Tim, thank you for your thoughtful response. We are very aware of the Delft report, and have analysed it in detail. It may come as no surprise to you that the fur trade considers it to be fundamentally flawed. Please read: https://truthaboutfur.com/lies-activists-tell-3-ce-delft-report/

Is that really true? During the lifetime of Truth About Fur, Giorgio Armani and Hugo Boss have quit using fur. Armani almost certainly grew tired of years of hounding by PETA, and it’s still unclear why Boss quit. https://truthaboutfur.com/giorgio-armani-really-quitting-fur/

We’ve certainly called Stella McCartney a hypocrite because she espouses animal-free clothing while using copious amounts of silk. Ralph Lauren, meanwhile, just seems to be a very shrewd negotiator who’s cut a backroom deal with animal rights groups to declare the company fur-free while it refines the art of making shearling (sheep fur) look like mink or muskrat.

As for Gucci, what has really irritated the fur trade is Gucci’s dishonesty or ignorance – it’s unclear which it is. By claiming it’s dropping fur in the name of “sustainability”, Gucci has shown a total misunderstanding of this word. Of course, until it also drops leather, one could also argue it’s hypocritical, but that’s not the main issue here.