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About 30 people gathered in Iqaluit in March 2014 to shoot a pro-seal hunting #sealfie to protest a $1.5 million donation from funds raised by Ellen DeGeneres’s Oscar selfie to the Humane Society of the United States, an organization that fights seal hunting. Photo: Emily Ridlington/CBC.

We are the people of the fur trade and we will be silent no longer! That is the new rallying cry of our proud and historic trade, and it’s long overdue.

It is hard to believe that the debate about fur has been raging for a full half-century – and a bit troubling to realize that I witnessed it all!

And while it is great to see all the fur on fashion runways and in the streets this winter, we still have a way to go to repair the damage caused by 50 years of activist lies, to reassure consumers that fur is produced responsibly and ethically.

Spotlight on Sealing

It was in March 1964, that a film on Radio-Canada, the French-language network of Canada’s public broadcaster, rocketed the northwest Atlantic seal hunt into the media spotlight for the first time. No matter that the shocking scenes of a live seal being poked by a sealer’s knife (“skinned alive”) would later prove to have been staged for the camera. (1)

In the 50 years that followed, the modus operandi of a lucrative new protest industry was refined: shocking images of questionable origin, celebrities to attract media attention, and emotional fund-raising campaigns that generated piles of money to drive more campaigns.

Markets for sealskins were weakened (with a US import ban in 1972 and a partial European ban in 1983), but the newly formed International Fund for Animal Welfare (IFAW) was soon pulling in $6 million annually – more than 3,000 Canadian sealers made risking their lives on the ice floes each Spring. Greenpeace and other groups jumped onto the gravy train, with help from Brigitte Bardot. (2)

In the 1980s – with wild furs more popular than they had been since the Roaring Twenties – the protesters turned their newly-honed media, fund-raising and political skills against trapping (3), a campaign that resulted in the European Union banning jaw-type “leg-hold” traps, in 1997. No matter that traps used in Europe were untested or that other methods used there to control wildlife (e.g., poisoning muskrats in Belgium and the Netherlands) had far-reaching animal-welfare and environmental consequences. Canadian diplomats were told: “Don’t worry about your scientific studies, don’t you understand that this is about politics?”

While campaigns against sealing and trapping continue, the anti-fur focus has now shifted to calls for a ban on fur farming – but the tactics are the same.

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“Truth about Fur” shows real trappers, like Tanya Lynn Strong (about to set a beaver trap) pursuing their passion with full knowledge that they are on the frontline of wildlife and habitat conservation. They don’t need lessons about respecting nature from urban activists. Photo: Serge Lariviere.

Absent: Voice of the Fur Trade

Throughout this debate, one voice was conspicuously absent: the voice of the people whose livelihoods and reputations were being attacked. There are several reasons for this, including the imperatives of modern media, where confrontation is “news” and “celebrities” are irresistible. Hunters, trappers and farmers, moreover, do not live in cities where most journalists are based, so they are rarely heard.

The structure of the fur trade itself – small-scale, decentralized and artisanal – also made it difficult for the industry to muster an effective response. And it didn’t help that those closest to the media and consumers – retail furriers – have little knowledge of production issues. Asking a furrier about trapping standards makes about as much sense as asking a seafood chef to explain fisheries management policy.

All this is about to change. After 50 years of turning the other cheek, the fur trade is finally speaking out more effectively. Under the banner “Truth About Fur”, fur farmers, trappers, biologists and veterinarians are setting the record straight.

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“Truth about Fur” shows real farmers at work on real fur farms. They don’t need lessons about caring for animals from PeTA. Photo: Anne Troake.

Animal Activists Scrambling

The reaction of animal activists is revealing. Used to having the soapbox to themselves, they are scrambling to block or discredit the industry’s voice. I have experienced this personally.

When we refute lies or misinformation on-line, it doesn’t take long before a cyber-bully tries to shut down discussion. Rather than risk having their dogmatic beliefs shaken by facts, they shoot the messenger. Typical attacks include: “He’s paid to write this, don’t listen to him!” “He’s a fur industry troll!” Recently I was called “a sock puppet”.


I suppose it is better to be a sock puppet than a marionette, which would mean that someone was pulling my strings. But the bad news for these cyber-bullies is that we are not puppets. We are the people of the fur trade, and we will be silent no longer.

If the vicious lies and slanders leveled by activists against the fur trade for the past 50 years were directed at any other group in society, they would be denounced as hate crimes. It’s time that animal activists were exposed for what they are: intolerant bullies with little understanding of modern environmental thinking.

Aboriginal (or other) trappers do not need lessons about respecting nature from urban activists. Mink farmers do not need lessons about caring for animals from People for the Ethical Treatment of Animals (PeTA). The fur trade is not a crime against nature; it is a prime example of “the responsible and sustainable use of renewable natural resources”, a principle supported by the International Union for Conservation of Nature (IUCN) and every other environmental authority. These are some of the facts that are documented by Truth About Fur.

It is encouraging that close to 500 international designers now include fur in their collections, compared with only about 40 in the early 1990s. And it is wonderful to see people of all ages with coyote and fox trim on their parkas this winter. But it is especially satisfying to know that, whatever people choose to wear, the fur trade’s story is finally being told by the people who live it.

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PROUD PROFESSIONALS EVERY ONE: (clockwise from left) Alcide Giroux sets a quick-killing Conibear trap for beaver in northern Ontario; Ryan Kole sets a footsnare for lynx in British Columbia; Randy Mersereau sets a dog-proof box trap for fisher or raccoon in Nova Scotia.

* * *

1) Alan Herscovici, Second Nature: The Animal-Rights Controversy (Canadian Broadcasting Corporation, 1985; Stoddart Publishing, 1991), p. 74.

2) Herscovici, p. 70.

3) Herscovici, pp. 117-162.

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