That is the animal rights perspective, yes. One reason the real fur vs. fake fur argument may be confusing is that while the fur trade has long criticised fake fur for the environmental harm it causes, we are only partially responsible for the huge negative press fake fur is now receiving. The real momentum came from environmental scientists studying the harm caused by plastics in general, and in particular plastic bags. This has now become a major trend, and fake fur has been caught up in it. It’s a huge boon for the fur trade, of course, but the real credit for this sea change can be pinned on opponents of plastic bags.