our testing protocols were approved by the Canadian Council on Animal Care (CCAC), the same group that approves animal research protocols in Canadian universities, hospitals and pharmaceutical laboratories.

In 1995, another dramatic breakthrough was made: the researchers had collected enough data to develop algorithms that allowed evaluation of the humane potential of traps without using animals at all; we can now analyse the trap’s mechanical properties with computer simulation models. This made it unnecessary to capture, transport and house thousands of wild animals – while saving millions of dollars.

TaF: Did this research help with the formulation of the Agreement on International Humane Trapping Standards (AIHTS)?

Jotham: Canadian research was vital for the AIHTS. We had begun working on trapping standards as early as 1981, with the Canadian General Standards Board (CGSB), and by 1984 we had the first standard for killing traps. But with calls growing in Europe for a ban on leg-hold traps – and because virtually every country in the world uses trapping for various purposes – the CGSB suggested that there was a need for an international standard. To this end, ISO Technical Committee 191, of the International Organization for Standardization, was established in 1987, with yours truly as the first Chairman.

Our timing was good; by 1991, a EU Directive was being proposed that would not only ban the use of “leg-hold” traps in Europe, but would also block the import of most commercially-traded wild furs from any country that had not done the same. Because the stated goal of the legislation was to promote animal welfare – and because all EU member states permit the trapping of animals with methods basically the same as those used in Canada – Canadian diplomats succeeded in having the EU Directive amended to admit furs from countries using traps that “meet international humane trapping standards”.

The problem was that no such standards existed yet, and animal activists on ISO Technical Committee 191 refused to allow the word “humane” to be used in our documents. The deadlock was resolved by agreeing that ISO would develop only the trap-testing methodology, leaving it to individual governments to decide what animal-welfare thresholds they would require.

In 1995, the governments of the EU and the major wild-fur producing countries (Canada, the USA and Russia) developed the AIHTS, which was signed in 1997, and ratified by Canada in 1998. (For constitutional reasons, the US signed a similar but separate “Agreed Minute”.) The AIHTS explicitly requires that ISO trap-testing methodology must be used to test traps.

TaF: What are the main contributions of the AIHTS?

Jotham: The AIHTS is the world’s first international agreement on animal welfare, I think we can be very proud of that. Concerns about the humaneness of trapping that had been raised since the 1920s, are now being addressed seriously and responsibly. And, of course, the Agreement kept EU markets open for wild fur; Article 13 states that the parties will not use trade bans to resolve disputes, so long as the AIHTS is being applied. In other words, science and research, not trade bans, will be used to promote animal welfare. This is a very positive development.

TaF: And how do you feel about the Fur Institute of Canada introducing a new “Neal Jotham Award for the Advancement of Animal Welfare”, in 2015?

Jotham: It is wonderful that the trapping community has embraced animal-welfare so strongly. And the award is very gratifying personally, of course, especially when I remember how suspicious some trappers were when I first arrived at the FIC. They were convinced that I was an activist mole, while many of my old animal-welfare friends thought that I had “sold out” to the fur industry. But whether I was with the CAHT, the CFHS, the CWS or the FIC, I was always pursuing the same goal: to make trapping as humane as possible. It was a long road, but we succeeded in bringing all the stakeholders to the table to seriously address this important challenge. I think we can be very proud of what we have achieved together.

***

In 2016, Neal Jotham won a Nature Inspiration Award for Lifetime Achievement from Canada's Museum of Nature.

It is minus 23 degrees Celsius (-32C with the wind-chill) but I am snug as a bug in my Canada Goose parka as I walk Maggie, our 9-year-old Labrador Retriever.

It is so cold in Montreal this Valentine’s Day weekend that I cinch my parka hood completely closed, the soft coyote fur ruff forming a cozy, protective ring around my face. The goose down stuffing keeps the rest of me warm. I wonder how our animal activist friends are enjoying the bitterly cold weather, because this is the weekend they have chosen for their National Anti-Fur Day (“Have A Heart, Don’t Wear Fur”) protests in Montreal and other cities across North America.

As a sign of the times, Canada Goose parkas are the target of choice for this year’s anti-fur rituals. Why? Because even though fewer traditional full-fur coats are being worn these days, fur is now omnipresent in smaller items, accessories and trimmings. This has made fur much more affordable, and it is now being worn by more – and younger – people than we have seen in decades. It has been democratized.

SEE ALSO: Why fur trim keeps us warm.

In response, PETA has unleashed a new campaign “juxtaposing Canada Goose’s coyote-fur jackets with a disturbing video of a trapped coyote suffering after being shot.” The video is prefaced with a “warning” that it contains upsetting images, but this has apparently not discouraged many of PETA's fans because, it claims, the video “has received more than 16 million views.”

To drive home PETA's message, volunteers “wearing nothing but body paint and faux-fur ears and tails” would be posing “in bloody leg-hold traps” outside retailers selling Canada Goose parkas over the weekend. According to PETA Senior Vice President Lisa Lange, “Anyone who buys or sells one of Canada Goose’s fur-and-feather jackets is responsible for these animals’ terrifying and painful deaths.”

So has PETA’s “shocking” video convinced me to give up my Canada Goose? Not a chance, and here's why:

1. Video Shows Perfect Kill

The first problem is that PETA’s campaign video does not show a coyote “suffering after being shot”. Quite the contrary, we see the animal killed instantly with a direct shot to the head – exactly how it is supposed to be done. This is the most humane way to euthanize animals taken in restraining traps, as taught in trapper training manuals and mandated by the Agreement on International Humane Trapping Standards (AIHTS).

This is also the method proposed by the Canadian Council on Animal Care (CCAC) guidelines.

”3. Physical Methods: These techniques, when properly applied, kill rapidly and cause minimal stress. They may offer a practical solution for field euthanasia of various sized animals and prevent pharmaceuticals from entering the food chain ...

... Gunshot: While a shot to the brain of an animal produces a quick and humane death (Longair et al., 1991), it is best attempted when the animal is immobilized by injury or physical restraint.”

In other words, despite PETA's sensationalist warning – intended to shock people who have never seen an animal killed – its own video confirms that approved and humane methods are being used to euthanize coyotes.

2. Coyote Mums Not "Desperate"

PETA claims that “trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape.” While this may have happened very occasionally with some species (e.g., muskrats) with older trapping systems, it never happens with modern foot-hold traps.

Furthermore, the whole "starving pups" scenario never happens with fur trapping for one simple reason: like other furbearers, coyotes are hunted for their fur in the fall and winter because that's when their fur is prime. At this time of year, their young are no longer dependent on them.

3. Coyote Predator Problem

As important as the nonsense PETA does say is what it doesn't say: It omits to inform us that coyotes have expanded their range across North America and are now so abundant that they are the number one predator problem for ranchers, preying on new-born calves and lambs. It also fails to mention the increasingly frequent reports, from Toronto to Los Angeles, of coyotes carrying away pet dogs and cats.

Several states and provinces have even offered bounties to reduce over-populated coyotes.

SEE ALSO: Will urban coyotes change the animal rights debate?

Culling must be carried out both to protect livestock and pets, and also the health of coyote populations themselves. Given that coyote populations must be managed, it is surely more respectful, and responsible, to use their fur for clothing than to throw it away.

SEE ALSO: Is it ethical to produce, buy or wear fur?

4. New Foot-Hold Traps Designed to Prevent Injuries

The foot-hold traps used to capture coyotes (as shown in PETA’s video) are not the diabolical, steel-toothed devices that activists love to hate. Their use was banned decades ago in North America.

The new live-holding (“restraining”) traps have rubber-laminated, “off-set” jaws that do not close completely. Springs and swivels on the anchoring chain and other features have also been added to prevent injuries. In fact, these new “soft-catch” traps are commonly used by wildlife biologists to capture wolves, lynx and other furbearers for radio collaring or relocation/release into areas where they were once extirpated. Clearly they could not be used in this way if they injured animals as activists claim.

SEE ALSO: Types of traps.

5. PETA Opposes All Animal Use

Most importantly, PETA’s claims about fur are not credible because PETA is not looking for more humane ways to capture or kill animals we use. PETA opposes any use of animals, even for food or vital medical research.

PETA would have us all wear synthetic materials, most of which are derived from petroleum, a non-renewable resource. This is fundamentally anti-ecological. The modern fur trade, by contrast, is an excellent example of the sustainable use of renewable (and biodegradable) natural resources, a key ecological principle that is now promoted by all serious conservation authorities.

SEE ALSO: Fur is a sustainable natural resource.

A sixth, “bonus” point is a bit more philosophical. No one is obliged to wear fur (or leather or silk or down), but many of us appreciate the warmth and beauty of high-quality natural materials. The coyote fur and goose down in my Canada Goose coat also remind me that everything we depend upon for our survival still comes, ultimately, from nature. Thus the importance of protecting natural ecosystems for future generations.

***

UPDATE: Animal activists lodged a complaint with the Competition Bureau (the Canadian federal regulator) accusing Canada Goose of “false advertising” for claiming on its website that its furs are collected by licensed trappers using humane methods. We are pleased to report that this complaint was rejected by the Competition Bureau. See: Competition Bureau drops inquiry into false advertising claim against Canada Goose, by Christina Stevens, Global News, Mar. 10, 2016.

COMMENTS: Comments are now closed for this post.

Have you ever visited a mink farm? Would you like to know more about how farmed mink are raised and cared for? Senior Truth About Fur writer Alan Herscovici asked “Les”, a third-generation Nova Scotia mink farmer, to give us a personal tour and explain the work he does during a typical year.

In Part 1: Breeding, Les explained how the mink production cycle begins early each spring. In Part 2: Whelping and Weaning, we got an insider’s view of life on the farm through one of the busiest periods, from April to June. In Part 3: Growing Up, we saw how the mink kits are vaccinated and separated into smaller groups as they grow. This time, we learn about some of the final steps in producing the high-quality mink for which Canada is known around the world.

Truth About Fur (TaF): When we last spoke, the intense work of vaccinating and separating the young kits into pairs had been completed and life on the farm was somewhat quieter as the mink grew through the summer months. What happens next?

“Les” (Nova Scotia mink farmer): As the days become shorter and the weather gets cooler in the Fall, the mink are about full grown and start putting on their winter fur. By early November we are deciding which females to keep for breeding the following Spring.

The first step is to do some blood tests. We clip the tip of a toe nail to take a few drops of blood from each mink. This is placed into a small glass tube and spun in a special centrifuge to separate the blood components.

We then extract some of the clear whitish plasma and add a drop of iodine. If rust-colored clumps appear after adding the iodine, we know that some sort of disease or infection may be present. These mink will not be kept for breeding; the data cards on their cages are marked for pelting.

TaF: So are you choosing the healthiest mink for reproduction?

Les: That’s just the first step. Then we start the most important selection, hand-grading the mink for fur quality. We are looking for a number of crucial factors, especially the velvety short-nap fur that North America is famous for. But we are also checking for the softness of the fur and consistency of colour. If there are white hairs among the brown or black fur, for example, you want to eliminate that as much as possible from your herd. This hand-grading and selection is vital. It is what determines your fur quality for years to come.

TaF: So you are selecting for health and fur quality.

Les: Yes, but we also take into account the litter size females produced, and how well they cared for their young, as well as how calm and easy to handle they are. These are all factors in deciding which females we keep for breeding the following season. And each farmer makes these decisions somewhat differently, depending on how you are trying to develop your bloodlines and fur quality for the future.

TaF: So you have balanced all these factors and decided which mink to keep for breeding. Then what?

Les: By December the mink are fully furred - we say the fur is “prime” - and it is time to euthanize the mink we will be pelting.

We wheel a special, air-tight box into the barn; it is filled with the proper concentration of bottled carbon monoxide gas. The mink are not stressed because normally it’s the feeding cart we bring through the barns.

One by one, we open the cages and place the mink into the gas-filled box. They turn around a few times, lie down peacefully, and in a few moments they are dead. Carbon monoxide is an odorless gas that acts very quickly and humanely.

TaF: And then you pelt them?

Les: Not right away. First we place them on top of the cages or onto a wire shelf, to cool thoroughly. That’s very important because the fur can be damaged if it rests too long against a solid surface while the mink are still warm. We usually send them to the pelting facility the following day.

TaF: So what do you say to activist claims that mink are skinned while they are still alive?

Les: That’s complete nonsense, like so much that the activists say about us. It’s very frustrating, for sure: we work so hard all through the year to produce the best quality mink we can raise. It’s insulting and ignorant for activists to claim that we would mistreat these animals. We are proud of how we care for our mink. Our livelihoods depend on them!

TaF: What happens at the pelting facility?

Les: The mink are pelted by experts who have the experience to do this perfectly, without damaging the fur. The fur pelt is then cleaned and put onto a special stretching form to dry slowly in the proper size and shape. This has to be done at the right temperature and humidity. The fur will then be sent to the auction facility to be graded and prepared in lots for the next auction sale.

TaF: Is only the fur used? What happens to the rest of the mink?

Les: The fat from the mink is collected to make mink oil, which is used to waterproof and protect leather, or as a fine lubricant. The carcasses and manure are usually composted to make organic fertilizers. Here in Nova Scotia we also have a pilot facility to make methane from the manure to produce electricity. In Denmark they are already producing biofuels with mink carcasses.

TaF: So let me understand this: your mink were first fed by-products from our food supply – the parts of fish, poultry and meat animals that we humans don’t eat – and then, in addition to producing beautiful fur, their manure, soiled bedding straw and carcasses produce organic fertilizers to replenish the soil?

Les: That’s right, mink help to complete the agricultural nutrient cycle, while producing one of the most beautiful, long-lasting and ultimately biodegradable clothing materials in the world!

***

SEE ALSO: A YEAR ON A MINK FARM. PART 1: BREEDING, PART 2: WHELPING AND WEANING, and PART 3: GROWING UP

SEE ALSO: WHY IS AMERICAN MINK THE WORLD'S FAVOURITE FUR?

Violence against women - murdering them even - is acceptable if they are wearing fur. That is the message of the latest shock-and-awe campaign from People for the Ethical Treatment of Animals.

Oh my, how silly of me!  PETA is really trying to say that we shouldn’t kill animals for fur. Let’s just hope the young muggers out there appreciate the metaphor!

The campaign video shows a man clubbing a woman in a park with a big stick before stripping a fur coat from her lifeless, semi-naked body. (To complete the sex-and-violence theme, we catch a glimpse of breasts as her stripped body hits the ground.)

The video generated angry comments on social media, denouncing its outrageous trivialization of violence against women. Several commenters suggested that “PETA has finally gone too far” and has now “lost all credibility”. If only they were right.

Unfortunately, PETA understands modern media far better than most of its critics do. It knows that the media, and especially social media, cannot resist sensationalism. PETA’s modus operandi takes a page right out of P.T. Barnum's playbook when he said: “We don’t care what you write about us, so long as you spell our name correctly!”

Or as PETA founder Ingrid Newkirk put it: “We are complete media sluts. We didn’t make up the rules, we just learned how to play the game.”

PetaFiles: A Legacy of Crass Exploitation

Here are a few examples of PETA’s adventures into the land beyond good taste and common decency:

THE HOLOCAUST ON YOUR PLATE campaign of 2003 was a travelling display juxtaposing photos of concentration camp prisoners with images of farm animals in abattoirs. Widely criticised wherever it went, this campaign was banned in Germany.

NEITHER OF US IS MEAT was a 2004 billboard campaign exploiting the case of British Columbia pig farmer Robert Pickton, who abducted and savagely murdered dozens of women. Authorities suspect that he may have fed their corpses to his pigs. PETA's billboards showed a young woman on one side and a pig on the other.

GOT PROSTATE CANCER? was the slogan on PETA billboards in 2000 linking milk to prostate cancer. Featured without his consent was cancer sufferer New York Mayor Rudy Giuliani with a milky moustache. "It's tasteless and inappropriate to exploit my illness,” said Giuliani. “The message they're trying to deliver just makes sense in their own zealous, out-of-control thinking."

GOT BEER? was a 2000 campaign aimed at college campuses, encouraging underage students to drink beer instead of milk. "It's official," claimed PETA's posters. "Beer is better for you than milk." Another advocacy group, Mothers Against Drunk Driving (MADD), was understandably not amused. For more on this campaign, read "Hey PETA: Got Ethics?"

We could also mention the 2008 Payback Is Hell billboard, which played off the story of spear fisherman C.J. Wickersham, who survived a shark attack with 800 stitches to his leg. Or PETA’s 2011 request to the US Federal Court to rule that five Sea World orcas be considered as “slaves” in violation of the 13th Amendment. Or Ingrid Newkirk’s call, this year, for Minnesota dentist and Cecil-the-lion hunter Walter Palmer to be hanged. The list goes on.

Raking It In

According to its website, PETA’s excuse for such excesses is that, “Unlike our opposition which is mostly wealthy industries and corporations, PETA must rely largely on free ‘advertising’ through media coverage...”

They omit to mention that PETA raked in more than US$50 million in 2014 alone!

Or that, despite zero tolerance for animal killing by others, PETA routinely kills more than 90% of the pets entrusted to it. In a recent case, PETA staffers allegedly killed a dog they had stolen from someone’s porch! While preaching “compassion”, PETA’s double standards bring to mind Spanish-American philosopher George Santayana’s definition of fanaticism as “redoubling your effort after you've forgotten your aim."

SEE ALSO: HYPOCRITE PROFILE: PINK

Violence Against Women

PETA’s new woman-beating video is particularly disgusting at a time when most people are working to end violence against women. The period from November 25 (International Day for the Elimination of Violence against Women) through December 10 (Human Rights Day) has been designated as 16 Days of Activism against Gender-Based Violence, to raise public awareness and mobilize people everywhere to bring about change. Talk about timing!

In fact, I hesitated to write this piece because I am very conscious that we are doing exactly what PETA wants: we are talking about them.

Nonetheless, I do think we need to denounce this latest PETA campaign, and not only because of the unconscionable trivialization of violence against women. This video also exposes how completely superficial PETA’s understanding really is of the environmental and ethical dimensions of the fur debate.

The fur trade is finally getting its story out, with public information campaigns like Furisgreen.com and TruthAboutFur.com. And the media and public are listening. Some may still choose not to wear fur, leather, wool or silk – or to eat meat – and that’s their right. But people are beginning to understand that, unlike most synthetics, fur is a natural and renewable resource that is being produced responsibly and sustainably. The fur trade is also a heritage industry that supports a wide range of cultures, skills and knowledge.

If this vicious video is the best response that PETA can offer to the serious discussion that the fur trade has initiated, its free ride with the media may soon be coming to an end.

Thirty years! The other day I suddenly realised that this is the 30th anniversary of the publication my book Second Nature: The Animal-Rights Controversy. First published by the Canadian Broadcasting Corp. in 1985, this was the first serious critique – and is still one of the very few – of the animal-rights movement from an environmental and human-rights perspective.

The publication of Second Nature changed my life. Until then, my interests as a freelance writer had ranged widely, although curiosity about different people and cultures was often a unifying theme: from promoting the cause of Tibetan refugees to exploring the mystical world of Hassidic Jews. While I was brought up in a Canadian fur manufacturing family, the emerging “animal rights” debate was only one story among many.

Now, suddenly, I was thrust into a quickly escalating battle. I was invited to speak with cattle, chicken and hog producers, medical researchers, science teachers, and many others. My message was that people working with animals should speak out about what they do, so the media and public can hear both (or, rather, the many) sides of these complex issues.

I had the opportunity to put theory into practice when I was asked to serve as executive vice-president of the Fur Council of Canada. In that capacity I directed the industry’s “Fur Is Green” campaign and, more recently, the first full-fledged North American information program under the “Truth About Fur” banner.

So what have I learned in more than 30 years of studying and sparring with the animal-rights movement? Here are 10 important lessons, most of which have implications far beyond the debate about fur.

1. The medium is the message. The frenetic pace of modern news cycles clearly favours sensationalism and emotions, the stuff of animal-activist campaigning. In a world of information overload and attention spans measured in sound bites, it is increasingly difficult to discuss complex (aka “real”) issues in any serious way.

2. A picture is worth a thousand words. So good luck explaining to the television audience why well-regulated trapping helps to maintain stable and healthy wildlife populations while the activists' photo of an animal in a trap is projected onto the screen behind you. What the audience is not seeing is the animal suffering (starvation, disease) that results if we “let nature take care of itself”, as activists propose.

Thanks to decades of scientific research, modern trapping methods are much more humane than nature’s way of regulating wildlife populations. But most of us will never see the fox scratching itself raw for weeks before dying of sarcoptic mange, or the bite scars on beaver that fought each other for survival in an overpopulated pond.

3. “Animal rights” is NOT animal welfare. The animal-welfare movement developed to ensure that animals we use – for food, clothing or other purposes – are treated “humanely”, i.e., with respect and as little suffering as possible. Animal rights, by contrast, is a philosophy that claims we have no right to use animals at all. “Not better cages, no cages!” says the Animal Liberation Front slogan.

SEE ALSO: Mink liberation: 5 facts the ALF doesn't want you to know

I traced the origins of this radical new philosophy in Second Nature, and yet, 30 years later, the profound difference between “animal rights” and “animal welfare” is still not understood by most journalists or politicians, let alone the general public. This allows groups like PETA to masquerade as welfare advocates – attracting media attention and credibility with shocking exposés of animal abuse – although PETA really opposes any use of animals, no matter how humanely it is done.

4. Urban trumps rural. It is striking how often rural people play the bad guys in activist campaigns: loggers, miners, ranchers, hunters. This reflects a widening split between rural and urban cultures; for the first time in human history, most of us live in cities. It wasn’t so long ago that most North Americans still had family on the land – you visited grandparents on the farm at Christmas and learned to respect rural skills and knowledge – but not anymore.

Most journalists also live in cities, and with reduced budgets they rarely have time to seek out the rural side of the story. Not surprisingly, media usually reflect an urban bias with little interest in, or understanding of, rural realities.

5. We have lost contact with the real sources of our survival. We all use paper and wood, but it’s “eco-cide” to cut trees. We need metal and glass, but miners are evil. It’s hard to imagine life without gas for cars and oil for heating, without plastics or synthetic textiles – but no oil wells or pipelines here please! Plentiful meat and milk has allowed even poor children to develop healthy minds and bodies, but activists now want us to believe that animal agriculture is a continuation of the Holocaust.

The remarkable productivity of primary producers has given the rest of us the freedom to do many other wonderful things that make a thriving and cultured modern society. And yet, perversely, we use that freedom to attack the people who feed and clothe us!

6. Animal activism is big business. We have come a long way from “the little old ladies in tennis shoes” whose volunteer efforts supported the SPCA and other traditional animal-welfare groups. Groups like PETA rake in some $30 million annually; the so-called Humane Society of the United States (HSUS) collects more than $100 million. And there are dozens of other such groups.

They attract attention with naked “celebrities" or sensationalist “exposés”; they translate their “brand recognition” into income with sophisticated computer-assisted fund-raising techniques. As one leading activist told me: “You can’t win because it costs your industry money to fight us, but we make our money campaigning. The longer the battle, the more we make!”

7. Animal rights reflects a culture in transition. It was Michael Pollan’s 2006 book The Omnivore’s Dilemma that first drew my attention to this aspect of the animal-rights phenomenon. Not long ago our ancestors lived in societies with clear ideas about how one should live, what we should eat, who we should marry, and so on. With the erosion of "traditional values" by globalisation, multiculturalism and secularism, everything is up for grabs.

A trip to the grocery store triggers a complex ethical calculus: should we buy organic or conventional, local or imports, GMOs, trans fats, low cholesterol, gluten free, and on it goes! In this confusion, philosophies that propose a new moral certitude can be very attractive, especially to younger people.

8. Animal activists show more aggression than compassion! Over the past 30 years, the tone and tactics of animal activist campaigning have become much more confrontational. Check out the comments posted on animal-related articles, the Facebook pages of activist groups, videos of “direct action” demonstrations, not to mention the criminal attacks by the Animal Liberation Front.

Compassion for animals has become a pretext for hatred of farmers, furriers, medical researchers and other people. In part, this parallels the hyper-testosteronization of society in general, from the sex and violence of video games and music videos to road rage. But the fundamentalist core of the animal-rights philosophy should not be ignored: i.e., when idealistic young people are told that raising and eating farm animals is the moral equivalent of the Holocaust, don’t be surprised that butcher stores are vandalized.

It seems ironic, nonetheless, that activists who claim to speak for compassion are so keen to attack the livelihoods and cultures of others. Unfortunately, many animal activist organisations have become politically-correct hate groups.

9. Freedom to protest vs. freedom of choice. Freedom of expression is essential in a free society. For that reason, police in western democracies are generally very tolerant of protesters. Where, however, is the balance between the right to protest the sale of fur-trimmed, down-filled parkas, for example, and the right of consumers and retailers to buy and sell such products?

One store in Vancouver has been subjected to rowdy protests several times a week for more than a year! The activists have vowed to put this retailer out of business unless he stops selling Canada Goose coats. Customers are harassed, neighbours are disturbed, the survival of a legal business that pays taxes and employs many young people is threatened – but the rights of a few dozen activists apparently trump everyone else’s interests. Another store selling fur in Hotel Vancouver was subjected to such frequent and aggressive protests that its lease was not renewed, not because the management disliked fur but because their guests felt intimidated. Can you spell “protection racket”?

It is time to ask whether “freedom of expression” includes the right to protest wherever one chooses. If we think it’s wrong to sell fur, this could be expressed in a public park or square as easily as in front of small, family-owned businesses. Or at the seat of government, since it is government that is empowered to decide whether a product should be banned.

After all: if consumers didn't want to buy fur or fur-trimmed coats, retailers would not be stocking them. Protesters are using the freedom that democracy provides as a weapon to short-circuit it.

10. Time to speak out! There are many reasons why activist voices have dominated this debate until now. Farmers, ranchers and medical researchers are busy farming, ranching, and researching. As my activist friend so astutely observed: “It costs you to fight us; we make our money fighting you!”

The natural bias of the media is also a factor: thousands of farmers doing a good job caring for their animals, day in and day out, is not “news”.

Often, too, activist claims seemed so absurd that the people involved felt no need to respond; they didn’t understand that the public can’t know which claims are absurd if the experts remain silent.

Happily, the people who work with animals are beginning to understand the importance of speaking out. In our case, producer and trade associations across North America have joined to produce TruthAboutFur.com. While still a work in progress, we are already seeing impressive results: e.g., our Facebook page now has more than 23,000 “followers”!

Now it is up to everyone to use these tools to make our voices heard. If you see an anti-fur comment in the paper, write a letter or call the journalist to suggest they check out our website. Retailers can provide the URL to consumers who wonder whether it’s “OK” to wear fur. There are great resources for schools. And the website also provides credible information that politicians need to make responsible decisions affecting our industry.

And, finally, perhaps that’s the most important lesson of all from my 30 years of battling “animal rights”: it’s up to each of us to speak out for our industry. Because, as Irish political philosopher Edmund Burke reputedly said, “The only thing necessary for the triumph of evil is that good men do nothing.”