truth about fur

Truth About Fur Launches Redesigned Fur Website

Truth About Fur By Truth About Fur

If you haven’t visited for some time, you’re in for a pleasant surprise: North America’s premiere fur website has been completely rebuilt to better answer the key questions that people are asking about the modern fur trade.

truth about fur, fur farming, animal rights, fur website

Truth About Fur was created to inform and reassure consumers, retailers, designers, teachers, journalists, political leaders, and anyone else interested in getting the facts about this remarkable heritage industry. Through expert interviews, media coverage, and in-depth articles, the Truth About Fur website is a fact-driven resource about the trade, hence the tagline All Facts, No Fiction.

In addition to a redesign, the website has new features and content aimed at dispelling myths about the trade and giving a human face to the people who work in it.

• A video, entitled “The North American Fur Trade in 2-Minutes Flat”, explains the processes from raw materials to finished products, as well as facts and figures about the trade.

• The new Ethics of Fur section shows clearly that the modern fur trade satisfies the ethical criteria generally accepted by society as the basis for when and how we use animals.

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Fur In The News: April 2015 Roundup

Alexandra Suhner Isenberg By Alexandra Suhner Isenberg

Let’s start the April Fur In The News roundup by talking about one of the most important annual fur hunts: it’s SEAL time!

We try and keep this monthly blog post upbeat, but sometimes things need to get serious, so let’s start with the sad news: this article paints a very sad picture of how native Greenlanders’ livelihood and way of life is being seriously affected by the EU seal ban.

Our least favourite rock star continued his uninformed tirade against the seal hunt. I read last week that Paul McCartney is one of the richest musicians in the world, so maybe he’d like to donate some his hundreds of millions to finding alternative work for all the seal hunters he protests against. Or even better, maybe he could just shut up and mind his own business.


Our other big April event was Earth Day – and we were sure to remind everyone about how fur is a green, renewable resource that is much less harmful to the planet than most of the alternatives.

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More Animal Rights Nonsense

Let’s move on to the thorns in our side … those pesky animal rights activists. But the good news is, they are getting lots of bad press!

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“Why I Hate PETA” and the “Shocked” Cat Affair

Alexandra Suhner Isenberg By Alexandra Suhner Isenberg

Do you hate PETA? Of course you do, but take comfort from the fact this has been a bad year for them. And the latest pratfall by People for the Ethical Treatment of Animals, the affair of the “shocked” cat, may even make you smile.

First, there was the whistleblower whose account of her time as a PETA employee exposed their total unwillingness to rehouse animals (and the gruesome kill rate in their “shelter”).

Then there was their defeat in Virginia over the right to call themselves an animal “shelter” at all.

And then there’s the fact that fur has once again featured large on fashion catwalks this season.

Could it get any worse – or better, depending on your perspective? Yes, it could!

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Why Is Fur So Controversial and Why Should It Matter?

Alan Herscovici, Senior Researcher, Truth About Fur By Alan Herscovici, Senior Researcher, Truth About Fur

With fur now so prominent on the designer catwalks, in fashion magazines, and on the street, many publications are hosting debates about the ethics of wearing this noble but much-maligned material.

Among all the arguments, for and against, one question is never asked: “Why is fur so controversial?”

True, animals are killed for fur. But more animals are killed for food every day in North America than are used for fur in a year!

But we don’t need fur, you say?  Well, PETA and their friends argue that we don’t need to eat meat either.

The real reasons why fur is “controversial” may surprise you.

Let’s take a look….

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Welcome to “Truth about Fur”…the Blog!

Alan Herscovici, Senior Researcher, Truth About Fur By Alan Herscovici, Senior Researcher, Truth About Fur

truth about fur

Armand Herscovici in his Montreal fur atelier (1955)

As someone raised in the fur trade (my grandfather arrived in Canada one hundred years ago, in 1913, as a young artisan furrier), I have long felt that something important was missing from most discussions about fur. What has been missing is the voice of the knowledgeable and passionate people who work in this remarkable heritage industry.

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