By Truth About Fur
If you haven’t visited www.truthaboutfur.com for some time, you’re in for a pleasant surprise: North America’s premiere fur website has been completely rebuilt to better answer the key questions that people are asking about the modern fur trade.
Truth About Fur was created to inform and reassure consumers, retailers, designers, teachers, journalists, political leaders, and anyone else interested in getting the facts about this remarkable heritage industry. Through expert interviews, media coverage, and in-depth articles, the Truth About Fur website is a fact-driven resource about the trade, hence the tagline All Facts, No Fiction.
In addition to a redesign, the website has new features and content aimed at dispelling myths about the trade and giving a human face to the people who work in it.
• A video, entitled “The North American Fur Trade in 2-Minutes Flat”, explains the processes from raw materials to finished products, as well as facts and figures about the trade.
• The new Ethics of Fur section shows clearly that the modern fur trade satisfies the ethical criteria generally accepted by society as the basis for when and how we use animals.