Alan Herscovici is the senior researcher and writer for Truth About Fur. Alan was raised in a fur family. His grandfather came to Canada in 1913 as a young fur artisan, having learned the craft from his own father in Paris. Alan’s father was a respected Canadian fur manufacturer and sales agent. After receiving his BA from McGill University (First Class Honours, Political Science and Economics) and an MA from the University of Sussex (Political Economy), Alan worked as a writer, freelance journalist and communications consultant. Alan’s published work includes the award-winning Second Nature: The Animal-Rights Controversy (CBC, 1985; General Publishing, 1991), the first book to present a balanced critique of the animal-rights philosophy from an environmental and social justice perspective. From 1997 to 2016, he served as Executive Vice-President of the Fur Council of Canada where he initiated pioneering programs to increase understanding and appreciation of the fur trade including, notably, www.Furisgreen.com. He shares his life with a pampered Lab-Golden rescue dog, an aquarium of fish, the latest in a long series of budgerigars, and some wonderful humans.