Keith Kaplan, Communications Director, Fur Information Council of America
Keith Kaplan is communications director for the Fur Information Council of America. FICA was established in 1987 to protect and promote the interests of the retail and manufacturing sectors of the US fur industry. FICA serves its members in multifaceted ways. It provides background information and guidance on industry developments, researches market trends and consumer habits, tracks and reports sales and price points, identifies issues of common concern, and represents the fur industry in dealings with the press, the public sector and other industries, as well as state and federal governments. Membership numbers hundreds of fur retailers, wholesalers, fashion designers, business analysts and editors throughout the country. Extremist animal rights groups have stepped up their attacks on the fur industry as consumer interest in fur products has increased. FICA provides members with facts that counter the distortions and misrepresentations of groups opposed to animal use, and offers information and assistance that helps protect members in the face of personal threats made by some of these groups. 85% of all US fur retailers are small, independent, frequently family-owned businesses. On their own, these businesses do not have the wherewithal to oppose concerted campaigns mounted by well-financed animal activists to embarrass furriers and destroy their livelihoods. FICA is there to help.