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Eläma is a Montreal-based fur company specializing in vests.

You’ve probably seen celebrities wearing fur coats and pelts all over the catwalk, but that’s not necessarily a reason to choose to invest in fur. Here are a few more reasons why it is a good fashion choice.

1. It is sustainable. Resources are not infinite on our planet, but the responsible use of animals is a safe and renewable way to clothe ourselves. Farmed and wild fur all come from species that are in abundance and whose populations are managed properly. Why buy synthetics made from petroleum by-products, when you can opt for fur? Read more about fur’s sustainability here.

2. It is long-lasting. How often do you see someone wearing their grandmother’s old polyester blouse? Probably not very often (although those things are most likely still clogging up our landfills). Fur is a long-lasting material; if cared for properly, you can easily get 30 years out of a well-made garment, but we’ve seen many older than that. We live in a time where we are increasingly concerned about waste and lack of resources, so it makes sense to buy things that are built to last. Here are some tips for ensuring your furs last a long time.

fashion choice, fur, fur vest, fur coat, wear fur, fur in fashion
Vogue’s July issue featured a lot of fur, including these beautiful pieces by Gucci.

3. Your fur coat purchase probably supports a small business. The fur industry might be large, but most of the people involved in the supply chain are small farmers, designers, processors, or individual trappers. Many of us long to buy from small businesses who invest their earnings back into the communities they live in – so why not choose fur? If you want to meet some of the people involved in the fur industry, check out our Fur Family Album.


4. It’s local. Well, it is not always local, but if you are Canadian, American, Danish, Swedish, or from any other fur-producing country, there is a very good chance you can buy a product that was homegrown in your own country. Most fashion products have a complicated supply chain that involves sourcing raw materials, weaving, processing, and construction from all around the world, but there are plenty of fur products that are made, from start to finish, in the place the animal was raised. Read more about the industry and its members, by country, here.

fashion choice, fur, fur vest, fur coat, wear fur, fur in fashion
Canada Goose uses coyote fur as a trim because it is the best material for harsh conditions.

5. It keeps you warm. There is no arguing that. Nothing beats being wrapped in a beautiful soft pelt. Even the technical companies who specialize in Arctic clothing insist on including fur (you know who I am talking about.) Read about why this famous outerwear company uses real fur.

Read more about the fur industry at

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